...1 GOOGLE CASE STUDY Google was started as a research project by two Stanford PhD students named Sergey Brin and Larry page. They registered the domain name google.com in the year 1997 and in September 1998, it became a privately owned incorporate Google Inc. With its extensive research on search algorithms and use of state of the art technology, Google successfully established its brand name in internet search engines market. By the year 2004, Google came up covering over 75% of US web search market. Though Google is a dominating player in internet searching market, it has to compete with its rivals in this field where there is no long time entry barrier. Google can expand / change its business model to survive in this best search engine race. Google SWOT Analysis (A) STRENGTHS 1. Google – Already number one search engine has established a brand name, in which its users trust. It‟s dependable, reliable and fast. 2. Google needs very little end user marketing as the name itself is getting word by mouth publicity. 3. Google has a simple interface and it gives comprehensive results without confusing its users. 4. Google has low operation cost as it uses low cost UNIX web servers for indexing millions of web pages across internet. 5. Google has hired PhDs who are continuously working hard in order to enhance search algorithms and make searching faster, efficient and relevant. 6. Google provides an interface to 88 languages to make it comfortable to search for its users in...
Words: 373 - Pages: 2
...Google SWOT Analysis: Strengths * Google Search Engine- The number one search engine, hard to replicate. * Strong Brand Value * Ancillary Service- Gmail, YouTube, Google Hangout * Robust Research and Development Opportunities | Weakness * Click fraud * Piracy and copyright issue * Not a leader in social media space | Opportunities * Growing demand of online video * Growing demand of Android OS | Threats * Competition from Microsoft, Yahoo, Apple and smaller competitors * Rapid Technological changes | Strengths: Google has established a brand name which users trust. End-users need little to less marketing and technology enthusiastic keep a close watch on the new products Google releases. Google has a simple interface in 88 languages making it easier to access by users in different countries. Google offers a broad range of services that includes Gmail, YouTube, Google hangout, Google play, Google chrome, Google Earth, Maps, and Android etc. A comprehensive range of service offerings enables the company to attract and retain customers and maximize its market share and revenue. Google could benefit from the growing demand for online video. Though current online video constitutes about one third of the total web traffic, there huge potential in online video market. YouTube and Google’s online community that allows users to share upload and rate video worldwide stands to gain from this growth. Weakness: One major point of concern for Google is “Click...
Words: 528 - Pages: 3
...Google’s culture can be primarily thought of as customer-responsive. Their company motto is “Don’t be Evil”. Although they do not deal with customers in real time interface, they have developed innovative products which provide the customers with a lot of ease and satisfaction. They go out of their way to allow engineers at their companies with 20% of their working time to explore areas they want to. Google Earth, Gmail and Google mobile are some of the most successful innovations of Google. These successful projects over the years have motivated the employees of Google to drive on this innovation trend within the company to create easy and user friendly products. Google does not seem to believe in a hierarchical structure. It divides their...
Words: 908 - Pages: 4
...of this project is to compare Google Inc. with Yahoo Inc. by using the SWOT analysis. As we live in modern era, in the era of e-society, there are probably not too many people in the world that haven’t heard about Google and Yahoo, these two major players in the Internet and computer software industry with continued history of rivalry. These two multinational corporations own the two most used search engines. The site google.com is ranked as number one in the world according to the three-month Alexa (provides traffic data, global rankings and other information on thousands of websites) traffic rankings. About 30% of visitors to this site come from the US. Google-owned site youtube.com is ranked as number three in the world according to the three-month Alexa traffic rankings, while yahoo.com is ranked as number four in the world according to the three-month Alexa traffic rankings. It is estimated that 33% of visitors to the site come from the US, but it is also popular in Taiwan, where it is ranked as number one . Google Inc. and Yahoo Inc. are both an example of an online mall e-business model. Both Yahoo and Google share a lot of the same target groups yet from different perspectives. 2. SWOT analysis The SWOT analysis provides information that the company can use in order to adjust the resources and capabilities to the competitive environment. Therefore, it is an important instrument in strategy formulation, selection and planning. SWOT analysis is actually a scan of both,...
