...Case Study On Google in China Table of Content Background 3 Introduction: 3 Summary of Environmental Audit 4 Evaluating Current Strategy 4 Current state of Industry- 4 Product Portfolio Analysis 5 Critical Strategic Direction 6 Discussion 6 Conclusion 6 Assessment of Current Strategy 6 Recommendation 7 New strategic Direction/Development and methods- 7 References/Bibliography 8 Appendix 9 Background: This case briefly discusses about search engine market in China, Google’s share in Chinese market, Government rules and regulations related to the internet search. The main issues discussed in this case study are: • Google’s launch in the China and how it made its presence felt over there as well as the key issues faced by the Google such as gaining the market share, although Google did a fair amount of research before entering China but still wasn’t able to beat the local competitor Baidu which is the biggest in terms of search engine in China and accounts for nearly 60% of the market share.(Appendix 4) • Chinese Government rules and regulations related to the censorship in China which was against the Google’s Mission of providing the information. • Cyber attack on Google China which mainly target the gmail accounts of the users who were Human Right activists which forced Google on considering its exit from China. • A brief...
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...Case Study Google in China Toya Carter MGT/448 December 17, 2011 Edward Miller Google in China Describe the legal, cultural, and ethical challenges that confront the global business presented in your selected case study. Determine the various roles that host governments played in this particular global business operation. Summarize the strategic and operational challenges facing global managers illustrated in your selected case. Regional integration is a term which has been used for a long time. The definition of regional integrations is mainly the shifting of particular federal activities toward a new point. Regional integration is also considered to be an important process which compels a country’s enthusiasm to donate or combine into a larger unit to obtain certain goals. The goals achieved through regional integration can be political integration or free trade, as in North American Free Trade Association (NAFTA). There are different levels of integration and each level is dependent on a certain benchmark. The description for the different levels is the disadvantages and advantages of regional integration and the platform for how economic development connects with certain business opportunities. The Advantage of NAFTA The North American Free Trade Agreement also known as NAFTA is an effective...
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...Read Case 2, entitled "Google in China," and respond to the discussion questions below. 1. For Google in 2005, from a business perspective, what are the arguments for and against entering China? 2. From an ethical perspective, what are the arguments for and against entering China? 3. If Google decides to enter China, how can it do so while mitigating adverse ethical impacts? In answering this question, please formulate possible options and evaluate their strengths and weaknesses. 4. What do you think Google should do, and why? Subject Matter—6 POINTS • Key elements of the case study covered • All three questions are answered • Content is comprehensive/accurate/persuasive • Displays an understanding of relevant theory • Major points supported by specific details/examples • Research is adequate/timely • Writer has gone beyond textbook for resources Critical Thinking—6 POINTS • Writer compares/contrasts/integrates theory/subject matter with work environment/experience • At an appropriate level, the writer analyzes and synthesizes theory/practice to develop new ideas and ways of conceptualizing and performing Format—4 POINTS • Citations/reference page follow guidelines • Properly cites ideas/info from other sources • Paper is laid out effectively--uses, headings, questions and answers and/or other reader-friendly tools • Responses are neat/show attention to detail • Assignment meets the 1000-word minimum • Assignment is formatted correctly using...
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...Case Study of Google in China Case Study of Google in China The SEO Consultants (2010) website highlights Google as the number one leading internet search engine within the United States today. In earlier years, the managers’ of Google recognized to remain competitive they needed to enter into the international territory of China. Shortly after launching the search engine in China from the home base of the U.S., the Chinese government blocked the site to prevent users from access to information the government deemed should be censored. Once unblocked, the government censored the search results users of China received. Google management determined they needed to base an operation center within China to better service users and fully tap into this market; however, there were many hurdles including values and ethics that needed consideration (Hill, 2009). Legal, Cultural, and Ethical Challenges Google’s mantra and mission of “don’t be evil” reflects the values of the company. Originally it simply meant to always provide the end user with only the highest quality of search results, but over time the company embraced it as their way of doing business. The culture within China is very different than that of the U.S. With the company physically placing operations in China, their Chinese operations would be subject to the laws and censorship of China. This presented an ethical challenge to Google management, as their commitment has always been to provide the end user...
