Internal and External factors
MGT 230
July 19, 2010

Abstract
This paper deliberates the internal and external factors about the Google industry, and the ways it affects the four functions of management. The internal factors include the company’s strength and weakness that displays their success or downfall. The internal factors reveal the company’s strength on how well it can meet their goals. The internal factors of an industry are factors of good or poor planning because it exposes their ethics, diversity, globalization, and so forth. On the other hand, the external factors may involve with their outside competition, social legal, technology changes, political, and economic environment. The external factors show their duties to the society, and the way consumers or customers view their company. Moreover, external factors are factors that can affect the company. Within the four factors of management, we discuss the ways it incorporates or affects the company’s globalization, innovation, technology, diversity, and ethics. Those factors are planning, organizing, leading, and controlling.

Internal and External factors
There are many different companies in the world with their own unique set of goals and rules. There are factors that can affect and change a company and how it functions, there are even more factors that can change the management within a company. This paper will attempt to explain how factors like: globalization, innovation, technology, diversity, and ethics change the management with a company such as Google. These are big factors in any company across the world, and they affect each company differently. Google also a large globally recognized company that almost any individual would know what it is and what it is used for. Individuals assume that they had to deal with and change over the years because of internal and external factor such as