Premium Essay

Google Case

In: Computers and Technology

Submitted By cmalack
Words 1151
Pages 5
Introduction
Google Company has packed a lot into a relatively young life. Since Google was founded in 1998, it has grown to serve hundreds of thousands of users and customers around the world. Founders Larry Page and Sergey Brin met at Stanford
University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual webpages. Now, Google is one of the big companies in the world. Google operating on a simple but innovative business model of attracting Internet user and earning revenue from targeted advertising. This report will be focused on how Google Company create strategy and apply their strategy in global market, which are including Google mission statement, how information system support their strategy, how organization strategy can support business strategy, what is generic strategy that using by Google, and type of market disruption.
Discussion
First, Google’s mission statement related to its business strategy. Google is an organization that once to provide information to the world in which it can be accessible easily and letting people make use of the information. "To make the world's information universally accessible and useful"(mission statement). Google works on a range of critical projects and issues--from growth strategies for exciting products like YouTube, Chrome and Mobile; to engineering prioritization and global

1

sales force alignment; to partner development and strategy work in emerging markets such as Africa and India. Google clarify fast-moving strategic priorities, tackle operational challenges and enable innovation (Google, 2013). Google is an organization that always takes risk, because they really want to expand their market size so that it can reach the world. Google is a company that like investing in so many strange project because...

Similar Documents

Premium Essay

Google Case

...Assignment 2: Case Study essay Subject Code : TBS906 Subject Name : Information Systems for Managers Due Date : May 9th, 2012 Submission Date : May 9th, 2012 Submitted to Ph.D. Kathy Ning Shen Prepared by Name : Abdulghafor Al Saeed ID : 3730499 Phone : +971 50 6153914 email : aaias996@uowmail.edu.au Table of Contents ABSTRACT 3 1. INTRODUCTION 4 1.1. GOOGLE EXPANSION IN BRIEF… 4 1.2. HOW GOOGLE BENEFIT US? GOOGLE PRODUCTS… 4 2. GOOGLE IS INNOVATION & COMPETITIVE FORCE 5 3. GOOGLE TRANSNATIONAL GLOBALIZATION 6 3.1. GOOGLE ADAPTING “FLAT WORLD” 6 3.2. GLOBALIZATION CHALLENGES 6 3.3. GOOGLE VS. GLOBAL ECONOMY 6 4. GOOGLE SERVICES SECURITY 7 5. REFERENCES 8 Abstract In the following report I analyzed the case study in discussion – Google Inc. – from the prospective of Information Systems related topics studied during this semester. These data represented in order to reach for better understanding of the relation between the success of Google & the Information system setup, infrastructure & strategy implemented in Google. 1. Introduction 1.1. Google expansion in brief… Founded by to colleagues “Larry Page & Sergey Brin” Google started in 1996 with the name of “BackRub”, it was a search engine that meant to use links to determine the importance of an individual webpages. (Google Mission 2012) In 1998; this search engine that......

Words: 1442 - Pages: 6

Free Essay

Google Case

...Expectancy Theory---------------------------------------------------------------4 2.4. Three needs theory--------------------------------------------------------------4 3. Hiring practice in Google-----------------------------------5 4. Job design in Google-----------------------------------------6 5. Many questions on hiring practice and job design in Google--------------------------6 6. Practical implications-----------------------7 7. Conclusion--------------------7 8. Reference list---------------------8 Executive summary Google is a successful company among employees and IT industry that vast candidates want to join into Google and become a ‘Googler’ (Page & Brin, 2012). Based on its success, it is obvious that there are many unique strategies implemented in Google. For example, motivational company value, rigorous hiring practices and autonomic job design principles. This report attempts to explore these main tactics behind Google’s success. Besides, it also analyses many motivational theories to evaluate Google’s practices. While all information within this report has come from vast resources, ranging from academic journals and books, the lack of academic investigations such as survey etc. has to be recognised on analysis of practice of Google. 1. Introduction The known Google was set up in September 1998 by its founders Larry Page and Sergey Brin who created an epoch-making search engine for people and even changed the world...

