...Google, Inc. Definition of the problem: Google’s initiative to enter the Chinese market has been the topic of many arguments from different parties, from shareholders to Human Rights organizations and the actual Chinese government. Google’s image and reputation in the media, investors and users’ minds has been deeply harmed in 2006 at the launch of Google.cn. Google core mission is to make the world’s information available to the greatest number of people possible. And offer this service freely & easily. But Google also strongly stands behind the importance of user privacy. Although their refusal to provide the mandated user information to the U.S. Justice Department created a contradiction to what consumers now perceived of Google after its entry in the Chinese market it did not protect the company from suffering a staggering fall in their stock prices (-7.5% on January 11, 2005). This situation and the unprecedented disappointing fourth quarter final numbers had numerous financial specialists thinking about the possibility that Google had at last lost its exponential growth and momentum since its conception in 1998. Moreover, investors were pondering whether their mantra of “Don’t Be Evil” would have the ability to uphold their beliefs and company values while developing internationally or not. The company’s executives and founders also have to face the issue of the services that they provide in China (Gmail, blogging services, etc.) as the Chinese government...
Words: 575 - Pages: 3
...MEMO Date: June 25, 2015 To: From: Re: The Google Giant Google’s distinct governance structure, corporate culture, and organizational processes are key factors in Google’s success in the search engine services industry. All three of these aspects of the organization have allowed Google to capitalize on superior innovation and ultimately obtain the majority of the market share worldwide. Overall, the structure, culture, and processes have proven to strengthen Google’s market share and core competencies. However, it is also important to consider the weaknesses associated with these factors. Google’s governance structure for top management consists of the ownership of one-third of the shares but control over 80% of the votes. Although top management only owns one-third of the company, their control over 80% of the votes allows them to stay in control of Google’s future and prevents potential takeovers from investors. In Google’s case, this structure has proven to be a success, as top management has a clear vision for Google and has been able to capitalize on their independence from investors to date. This structure also allows for a significant amount of investment in Google (another two-thirds), without giving up decision control (only 20%). A potential weakness associated with this structure is that with only 20% of votes available to investors, it might be challenging for Google to find proper investors, as they’d simply act as a passenger. However, Google’s...
Words: 546 - Pages: 3
...Written Case Study Report Financial Analysis 1. Use the databases discussed in Tutorial 1 and locate the following information for Google Inc. (5*2 marks = 10 marks): 1.1. Number of outstanding shares for Google Inc. (current stock data): 286, 938, 352 1.2. List of stock exchanges that Google Inc.is listed at: * NASDAQ National Market * Boerse Berlin * Boerse Duesseldorf * Boerse Frankfurt * Boerse Hamburg * Boerse Hannover * Boerse Munchen * Boerse Stuttgart * Bolsa Mexicana de Valores * Bucharest Stock Exchange * Swiss Exchange (SWX) * XETRA Stock Exchange 1.3. The list of top 3 shareholders of Google Inc.: * Mr Lawence Page * Mr Sergey Brin * FMR LLC 1.4. Net income for Google Inc. as at 31/12/2014 (US$): 14, 444, 000 1.5. Total assets for Google Inc. as at 31/12/2014 (US$): 131, 133, 000 Use the information provided in the case and answer the following questions: 2. Identify two key factors behind Google’s early success and provide explanation as to why you believe these factors are Google’s strategic advantages. (2*4 marks =8 marks; word limit: 300 words max) 1. Google decided to implement a modified version of Overture’s cost-per-click model. Google looked at the cost-per-click bids by the relation of an ad’s actual click through rate. This ensured that relevant ad’s got top of the list positions, and ad’s that didn’t receive much exposure incurred less of a bid and was shown less. Google improved...
Words: 909 - Pages: 4
...Bing Google is doing bigger and better things in the world of internet media searching. Despite the challenges with other big names in Internet technology, Google and Microsoft have still remained to be leaders. In this paper, I will show comparison views of Google’s business model and financial management with Microsoft’s launch with Bing. Taking a look into Google and Microsoft core business, leading products and services, management and leadership styles, and innovation track record we will have the opportunity to compare the two businesses in and appendix. Google is known to be the leading internet media website’s in the world. Google and Microsoft are well-known internet information websites. Although, Microsoft is in business for more than searching the internet, Microsoft is known to be the world’s leading producer and marketer of computer software. Google’s product line and services are for Google products only. Google’s products include services that will enhance your desktop features such as Google Chrome and Google desktop which is an organizational tool that gives the customer the option to design and edit photos, organize personal and business information, search, and communicate with others. Google offers a toolbar that can be added to makes web browsing with Internet Explorer and Firefox easy to use. Google products are compatible with mobile phones such as Nexus One and Droid that runs the Android operating system. (Google Inc., 2012) Now let’s...
