...Executive Summary Google AdWords, Google Chrome, Google Books, Google+, Google Earth, 88 successful acquisitions (including Youtube and Motorola), Android and now Google self-driving cars. This list is far not exhaustive and seems to be endless. Although Google AdWords accounts for 97% of the company’s revenues, whose market capitalization now tops $192 billion, the company is investing heavily in new innovative projects to diversify itself and enter new markets. One of the more recent ones is Google’s development of self-driving cars and even though CEO Larry Page tried to play down the company’s new project in Google’s Q2 earnings call in July, the team enjoys a staffing of 50 people. By way of comparison, the Android team had about 100 people working on it when the first Android phone was shipped in 2008. To determine an appropriate discount rate for the project, we will first define the project’s characteristics and will, based on those definitions, derive reasonable input factors for the CAPM. To show the sensitivity of the discount rate to those factors, we additionally provide sensitivity analyses. Product characteristics Google is a highly innovative company which has already gained a lot of experience to market new products. To make sure that the introduction of the self-driving car is consistent with Google’s overall business strategy, we decided that its characteristics should be similar to a related product: Android, the operating system for mobile devices. To...
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...Executive Summary: Google, want to venture into the self-driving cars, they announced that it is building a vehicle without a steering wheel or role for a driver. The thing is that Google technology has not been able to successfully switch control back and forth from automated driving to the driver in an emergency and does not expect to be able to accomplish that soon, also technology is to expensive. Other companies building autonomous cars said that they are working on vehicles that will be able to safely make that switch. Volvo says that it expects to have its cars tested on city streets by 2020. The Google management team faced several questions. Should Google continue to invest in the technology behind self-driving cars? How could Google's core software-based and search business benefit from self-driving car technology? As large auto manufacturers began to invest in automotive technology themselves, could Google compete? Was this investment of time and resources worth it for Google? Environmental Scanning (external and internal analysis): PEST Analysis After reading the case study Google car I have used the PEST analysis model in which the following was concluded: 1. Political Factors: Government’s regulations on automobile transportation are one of the major aspects in Google's car that have legal barriers. Due to that most of the governments do not have specific laws for self-driving vehicle and there are no federal standards for autonomous cars special permission...
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...Google Self-Driving Car Pranaw Kumar 500639475 MB8103 Submitted to Dr. Dale Carl 2nd October 2014 Ryerson University Toronto, Ontario, 2014 Table of Contents Executive Summary 3 Introduction 4 Macro Environmental Analysis 5 PESTEL 5 Political 5 Economic 5 Social 5 Technological 6 Environmental 6 Legal 6 Summary 7 Micro Environmental Analysis 7 Porter’s Five Forces 7 Bargaining Power of supplier 7 Threat of substitutes 8 Bargaining power of customers 8 Threat of New entrants 8 Competitive rivalry 8 Summary 9 Conclusion 10 References 11 Executive Summary With continuous change in technology there is always continuous advancement in life style, and Google Self-drive car is going to be one of the biggest changes among them. This type of autonomous system always leaves long and prominent impact on the society and the environment. The whole world is moving towards more and more robotic systems where people just provide voice command or just a program and robotic system does the task automatically. This car can be a stepping stone towards such autonomous enhancement. There are many big players in auto industry who are trying to come into this futuristic field like BMW, Mercedes, Audi and many more, however Google’s self drive car stands apart in terms of completely autonomous car ‘no human interference’. This actually has some implication where human psychology interferes. Human by nature tries to keep control in their...
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...driving. Many people while driving get very upset with other drivers if they need to be somewhere quickly, or even if the person is driving slower then they want to drive, which cause the person that is behind the person that is going slow to speed up and cut them off. I have seen a lot of incidents where people cut someone off and they want to get pay back on they so they try to cut them off back, then it turns into an accident. Citizens do not understand how dangerous cars and truck are when we are behind the wheel, they can hurt someone very badly plus even kill them. We as people need to understand that our ethical compilations need to help us from being cyborgs, to understand that we have to live our own life without having to use all the new technology. People today are totally cyborgs we use technology in everything we do. We hardly do this that does not consist of new technology advancements. Whenever, people have questions that we need to find answers for we go on our phones or computers to google the answer. New technology has made greater openness possible, but has this...
