Premium Essay

Google Motivation

In: Business and Management

Submitted By Kingkabir
Words 6585
Pages 27
School of Business Management





Virgin Atlantic Airline (VAA) is a business organization that embodied “British Success Story”. The company was founded in 1984 by Richard Branson upon his vision to build an airline to challenge the status quo of dominance of the industry by British Airways. The company was established as the “offshoot” of virgin group which as at then was a key player in the pop and rock music. Since it was founded, it has enjoyed great success and rose to become Britain second largest carrier with more than 9000 employees and estimated to have carried more than 53 million passengers since it first operation in 1984(BBC Business, 2013). The ownership of the company share between virgin group who owns 51% and Delta airline owned 49%, an arrangement that was concluded in 1999 to form a more formidable global partnership; it has its corporate head office in Crawley, England. Gatwick remain the main base of VAA and operates a mixed fleet Airbus and Boeing wide-body jet between UK, North America, Caribbean, Africa and Middle East, it also operates from London Heathrow and Manchester which serves as its secondary base. Virgin Atlantic Airline has a mission to grow profitable airline where people love to fly and where people love to work.

1A: Purpose and objectives of (VAA) with Fire service.
Organizations are into operation for various reasons; this could be for the purpose of making profit or for service rendering purpose. The legal structure which business chooses is fundamental to the way it operates, who shares in the profits and loss, tax to be paid and where legal liabilities rests are...

Similar Documents

Free Essay


...Introduction Google is a company that specializes in internet search and online advertising, and an important player in the knowledge-based services industry. Since its very beginnings, this company has focused on innovation and new ways of doing things more efficiently and effectively, and it has paid off for it. Its Human Resources (HR) practices are no exception either. Under the motif “best place to work for”, Google has become one of the best employers to work for, and has won numerous awards and listings from the best industry analysts. It attracts people from diverse backgrounds with its unorthodox methods of rewards and benefits, and using its innovative methods of evaluation, Google recruits employees with the best “innovative potential”, as the company says. Knowledge-based industries are dependent on its inputs of technology and human capital, so they face some serious HR challenges. Here recruitment and retaining employees are crucial and a major challenge as employees demand a different type of challenges and work environment than other industries, and also fitting the perfect people according to their jobs is also a major challenge here. So, intensive training and development of employees is important. Because employees are highly skilled and knowledgeable, they enjoy a high bargaining power unlike many other industries. So maintaining them requires a lot effort from the HR departments of the companies to retain and motivate them to be loyal, as they know......

Words: 2566 - Pages: 11

Free Essay

Google Case Memo

...Google Case Memo 1. Culture at Google a. Diagnose the culture at Google. From the material provided, I believe that Google has a very unique culture that can be thought of as a very strong customer-responsive culture. Their company motto is “Don’t be Evil” which exemplifies their goal of developing products in the best interest of the customer. Although they deal with their customers in a virtual world, they have increased customer satisfaction through their innovations that are developed in order to improve the usefulness and efficiency of their products. Additionally, Google encourages innovation within its organization. Engineers are allowed to spend 20% of their time to work on “pet” projects, which has cultivated numerous projects. Some of the more successful projects include Google Earth, Gmail, and Google mobile which allows customers to get answers via text(Google gears down). Furthermore, this empowers the employees of Google to create and improve effective products that will increase the convenience and satisfaction customers will experience when using the internet. Google seeks to eliminate hierarchical structures by dividing employees into small teams that work on certain tasks. Also, Google offers employees with incredible perks that set them apart from other companies and increases job satisfaction and motivation within their employees. For example, there is free food, free fitness center, and a free doctor on site that the employees have access to. Google......

Words: 2174 - Pages: 9

Premium Essay

Google Organization Culture

...linked to motivation and performance through looking at Google Inc. David Towers Supervised by Suzana Rodrigues Word count: 7359 Extended Essay 2005-2006 (07 14747 & 07 14748) 0 of 31 Abstract This article examines the relationship that exists between organisational culture and performance, and how these factors influence employee motivation. The issues are discussed at length, firstly through a review of the current literature relating to the topic, and secondly by means of investigating the organisational culture of Google. Through examining the work of Denison (1990) and Truskie (1999) it is shown that some authors believe certain cultural aspects are important for organisational cultures to be successful. The frameworks of Martin (1992) and Goffee and Jones (1996) show that strong cultures exist where employees’ values are aligned to the values of the organisation. Though looking at the empirical evidence of Kotter and Heskett (1992), it is shown that there is indeed a link between strong organisational cultures and performance, but only strategically appropriate cultures are successful. Finally, it is suggested that there has been a trivialisation of organisational culture, (Alvesson, 2002) and culture is a facet of an organisation not an object of an organisation. Consequently, the manifestations of Google’s culture is analysed by evaluating the artefacts at Google (Gagliardi, 1992). Through looking at the various aspects of Google, it is shown that Google has......