Words: 3921 - Pages: 16
...to turn off Google Instant. +You Search Images Play News Gmail Drive Calendar Translate Books More SIGN IN WebImagesMoreSearch tools About 6,000 results (0.18 seconds) Search Results SWOT analysis of ufone - Scribd www.scribd.com › Research › Business & Economics Jan 19, 2009 – SWOT analysis of ufone - Free download or readfalse online for free. It is the SWOT analysis of Telecommunication company in Pakistan ... Ufone - SlideShare www.slideshare.net/imsbzu/ufone-7496969 SWOT ANALYSIS. Differentiation (lowest off-net call rates). Value Added Services (VAS) i.e. Ufone's Walkie talkie, call block etc. second largest cellular network ... Ufone | MBA Help shahsawar260.wordpress.com/case-studies/ufone/ mba | solved assignment | 3rd semester | Case Studies | Swot Analysis| Swot ... Ufone. Ufone GSM is a Pakistani GSM cellular service provider. It is one of six ... Swot Analysis of Ufone - Essays - Blader - Term Paper Warehouse www.termpaperwarehouse.com › Business and Management Dec 3, 2012 – Swot Analysis of Ufone. NTRODUCTION Ufone GSM is a Pakistani GSM cellular service provider. It is one of six GSM Mobile companies in ... Swot Analysis Of Ufone Free Essays 1 - 20 - StudyMode.com www.studymode.com/subjects/swot-analysis-of-ufone-page1.html 20+ items – Free Essays on Swot Analysis Of Ufone for students. Use our ... Sm Swot Analysis Swot Analysis Of The English National Opera main threat in Asia countries ... SWOT analysis of the English...
Words: 444 - Pages: 2
...System (TPS) , Knowledge Management System(KMS), Learning Management System(LMS), Database Management System(DBMS), Office Information System(OIS), and Management Information System(MIS). There are five companies that get benefits of Information Technology and Information System in becoming international companies that are the telecommunication electronics Apple,inc, Xiaomi Inc, OPPO Electronics Corp, HTC Corporation, Samsung. These five electronics company has gone worldwide. The companies produce variety of product. The top five of the products is IPhone6 for Apple, Note 4 for Samsung, Redmi note for Xiaomi, Find7 for Oppo and HTC Desire eye for HTC. Besides the top model phone the companies also produce electronics appliances. Swot analysis Swot analysis is a study that undertaken to know the potential of an organization from the internal that is strengths and weakness and from the outer such as opportunities and threats. 1)Apple Inc. Strengths i. ii. iii. iv. v. vi. Marketing and advertising capabilities. Powerful product quality Loyal user Creative interface of products. Billion revenues and profit made every year Highly demand of orders Weakness i. ii. iii. iv. v. Expensive Limited product with specific function. No expandable memory. After launching a new product the previous product will be lame. There is high cost in downloading apps or...
Words: 856 - Pages: 4
...A SWOT Analysis view of the software development industry Georgios Kormaris Department of Information and Computing Sciences, Utrecht University, Utrecht, The Netherlands gkormari@cs.uu.nl WWW home page: http://www.cs.uu.nl/ Introduction I n the past twenty to thirty years many changes and developments have taken place in the software industry which started off during the 1960s mainly in the United States of America and experienced a revolutionary boom since the 1980s, Steinmueller, (1995). There are many different ways and methods of developing software and planning the strategy of a software development company, as we can derive from many recent research projects. Most of these projects are usually concerned with the way that software is developed and not with the way that the strategy of the company as a whole is planned, Cusumano, MacCormack, Kemerer, & Crandall, (2003). Another important factor is which techniques and methods are used to analyze company’s environment and how the strategy is formulated and implemented. In this paper we analyze a popular method for strategic planning which has been mostly used for product portfolio planning and strategic planning on an abstract level, as stated in a research paper by Houben, Lenie, & Vanhoof, (1999). We will focus our interest in the software industry and base our research on the case study of the Austrian software industry as it is presented by Bernroider, (2002). Additionally, certain guidelines are...
