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Google in China

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Google in China
Google was founded by two Stanford University graduate students in 1998. These students had a vision of creating a search engine on the web, which will organize the world’s information and make it universally accessible. Google became very popular between internet users, since it provided search results in order of calculated relevance rather than in order of advertising payments and did not allowed pop-up ads. Yahoo! became partners with Google on 2000, which helped the company become the world’s leading search engine. Also, search was offered in different languages such as Chinese, Japanese, and Korean. Its first foreign office was opened in Tokyo and by 2009 Google offered search options in 110 languages and had offices in dozens of countries. By August 2004, Google raised $1.6 billion on its initial public offering and on 2008 revenues hit $21.8 billion primarily from two advertising products AdWords and AdSense. AdWords bid in auctions for rights to keywords on specific geographical regions. On the other hand, AdSense delivered relevant keyword ads to a network of third-party publishers. In addition, Google offered a variety of other services such as Gmail, Picasa, Goggle Calendar, Blogger, Google Docs, Google Images, YouTube, Google News, Google Finance, Goggle Scholar, Goggle Maps, and Google Earth. Google originally served the Chinese market through it Chinese-language version, but it has to use Chinese Internet service providers. These providers filtered the search making slow and sometimes unavailable to Chinese users. In 2005, Google established a research and development center in China employing Chinese engineers which will help attract most of the Chinese market to use Google search engine. Finally, Google.cn was launched in 2006 making easier for Chinese to access all Google’s services. What Google did not take into consideration was...

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