...The History of Google Introduction And Definition : Google, the leading search engine worldwide, was founded in 1998 by Stanford University graduate students Larry Page and Sergei Brin.While at Stanford in 1996, Page and Brin began developing a search engine they eventually entitled BackRub. This search engine was designed to look at the connecting links between web pages in order to determine a site's authority. In 1998, Page and Brin set up their first data center in Page's dorm.With the encouragement of fellow Stanford alum David Filo, who started Yahoo a few years earlier, Page and Brin decided to start a company and started looking for investors to back them. Andy Bechtolsheim, one of the founders of Sun Microsystems, invested $100,000 in the company after receiving a demo of their search technology. Eventually the pair raised over $1M.Google, Inc. was established on September 7, 1998 in a friend's garage in Menlo Park, California. Page and Brin hired their first employee, Craig Silverstein, who was later to become Google's Director of Technology.In their humble beginnings, Google served over 10,000 queries a day and quickly gained a reputation as a trustworthy source of four walls of a garage to the now mega Googleplex headquarters in Mountain View, California.Google achieved praise and publicity as news spread rapidly through online and offline media as well as their receipt of numerous awards and recommendations. Their audience continued to grow along with their reputation...
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...Company Analysis | GOOG | An Analysis of Google Inc | Chelsea Moore 5/4/2015 | Company Analysis Company: Google Google is a well known search engine created by Larry Page and Sergey Brin in 1998. The idea of Google was once described by Page as "the perfect search engine that understands exactly what you mean and gives you back exactly what you want". Since then, Google has developed tremendously into more than just a search engine. The company offers Google Chrome, a freeware web browser, Gmail, Google Books, Play, News, Video, Image search, Maps, and dozens more. Google also works with businesses and offers several products to attract customers and build domains. Google's mission statement is to "organize the world's information and make it universally accessible and useable". Google reports four segments: The Google Website, Adsense Google Network websites, total advertising, and other revenue. The website and Adsense Google Network competes with Yahoo, AOL, Microsoft, Bing, and several other companies. In the advertising segment, Google competes with the previous mentioned along with Monster Worldwide, Expedia, Scripps Interactive, Ebay, and others. In the other revenues segment, Google competes with Oracle, Intel, Hewlett-Packard, and others. In fiscal year 2014, Google has not lived up to expectations. Growth was not disappointing, but Google missed estimates during the first three quarters. In Q4, profitability improved because of the holiday seasons...
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...The race for SMS location sharing started long before Foursquare. Before Foursquare there was Dodgeball the brainchild of Dennis Crowley and partner Alex Rainert. Rainert and Crowley worked together on the predecessor of Foursquare before selling to Google in 2005. After selling to Google the Dodgeball founders worked for the technology monolith until 2007. (Burns, 2010.) Cromley cited the departure from Google to be lack of support as he detailed on his Flickr picture (shown right) “It's no real secret that Google wasn't supporting dodgeball the way we expected. The whole experience was incredibly frustrating for us - especially as we couldn't convince them that dodgeball was worth engineering resources, leaving us to watch as other startups got to innovate in the mobile + social space. And while it was a tough decision (and really disappointing) to walk away from dodgeball, I'm actually looking forward to getting to work on other projects again. “(Crowley, 2007). After Dodgeball came Foursquare, the forerunner in SMS location sharing. Foursquare was born in coffee shops and bars in the silicon alley in New York City. Dennis Crowley, former founder of Dodgeball, and Naveen Selvadurai founded the start-up after meeting in 2007. Alex Rainert, of Dodgeball fame, was a seed investor and is now on staff with Foursquare. (Burns, 2010). Foursquare was launched at the South by Southwest festival in 2007 and quickly became the tech world’s new darling. As with any new technology...
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...GOOGLE, INC. Google Company History Meaning of Google There are many meanings to the name Google. Google originally comes from the word googol, which was coined by a guy name Milton Sirotta. Googol refers to the number represented by the numeral 1 followed by 100 zeros. A googol is considered to be a very large number. There isn’t a googol of anything in the universe. Not stars, not dust particles, not atoms. Google’s use of the term reflects the company’s mission to organize the massive, endless amounts of information available on the web. Before Google’s Time Back in the mid-1990s, company founders Larry Page and Sergey Bin were not too fond of each other when they first met at Stanford University as graduate students in computer science in 1995. Every conversation Larry and Sergey had it was always a debate about every topic that was discussed. Eventually all their strong views and different viewpoints would find some kind of common ground in a distinctive approach to solving one of computing’s biggest challenges; recovering information from an immense set of data. Towards the end of January in 1996, Larry and Sergey began a search engine by the name of BackRub. It was named BackRub because of its unique ability to analyze the “back links” pointing to different websites. A year later, their approach to link analysis was getting BackRub a growing reputation among those who had seen it. The word about the website had spread around campus faster than they expected. ...