Words: 4799 - Pages: 20
...SWOT analysis of Apple’s new iPhone Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. Apple unveiled the iPhone 5, featuring an enlarged screen, more powerful processors, and running iOS 7. But in the current market this iPhone 5 have strong competitors like: HTC One; Samsung S3, S4; Sony Xperia Z; Nokia Lumia Series etc. SWOT analysis is used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. How iPhone 5 can able to stack up against its competitors, it can be evaluated by the SWOT analysis. Here I compare one of the competitors SWOT analysis with iPhone 5 SWOT analysis, to know is iPhone 5 is able to stack up against its competitor or not. The following are the SWOT analysis of iPhone 5 and Samsung Galaxy S4: iPhone 5 Samsung Galaxy S4 Strengths iPhone 5 Samsung Galaxy S4 1. Apple's brand is at the height of its powers. 2. Apple's ecosystem is better than that of its competitors. 3. The world’s most advanced mobile operating system (iSO 7) is in iPhone 5. 4. Best designed phone in the market resulting in novelty...
Words: 823 - Pages: 4
...Contents Introduction 4 Company’s profile 5 MISSION 5 VISION 5 VALUES 5 SWOT ANALYSIS FOR SONY CORPORATION 6 INTERNAL FACTORS 6 Strength 6 WEAKNESS 7 EXTERNAL FACTORS 8 Opportunities 8 THREATS 9 PEST ANALYSIS FOR SONY CORPORATION 9 Political Factors 9 ECONOMICAL FACTORS 10 SOCIAL FACTORS 10 TECHNOLOGICAL FACTORS 11 GAP ANALYSIS 11 Porter’s five forces model of competition analysis 12 Threat of New Entrants (low) 12 Bargaining power of suppliers (low) 12 Bargaining power of Buyers –High 13 Threat of substitutes –High 13 Threat of competitors –High 13 Conclusion and recommendation 14 References 15 Introduction Sony is a global manufacturer of audio, video, communications and information technology’s consumer and professional markets. According with Rebort S.Kaplan and David P.Norton (2007), to measure strategic readiness, identify the intangible assets you needs to perform the internal process most critical to your strategy. Then assess your current capabilities in all these areas, identifying changes needed to improve alignment. Thus, applying the above mentioned approach the Sony Company is uniquely positioned to be one of the leading digital entertainment brands, offering an outstanding portfolio of existing multimedia contents. This approach is known Balanced Score card. Balanced Scored Card doesn’t treat strategy from only a financial perspective; it augments financial measures with objectives and metrics in three additional ’’perspectives’’-Customer relationship...
Words: 2861 - Pages: 12
...Questions 1 Analyse eBay’s strategic capability using an analytical framework(s) from the chapter Swot analysis: Strengths: * Bought skype in 2005, which create e-commerce engine. * Vertical integration (PayPal) * The world leader in managing network effects * E-pay is one of Google’s biggest advert customer. * Ease to reach via internet. | Weakness: * System down risk * Inability to penetrate some markets * It pulled out of japan, suffering in Taiwan. | | | | | Opportunities: * Expansion in some countries. * More integrations. * New markets. | Threats: * Tough competition * Exchange rates | Pestle analysis: Political: * Each user enjoys a privacy terms. * Taxis sometimes increase the price of some items . * Some internet regulation in some countries will make challenge as well. Economical: Fast growing in some countries but low growing and has opportunity in others. Sociological: buyers and sellers connected and enjoying the variety of products and services Technological: * Due to the competition eBay has to always be up to date. * Integration with some companies make it better and having a powerful networking. * Being online make it easy to access to the site and chose the desired object around the world to have it within few days Legal: * Some internet regulation in some countries will make restrictions for the activity of eBay like japan. Environmental: Being such a leading ecommerce...
Words: 680 - Pages: 3
...Big data analytics is projected to change the way companies manage and analyze large information set and how people produce massive amounts of data. A recent findings produced by few Internet and Online Business Degree looked at the future of this trend sweeping through the IT industry. This concept is up-growing one as the current data storage pattern utilized by the companies is not as productive as plotted. It is refers to following type of data 1) Traditional Enterprise Data:- includes customer related data ERP, CRM, web transaction 2) Machine Generated Data:- weblogs, Trading Systems etc 3) Social Data: - data of facebook, twitter, google etc. Big Data can be seen in the finance and business where enormous amount of stock exchange, banking, online and onsite purchasing data flows through computerized systems every day and are then captured and stored for inventory monitoring, customer behavior and market behavior. Day by day the capacity of data is increasing & many of industries are not able to manage it efficiently. By 2020, a total of 35 zeta-bytes of data will be produced as the average annual generation of information grows 43,000 percent, according to Computer Sciences Corporation. Big data may still be a relatively new phenomenon, but its impact is already being felt throughout various industries. Organizations that can effectively store, manage and analyze this information may set themselves apart from their competitors or, even better, make key advancements...