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...The team of Google executives assigned to negotiate with Chinese government officials began to arrive at San Francisco International Airport two hours before their scheduled departure. The seasoned team had been briefed on Chinese culture throughout the past two weeks by a special consultant retained for the negotiations. They had also been provided with an executive summary of press coverage on China and China’s most recent policy announcements regarding the Internet. The flight across the Pacific would give the executives valuable time to prepare for the negotiations concerning the acquisition of a Chinese domain name for Google and to reflect on just how far the company had come. By the summer of 2005, Google had matured from a cutting-edge Silicon Valley start-up to emerge as one of the world’s Internet titans. In only eight years the brainchild of two Stanford University graduate students had transformed an industry and was generating impressive earnings from advertising and the licensing of its search engine technology. Google’s publicly traded stock had skyrocketed since it began trading a year before (Exhibit 1). The company was admired for its audacious goals (nothing short of organizing and providing access to “the world’s information”, its corporate principles (famously and succinctly encapsulated in three words: “Don’t be evil”, and its healthy balance sheet. By combining a Microsoft-like aggressiveness, an Apple-esque zest for innovation...
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...Case Study: “Google in China” University of Phoenix-MGT/448 November 28, 2011 Case Study: “Google in China” This case study will review and address Google’s entry into China. The following topics will be addressed: legal, cultural, and ethical challenges experienced by Google. This case study will also examine the role of China’s government in Google’s decision to operate globally in China as well as the strategic and operational challenges faced by the management team of Goggle with their decision to operate in China. In an effort to enter business in China and gain access to the world’s largest country, Google began offering a Chinese language service in 2000 from operations in the United States. In 2002, the Google site was blocked by the Chinese government and users were redirected to another site (Hill, 2009). Two weeks later, service was restored with no apparent reason or understanding of why the block initially took place or why it was restored. After the Google site was accessible by Chinese users again, politically sensitive sites were still not accessible, which implied the Chinese government was censoring certain sites. Google realized the need to establish operations in China, which finally occurred in 2005, despite challenges and criticism. Challenges Faced by Google There were many legal, cultural, and ethical challenges facing Google when the decision was made to provide services to China. When Google entered China, locations and hosted servers...
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...Case Study Analysis Template Analyst’s Name: ¶ Levi Mohorich Date: ¶ 2/23/14 Case Study Name: ¶ Google, Inc., in China I. The Pre-Analysis: A. Perspective: 1. Author’s Perspective. Describe the perspective of the author(s) of the case study and possible biases of the author(s): ¶ The case was wrote by Kirsten E. Martin, the Assistant Professor of Business Administration at George Washington University, School of Business. She has her Ph.D. from Darden Graduate School of Business, University of Virginia. Her main research interests are business ethics, privacy, technology and stakeholder theory. It might be possible that she is biased towards China for their privacy restrictions and ethical values. Based on her previous research work, she probably values ethical behavior highly and technology innovations. 2. Analyst’s Perspective. Describe your perspective as the analyst: ¶ My perspective is that of a college student majoring in Marketing and Advertising Management. I am a strong believer in ethics and moral behavior. I have worked for an entertainment company for 8 years and my boss taught me to always do the right thing. I don’t know much about China and the details of their privacy laws or their government regulations. I do know that they block social media sites such as Facebook and YouTube but that's about it. I am an avid Google user though, I probably use Google almost every single day, or at least...
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...Case Study Paper MGT448 – Global Business Strategies October 11, 2011 Professor Dana Moore Gray, Ph.D., APR Case Study – Google in China This case study paper will examine Google’s entry into China. This case study will be focusing on the following topics; the legal, cultural and ethical challenges that Google experienced, the role that the Chinese government played, and a summarization of the operational and strategic challenges that faced Google’s managers. Google in China Looking to gain access to China’s 100 million internet users, Google launched their services in China in 2000. However, in 2002, the Chinese Government blocked Google’s services. Than two weeks later the government restored Google’s services along with a censoring program to block out any political sensitive material. This censoring program significantly slowed down Google’s site in China, and therefore it became obvious that Google would have to, in accordance with the Chinese government, self-censor their own site in an effort to speed up the service (Hill, 2009) Challenges Google Faced There were many legal, cultural and ethical challenges facing Google when they decided to provide their services to China. The fact that China is ruled by communism made it difficult for Google to acclimate themselves to the legal and cultural complexities. They also faced ethical issues as the aforementioned decision to self-censor their site from certain political information was in direct opposition to their...