Words: 8730 - Pages: 35

Free Essay

Google & Employee Incentives

...its personnel realm and the business realm. It has become common knowledge that Google’s employees love working at Google. They don’t simply like it, they love it. Many of Google’s employees are computer programmers and coders, and it takes more than money to both motivate them and keep them content. Google’s original “campus” in Mountain View, California, otherwise known as GooglePlex, offers employees everything they may need or want – and more – leaving them with little reason to go home at all. It is abundantly clear that this costly approach has paid huge dividends to Google. Google’s very public relationship with its employees has been a point of fascination for me for quite some time. Google’s bold approach in creating the campuses, and the fashion in which they buck the trend in the traditional work environment is admirable at the least. Other than the physical structure of their offices, Google has implemented another tool in working with their employees – they have implemented the 20% rule, first formulated by 3M. This rule basically requires employees to spend 20% of their time on projects of their own choosing – whatever it may be – as long as Google might benefit from it. This rule has had two effects on Google: (a) its employees are happier because they can spend 1/5 of their time on something they are personally very passionate about, and (b) Google has included many of the concepts developed during the 20% time in their product offering. As the book......

Words: 3077 - Pages: 13

Premium Essay


...several ways that lead to successful performance such as initiating structure, emotional intelligence, and thoughtful and ethical leadership (Robbins & Judge). Leadership has been defined as the ability to influence others. “We define leadership as the ability to influence a group toward the achievement of a vision or a set of goals.” (Robbins & Judge pg.368) A leader can use his or her power to affect the behaviors of others. In this report we will compare two companies, Enron and Google, with vastly different cultures and the effectiveness of their leadership style. Our goal is to determine whether different leadership styles affect the company’s culture and overall performance. Leadership and Motivation Style in Google Larry Page and Sergey Brin founded Google in September 1998. Since then, the company has grown to more than 40,000 employees worldwide, with a management team that represents some of the most experienced technology professionals in the industry (Google Website). Key influential elements shaping Google's culture of positive attitudes and behavior begin with their core philosophy and extend throughout their...

Words: 1933 - Pages: 8

Premium Essay

Google's History

...soon joined by Sergey Brin, two Ph.D. students at Stanford University, California. This search engine was named “BackRub,” and it was the beginning of a new era. The name of this website was changed afterward to what we know now as “Google.” I have been studying the business case of Google in one of my MIS classes and using the information I gained from that course, I am able to talk about Google. Since my audience is the instructor and my classmates, Google helps you find information that you need for your daily life in college. I want my audience to know by the end of my speech about Google //what is the history of Google, /what makes it special, //and lessons to learn from the experience of Google’s founders.  First of all, where does the word “Google” come from? The name "Google" originated from a misspelling of "googol,” which refers to 10100, the number represented by a 1 followed by one hundred zeros. It found its way to the English language, now the verb "Google", was added to the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet." Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate a site's importance. /// The start of Google was pretty much like the start of every website. It was a research project to these two Ph.D. Students where they hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of......

Words: 780 - Pages: 4

Premium Essay

Google: Employee Satisfaction

...Google: Employee Satisfaction MGMT311 Google In 1998 two gentlemen by the names of Sergey Brin and Larry Page founded a company called Google Inc. Eric Schmidt, who is the former CEO at Novell Inc., went to Google in 2001 and is now the CEO there (Piper, 2004, p. 26). The three men still run the daily operations at Google and they have been able to attract and motivate some of the most talented employees in the world because of their ability to leverage the power of organizational behavior (Piper, 2004, p. 26). Even though Google is an Internet powerhouse, I think their real power is from being able to apply theories and practices of organizational behavior. Some of the ways in which Google has become a motivating workplace is through their employee incentive programs and benefits. Some of the programs/benefits they have are things such as five free days of childcare per year, access to a sauna, dry cleaner, and gyms. They also pay out $8,000 in tuition payments and offer a gourmet cafeteria where their employees eat for free. Not to mention the nap room, video game area, and an on-campus oil change service center (Cohn, 2005, p. 66). One of the best things I think Google does is has their employees work in open-floor designs so as not to separate employees from coworkers. This allows for better communication and interaction. Google also places new employees with more seasoned, experienced developers to ensure each employee understand the inner workings of the......