Words: 372 - Pages: 2
...Clean a unique, niche company because it has a small segment of a market suitable for focused attention and it provides services not offered addressed by its immediate competitors. This paper will assess how Come Clean Inc. uses social media as a strategy for marketing and communications and will analyze the implications of the Internet and social media for the future as internet use is growing. According to the Pew Research Center, at the close of 2010, 77 percent of Americans use the Internet on a regular basis (Three Technology Revolutions, 2015). In addition to assessing Come Clean’s Internet and social media use, this is paper will highlight and evaluate the organizations strengths, weaknesses, opportunities, and threats. The analysis will also include the possible impacts of diversity, ethics and technology. Current Internet/Social Media Strategy “Businesses that want to boost the results of traditional advertising need to dovetail...
Words: 1297 - Pages: 6
...can access music on computers, mobiles, tablets, cars and gaming consoles. Spotify was launched in 2008 by the Swedish entrepreneur Daniel Ek. Since its launch in 2008 Spotify has grew rapidly, available in 58 markets, upwards of 75 million active users of which over 20 million are paying subscribers, all with access to over 30 million songs. Subscribed users pay a fee of £9.99 a month which allows for ad free listening, highest quality audio and it allows the user to create and download playlists for offline listening. Each time a user streams a song Spotify pay the rights holders royalties. Currently Spotify are paying 70% of their overall revenue to rights holders and have paid out more than $3 Billion USD in royalties to date. SWOT analysis Spotify’s biggest weakness is that artists argue they are not being paid fairly, the average amount the artist earns per stream is $0.007 as appose to £12 for an album. Taylor Swift’s decision to leave Spotify generated a lot of bad press damaging their reputation. Spotify’s argument is that they are paying the rights holders a fair price but it’s the record labels who are not paying artists fairly. Also they claim that paying subscribers are paying on average more on music monthly than if they were to pay for downloads and physical copies. Another weakness is that 90% of Spotify’s revenue is generated by paying subscribers, this puts Spotify under pressure to keep paying subscribers happy otherwise the amount the artist earns will decrease...
Words: 633 - Pages: 3
...technological startup to provide transport services through facilitating linkage between the drivers and passengers. It functions through worldwide smartphone application which integrated with Google maps (Rahul, 2014) The employment of this application has enabled the company to operate in many cities and made it possible for customers to interact with drivers very effectively, as customers can request and track rides and also provide up-to-date feedbacks. (Hall and Krueger, 2015.) In recent years, Uber had been witnessed a rapid development as it provides convenient and affordable service compared to conventional taxi services, but this company does not stop here, it is also in the process of expanding into separate services. For instance, Uber had ventured into food delivery industry, and they have launched an app named UberEATS, which offers food delivery services to customers within a short period through collaborating with local restaurants. (Huet, 2015) Nowadays, Uber has launched its services in over thousands of cities around the world, and this company had also been valued at over 40 billion dollars, which means its value is more than the full US taxi and limousine industry. (Makos, 2015) what is undeniable is that Uber has turned into a firm that cannot be looked down. 2. Strategic analysis Globally, there is increasing concerns about how to implement proper strategic options to cope with strategic issues that affect most of the organizations. In other words, to prevent...
Words: 3525 - Pages: 15
...Strategic paper - Cisco Category: Business and Money > Economics Asked by: k9queen-ga List Price: $60.00 |Posted: 02 Dec 2003 08:37 PST Expires: 01 Jan 2004 08:37 PST Question ID: 282626 | | |For the company CISCO, PLease give a SWOT analysis. Explain what | |their core competency is, do they have any forward/backward | |integration? What do they or are they trying to do to be competitive | |in the market? Etc. | |[pic] | |Request for Question Clarification by politicalguru-ga on 02 Dec 2003 08:52 PST | |Dear Queen, | | | |I found several ready-made SWOT analyses online. Would you like me to | |refer you to the sites where you could find them? | |[pic]...
Words: 2725 - Pages: 11