Words: 2323 - Pages: 10

Premium Essay

Case Google

...Please read the case and answer the question: what classical principles of organization theory does Google controvert? what principles are employed? Google’s Innovation Machine In the pantheon of internet-based companies, Google stands out as both particularly successful and particularly innovative. Not since Microsoft has a company had so much success so quickly. Google excels at IT and business architecture, experimentation, improvisation, analytical decision making, participative product development, and other relatively unusual forms of innovation. It balances an admittedly chaotic ideation process with a set of rigorous, data-driven methods for evaluating ideas. The company culture attracts the brightest technical talent, and despite its rapid employee growth Google still gets 100 applicants for every open position. It has developed or acquired a wide variety of new offerings to augment the core search product. Its growth, profitability, and shareholder equity are at unparalleled levels. This highly desirable situation may not last forever, but Google has clearly done something right. Indeed, Google has been the creator or a leading exponent of new approaches to business and management innovation. Much of what the company does is rooted in its legendary IT infrastructure, but technology and strategy at Google are inseparable and mutually permeable—making it hard to say whether technology is the DNA of its strategy or the other way around. Whichever it is, Google seems......

Words: 2495 - Pages: 10

Free Essay

Google Case

...GOOGLE CASE. 1. * It's obviously, that the most important factor behind Google's success is their effort concentrated on developing search engine. They managed to turn the problem with the key word spam on the web into the attractive opportunity being solving it, when PageRank algorithm were created by Sergey Brin and Larry Page. The new system works like this: there were created reliable searches through the amount of websites, which than link to a certain page, or otherwise «votes» to weight the relevance of the search result. * Another crucial factor is Google's orientation specifically on user. Customers were attracted by simplicity of interface – simple one-tone white search page and bright catchy logo. Moreover there were no ads or any content with editorial carater, which led to easy and fast search. * As it was said earlier, a huge accent was maid on delivering to customers the informaton they was really looking for. That means that Google didn't sell search result placement to any advetisers, and if Goodle did it, all the sponsored links were umbral to the keywords of a search, so users in any case found information that was somehow useful for them. * It was highly effective paid search that made Google very successful economically. Firstly «cost per impression» was adopted in 1999, which helped to earn independently of people clicking on an ad. After the successful experience they turned to “cost per click”, which helped to do the......

Words: 859 - Pages: 4

Free Essay

Google Case

...Google Case When someone has to find something on the net he has to google it...That's the appropriate answer to the first question we examin today. Google strategy is infact primarly focused on collecting, organizing and finally making information available to his customer. All the functions must be always performed faster and more complete than before. Google has not been the search engine but it has dictated the standard to all the other companies offering the same services. That's a challenging scope considering the always growing extent of the net. Google occupy a relevant place in its market, it can be defined to be in a dominant position with its market share both in the resident pcs and in mobile applications. The first little crack in its castle started here, infact we have to edit the second point in Google decalogue, infact its core business in not only research anymore. It was in tha past but now the company has to diversificate in order to keep its valuable competitor position in the future. Only in this way Google could be able to mantain its current level on rents. So we have assisted to various strategic moves, both with innovation and acquisition, that we can split in two major branches: A.- Enhance the services offered with new and powerfull web based applications like Google play, Google maps, knowledge graph, social network and Google Cloud. Its main strategy is "forcing" to integrate this application in quite every web site in the world (ex.maps) with......

