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Google Failure in China

In: Business and Management

Submitted By asem79
Words 2702
Pages 11
Table of content

1. Introduction……………………..………………………………………….1 2. Article summary….………………………………………………………..3 3. Article relationship to service marketing concepts………….…………….4 4.1 Censorship issue……………………………………………………….5 4.2 System break-in issue…………………………………………………7 4.3 Search query issue…………………………………………………….8 4. Implications….…………………………………………………………….9 5. Evaluation….……………………………………………………………..10 6. Conclusion……….……………………………………………………….10 7. References………………………………………………………………..11

1. Introduction
China has always been and still the attraction of a potentially profitable market to many international firms from around the glob duo to its world biggest population that accounts for 1.3billion (2011 est, CIA the world factbook). As such, Google the world’s largest search engine, has tapped this potentially and highly profitable market to has entered the Chinese market in 2006. According to Reuters, china’s search market was worth $1.7 billion in 2010 and expected to grow an average of 50 percent each year over the next four years with internet users more than 400 million ( according to iResearch).
According the guardian news, Google said, due to latency and access issues that have been unsatisfying to the Chinese users which is unacceptable to Google, Google decided to make a presence in china and initiate its search engine google.cn based in china to make the service faster and more reliable. However that would come at a cost whereby Google has to comply with the Chinese government’s regulations to censor sensitive materials that are considered “unhealthy” which might cause security instability.
Google has officially started its google.cn in January 2006. However, a number of its key services will not be offered, such as Gmail, Blogger, Picasa and other services will be altered in addition to that YouTube was

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