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...Google is an innovative company typically known for their Internet search browser. However, the organization has multiple side projects which are all in different phases of research and development or production. Google’s home automated Nest product is on selves now, and Google Fiber services are available in limited locations. Moreover, Google’s automated vehicle, the Waymo, has been captured in the media’s spotlight anticipating any news about a potential release date. Additionally, Google’s Project Loon is still in the research and development phase. All these products have the potential to change the world, by automating technologies, and providing essential services to people who have lacked the means of connecting to the Internet. However, these ventures all share some public concern, but ultimately assist in creating technology designed to simplify and enhance individual’s lives. Self-Driving Automobile Waymo is the name Google has given to their self-automated vehicle. The vehicle which is capable of transporting people on the streets of any city or on long...
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...performing the analysis” (N.D.). There is petabytes of data for many companies and agencies to sort though. Many turn to cloud systems, or run programs that extract the data for them from their sources. UCLA goes on to define data as including operational data, nonoperational data, and Meta data. They use this information to help find associations, relationships, and/or patterns with in the data. They use this to develop knowledge about historical data. Companies like Volvo started to leverage cloud computing. They felt that each car could provide information that improved each car as it was built and driven. They also felt that the information provided by each car could improve the consumer experience while driving one of their cars. To support this, Volvo developed a sensor suite that contained hundreds of sensors and CPU’s within the car itself. This allowed Volvo to use 1.7 terabytes of data and use the information to ensure that their cars evolved. Even the police force uses data mining to assist in solving crimes or preventing crimes. They use Computer Comparison Statistics, or COMPSAT. Detective Jeff Godown in a report for The Police Chief describes the core processes...
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...Google: My Champion | Current Sustainability Management Leaders | Dylan Burkley | When it comes to leaders in sustainability, I cannot think of anyone who has done more for their company and society then my champion, Google. Whether it be their data centers that use fifty percent less energy than other corporations on average or the fact that they have been carbon neutral since 2007, Googlers not only lead the pack in sustainability, but share their knowledge with society and other companies as well. Google is a search engine first and foremost, but they also provide other internet services such as web browsing (Google Chrome), and e-mail (Gmail). They also provide a variety of tools to help businesses succeed on and off the web and build products that make the web better and faster, such as Android and Chrome. One thing that has not changed since Google’s first appearance on the internet scene is the possibilities of the web itself. Google was founded in 1998 by two Stanford students, Larry Page and Sergey Brin and was initially a search engine named “Backrub” of all things. They are headquartered in Mountain View, California, this is known as “the Googleplex”, but they have 70 offices total in more than 40 countries around the world and over 40,000 employees worldwide. To have a company as large as Google does and to be carbon neutral is extremely impressive to me and made me want to know more, so that is why I chose Google as my champion. I was not able to...
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...[pic] About Google: Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its Ad Words program. The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys", while the two were attending Stanford University as PhD candidates. It was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. At that time Larry Page, Sergey Brin, and Eric Schmidt agreed to work together at Google for twenty years, until the year 2024. The company's mission statement from the outset was "to organize the world's information and make it universally accessible and useful", and the company's unofficial slogan – coined by Google engineer Paul Buchheit – is "Don't be evil". In 2006, the company moved to its current headquarters in Mountain View, California. Amenities offered to its employees: ➢ On-site doctor ➢ Gym ➢ Hundreds of recreational facilities ➢ Massage therapy ➢ Shuttle Service ➢ 20% of time on independent projects ➢ Financial planning classes ➢ Free gourmet food ➢ Child care ➢ Bring pet to work ➢ Company vacation ➢ Cool gifts at festivals ➢ On-site oil change ➢ Car wash ➢ Bike repair ➢ Dry...