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...soon joined by Sergey Brin, two Ph.D. students at Stanford University, California. This search engine was named “BackRub,” and it was the beginning of a new era. The name of this website was changed afterward to what we know now as “Google.” I have been studying the business case of Google in one of my MIS classes and using the information I gained from that course, I am able to talk about Google. Since my audience is the instructor and my classmates, Google helps you find information that you need for your daily life in college. I want my audience to know by the end of my speech about Google //what is the history of Google, /what makes it special, //and lessons to learn from the experience of Google’s founders. First of all, where does the word “Google” come from? The name "Google" originated from a misspelling of "googol,” which refers to 10100, the number represented by a 1 followed by one hundred zeros. It found its way to the English language, now the verb "Google", was added to the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet." Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate a site's importance. /// The start of Google was pretty much like the start of every website. It was a research project to these two Ph.D. Students where they hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results...
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...MGT500 Aug 06, 2011 Essay Questions: Google Case Study 1. Do you think Google will be able to maintain its entrepreneurial culture in spite of its recent growth and increased size? Why or why not? It appears that Google will maintain its entrepreneurial spirit at least for the foreseeable future. Google now employs over 28,000 people around the globe and as of February this year, maintained a market share of 65.6% in the search engine industry (Kell, 2011). On top of this their additional product lines are impacting the market on global scale such as Gmail and Google Maps, making Google a major player in the technology sector. However, even with all explosive growth, Google recently confirmed its desire to maintain its entrepreneurial roots. As stated by Google CFO Patrick Pichette, “With scale there always becomes this tension of how do you keep the start-up philosophy, we don't want to lose our start-up philosophy" (Millman 2011). The question then becomes not do you want to remain entrepreneurial, but rather how do you maintain it. When the size of an organization reaches 28,000 it is inevitable that a more bureaucratic model becomes necessary to maintain organized operations. With bureaucracy and the stability it brings, innovation and flexibility tend to suffer. However, Google has proven it can maintain and grow revenues even while it aggressively expands the size of its operation. This is demonstrated by Google continuing to reinvent itself with new products...
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...More information from http://www.researchandmarkets.com/reports/655280/ Analysis of Google Inc Description: Google Inc. maintains an index of Websites and other online content, and makes this information freely available to anyone with an Internet connection. The company’s automated search technology helps people obtain nearly instant access to relevant information from its online index. Google generates revenue primarily by delivering online advertising. Businesses use its AdWords program to promote their products and services with targeted advertising. In addition, the thousands of third-party Websites that comprise the Google Network use its AdSense program to deliver relevant ads that generate revenue and enhance the user experience. In September 2007, Google completed the acquisition of Postini, Inc., a provider of information security and compliance solutions. In March 2008, the company completed the acquisition of DoubleClick, which offers online advertisement serving and management technology to advertisers, Web publishers and advertisement agencies. Analysis of Google Inc. A complete and comprehensive analysis of Google Inc, includes an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself. Company analysis includes a history of Google Inc, a business segment analysis of the segments Google Inc operates through, a look at the organization structure of the company, a geographical...
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...History of the Company Google is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software and online advertising technology. Most of its profits are derived from Adwords. Google was founded by Larry Page and Sergey Brin . Together they have about 16 percent of its shares. They are included in Google, as a private company in 4th September 1998 year. Initial public offering followed by 19th August 2004. Mission of Google from the outset was "to organize the world's information and make it universally accessible and useful " , and its unofficial slogan was : «Do not be evil». Nowadays the head office is located in Mountain View, California. Why we chose Google Main Competitors We've done the research between companies and chose top 5 companies that meet the criteria. ◦ These criteria are: ◦ Frequency output of new products ◦ Series of events, which is new or have a new function. ◦ Well-known brand among customers. ◦ Unique business policies. Top 5: Apple, Yahoo, Google, Facebook, Boeing. Our choice - Google We chose Google for several reasons: - 3rd place of the most innovative companies in 2013 (BCG ) The Boston Consulting Group added a new category to its 2013 survey—Up-and-Coming Companies—companies that are still relatively young or have yet to reach the scale of the top 50 global giants but are nonetheless making themselves known for innovation. A...
