...Google Case Study Taylor Anderson, Trenton Moses, Jacob Pyeatte, and Nicole Simon Southeast Missouri State University Abstract Google is a large corporation that leads the business world in providing a high-quality work environment for its employees. This paper will discuss the benefits Google provides to its employees, how the company is able to provide said benefits, and the human resource policies and strategies implemented within the company. Furthermore, this piece will offer answers to several questions asked at the conclusion of the textbook article as well as provide facts and suggestions regarding Google’s corporate structure and policies by referencing primary sources and using personal feedback from the authors. Google Case Study In the textbook, Human Resource Management by Gary Dessler (2011), an article on the powerhouse corporation, Google, was written regarding the company’s benefits, human resource strategies and policies, and how the company is able to provide such a work environment. Research will show whether or not Google’s new job candidate screening process is effective, how Google affords to give out such elaborate benefits, how Google recruits its employees, and more. Google has implemented a new candidate screening process that correlates personal traits from current employee’s answers on a survey regarding employee performance (Dessler, 2011, pp. 712-715). Some believe that this strategy limits Google’s ability to find the right candidate, but...
Words: 2741 - Pages: 11
...Running head: PERFORMANCE MANAGEMENT CASE STUDY 1 PERFORMANCE MANAGEMENT CASE STUDY Performance Management Case Study “I cannot imagine a company doing a good job of managing its talent without gathering information about how well individuals perform their jobs, what their skills and knowledge are, and what their responsibilities and performance goals are for the future. These types of data are simply fundamental to the effective management of the talent of any organization (and to its overall management).” stated Mr. Lawler in a recent article in Forbes Magazine (Lawler III, 2 2012, para. 3). Google’s approach in developing their performance management criteria fits very well with Mr. Lawler’s comments and views. Google does cover the five criteria for effectiveness of a performance management system and used its data in such a proactive and perfect way. To be able to gather all its data in order to analyze it and allows managers to present feedback to their employees in order for their work and efforts to Fit with Strategy. By mining this data electronically, Google has automated the Validity piece of the performance management. By preloading the actual or true job performance against the performance reviews, surveys, employee attitudes and manager awards nominations acquired by Google, it is easy to automatically compare and see if the manager a match for the job that he/she holds. Because this was something new that Google did with its data, they were a bit surprised...
Words: 833 - Pages: 4
...Case Study: “Google in China” University of Phoenix-MGT/448 November 28, 2011 Case Study: “Google in China” This case study will review and address Google’s entry into China. The following topics will be addressed: legal, cultural, and ethical challenges experienced by Google. This case study will also examine the role of China’s government in Google’s decision to operate globally in China as well as the strategic and operational challenges faced by the management team of Goggle with their decision to operate in China. In an effort to enter business in China and gain access to the world’s largest country, Google began offering a Chinese language service in 2000 from operations in the United States. In 2002, the Google site was blocked by the Chinese government and users were redirected to another site (Hill, 2009). Two weeks later, service was restored with no apparent reason or understanding of why the block initially took place or why it was restored. After the Google site was accessible by Chinese users again, politically sensitive sites were still not accessible, which implied the Chinese government was censoring certain sites. Google realized the need to establish operations in China, which finally occurred in 2005, despite challenges and criticism. Challenges Faced by Google There were many legal, cultural, and ethical challenges facing Google when the decision was made to provide services to China. When Google entered China, locations and hosted servers...
Words: 751 - Pages: 4
...Running head: FINANCIAL MANAGEMENT Financial Management: Comparing Google’s Business Model/ Financial Management with Microsoft By: Zanthe Gillison Strayer University Financial Management: Comparing Google’s Business Model/ Financial Management with Bing Google is doing bigger and better things in the world of internet media searching. Despite the challenges with other big names in Internet technology, Google and Microsoft have still remained to be leaders. In this paper, I will show comparison views of Google’s business model and financial management with Microsoft’s launch with Bing. Taking a look into Google and Microsoft core business, leading products and services, management and leadership styles, and innovation track record we will have the opportunity to compare the two businesses in and appendix. Google is known to be the leading internet media website’s in the world. Google and Microsoft are well-known internet information websites. Although, Microsoft is in business for more than searching the internet, Microsoft is known to be the world’s leading producer and marketer of computer software. Google’s product line and services are for Google products only. Google’s products include services that will enhance your desktop features such as Google Chrome and Google desktop which is an organizational tool that gives the customer the option to design and edit photos, organize personal and business information, search, and communicate with...
