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Google Inc Internal Environment Marketing Essay

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Google Inc Internal Environment Marketing Essay
ABSTRACT
The purpose of this project is to strategically analyze a multinational company of our choice. Our case study is Google Inc. which we will analytically break down, using various sources. We chose Google because we found really interesting due to the fact that not only it is the biggest internet search engine to date, but also a pioneer in its industry. Based on existing literature and web references, will try to analyze its internal and the external environment.
INTRODUCTION
Google has occupied the dominating position in its industry since the beginning due to its unique product which is a result of its unparalleled working environment. It has gone on to attain the largest share of the online search engine market as it provides its users with a product that is difficulty substituted even though there are numerous competitors. By analyzing the internal and external environment of the corporation, it is evident that Google is running a well oiled machine, paying attention to even the least significant detail in order to ensure that it provides a prompt and reliable product to its customers.
History
Google was founded around 1995 by Larry Page and Sergey Brin while they were still university students. The idea was based on page’s PhD research project called “Backrub». This involved mathematical properties of a link structure on the internet. Having indexed over 50 million web addresses, Google was formally incorporated by 1998.it has such significant influence that a company could either greatly benefit, or be seriously harmed depending on the search rankings. Besides being the top search engine, Google features other functions such as Gmail, Google Earth and Google Docs. Moreover, Google’s extreme success and constant expansion and development are due to their unparalleled working environment which not only

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