Words: 967 - Pages: 4

Premium Essay

Google Case

...2014 GOOGLE Inc. Team 7 3/6/2014 1. In order to identify capacity constraints and better allocate resources companies, Google adopted 70/20/10 model. Google’s aim is to ‘organize the world’s information’. Though all the projects had one aim, they were classified according to their contribution to the core business. This map clearly distinguished the projects as needed. Derivative projects are the ones’ that involve incremental changes in core products and services. These are allocated with 70% of the Google’s resources. Platform projects comprised of extension to core business. And these were allocated 20% of the resources. Breakthrough projects are the ones that are based on fundamentally new businesses. These are allocated 10% of the total resources. These fostered innovation within the company. 2. Technology Stand Alone Value Google’s standalone value includes products like Google Search, advertising, Browser, Cloud based apps, Mobile Operating System and mobile devices. The need of search engine grew with expansion of World Wide Web. Although other search engines existed, however the results on those platforms could easily be skewed. Larry Page and Sergey Bin came up with a new algorithm to counter those problems. “The perfect search engine” says Larry Page “would understand exactly what you mean and give back exactly what you want”. This proved true hence rated high in customer productivity. Their home page interface is clear and simple, and pages load......

Words: 3468 - Pages: 14

Free Essay

Google Case

...By August 2013, Google, Inc., known more for its dominance in the area of internet search till then, began to overtake its major rivals in innovation. The firm started working on a lot of other projects and increased its spending on research and development, thus gaining an edge over its competitors (See Exhibit I for revenue, profits and R&D expenses). Some analysts predicted that Google had started outpacing Apple, Inc. (Apple) in design, an area traditionally dominated by Apple. Google achieved this feat by making innovation an everyday process rather than as a necessity during times of crisis. It followed a unique ‘launch and iterate’ process to innovation where the new products developed were initially made available to the public as beta versions. Google improved these new products after getting feedback from the early users. It also practiced the system of using lead users to find new and innovative applications for its products. In addition to this, its CEO and co-founder, Larry Page (Page), continuously pushed the employees to go in for ‘moon shots’, i.e., create products and services that were 10 times better than the competition. According to Page, “How exciting is it to come to work if the best you can do is trounce some other company that does roughly the same thing? That’s why most companies decay slowly over time. They tend to do approximately what they did before, with a few minor changes. It’s natural for people to want to work on things that they know......

Words: 669 - Pages: 3

Premium Essay

Google Case

...Team 2- Decision Strategies | Google’s Case Analysis | | | Prashant Sinha, Xinyi Wang, Karthik Pedduri, Deepak Mittal, Shubham Goel | 11/5/2014 | | Case Background This case talks about Google, the world’s leading search engine and one of the world’s most technically innovative companies. Google was founded in 1998 by two Ph.D. students at Stanford who were able to leverage their algorithm to rank random search results by relevancy to build a multibillion dollar business. The company employs more than 30,000 people and is one of the most sort after companies for software engineers. Despite such a tremendous growth at a fast pace, Google has still been able to maintain the small company feel, giving its employees freedom to invest 20% of their time in any projects of their choice. This has been one of the sources of innovation for the company. SWOT Analysis for Google Strengths The biggest strength for Google is the established brand name with a worldwide market share of more than 70% in the search engine space. Also, Google has been able to distinguish its services from all others and has gained high awareness, perceived quality, and brand loyalty through its branding which is mostly done by word of mouth. Google has also been growing by acquiring companies with diversified market offerings. The leadership has ensured that most of the internet using population is using their products some way or the other making them the most successful marketing......

Words: 716 - Pages: 3

Free Essay

Google Case

...Google Case Study Questions 1. How is Google’s mission statement related to its business strategy? Google’s mission is to make the world’s information universally accessible, demand products that support assistive technologies and provide a useful and enjoyable experience for everyone, including those with physical and cognitive limitations (Google, n.d.). Google uses the Internet to make its’ products universally accessible. The value proposition for the Google user involves receiving free Internet tools and applications in exchange for viewing content relevant advertising. Google believes relevant advertising can be useful and enjoyable for the user (Google, nod.). In order to increase revenue, Google must increase the number of places where it can display advertisements. Google continually creates new products which provide new advertising opportunities for Google. The advertiser is concerned with the amount of sales volume generated by the Google advertisement. Because a user is specifically searching for a topic when an ad is presented, Google advertisements are relevant to the user. When a user views a relevant ad, there is a greater likelihood that the user will purchase the product or service. Google’s contribution to advertising relevance is the hybrid paid search ranking scheme which rank search ads based on the combination of bid price and click through rate. By adding click through rate, Google not only maximized income but also increased the......