Words: 660 - Pages: 3
...performance through looking at Google Inc. David Towers Supervised by Suzana Rodrigues Word count: 7359 Extended Essay 2005-2006 (07 14747 & 07 14748) 0 of 31 Abstract This article examines the relationship that exists between organisational culture and performance, and how these factors influence employee motivation. The issues are discussed at length, firstly through a review of the current literature relating to the topic, and secondly by means of investigating the organisational culture of Google. Through examining the work of Denison (1990) and Truskie (1999) it is shown that some authors believe certain cultural aspects are important for organisational cultures to be successful. The frameworks of Martin (1992) and Goffee and Jones (1996) show that strong cultures exist where employees’ values are aligned to the values of the organisation. Though looking at the empirical evidence of Kotter and Heskett (1992), it is shown that there is indeed a link between strong organisational cultures and performance, but only strategically appropriate cultures are successful. Finally, it is suggested that there has been a trivialisation of organisational culture, (Alvesson, 2002) and culture is a facet of an organisation not an object of an organisation. Consequently, the manifestations of Google’s culture is analysed by evaluating the artefacts at Google (Gagliardi, 1992). Through looking at the various aspects of Google, it is shown that Google has an integrated culture (Martin...
Words: 8730 - Pages: 35
...Contents: Abstract 1. Introduction- statement of problem 2. Two perspectives on SHRM (i) Best Practices (ii) Best Fit 3. Best approach in different contexts 4. Summary – Google case study 5. Contingency perspective of organizational theory and Justification for application Conclusion References 1. Introduction: - This report is based on a case study of Google’s HR practices. Google Inc. is located at Mountain View, California is not simply known for its unique workplace culture but it also known for its advance innovation approach and HR programs. The HR practices at Google which are named as ‘people operations’ is intended to describe that HR is not merely an administration but rather it makes sure the strong relationship between employee and employer. The case encourages discussion on whether the company’s culture is truly emphasis on attracting and motivating the best employees or it is with a business motive. In order to present critical review of the case study , the concept of HRM as a new strategic approach to the management of people is discussed and two different approaches “best practices” and “best fit” is explained. In the end of the report, the case study is presented from “best fit” HRM perspective .Thus this case study helps us to analyze the two different HRM approaches are applied in the organizations. 2. Two perspectives on SHRM: - HRM has experienced a drastic change over the last few years. “Influenced by many...
Words: 2670 - Pages: 11
...Case Study Analysis Template Analyst’s Name: ¶ Levi Mohorich Date: ¶ 2/23/14 Case Study Name: ¶ Google, Inc., in China I. The Pre-Analysis: A. Perspective: 1. Author’s Perspective. Describe the perspective of the author(s) of the case study and possible biases of the author(s): ¶ The case was wrote by Kirsten E. Martin, the Assistant Professor of Business Administration at George Washington University, School of Business. She has her Ph.D. from Darden Graduate School of Business, University of Virginia. Her main research interests are business ethics, privacy, technology and stakeholder theory. It might be possible that she is biased towards China for their privacy restrictions and ethical values. Based on her previous research work, she probably values ethical behavior highly and technology innovations. 2. Analyst’s Perspective. Describe your perspective as the analyst: ¶ My perspective is that of a college student majoring in Marketing and Advertising Management. I am a strong believer in ethics and moral behavior. I have worked for an entertainment company for 8 years and my boss taught me to always do the right thing. I don’t know much about China and the details of their privacy laws or their government regulations. I do know that they block social media sites such as Facebook and YouTube but that's about it. I am an avid Google user though, I probably use Google almost every single day, or at least...