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...business so big and popular, well google is the place to be. Google is a search engine that are specialized in internet-related services and products. Google has a lot of things they do worldwide. Including online advertising, technologies, search, cloud computing, and software. Google was placed MBA students as ideal place to work in 2006. Google is the top technology web search engine in the world. In 2007 and 2008 Fortune Magazine named Google the number 1 employer in their annual 100 best companies to work. Google mission is to organize the world’s information and make it universally accessible and useful. Google has served millions of people around the world. Google business model is to provide free services to the users to use the internet. Google also make the revenue for advertisers who like to reach out to online users. Google make money from advertising. You get all kind of people who work at Google, from different diverse back grounds, and different regions. Google has offices internationally in Africa, Asia, Europe and the Americas. You also have people in the United States that work for Google. You have all kinds of people who work at Google that are very creative and innovative. The people who work at google always happy, smart, and driven people who provide the best environment at Google. You have people who is just happy to be working at google. When defining a leader at Google, you got to lead people on. Helping people with google products. You don’t have to know...
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...Company Analysis | GOOG | An Analysis of Google Inc | Chelsea Moore 5/4/2015 | Company Analysis Company: Google Google is a well known search engine created by Larry Page and Sergey Brin in 1998. The idea of Google was once described by Page as "the perfect search engine that understands exactly what you mean and gives you back exactly what you want". Since then, Google has developed tremendously into more than just a search engine. The company offers Google Chrome, a freeware web browser, Gmail, Google Books, Play, News, Video, Image search, Maps, and dozens more. Google also works with businesses and offers several products to attract customers and build domains. Google's mission statement is to "organize the world's information and make it universally accessible and useable". Google reports four segments: The Google Website, Adsense Google Network websites, total advertising, and other revenue. The website and Adsense Google Network competes with Yahoo, AOL, Microsoft, Bing, and several other companies. In the advertising segment, Google competes with the previous mentioned along with Monster Worldwide, Expedia, Scripps Interactive, Ebay, and others. In the other revenues segment, Google competes with Oracle, Intel, Hewlett-Packard, and others. In fiscal year 2014, Google has not lived up to expectations. Growth was not disappointing, but Google missed estimates during the first three quarters. In Q4, profitability improved because of the holiday seasons...
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...GOOGLE, INC. Google Company History Meaning of Google There are many meanings to the name Google. Google originally comes from the word googol, which was coined by a guy name Milton Sirotta. Googol refers to the number represented by the numeral 1 followed by 100 zeros. A googol is considered to be a very large number. There isn’t a googol of anything in the universe. Not stars, not dust particles, not atoms. Google’s use of the term reflects the company’s mission to organize the massive, endless amounts of information available on the web. Before Google’s Time Back in the mid-1990s, company founders Larry Page and Sergey Bin were not too fond of each other when they first met at Stanford University as graduate students in computer science in 1995. Every conversation Larry and Sergey had it was always a debate about every topic that was discussed. Eventually all their strong views and different viewpoints would find some kind of common ground in a distinctive approach to solving one of computing’s biggest challenges; recovering information from an immense set of data. Towards the end of January in 1996, Larry and Sergey began a search engine by the name of BackRub. It was named BackRub because of its unique ability to analyze the “back links” pointing to different websites. A year later, their approach to link analysis was getting BackRub a growing reputation among those who had seen it. The word about the website had spread around campus faster than they expected. ...