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...at Duke Universit y Business Ethics GOOGLE IN CHINA “The Great Firewall” Prepared by Kristina Wilson, Yaneli Ramos, and Daniel Harvey under the supervision of Professor Wayne Norman (edited by Professor Chris MacDonald) In early 2006, search-engine giant Google struck a deal with the People’s Republic of China and launched Google.cn, a version of its search engine run by the company from within China. Launching Google.cn required Google to operate as an official Internet Service Provider (ISP) in China, a country whose Communist government requires all ISPs to selfcensor, removing content that is considered illegal from search results. From a financial perspective, China represented for Google a dynamic and fast-growing, though increasingly competitive, market. Google’s decision to self-censor Google.cn attracted significant ethical criticism at the time. The company’s motto is “Don’t Be Evil,” and prior to entering China, Google had successfully set itself apart from other technology giants, becoming a company trusted by millions of users to protect and store their personal information. The choice to accept self-censorship, and the discussion and debate generated by this choice, forced Google to re-examine itself as a company and forced the international community to reconsider the implications of censorship. This case was prepared as the basis for class discussion rather than to illustrate either the effective or ineffective handling of an administrative situation...
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...at Duke Universit y Business Ethics GOOGLE IN CHINA “The Great Firewall” Prepared by Kristina Wilson, Yaneli Ramos, and Daniel Harvey under the supervision of Professor Wayne Norman (edited by Professor Chris MacDonald) In early 2006, search-engine giant Google struck a deal with the People’s Republic of China and launched Google.cn, a version of its search engine run by the company from within China. Launching Google.cn required Google to operate as an official Internet Service Provider (ISP) in China, a country whose Communist government requires all ISPs to selfcensor, removing content that is considered illegal from search results. From a financial perspective, China represented for Google a dynamic and fast-growing, though increasingly competitive, market. Google’s decision to self-censor Google.cn attracted significant ethical criticism at the time. The company’s motto is “Don’t Be Evil,” and prior to entering China, Google had successfully set itself apart from other technology giants, becoming a company trusted by millions of users to protect and store their personal information. The choice to accept self-censorship, and the discussion and debate generated by this choice, forced Google to re-examine itself as a company and forced the international community to reconsider the implications of censorship. This case was prepared as the basis for class discussion rather than to illustrate either the effective or ineffective handling of an administrative situation...
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...MGT 448 Week 4 Individual Assignment Google in China: Case Study MGT 448 Google in China: Case Study China and Google have not seen eye to eye lately. the element of defending human rights or complying with the Chinese Government has placed Google with a decision to choose between the two . This paper will examine the case study, Google in China, and answer the following questions: What advantages and disadvantages does Google have in the Chinese market in comparison with Baidu? What is the business model of each company? And what factors should Google have considered in reaching its decision on the new approach in China? Advantages and Disadvantages for Google in the Chinese Market Advantages that Google has over Baidu in the Chinese market include the public having access to un-censored search terms, Google’s AdWords and AdSense technology, and its partnership with China Mobile. Google also offers attractive applications such as “Picasa Web Album, Google Docs, Google Talk, Google Calendar and Google Checkout” (Yin & Yulin, 2010, p. 2). Some of Google’s services include “Google Earth, Google Hot List, Q&A and a free legal music download service” (Yin & Yulin, 2010, p. 3). In comparison with Baidu, Google does have some disadvantages which include its suspended “ability to search through foreign websites and its associative-word search function”, its criticism from Chinese Regulators and bad publicity from Chinese writers accusing the company of copyright...