Words: 660 - Pages: 3
...Google Inc., a Sound Business Investment? Google Inc, a Sound Business Investment? The decision to invest in a company requires research and analysis. As a mutual fund manager, I am currently considering investing in Google, one of the leading Internet technology, and advertising companies in the world. Google specializes in Internet search engines and related advertising services. Google maintains a large index on websites and other online content, which are freely available through its search engine. Google generates nearly all of its revenue via online advertising. In 2010 96% of its revenue was generated from advertising. Advertisers can deliver relevant ads targeted to search criteria. Goggle’s innovation in web search and advertising has made their website a top Internet property and their brand the most recognized in the world. In order to make a sound decision regarding this investment, a SWOT analysis will be conducted to understand the organization’s strengths and weaknesses, and the opportunities and threats it faces. In addition, Googles’ stakeholders will be identified along with an assessment of their needs and wants, and whether they are being addressed. Potential Internal Strengths Google has built a premier brand for it self. It is ranked among the top search engines in the world. One advantage Google has over its competitors is public perception. Part if their philosophy is “you can make money without doing evil” (Google). Google has built a...
Words: 1384 - Pages: 6
...do not have very much inventory. They work with other companies to help provide them exposure for their business in exchange for lower prices for their products. However a fierce competitor in terms of size and resources not to mention media and other digital information is Google. It has been spending mass amounts of money in order to compete and possibly take down Amazon. Below is a comparison of both the giant corporation’s financial story. The facts and figures in this report are based on the 2014 fiscal year as per the references listed at the end of the report. Profitability Ratios Gross Margin Google Amazon ($66,001,000,000-49,905,000,000) (88,908,000,000-63,880,000,000)/88,908,000,000=%28.15 /66,001,000,000=%24.39 Because it shows company retains after incurring the direct costs associated with producing the goods and services sold by a company. Amazon is more efficient than Google. The numbers are slightly higher on Amazons side due to more products and items are sold as compared to services or apps. Google has the App store but Amazon also has Amazon Prime as well as numerous other services. They both compare fairly equal in terms of services and goods. Operating Margin Google Amazon $4.4B/66,001,000,000 =6.6% 178,000/88,908,000,000=.008% After operating margin analysis we can say that neither...
Words: 1096 - Pages: 5
...discrimination cases are important to labor and employment law. The older worker has a way to fight a discriminate employer. There has been numerous cases involving age discrimination. The first case of discussion is a recent ongoing case against Google. Robert Heath tried to procure a job at Google but failed to gain employment. In an article about the case in ComputerWorld, Patrick Thibodeau writes, “Robert Heath, a software engineer, was 60 when he applied in 2011 for a job at a rapidly growing Google. He wasn't hired despite having "highly-pertinent qualifications and experience," and being deemed by a Google recruiter as a "great candidate," according to Heath's lawsuit. The complaint was filed in U.S. district court in San Jose,...
Words: 456 - Pages: 2
...International Industrial Economics (2012-2013) Case study PPT presentation Date of seminar January 18 , h. 11.00 January 18 , h. 11.20 January 18th, h.11.40 January 18 , h.12.20 January 18 , h.12.40 January 18th, h.13.00 January 18 , h.13.20 January 24th, h.11.00 January 24 , h. 11.20 January 24 , h. 11.40 January 24 , h.12.20 January 24th, h.12.40 January 24 , h.13.00 January 24 , h.13.20 January 25th, h.11.00 January 25 , h.11.20 January 25th, h.11.40 January 25 , h.12.20 January 25th, h.12.40 January 25 , h.13.00 January 25 , h.13.20 th th th th th th th th th th th th th th Name SALICE Valentina MARRONE Emanuela SPAMPINATO Giulia REITANO Boris D’ARRIGO Roberto ARDITA Giuseppe CARIOLA Elena FILIPPELLO Gloria FILOCAMO Andrea ALI’ Andrea RIZZO Emanuele ARENA Annamaria AIELLO Sebastiano SPORTARO Prospero CONTI Maria Cristina LUISI Paola FAILLA Stefania ALAIMO Massimo Maria AYARI Neila CALVAGNA Giorgia CRUCITTI Alessia Case study Cola Wars continue: Coke and Pepsi in 2006 Google Inc. Nucor at Crossroad Caterpillar Tractor Co Komatsu Ltd. Crown Cork and Seal Apple Inc. in 2010 Cola Wars continue: Coke and Pepsi in 2006 Google Inc. Nucor at Crossroad Caterpillar Tractor Co Komatsu Ltd. Crown Cork and Seal Apple Inc. in 2010 Cola Wars continue: Coke and Pepsi in 2006 Google Inc. Nucor at Crossroad Caterpillar Tractor Co Komatsu Ltd. Crown Cork and Seal Apple Inc. in 2010 Seminar guidelines 1. Each student has 20 minutes for presentation. You are required to provide a Powerpoint...