Words: 7567 - Pages: 31
...Case Study of Google in China Case Study of Google in China The SEO Consultants (2010) website highlights Google as the number one leading internet search engine within the United States today. In earlier years, the managers’ of Google recognized to remain competitive they needed to enter into the international territory of China. Shortly after launching the search engine in China from the home base of the U.S., the Chinese government blocked the site to prevent users from access to information the government deemed should be censored. Once unblocked, the government censored the search results users of China received. Google management determined they needed to base an operation center within China to better service users and fully tap into this market; however, there were many hurdles including values and ethics that needed consideration (Hill, 2009). Legal, Cultural, and Ethical Challenges Google’s mantra and mission of “don’t be evil” reflects the values of the company. Originally it simply meant to always provide the end user with only the highest quality of search results, but over time the company embraced it as their way of doing business. The culture within China is very different than that of the U.S. With the company physically placing operations in China, their Chinese operations would be subject to the laws and censorship of China. This presented an ethical challenge to Google management, as their commitment has always been to provide the end user...
Words: 833 - Pages: 4
...GOOGLE SELF-DRIVEN CAR THESIS NAME: INSTITUTION: COURSE PREFIX: COURSE NUMBER: DATE OF SUBMISSION: 1. INTRODUCTION 1.1 GOOGLE SELF-DRIVEN CAR The Google self-driven car is an automated car that operates automatically with no physical human input. It is a project developed by Google Company that involves the development of technology in automated vehicles mostly the electric type of vehicles. The software responsible for the management of the vehicle in its operations is the Google chauffeur. The project is under the management of a Google engineer Sebastian Thrun. He is an experienced engineer who previously worked for the former director in the Stanford Artificial Intelligence Laboratory. In addition, he previously worked as a co-inventor of the Google Street view. The development of the robotic vehicle was first showcased in 2005 in the DARPA Grand Challenge where it won the award. There was an able team of 15 engineers who developed the system in collaboration with the Google Company. Some included Chris Urmson, Mike Montemerlo and lastly Anthony Levandowski, involved in the DARPA Grand and Urban Challenges (Thrun, 2010). In the technological point of view, the automated Google vehicles comprise of parts and equipment that are worth 150000 dollars inclusive of the 70000 dollars for the LiDAR system. It possesses a range finder strategically placed on the top part of the vehicle called the Velodyne...
Words: 5459 - Pages: 22
...Expectancy Theory---------------------------------------------------------------4 2.4. Three needs theory--------------------------------------------------------------4 3. Hiring practice in Google-----------------------------------5 4. Job design in Google-----------------------------------------6 5. Many questions on hiring practice and job design in Google--------------------------6 6. Practical implications-----------------------7 7. Conclusion--------------------7 8. Reference list---------------------8 Executive summary Google is a successful company among employees and IT industry that vast candidates want to join into Google and become a ‘Googler’ (Page & Brin, 2012). Based on its success, it is obvious that there are many unique strategies implemented in Google. For example, motivational company value, rigorous hiring practices and autonomic job design principles. This report attempts to explore these main tactics behind Google’s success. Besides, it also analyses many motivational theories to evaluate Google’s practices. While all information within this report has come from vast resources, ranging from academic journals and books, the lack of academic investigations such as survey etc. has to be recognised on analysis of practice of Google. 1. Introduction The known Google was set up in September 1998 by its founders Larry Page and Sergey Brin who created an epoch-making search engine for people and even changed the world...
Words: 2323 - Pages: 10
...Strategic Management Assignment #1 Lynne Schmold 000533167 Case Study - Google Strategic Management Assignment #1 Lynne Schmold 000533167 Case Study - Google Table of Contents Contents Job Description 2 Organizational Chart 2 Plan Development 2 Reason for Plan 2 Competitive Analysis 2 Environmental Scan 2 External Environment 2 Internal Environment 2 Company Assets 3 Physical 3 Intellectual 3 Current Life Cycle 3 Ethics 3 References 3 Job Description The Marketing Manager’s job description includes being responsible for creating and implementing Google’s marketing strategies to successfully represent the company’s goals and main objective. The responsibilities and duties of the marketing manager includes but is not limited to: * Identifying potential markets * Oversee new product introductions * Develop pricing strategies * Supervising marketing department Organizational Chart Board of Advisors Board of Advisors Board of Directors Board of Directors Marketing department Marketing department Business Development Business Development Marketing and Resource Manager Marketing and Resource Manager Management and Administration Management and Administration Plan Development It is expected that the sales of Google are to grow by 10% in the next year. The plan that is going to be implemented is to promote the potential for more mobile options into the current products offered. Instead of offering certain types of phones, like LG, Samsung etc...