Words: 840 - Pages: 4

Premium Essay

Google Hr Strategies: the Google Dilemma

...Google's HR Dilemma Google started by 2 Stanford University graduate students Larry Page and Sergey Brin Beginning in 1996, where they built a search engine called “BackRub” that used links to determine the importance of individual web pages. By 1998 they had formalized their work, creating the company you know today as Google. Since then, the company based on a simple approach to search has become a leader in IT and one of the big companies in the world having ranks in top 100 best places to work in and highly profitable IT web based and development companies. Google started with 20 employees in 1988 and since then, the company has grown to more than 20,000 employees worldwide, with a management team that represents some of the most experienced technology professionals in the industry 2000. Google attraction was not just its innovative technology in web browsing or it is lucrative return on employment that engineers and other people sow, it was a culture that the founders has created, embraced and emphasized as a unique way or working and producing efficiently, they have created a new working environment that is now a culture called the Google Culture. What is this culture that is praised by many and citizen by other? Culture refers to an organization's values, beliefs, and behaviours. In general, it is concerned with beliefs and values on the basis of which people interpret experiences and behave, individually and in groups. Usually in most cases, a company is a...

Words: 1575 - Pages: 7

Premium Essay

Strategic Hr Planning at Google Inc

...Strategic HR Planning at Google Inc Google, a search engine was founded and named by Larry Page and Sergey Brin. Google primarily provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of tools and platforms including its more popular products: gmail, maps and you-tube. Most of its Web-based products are free because Google makes its money from highly integrated online advertising through its Ad-words and Ad-sense platforms. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information. Analysis * Google has been named as the best company of the 100 best companies to work for by Fortune Magazine. * It offer various benefits to its employees * Faces many challenges * Has about 10000 staff members * Has strict hiring process Challenges * Google has to motivate its employees to accept challenging tasks by offering great benefits * Has to maintain its best employees against its competitors like Yahoo, Microsoft etc * Numbers-oriented work environment * Providing the balanced culture to diverse team. * Gearing up employee selection process Questions and Answer Q1: What do you think of the idea of Google correlating personal traits from the employee’s answers on the survey to their performance and then using that as the......

Words: 1078 - Pages: 5

Premium Essay

Larry Page Leadership Style

...Larry Page Larry (Lawrence) Page, currently CEO of Google Inc., was born on the 26th of March, 1973 in East Lansing, Michigan. He received his Bachelor of science in computer engineering from Michigan University and a Master of science in computer science from Stanford University. Proficient in computer science and extremely intelligent, he invented Pagerank, a powerful search algorithm that returned highly successful results to users' queries (Page et al, 1999). Together with his friend Sergey Brin, they founded Google in 1998. Google soon found itself at the top of search engines and from a small, garage- based company had transformed into a global giant. Google now is a synonym of world's no1 ideal (New York Post, 2011) and most attractive employer (Universum, 2012), employs 53546 people (Google, 2012) and owns numerous offices worldwide. Larry Page's personal attributes and company's performance The outstanding growth of the company could not have occurred hadn't it been for Larry Page. Larry Page had to, and managed to display more traits than just intelligence (Stogdill, 1974). He has exhibited a supportive (Kouzes and Posner, 2002) attitude embedding a ''don't be evil'' approach and has been expressing the will that every employee sees Google as a family (CNN, 2012). Google's employees' benefits extend to a huge spectrum: presents to the newcomers, free meals, on-site health care, travel insurance for the employees and their families, legal advice and......

Words: 714 - Pages: 3

Premium Essay

Creative and Innovative Management

...Learning Outcomes and Assessment Feedback |Name of the Assessor | | | | | | |Learning Outcomes |Assessment Criteria (AC) |Assessor Feedback | |LO 1 |TASK |  | |Understand the importance of |Evaluate current creative and innovative | | |creative and innovative management |management processes in an organization | | |in organizations | | | | |Explain how to lead others to positively | | | |embrace innovation and change | | |LO 2 | |  ...