Words: 809 - Pages: 4
...Google 순간 검색을 사용할 수 없습니다. 검색어를 입력한 후 Enter를 누르세요. 자세히 알아보기 Google연결 속도 문제로 순간 검색이 중지되었습니다. 검색하려면 Enter를 누르세요. 검색하려면 Enter를 누르세요. 스크린 리더 사용자는 여기를 클릭하여 Google 순간 검색을 설정 해제하시기 바랍니다. × 자주 오세요? Google을 홈페이지로 설정하는 건 어떠세요? 좋아요 싫어요 +누구? 검색 이미지 지도 Play YouTube 뉴스 Gmail 드라이브 캘린더 더보기 * 번역 * 도서 * Blogger * 사진 * 동영상 * * 모두 보기 | ------------------------------------------------- 양식의 맨 위 숨겨진 입력란 | | | Google 검색I’m Feeling Lucky 양식의 맨 아래 Account Options 로그인 * 검색 환경설정 * * 고급검색 * 언어도구 * * 웹 기록 웹문서 이미지 지도 동영상 블로그 더보기검색 도구 뉴스 도서 게시판 Q&A 애플리케이션 특허 * 검색 환경설정 * 언어 (Languages) * 고급검색 * 웹 기록 * 검색 도움말 모든 언어 모든 언어 한국어 웹 모든 날짜 모든 날짜 지난 1시간 지난 1일 지난 1주 지난 1개월 지난 1년 기간 설정... 기간 맞춤설정 시작일종료일 ------------------------------------------------- 양식의 맨 위 양식의 맨 아래 모든 결과 모든 결과 사전 완전일치 서울특별시 서울특별시 * 자동검색됨 * ------------------------------------------------- 양식의 맨 위 양식의 맨 아래 검색결과 약 935,000개(0.27초) 검색결과 웹문서 [PDF] client acceptance - Textbook Test Banks textbooktestbank.com/.../BBGP_InstructorResource_... * 저장된 페이지 이 페이지 번역하기 acceptance decision process. To raise ... gathered in the client acceptance process can ... Ocean Manufacturing, Inc. are in the healthcare services industry. Ocean Manufacturing Inc...
Words: 875 - Pages: 4
...at Duke Universit y Business Ethics GOOGLE IN CHINA “The Great Firewall” Prepared by Kristina Wilson, Yaneli Ramos, and Daniel Harvey under the supervision of Professor Wayne Norman (edited by Professor Chris MacDonald) In early 2006, search-engine giant Google struck a deal with the People’s Republic of China and launched Google.cn, a version of its search engine run by the company from within China. Launching Google.cn required Google to operate as an official Internet Service Provider (ISP) in China, a country whose Communist government requires all ISPs to selfcensor, removing content that is considered illegal from search results. From a financial perspective, China represented for Google a dynamic and fast-growing, though increasingly competitive, market. Google’s decision to self-censor Google.cn attracted significant ethical criticism at the time. The company’s motto is “Don’t Be Evil,” and prior to entering China, Google had successfully set itself apart from other technology giants, becoming a company trusted by millions of users to protect and store their personal information. The choice to accept self-censorship, and the discussion and debate generated by this choice, forced Google to re-examine itself as a company and forced the international community to reconsider the implications of censorship. This case was prepared as the basis for class discussion rather than to illustrate either the effective or ineffective handling of an administrative situation...
Words: 7843 - Pages: 32
...YORK — The federal judge presiding over challenges to Google Inc.'s plans to create the world's largest digital library has refused to delay the 7-year-old case while Google appeals his decision to grant authors class certification. U.S. Circuit Judge Denny Chin's order was put in the court file Wednesday in Manhattan, where he ruled in May that class action was "more efficient and effective" than requiring thousands of authors to sue individually. His order was dated Tuesday. The Mountain View-Calif.-based Google appealed the class-certification ruling and asked to delay all proceedings until the 2nd U.S. Circuit Court of Appeals rules. Chin said a delay was unwarranted, especially since it would hold the case up for a year or more. "The merits would have to be reached at some point in any event, and there simply is no good reason to delay matters further," the judge wrote. He also said he found it surprising that Google argued it would be unfair to decide the merits of the case while authors were deciding whether to opt out of the class, especially "in light of Google's fervent opposition to class certification." Chin has scheduled oral argument for October on requests by lawyers that he decide issues without a jury. Google already has scanned more than 20 million books for the project. The Authors Guild had requested class certification, saying it was impractical and expensive for each author to sue Google over similar claims. The Authors Guild has asked...
