...Google’s Purchase of Zagat Google is an American multinational public corporation started in 1998 as a research project by Larry Page and Sergey Brin. Google has been invested in internet search, cloud computing and advertising technologies, which hosts and develops a number of internet based services and products. (Google) With Google’s most recent endeavors their strategic plan is to become the marketplace for reviews. It seems like now and days the best critics are the actual customers themselves. Zagat Survey LLC is the Zagat is the world's leading provider of consumer survey-based information on just about anything. (ex. Restaurants, hotels, Night clubs, etc.). With this in mind, Google set out to purchase Zagat as an attempt to now control the marketplace for reviews. The article that will be referenced in this paper, “Zagat Deal Extends Google's Influence”, is an article supporting the purchase; this article was published in The Wall Street Journal on September 9, 2011 by Amir Efrati. (Efrati) Strategic Action There are over 350,000 customer opinions surveyed from around the world, on which Zagats’ ratings and reviews are based upon. Zagat has become the world’s most trusted source to help customers make informed and smart decisions. One way Google plans to incorporate Zagats’ established reviews are by putting it into Google Maps and places, which are also integrated on cell phones and across the internet. With Google being the company with the ability to reach...
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...Google’s Competitive Strategy Tiffin University MGT622 Strategic Management Li Wang 2015.02.12 Google’s Competitive Strategy Google was the leading Internet search firm in 2012, with a nearly 67 percent market share in search from home and work computers and a 95 percent share in searches performed from mobile devices (Gamble, 2012). It started out as a search engine company but in the next few years it added various products such as Gmail, Maps, Earth, and YouTube that all of them has millions of users and become benchmarks in their own industry. In 2007, Google developed its operating system Android and released an open source browser Chrome that both had considerable market share. However, its social network product Google Plus released in 2011 faced a failure by competing with Facebook, Google believed it would finally grow to challenge Facebook though. Due to its target market and special product attributes, Google can be seen as a company that “concentrates on well-defined market niche keyed to a particular product”. So Google applies a focused differentiation strategy. “Successful competitive strategies are resource-based. For a company’s competitive strategy to succeed in delivering good performance and the intended competitive edge over rivals, it has to be well-matched to a company’s internal situation and underpinned by an appropriate set of resources, know-how, and competitive capabilities” (Thompson, 2012). To succeed in the focused differentiation strategy...
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...Final PDF to printer case 6 Google’s Strategy in 2013 JOHN E. GAMBLE Texas A&M University – Corpus Christi Google was the leading Internet search firm in 2013, with nearly a 67 percent market share in search from home and work computers and a 97 percent share of searches performed from mobile devices. Google’s business model allowed advertisers to bid on search terms that would describe their product or service on a cost-per-impression (CPI) or cost-per-click (CPC) basis. Google’s search-based ads were displayed near Google’s search results and generated advertising revenues of more than $43.6 billion in 2012. The company also generated revenues of about $2.4 billion in 2012 from licensing fees charged to businesses that wished to install Google’s search appliance on company intranets. In addition, a variety of new ventures contributed to the company’s consolidated revenues. The most notable of which was the company’s recently acquired Motorola Mobility division that contributed revenues of $4.1 billion in 2012. New ventures such as the acquisition of Motorola’s smartphone operations were becoming a growing priority with Google management since the company dominated the market for search-based ads and sought additional opportunities to sustain its extraordinary growth in revenues, earnings, and net cash provided by operations. Another important initiative under way in 2013 was Google’s cloud computing productivity package that was intended to...
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...paper will discuss the benefits Google provides to its employees, how the company is able to provide said benefits, and the human resource policies and strategies implemented within the company. Furthermore, this piece will offer answers to several questions asked at the conclusion of the textbook article as well as provide facts and suggestions regarding Google’s corporate structure and policies by referencing primary sources and using personal feedback from the authors. Google Case Study In the textbook, Human Resource Management by Gary Dessler (2011), an article on the powerhouse corporation, Google, was written regarding the company’s benefits, human resource strategies and policies, and how the company is able to provide such a work environment. Research will show whether or not Google’s new job candidate screening process is effective, how Google affords to give out such elaborate benefits, how Google recruits its employees, and more. Google has implemented a new candidate screening process that correlates personal traits from current employee’s answers on a survey regarding employee performance (Dessler, 2011, pp. 712-715). Some believe that this strategy limits Google’s ability to find the right candidate, but others argue that it actually helps narrow down the candidate search process. One argument is that Google’s hiring process is way too rigorous. By narrowing down certain qualities so much, the company could be potentially missing out on some stellar candidates...
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...December 5, 2011 To: Google Management Subject: Google Corporate Strategy Larry, this summarizes our analysis of Google’s current corporate strategy and outlines recommendations to guide future strategic decisions in Google’s incredibly volatile marketplace. Our goal is to help identify where Google’s environment is shifting and how Google can respond proactively to continue the market-beating growth and profitability of past years. Recommendations: 1. Google should continue with its acquisition strategy, utilizing the 70/20/10 plan, and internal operations with refined real options approach. 2. Use the Motorola Mobility acquisition to stage growth by entering the mobile hardware market. The integration of hardware and software capabilities opens a huge door for the company. While understanding the importance of advertising revenue to Google and the need to sustain it, the timing is right to diversify revenue streams and monetize the Android platform through the manufacture of integrated Google phones. This recommendation is important as a means of protecting Google from experiencing the preverbal paradox of success. Moving into mobile manufacturing also helps diversify Google’s revenue stream as Google finds itself losing advertising revenue to other websites, such as Facebook, Netflix, and others. Thus, beyond the importance of protecting Google’s right to make the Android operating system through the acquisition of 17,000 patents, a move which ultimately protects...