Words: 2319 - Pages: 10

Free Essay

Google Case

...Google is very well known for its informal culture. It is mainly based on harmony and autonomy. It has a Hedonism culture and constantly stimulates a set of corporate culture. It even attracted lots of Microsoft employees due to its less bureaucratic culture. Accordingly, the following will highlight different processes used by Google to build their corporate culture. As a start and as the company started to grow and willing to discontinue their Friday meeting in which the founders shared Google’s progress with all employees and sometimes included detailed financial review, it had been realized that the meetings were ingrained in Google’s culture and unified the staff. Accordingly the Friday meetings would continue. This is one of the many indicators on how Google kept abiding by their ingrained corporate culture. Google did its best to maintain its culture by focusing on its hiring processes. The process is very difficult for applicants and takes a very long time, usually 7 months. Google doesn’t always choose the applicant with the highest scores on their hiring process, however it sometimes chooses the candidate who has a high score and fits more to culture although other applicants could have had a higher scores. Google’s corporate culture focused on less bureaucracy. Even though that at the beginning, it had been described as a “disorganized madhouse run by people too arrogant to be interested in fixing problems”, they have done their best to keep the culture as is...

Words: 662 - Pages: 3

Premium Essay

Google Case

...------------------------------------------------- Google Inc. ------------------------------------------------- [Document Subtitle] Ivan Castillo, Poliane Cruz, SharadhChandran Sethuraju Abstract Google case write-up Google Inc. 1. How did Google create a competitive advantage initially (before 2006)?  There are many types of competitive advantage, and they can be separated into two categories: advantages based on the firm’s position and advantages based on firm’s capabilities. Advantages based on the firm’s position happen when a company accomplishes superior performance because it was the first to enter the industry. The forms of positional advantage are: positional advantage from an attractive industry structure, positional advantage from heterogeneity within the industry, positional advantage from a network of relationships. Advantages based on the firm’s capabilities happen when a company is definitely better than most of its competitors, at performing certain activities. This type of advantage tends to be hard to identify. However it can be easier by starting with the areas that the firm has already demonstrated success. According to the explanation above, it is possible to say that Google create a competitive advantage initially (before 2006) based on the firm’s capabilities. Google was not the first company in its industry but Google was able to improve the techniques presented in the market and make them its competitive advantage. Yahoo......

Words: 1587 - Pages: 7

Premium Essay

Case Analysis : Google

...competition in the search industry. Which of the five competitive forces seem strongest? weakest? What is your assessment of overall industry attractiveness? Ever since Google was created there really haven’t been any competitors that have come close to giving them a scare as far as competing with what they offer. Of the five competitive forces the threat of substitute products or services and the power of buyers are the highest. The weakest of the five for Google is the threat of new entrants because the entry barriers for the industry are high, and high customer loyalty to Google would make it much more difficult for a new entrant. 2. How is the search industry changing? What forces seem most likely to bring about major change to the industry within the next three to five years? Throughout the case, it mentions many times that the next big thing in the search industry is cloud computing. However, there are many other new areas that Google is entering such as Google TV, and they are continuing to develop their Google Maps and other areas such as their Android market (phones, tablets, and Google TV will be powered by android). After reading the case and thinking about what will bring in a major change, I think it will be cloud computing. Although most companies are still in the early stages of this, Google is projecting this to grow up to $95 billion by 2013. 3. What are the key factors that define success in the industry? What are the key competencies,......

