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Google, Apple Business Model

In: Computers and Technology

Submitted By a3322683
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資管4B 401631642 方俊傑
資訊管理個案報告_Google, Apple,MS

1. Define and compare the business models and areas of strength of Apple, Google, and Microsoft.

Apple store上架手續費
硬體營收(iPhone Mac …)
Apple store上架手續費
硬體營收(iPhone Mac …)
硬體生產成本
廣告成本
硬體生產成本
廣告成本 1. 果粉

2. 從Android到IOS的新客戶 3. 果粉

4. 從Android到IOS的新客戶
Apple直營店
網路訂單
Apple直營店
網路訂單 iphone與IOS 品牌價值

itunes

iphone與IOS

品牌價值

itunes

品牌形象

品牌形象

鴻海
(硬體生產)

itunes合作的音樂公司

app store上的開發者
鴻海
(硬體生產)

itunes合作的音樂公司

app store上的開發者
使用者對蘋果產品的好感度
使用者對蘋果產品的好感度 1. 產品發表會

2. 發布itunes平台

3. 產品發表會

4. 發布itunes平台

Apple’s business model
Apple’s strengths:apple的iphone, mac等硬體就是他們有優勢的領域
WINDOWS:在OS的市占率,所以它們在OS軟體提供上有巨大優勢
GOOGLE:網路服務,雲端就是它們的強項。

2. Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm.

目前,智慧型手機的使用時間已經高於PC 以及NB了。因此如何讓使用者能有更好的行動裝置體驗便是系統提供者想要完成的。讓PC平台與行動裝置直接的連動是目前這三家公司都想要率先完成的,而由於行動裝置的特性,廠商更能因此使用地理位置服務( LBS )讓使用者的使用體驗更加完美,因此這就是行動運算日趨重要之原因。

google:google開發出來的Android是目前行動平台上使用人數最高的開放式系統,Android也讓行動平台不再是IOS獨佔,也讓開發者有除了Apple 的app store之外的其他平台可以發布產品。另外還有gMail, google drive,等功能都行動化。

apple: Apple引領了智慧型手機這股熱潮,IOS 及IPHONE與IPAD 讓許多人用了之後就換不了了,加上APPLE WATCH 也搭上IOT的熱潮,APPLE目前在行動平台上的領域可以說是首屈一指

windows:在google以及apple在行動平台領域的成功之後,微軟也打算進軍這個市場,推出了windows phone以及使用windows作業系統的平板,但是使用者仍然不太接受,直到與Nokia合作推出了Lumia之後市占率才有起色

3. What is the significance of applications and app stores, and closed vs. open app standards to the success or failure of mobile computing?
Applications:app是群眾使用智慧型手機最大的理由之一,有了app才可以完整地運用smart phone的硬體或軟體之功能 app stores:app store 不只可以讓獨立開發者降低發布自己作品的門檻,也可以讓一般使用者有更多的選擇;如果沒有app stores這樣的平台,大家只能使用官方的app的話,app多樣性大幅地降低,同時也會降低使用者購買智慧型手機的意願 closed vs. open app standards:
開放式系統:Android就是最好的例子,google開放了原始碼,讓大家不用付費就可以使用Android這套系統,智慧型手機的普及率才可以在短時間內提升這麼多。
封閉式系統:IOS就是一例,蘋果掌控了系統的所有權,但是這不表示這樣是不好的。這樣子IOS有一定的版本,使用者比較好掌握其變化。

4. Which company and business model do you believe will prevail in this epic struggle? Explain your answer.
我認為GOOGLE會是最後的贏家,因為它掌握了目前行動平台甚至是PC最重要的功能:搜尋;搜尋是大家都會使用的服務之一,GOOGLE搜尋可以藉由提供客戶購買關鍵字或是在搜尋中置入廣告等方式營利,蘋果或微軟都還沒有辦法挑戰它在搜尋引擎上的地位。
GOOGLE不靠硬體或軟體的買賣為主要獲利的來源,它決定以提供服務的方式來獲利,這樣的商業模式有幾項好處: I. 降低生產成本:可以降低硬體之存貨成本或盜版軟體所造成之損失。 II. 使用者產生依賴性:以我自己為例:作業系統我可以選擇OSX or Windows ,但是電郵信箱我卻只使用gmail,同時還有google drive等服務,這些服務都很難被取代

5. What difference would it make to a business or to an individual consumer if Apple, Google, or Microsoft dominated the Internet experience? Explain your answer. apple:apple目前在網路體驗上沒有太大主導權,但是itunes 與icloud絕對是非常重要的平台及服務,他們可以即時同步歌曲或照片都我所連結的PC上。

微軟:由微軟主導網路經驗的話,微軟的Bing搜尋沒有google的好用,IE對於網頁支援度也低於Chrome;但是除了PC外,WINDOWS 的XBOX LIVE的網路連線鄭和遊戲是還不錯的功能。

GOOGLE:就我而言,GOOGLE目前提供的網路體驗是最好的。不論是搜尋引擎或是雲端功能都可以滿足我的需求。另外雲端功能,例如:Gmail, Google drive都有整合到行動平台上,這樣可以行動裝置也能夠使用這些雲端服務。

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