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Google Value Discipline

In: Business and Management

Submitted By piggsrabbit
Words 967
Pages 4
1. Google’s key value discipline is product leadership. Since its IPO in August of 2004, Google has expanded its sphere beyond web search and into content hosting, communications applications, productivity applications, content hosting and more. Through the use of IT innovation, knowledge of the market, and superior analysis tools, Google began developing unique products by launching its own parallel applications beyond competitors’ offerings. These applications include: sophisticated web search algorithms, paid listings systems (AdSense), Froogle, Gmail, Google Maps, Google Books, Google Finance, Google Calendar, Google Checkout, Google Docs, Google Analytics, Google Chat, Google Voice, Google News, cellular phone software, cloud-based applications and more. These products moved Google’s domain beyond web search and into e-commerce, giving Google its competitive advantage in product/service leadership. Google’s success is attributable to two reasons: 1. Improvement on Overture’s process of ranking paid listings and 2. Two to three times as many advertisers on Google’s paid listings network as Overture. Google strives to maintain is technical advantage by continual invention and improvement of cutting edge web applications and products against its competitors. Recently, Google unveiled new products and ambitious projects such as the all-new Nexus 7 and Jelly Bean, the upgraded Android OS, similar to a Siri-like “technical assistant”; a prime example how Google offers ordinary products with unique services or unique products unmatched by competitors.

2. How does Google make money? Advertisements. How is it that Google at the end of 2011 reported earnings of nearly $11 billion by offering free products? Again, advertisements. The non-search applications that Google offers for free provide value through increased customer traffic, organizational branding and

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