Words: 771 - Pages: 4
...Cherry Chinese name: Zhu Yuanyuan Google and Government of China A Case Study in Cross-Culture Negotiations 1. Who are the stakeholders in this case? * The owner, the shareholders and the employees of Google * The internet users * The biggest rival of engine market Baidu and other enterprises * The China government 2. What are the important issues for each set of stakeholders? * For Google itself: Google employees will be unable to work in China; This was also reflected in the stock and other areas. After the incident, the Google shares fell, the company earnings will directly affect to the global strategy. * For the internet users: Google quit from China made such adverse impact, and it’s harmful to China's international image, in the search engine industry, there has no competition, users can only use Baidu. * For Baidu: We all know Baidu is China's largest search engine company, after Google's withdrawal, No competition will make Baidu's growth rate reduced. So it has good and bad effects to Baidu's development. On one hand, Baidu can enhance its own competitiveness, the market share and the stock go up rapidly. but on the other hand, Baidu's ills on the lack of creativity are manifested. * The influence of the government: Google quit from China, the most influential image is China's investment environment. Originally foreign invest in China have been very troublesome, if even Google---such a well-known high-tech companies...
Words: 968 - Pages: 4
...Running head: WHY GOOGLE WAS ABLE TO BEAT YAHOO 1 Why Google was able to beat Yahoo: External factors influencing the development and domination of the twenty-first century internet giants Gregory A Totty MGT510 Strategic Planning Dr. Walter McCollum Colorado State University WHY GOOGLE WAS ABLE TO BEAT YAHOO Abstract The purpose of the following research is to illustrate how external factors can influence the development of market share in a new industry. The primary example is a case study of the organization known as “Yahoo”; the first internet only large corporation, which failed to grow with its early domination of the new emerging market of the World Wide Web. The evolving industry originally was a creative person’s domain. It was viewed in its infancy more like a vast library, than the center of all knowledge transfer much as it has become. The mistakes made by Yahoo early in the century, soon became an uncontrollable nemesis; and would eventually force the organization to re-organize. This research attempts to provide evidence for Yahoo’s demise along with the primary external factors that were either overlooked or their magnitude of 2 influence was not properly considered. Based upon the evidence provided, an alternative strategy for a similar percentage of market share was implemented by Google who, partially by learning from the mistakes of Yahoo, was able to forecast more accurately; resulting in a dominance of the same market today. Conclusions can...
Words: 2183 - Pages: 9
...* Legislation * Awards & Agreements * Payroll * Recruitment * Termination * Human Resources Management * Industrial Relations * OHS * Resources ------------------------------------------------- Top of Form Bottom of Form Home - Human Resources Management - HR strategy - Article Details Case study of organisation culture: Google 2 June 2010 Google, one of the world’s wealthiest and fastest growing companies, is often presented as a model of a ‘progressive’ organisation. What lessons can other businesses learn? The white paper on work in 2020, released by the Australian Human Resources Institute (AHRI) last month, contained a summary of aspects of Google’s culture, and drew some conclusions about its implications for other organisations. Established in 1998, Google now employs more than 20,000 people, has been adding staff at the rate of around 6000 per year, and receives around 7000 unsolicited job applications perday. Core culture statements Google has three core culture statements: 1. People are the most important asset. 2. You can be serious without wearing a suit. 3. You can make money without doing evil. Built-in ‘innovation time’ Google provides ‘innovation time off’, that is, one work day out of every five is allocated to solving problems. All business ‘problems’ are circulated to all staff for ‘solution sessions’. Work environment Amenities and benefits at Google’s US Head...
Words: 501 - Pages: 3
...Last Table of Contents Executive Summary.........................................................................................................................3 Introduction......................................................................................................................................4 Research Findings............................................................................................................................4 Five9....................................................................................................................................4 Velocify................................................................................................................................5 Google Apps For Business...................................................................................................6 Recommendations............................................................................................................................6 Conclusion.......................................................................................................................................6 References.......................................................................................................................................7 | 2 Executive Summary This report was commissioned to explore the opportunities of moving our company to a call center/ remote agent model. I will examine which technologies we...
Words: 2338 - Pages: 10