Words: 663 - Pages: 3
...Introduction The purpose of this case review is to summarize the case and identify the key issues. We also will evaluate how Google's mission statement is related to its business strategy, how their information systems strategy supports its business strategy, and how Google's organizational strategy supports its business strategy. Additionally we will identify which of Porter’s three generic strategies is Google employing. Finally we will analyze Google's strategy and the type of market disruption it has created using a dynamic environment perspective. Case Summary Google Inc was founded in 1998, and has grown to serve hundreds of thousands of users and customers around the world by providing access to a free search engine that locates information on the World Wide Web. Their mission is to organize the world’s information and make it universally accessible and useful. Google has created a simple but successful business strategy that is focused on attracting Internet users to their search engine and earning revenue from targeted advertisement. According to Sounders (2013) Google is operating on a simple but innovative business model of attracting Internet users to its free search services and earning revenue from targeted advertisement. They are accomplishing this task through the use of their AdWords and AdSense programs. According to Sounders (2013) AdWords enables businesses to place ads on Google and its network of publishing partners and AdSense allows them to push advertisements...
Words: 1056 - Pages: 5
...Expectancy Theory---------------------------------------------------------------4 2.4. Three needs theory--------------------------------------------------------------4 3. Hiring practice in Google-----------------------------------5 4. Job design in Google-----------------------------------------6 5. Many questions on hiring practice and job design in Google--------------------------6 6. Practical implications-----------------------7 7. Conclusion--------------------7 8. Reference list---------------------8 Executive summary Google is a successful company among employees and IT industry that vast candidates want to join into Google and become a ‘Googler’ (Page & Brin, 2012). Based on its success, it is obvious that there are many unique strategies implemented in Google. For example, motivational company value, rigorous hiring practices and autonomic job design principles. This report attempts to explore these main tactics behind Google’s success. Besides, it also analyses many motivational theories to evaluate Google’s practices. While all information within this report has come from vast resources, ranging from academic journals and books, the lack of academic investigations such as survey etc. has to be recognised on analysis of practice of Google. 1. Introduction The known Google was set up in September 1998 by its founders Larry Page and Sergey Brin who created an epoch-making search engine for people and even changed the world...
Words: 2323 - Pages: 10
...http://www.economist.com/node/14460051 The following article talks about the corporate culture of Google and how it seeks to create new ways to foster innovation. The Corporate culture of Google is different from other organizational cultures. Google commitment to innovation depends on everyone being comfortable with sharing ideas and this embedded in the lunch time policy were everyone eats with everyone. “At Google Inc the organizational culture is one that encourages interaction. At lunch time almost all the members of staff meet at the canteen and have meals together. This ritual is used for idea generation, idea sharing and innovation. All Googlers that have ideas in mind share them with other employees to get opinions and suggestions on how they can improve. This custom has led to employees feeling that they can rely on each other and it is a bounding exercise. This habit is also an effective communication tool; it enables employees to ask questions and be more innovative. At Google Inc. employees wear matching hats and each worker is valued and viewed as the same. This is what has caused employees to be comfortable and feel like they are part of the organisation. The company favors ability over experience when recruiting staff hence it attracts the most suitable candidates that have new ideas. The organisation culture is that which encourages fun; employees are expected to use bikes and scooters. The company has very few single officers, most of the employees share...
Words: 479 - Pages: 2
...at Duke Universit y Business Ethics GOOGLE IN CHINA “The Great Firewall” Prepared by Kristina Wilson, Yaneli Ramos, and Daniel Harvey under the supervision of Professor Wayne Norman (edited by Professor Chris MacDonald) In early 2006, search-engine giant Google struck a deal with the People’s Republic of China and launched Google.cn, a version of its search engine run by the company from within China. Launching Google.cn required Google to operate as an official Internet Service Provider (ISP) in China, a country whose Communist government requires all ISPs to selfcensor, removing content that is considered illegal from search results. From a financial perspective, China represented for Google a dynamic and fast-growing, though increasingly competitive, market. Google’s decision to self-censor Google.cn attracted significant ethical criticism at the time. The company’s motto is “Don’t Be Evil,” and prior to entering China, Google had successfully set itself apart from other technology giants, becoming a company trusted by millions of users to protect and store their personal information. The choice to accept self-censorship, and the discussion and debate generated by this choice, forced Google to re-examine itself as a company and forced the international community to reconsider the implications of censorship. This case was prepared as the basis for class discussion rather than to illustrate either the effective or ineffective handling of an administrative situation...
Words: 7843 - Pages: 32