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...Google Google Inc., a multinational technology company, was founded by Sergey Brin and Larry Page in 1998. The Google headquarters, Googleplex is located in Mountain View, California. Its mission is to organize the world’s information and make it universally useful and accessible. The company specializes in Internet related services and products such as cloud storage, online productivity software, web browsing applications, search tools, online mapping, social networking service, electronic gadgets manufacture, mobile applications, mobile operating system and the others (Google, 2016). Sundar Pichai is the CEO of Google since Google has formed a parent company named Alphabet in 2015 (Rajghatta, 2015). Google practices people orientation as its organisational culture. In a people oriented company, decisions made by management are taken into account the effects on people within the organization (Management Transition, 2016). Instead of having Human Resources department like other companies, Google forms a People Operations team that is dedicated to developments, staffing as well as inclusive and clear culture. The team has created a distinctive work environment to keep employees cheerful and retain productivity (Google, 2016). Hence, Fortune magazine rated it as the number one “Best Place to Work For” for seven times in ten years (Fortune, 2016). Moreover, Project Oxygen was launched to help managers in improving their competencies and adopting good managerial traits in early...
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...closed. This means that it is being developed by Apple and used exclusively for Apple products. The only smartphones that will ever run the iPhone are manufactured by only this one company. Android, on the other hand, is open. This means that it is being developed primarily by Google, and with the help of a group of companies. Many of the members of this group, the Open Handset Alliance (OHA), will release smartphones based on the Android operating system. Some of these companies include HTC, Samsung, and Motorola. There are advantages and disadvantages to both operating systems, and the competition between the two platforms is going to shape the smartphone market for years to come. Both the iPhone and Android platforms offer many similar features that are appealing to the user. Both have a fairly long battery life, single and dual cameras that also take video, easy uploading to Facebook, Twitter, etc., Wi-FI and Bluetooth capabilities, touch screen, and keyboard display. You can download and purchase apps for both platforms through their respective “Stores” and many of the same apps are created to use both operating systems. When it comes to the number of apps available, the iPhone App Store and Google Play Store are neck and neck. A unique feature afforded by Android is its integration...
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...and Sergey Brin, founded Google to make it easier for everyone to access the desired information. They designed a web based search engine that delivers users the relevant result entering the key words. First they gave a name website as BackRub then they changed it into Google. Now, Google is a worldwide company with more than 30,000 employees that takes place in the technology sector and Internet industry with lots of products working on search, operating systems and advertisement areas primarily. There is a long list of Google’s products but the most well known products of are; search engine itself, Google Chrome, Google+, YouTube, Orkut, Android, AdWords and Google Maps. For example, Google Chrome is a powerful and fast web browser with more than 300 million users. Moreover, by using AdWords companies can easily create text or web based advertisements that will appear at both sides of the browser when someone searches some key words related to that company. Google is a multinational corporation and a member of index NASDAQ. Also regarding to the Google’s official website there are more than 70 offices in more than 40 countries and as a result of that scope of the Google is extensive. Aim of the company is to help people all around the world to get what information they want exactly in the easiest way. Google makes money mostly by the advertising. According to the data of 2012, revenue of the company is $49,96 billion (“Annual Financials for Google Inc.,” n.d.). In the first...
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...we will take a look into the history of Google and Yahoo we will see where the two companies became the top search engines. We will also see where the two companies are very similar and where they are complete opposites. Both companies will stand out in two different ways. The report will show a company that shows potential growth, while the other shows issues and different path for their business. In the history aspect of our decision, we want to remind you that it may be completely different from what is found in the financial analysis. The background information on what is happening behind closed doors may be very useful. The beginning of Google started in 1995 with Sergey Brin, 21, giving Larry Page, 22, a tour of the Michigan University campus. A year later BackRub was started as a search engine running on Stanford servers but shortly became over powering. In 1997, BackRub was changed to Google. Brin and Page wanted to name their company that would be based off the word “Googol”. Googol is a mathematical term for the number represented by the numeral 1 followed by 100 zeros. (Google) This was their motto word to show their goal of having on going information available on the web. Google became a company on September 27, 1998 shortly after receiving a $100,000 check from Andy Bechtolsheim. (Google) Brin and Page used this money to hire their first employee and build what is known today has the most popular search engine. Google planned to expand their company providing...
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