Words: 7491 - Pages: 30

Free Essay


...Holmes-Gray Dr. Danielle Camacho Leadership & Organization Behavior July 28, 2013 Introduction In my research I will description of Google. It will give the description of the culture and factors of the organization. The aspiration of the organization and what need to be done when and if changes is needed in case of a decline in demands is needed. Integrating Culture and Diversity in Decision Making: The CEO and Organizational Culture Profile Google was founded by Larry Page and Sergy Brin in 1998. This company offer products beyond it search. The most striking thing about Google is its internal consistency. This organization is overbuilt to be stronger than it has to be. Its extravagance talent and skills are allowing it crucial flexibility the ability to experiment, to try many things at once. It is a gauging phrases appearance on a WEB page. The meaning of culture is the learned and shared way of thinking and acting among a group of people or society. The culture of this company is to maintain the openness often associated with startups. The hiring of people for the organization are the ones who are smart, very determined and have the ability to out weight experience. Google couture revolves around their mission to make it accessible and useful throughout the world. They live and breathe a culture of openness. Google culture is to encourage an atmosphere that fosters personal and professionalism that is part of its company. Based on......

Words: 832 - Pages: 4

Premium Essay


...Running head: GOOGLE Assignment 2: Google Shundra S. Sykes Strayer University BUS 520: Leadership and Organization Prepared for: Dr. Russell Handlon July 28, 2013 Google, Inc. Google Inc. is an American corporation that specializes in Internet services and products. These include search, cloud computing, software and online advertising technologies. Larry Page and Sergey Brin founded the company while they were Ph.D. students at Stanford University. The two of them own about 16 percent of its shares. They incorporated Google as a privately held company on September 4, 1998. Google’s public offering followed on August 19, 2004. The company’s mission is "to organize the world's information and make it universally accessible and useful". Their unofficial slogan was "Don't be evil". In 2006 Google moved to headquarters in Mountain View, California, nicknamed the Googleplex. There has been abundant growth since incorporation has caused a chain of products, acquisitions, and partnerships outside of Google's core search engine. It offers online productivity software including email, an office suite, and social networking. Desktop products include applications for web browsing, organizing and editing photos, and instant messaging. The company leads the development of the Android mobile operating system and the browser-only Google Chrome OS for a specialized type of netbook known as a Chromebook. The Culture Google is headquartered in......

Words: 910 - Pages: 4

Free Essay

Bus 520 Assignment 2

...research. The company that I chose to research is the company Google. Everyone is aware of Google. It is the most widely used search engine in the world. Google is considered to be one of the best, if not the best search engine of all time. The company Google is considered to be a technological giant and a threat to other tech giants, for example Microsoft. Google’s creators Larry Page and Sergey Binn, started this company in 1995. Google was first developed to be a search engine, but it has crown to the point where it can be used as an internet browser also. Unlike its competitor Microsoft Internet Explorer, it has to be compatible with certain browsers in order to function at its fullest potential. 2. Examine the culture of the selected organization. Google’s corporate culture began with its founder’s philosophy, the famous 10 tenets. (Lisa Jackson 2013). And since Google is still controlled by its founders, that means that the culture in part of the company’s mantra. Google’s founders Larry Page and Sergey Binn believe that trust is one of the most important aspects for the culture at Google. Google mission is a culture of choice. That is they are not a conventional company in the sense that they are not a slave to Wall Street, and that allows them to build a culture that will deliver on this mission and that is principally organized to drive innovation. (Jeff Jarvis, 2013). Because of this trust that Google foster’s to their employees, they are allowed to take......

Words: 1350 - Pages: 6

Premium Essay


...Google Inc. Brief description of Google, its mission, and its business model. About seventeen years down the line since its inception, Google has been the trend setter of the search engines within the world of technology. This has been realized due to the innovative and creative personalities behind the progress of the company. Google Inc. has got international recognition and an overwhelming usage across the globe. Google is a U.S. multinational corporation founded by Larry page and Sergey Brin, September 4, 1998. The two co-founders own about 14% of the company’s shares and control 56% of the stockholder voting power through super-voting stock (Schein, 2010). Google has played a pivotal role towards the provision of dynamic and diverse products. The product of the Google Inc. include: Web Search, Google Chrome, Bookmarks, maps for mobile, search for mobiles, Google mobile products, maps and directions, news, books, image and video search, blog search, drive services, Gmail, calendar, survey forms, search trends among many other products. The Google products could be summarized into search, online advertising technologies, cloud computing. Google’s business model The developments in the global economy have recently changed the traditional balance between the customers and supplier (Nehls, 2011). New communications and computing technology, incorporated in the establishment of logical open global trading regimes, to mean that the customers have got several choices,......

Words: 1335 - Pages: 6