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...GOOGLE IN CHINA CASE STUDY Introduction Currently Google faces major issues regarding its operation in China. Google has been faced with the decision to comply with Chinese government regulation and censor its search engine results or take on the human rights approach of freedom of speech and eliminate censorship of searched terms. This paper will examine the case study, Google in China, and answer the following questions: What advantages and disadvantages does Google have in the Chinese market in comparison with Baidu? What is the business model of each company? And what factors should Google have considered in reaching its decision on the new approach in China? What advantages and disadvantages does Google have in the Chinese market in comparison with Baidu? Advantages that Google has over Baidu in the Chinese market include the public having access to un-censored search terms, Google’s AdWords and AdSense technology, and its partnership with China Mobile. Google also offers attractive applications such as “Picasa Web Album, Google Docs, Google Talk, Google Calendar and Google Checkout”. Some of Google’s services include “Google Earth, Google Hot List, Q&A and a free legal music download service”. In comparison with Baidu, Google does have some disadvantages which include its suspended “ability to search through foreign websites and its associative-word search function”, its criticism from Chinese Regulators and bad publicity from Chinese writers accusing the company...
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... | |Google in China | |Factori legali si politici ce au influentat deciziile si operatiunile companiei in China | | | |ESEU SEMINAR – MEDIUL INTERNATIONAL DE AFACERI | Factorii legali si politici ce au influentat deciziile si operatiunile companiei Google in China In anul 2006, compania-gigant Google a lansat Google.cn, versiunea motorului sau de cautare pentru China, ce va urma a fi condus din interiorul acestei tari. Google a patruns pe piata din China, cu speranta ca decizia sa de a isi compromite principiile va fi compensata de faptul ca motorul de cautare va realiza un bine pentru cetatenii chinezi. Acest lucru s-a dovedit ireal, iar in urma unor scandaluri in care s-a aflat implicat guvernul chinez, Google a anuntat la sfarsitul anului 2010 ca se retrage din China, o piata cu potential comercial imens. Astfel, intrebarea pe care trebuie sa o punem este: Cat de mult isi poate schimba o companie...
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...adopt when deciding that the benefits of operating in China outweighed the costs? Google’s managers used the utilitarian philosophy, which is weighing good versus bad. Utilitarianism is committed to the maximization of good and the minimization of bad. Utilitarianism weighs carefully the social benefits and cost of a business action and to purse only the actions where the benefits outweigh the cost. Google’s managers evidently saw good margin for profit and it outweighed all other issues that may arise. According to the case study on page 154 China is a huge internet market with over 100 million users and still growing. Google decided to use self censorship into order to get into China. Google had to follow Chinese regulations that block some political sensitive topics. Google agreed to do this because of the profit potential, which seems to be an example of the Friedman doctrine which says that the only social responsibility of a company is to increase profits as long as the company stays within the rules of law. All of this does however go against googles mission to organize the world’s information and make it universally acceptable and useful. 2. Do you think Google should have entered China and engaged in self-censorship, given the company’s long-standing mantra “don’t be evil”? Is it better to engage in self-censorship than have the government censor for you? Personally, I don’t think google should have entered China, because to do so they had to engage in self-censorship...
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...Cherry Chinese name: Zhu Yuanyuan Google and Government of China A Case Study in Cross-Culture Negotiations 1. Who are the stakeholders in this case? * The owner, the shareholders and the employees of Google * The internet users * The biggest rival of engine market Baidu and other enterprises * The China government 2. What are the important issues for each set of stakeholders? * For Google itself: Google employees will be unable to work in China; This was also reflected in the stock and other areas. After the incident, the Google shares fell, the company earnings will directly affect to the global strategy. * For the internet users: Google quit from China made such adverse impact, and it’s harmful to China's international image, in the search engine industry, there has no competition, users can only use Baidu. * For Baidu: We all know Baidu is China's largest search engine company, after Google's withdrawal, No competition will make Baidu's growth rate reduced. So it has good and bad effects to Baidu's development. On one hand, Baidu can enhance its own competitiveness, the market share and the stock go up rapidly. but on the other hand, Baidu's ills on the lack of creativity are manifested. * The influence of the government: Google quit from China, the most influential image is China's investment environment. Originally foreign invest in China have been very troublesome, if even Google---such a well-known high-tech companies...
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