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...Changnoi and I am a second year Ph.D. Student in the School of Remote Sensing -The topic of my talk today is “The Birth of Google” 1 Outline Introduction Founders of Google Technology of Google Citation and BackRub project Crawler and PageRank Conclusion Today I would like to discuss four main areas. -Firstly Introduction -Secondly Founder of Google -Thirdly the Technology of Google ,this is subdivided into 2 parts. -And Finally my conclusion and summary, If you have any questions I will be glad to answer them at the end. 2 Introduction The most popular search engine Technology Introduction -Nowadays Google is currently the most popular search engine. -We can say Google has a priority on the Internet. 3 Moving on … Information and webs on Internet - Google search - G-mail - Google map - Google video - So no… And Google has new technology or software to helpful people for examples .. -Google search engine: -this engine has more functions to find information such as files, images, video. -G-mail -Free electronic mail. -Google map -Mapping service. -Google video -Video service about stores, publications, and videos. 4 Founders of Gooooooogle Larry Page (American) Surgey Brin (Russian) In 1995 At Stanford University •You want to know •Who are the founders of the Intelligent search engine ? •About Founder of Google. •When Surgey Brin first met Larry Page in the summer of 1995. -Surgey Brin was a second year grad student in the computer...
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...article is about the corporation. For the search engine, see Google Search. For other uses, see Google (disambiguation). Google Inc. | | Type | Public (NASDAQ: GOOG, FWB: GGQ1) | Industry | Internet, Computer software | Founded | Menlo Park, California (September 4, 1998 (1998-09-04))[1][2] | Founder(s) | Sergey M. Brin Lawrence E. Page | Headquarters | 1600 Amphitheatre Parkway, Mountain View, California, United States | Area served | Worldwide | Key people | Eric Schmidt (Chairman and CEO) Lawrence E. Page (Co-Founder and President, Products) Sergey M. Brin (Co-Founder and President, Technology) | Products | See list of Google products. | Revenue | US$23.651 billion (2009)[3][4] | Operating income | US$8.312 billion (2009)[3][4] | Profit | US$6.520 billion (2009)[3][4] | Total assets | US$40.497 billion (2009)[3][4] | Total equity | US$36.004 billion (2009)[4] | Employees | 24,400 (2010)[5] | Subsidiaries | YouTube, DoubleClick, On2 Technologies, GrandCentral, Picnik, Aardvark, AdMob | Website | Google.com | Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products,[6] and generates profit primarily from advertising through its AdWords program.[3][7] The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys",[8][9][10] while the two were attending Stanford University...
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...business Google has always wanted to be the people’s favourite by having a strong set of business morals and gaining the confidence of its users by having a motto, “Don’t be Evil”. Even as it has created goodwill, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders’ mantra. They've taken a stand against pop-ups and pop-under and refused ads from sites they consider to be overly negative. All the while, they've stubbornly kept the Google homepage concise and pristine. On just a faint whisper of a marketing campaign, the company pulled in an estimated $70 million last year (a third from licensing fees and the rest from ads) (McHugh, Josh, Google vs Evil, Wired, 2002). Should Google play ball with repressive foreign governments? Refuse to link users to "hate" sites? Punish marketers who artificially inflate site rankings? Fight the Church of Scientology's attempts to silence critics? And what to do about the cache, Google's archive of previously indexed pages? Are the questions often asked. Most major companies refer to a detailed code of corporate conduct when considering such policy decisions. General Electric devotes 15 pages on its Web site to an integrity policy. Nortel's site has 34 pages of guidelines. Google's code of conduct can be boiled down to a mere three words: Don't be evil. (McHugh, Josh, Google vs Evil, Wired, 2002) Now, for the first time in its history, Google is facing...