Words: 870 - Pages: 4

Premium Essay

Google Case

...http://techcee.com/wp-content/uploads/2013/05/google-services.jpg Country Experience; France, Germany & Japan International Management http://en.academicpositions.se/content/uploads/sites/8/2013/07/lesundLogo.png Table of Contents Introduction3 How does a search engine work and make money?3 What is the exportability of search engine’s technology and business model?4 Why did many governments appear thretened by google? How did they counter this threat?4 Global leadership and Organizational Behaviour Effectiveness (GLOBE)4 Hofstede’s five dimensions:4 Google (USA) to France - focus dimensions: PDI & UAE (appendix 1: figure 1)4 Google (USA) to Germany - focus dimensions: UAI & IDV (appendix 1: figure 2)6 Google (USA) to Japan - focus dimensions: UAI, MAS, IDV and LTO (appendix 1: figure 3)7 Is the threat, from the government-sponsored search engines, real or imagined?8 What can Google do to secure dominance in those countries?8 What can Google learn from those experiences to guide its entry strategy for other countries?9 The negotiation process (appendix 2: figure 1)9 Stage One: Preparation9 Stage two: Relationship Building9 Stage Three: Exchange of task-related Information10 Stage Four: Persuasion10 Stage Five: Concession and Agreement10 Sources:11 Websites:11 Appendix 112 Figure 1: Hofstede, USA vs. France12 Figure 2: Hofstede, USA vs. Germany12 Figure 3: Hofstede, USA vs. Japan13 Appendix 2:14 Figure 1: The Negotiation......

Words: 4490 - Pages: 18

Free Essay

Google Mini Case

...Google: Dealing with China Group 1 - What major pros and cons are there, regarding alternatives for addressing issues/opportunities? Some of the major pro’s that may be present while addressing issues and opportunities is that it may force individuals to think of alternative methods to conduct their business. Some of the advantages of coming up with new ideas is that it can also lead to new opportunities that may not have presented themselves had they not been forced to confront something that was atypical to begin with. Issues and opportunities often go hand-in-hand and is one of the primary precursors for entrepreneurs to begin their own business – identify an issue, or a need, and present a solution which results in an opportunity to sell or market their idea to resolve the need or issue of a potential customer or client. Additionally, there are con’s when being confronted with issues and opportunities when alternatives are the only means to resolve the issue. Sometimes, the alternatives may jeopardize the company’s moral or ethics or even run contrary to their corporate motto, such as in the case of Google’s corporate model of “Don’t be Evil”. Unfortunately, their corporate motto, and their culture is in direct opposition to that of the China’s government when it pertains to internet usage, search results and disclosure of personally identifiable information. As a result, Google in China has had to define what it means to not be evil, while still attempting to remain......

Words: 2052 - Pages: 9

Free Essay

Google China Case

...Searching for Internet Freedom in China_GALLEYED (Do Not Delete) 3/18/2013 9:19 PM SEARCHING FOR INTERNET FREEDOM IN CHINA: A CASE STUDY ON GOOGLE’S CHINA EXPERIENCE JYH-AN LEE,* CHING-YI LIU,** AND WEIPING LI*** ABSTRACT ........................................................................................ 406 INTRODUCTION ................................................................................. 406 I. THE NATURE OF THE INTERNET AND GOOGLE’S BUSINESS ............ 408 A. The Evolving Nature of the Internet................................. 408 B. The Study of Google and its China Experience................ 409 II. GOOGLE.CN AND CHINA’S INTERNET POLICY ............................... 412 A. The Story of Google.cn .................................................... 413 B. China’s Internet Policy in the Case of Google.cn............. 419 1. Technological Control of Search Engines .................. 419 2. Legal Control of Search Engines................................ 421 III. POLICY IMPLICATIONS FROM THE CASE OF GOOGLE.CN .............. 423 A. Global Network, Local Internet........................................ 424 B. Leveraging Commercial Power to Regulate the Internet . 426 IV. THE ACCOUNTABILITY CRISIS IN INTERNET GOVERNANCE ......... 428 A. The Problem of Internet Accountability ........................... 428 B. Solutions to the Digital-Accountability Problem ............. 431 CONCLUSION.......................................................................

Words: 13967 - Pages: 56