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Google Versus Microsoft: Clash of the Technology Titans

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GOOGLE VERSUS MICROSOFT: CLASH OF THE TECHNOLOGY TITANS
The growth and advancement in technology has continued to create competitions among its users. This case study between Google and Microsoft, two of the most prominent companies clearly illustrates this fact. The struggle continues to increase and fierce too as each day passes by. While Google has dominated the internet, Microsoft has dominated the desktop.
Comparing the business strategies and business models of Google and Microsoft, one can clearly see the sharp dichotomy and why this conflict will shape our technological future. “Google began as one Search Company among many. But the effectiveness of its PageRank search algorithm and online advertising services, along with its ability to attract the best and brightest minds in the industry, have catapulted Google to global prominence. The company’s extensive infrastructure allows them to offer the fastest search speeds and a variety of Web-based products” (cf Lauderion MIS Pg 253). Google simply put has pioneered cloud computing.
Microsoft on other hand, through its Windows operating system and office desktop productivity applications which are used by millions of people has achieved unimaginable success.
Basically, Google is a multinational public cloud computing, internet search and advertising technologies corporation. Google hosts and develops a number of internet-based service and product, and generates profits primarily from advertising through its Ad Words programmer. The company was founded by Larry page and Sergey brin often referred as the’’ Goggle Guys”, while the two were attending Stanford university as Ph.D. Candidates. It was first incorporated as a privately held company on September 2, 1998, with its initial public offering to follow on august 19, 2004. the company’s stated mission from the outset was to organize the world information

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