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...27.4.2013 KATHARINA LEONHARDT 1415505 ASSIGNMENT2 – GOOGLE SERVICE BRAND ANALYSIS: FROM A CUSTOMER PERSPECTIVE Strategic Brand Management BSNS 7454 | Robert Davis K a t h a r i n a L e o n h a r d t - B S N S 7 4 5 4 , A 2 |1 EXECUTIVE SUMMARY When people talk about the internet, they often talk about Google as well. Google made it possible for millions of people to get as much information possible, in a very short time, and what is most important, in a very convenient way. How did this happen? Google was founded in 1996 by two young students of Stanford University, Larry and Sergey. They managed to build a company with more than 53,000 employees, working in more than 40 countries worldwide. While always updating their website, they also developed and acquired new services and features, such as Gmail, Google Earth and Maps, YouTube. With the increase of internet users, also more people used Google over time. Not only consumers use Google, but also companies have the possibility to place advertisements on the search engine which millions of users look at daily. This made it possible to have enormous revenues, 96% of the revenues are even gained by this system of placing advertisements. Google is easily able to analyse data through its search engine and can identify trends faster than any other company. Customers “love Google”, they admire it. How is that possible and why? First of all due to its founders, Larry and Sergey, two down-to earth men who have...
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...Taking A Closer Look at Google Students today have a much more convenient and timesaving methods of research. Thanks to Internet Information Providers, you have all the libraries you need located on the World Wide Web. By typing in a question or a few key words in a search engine, you have hundreds of thousands of search results with all the answers you need. Engines like Google, Yahoo, and Bing are now enveloped into people’s everyday lives. Here are a few numbers to show us how important this industry has become (2010): * Google: 34,000 searches per second (2 million per minute; 121 million per hour; 3 billion per day; 88 billion per month) * Yahoo: 3,200 searches per second (194,000 per minute; 12 million per hour; 280 million per day; 8.4 billion per month) * Bing: 927 searches per second (56,000 per minute; 3 million per hour; 80 million per day; 2.4 billion per month) (Mcgee, 2010). According to Yahoo Finance, on June 17, 2011 the market capitalization of the industry is $558 billion, Price/Earnings is 22.4, Price/Book is 4.6, Net Profit Margin is 23.1%, Return on Equity is 17.5%, Total Debt/Equity is 26.3, and the dividend yield is 1.2% (Yahoo! Inc., 2011). One of the biggest leaders of this industry is Google Inc. Google Stands Strong In 1998, Google was launched with about 25 million pages. Today Google index is billions and billions of pages, which is roughly around 100 million gigabytes (Google, Inc, 2011). Google not only provides a top search...
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...Community College Higher Diploma Programme Business Information System Group Project Topic 1 - Google Drive Table of content: Content Introduction3 Introduction to Google Drive3 Functions4 1. Synchronizing files in your computer with Google Drive4 2. Share files with Google users5 3. Several Google Drive users can edit the same file at the same time in different places6 4. Google Drive viewer allows users to preview over thirty file formats8 5. Document offline editing10 6. Revision History11 7. Web app13 The area (other than Microsoft Office) that can assist users15 Conclusion17 Introduction Nowadays, cloud computing become more and more popular. The most famous tools providing all-round cloud computing service are Google Drive and Dropbox. Cloud computing refers to a model of computing that provides access to a shared pool of computing resources (storages, application, and services, over a network, often the Internet. End users can access cloud-based applications through a web browser or a light-weight desktop or mobile app while the business software and user's data are stored on servers at a remote location. One of the advantages of using cloud computing is the location independent resources. Introduction to Google Drive Google Drive provides Google users a 5GB free of cloud computing storage. It accompanies with Google Doc, offering web-based office suite and data storage service. It allows users to create and edit documents...
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...1. Compare the business models and areas of Strength of Apple, Google and Microsoft. Microsoft Strengths- Microsoft is still the leader in PC operating systems and desktop productivity software, but has failed miserably with smartphones hardware and software, mobile computing, cloud-based software apps; its internet portal. Apple Strengths- Examples are mobile devices, such as iPhone and tablets which combine and contribute 52% of apples business. They already have a head start on the mobile phone industry where they have over 250,000 applications. Apple controls 27% of the mobile market and is the highest grossing cellphone ever. Google Strengths- They dominate in advertising with their search engine. And their Android OS controls 41% of the mobile market share which is constantly growing 3 times faster than the iPhone market share. “They bought Android Inc. to enter the mobile market.” also bought out Motorola for 12.5 billion. 2. Why is mobile computing so important to these three firms? By 2012 it will be 200 billion dollars, with a 200% increase every 2.5 years. Therefore, it has been projected that by 2015 the mobile market will be worth 400 billion. It is important for these firms because they want to maximize profit and market share by being aware of changing trends. 70% of the mobile market is dominated by Apple and Google while Microsoft failed to put its name in the mobile market with less than 3%. People now want to use their mobile phone in the...
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