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...have built one of the most successful human endeavors in history. In 2001, Eric Schmidt became the Chief executive officer. He added maturity and organization skills to the creative dreams of the founders and since it went public in 2004 it has seen tremendous growth not only in its core business, but it expanded it various businesses from google maps to autonomous cars. This case study analysis shows how Google achieved it success and what strategies and opportunities it needs to take to be successful in the near future. Some analysts say Google is almost at the mature state of its core business but they keep coming up with new products. Introduction In 1996, Google was formed by Sergey Brin and Larry Page, in a friends’ garage in Palo Alto, California. The two intellects dropped out of the Ph. D. program at Stanford to launch a search engine that analyzed and prioritized Web links based on relevance of queries. Within months, Google moved out of the garage into a downtown office where they multiplied their success (Hartley, 2011). In the beginning, Google was founded on an enterprise wanting to make searching for information easier and free to users. This project was well received by users, however had very little revenue to last very long. In 1998, Brin and Page accepted their first investment of $100,000 as Google Inc. This initial funding was short lived and soon Google was back to meeting with investors. Within a year, Google announced another $25 Million...
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...Gamble & Strickland, 2011) Sociocultural-The sociocultural environment was very healthy for Google’s products and services. People were hungry for gadgets and those gadgets generally need service like Google’s search engine or they featured Google’s software (Maps, Android OS). (Thompson, Peteraf, Gamble & Strickland, 2011) Global -The globe was in also in a recession. Fortunately for Google, the demand for smartphones and the use of the internet has shown to be pretty inelastic. (Thompson, Peteraf, Gamble & Strickland, 2011) Technological-Technology was making leaps and bounds in 2010 and it still is. People are transitioning from keyboards to voice recognition and from talk to text. Smartphones, tablets and other computing products were exploding in 2010. (Thompson, Peteraf, Gamble & Strickland, 2011) Political/legal -Google did have legal issues. Some people thought that their street view maps were an invasion of privacy. Others question Google ethics in countries like China . (Thompson, Peteraf, Gamble & Strickland, 2011) Demographic –Google has products that reach a broad demographic. Everyone who computes uses search engines. This puts you in Google’s target market. They are in the information business and people, especially younger folks, have a thirst for information. Google has an extremely large demographic and that is why the company has been extremely successful. (Thompson, Peteraf, Gamble & Strickland, 2011) Industry Analysis: 5...
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... This acquisition is consistent with the Google focus on improving how people connect with information. The acquisition will address a strategic opportunity to deliver more diverse online content to the world, where the graphical and video display-ad market is estimated to grow to $200 billion (Efrati, 2012). It will also further build on the expansive Google acquisition model strategy and use of capital (Rosoff, 2012). Google enjoys proven success and market dominance in online advertising. With its graphical and video advertising successes through its YouTube platform and thousands of other sites, the company has established a significant competitive advantage in the market of display-advertising. With Netflix, Google would leverage its ad expertise to pair advertisements with video search requests and video themes/genres. This acquisition will continue the Google growth model of winning loyalty across every facet of the internet experience which translates into "overall time spent on Google services,[...]more time (for consumers to be) exposed to ads, [and] increased brand loyalty (Young, 2011). The acquisition would provide a diversified monetization model of membership/fee based service which provides strong direct customer and revenue competition to Hulu (streaming video currently offered only to users in Japan and the USA and its overseas territories), Amazon Prime Streaming and Apple's iTunes in the global market (Wikipedia, 2012). If leveraged by Google in the manner...
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...Introduction------------------------------------------------------------------------------2 2. Explanation of Google’s success from a motivational theory perspective-----------2 2.1. Brief introduction of Google’s culture------------------------------------------2 2.2. Hierarchy of Needs Theory and ERG Theory---------------------------------3 2.3. Expectancy Theory---------------------------------------------------------------4 2.4. Three needs theory--------------------------------------------------------------4 3. Hiring practice in Google-----------------------------------5 4. Job design in Google-----------------------------------------6 5. Many questions on hiring practice and job design in Google--------------------------6 6. Practical implications-----------------------7 7. Conclusion--------------------7 8. Reference list---------------------8 Executive summary Google is a successful company among employees and IT industry that vast candidates want to join into Google and become a ‘Googler’ (Page & Brin, 2012). Based on its success, it is obvious that there are many unique strategies implemented in Google. For example, motivational company value, rigorous hiring practices and autonomic job design principles. This report attempts to explore these main tactics behind Google’s success. Besides, it also analyses many motivational theories to evaluate Google’s practices. While all information within this report has come from vast resources, ranging from academic...
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...Table of content 1. Introduction……………………..………………………………………….1 2. Article summary….………………………………………………………..3 3. Article relationship to service marketing concepts………….…………….4 4.1 Censorship issue……………………………………………………….5 4.2 System break-in issue…………………………………………………7 4.3 Search query issue…………………………………………………….8 4. Implications….…………………………………………………………….9 5. Evaluation….……………………………………………………………..10 6. Conclusion……….……………………………………………………….10 7. References………………………………………………………………..11 1. Introduction China has always been and still the attraction of a potentially profitable market to many international firms from around the glob duo to its world biggest population that accounts for 1.3billion (2011 est, CIA the world factbook). As such, Google the world’s largest search engine, has tapped this potentially and highly profitable market to has entered the Chinese market in 2006. According to Reuters, china’s search market was worth $1.7 billion in 2010 and expected to grow an average of 50 percent each year over the next four years with internet users more than 400 million ( according to iResearch). According the guardian news, Google said, due to latency and access issues that have been unsatisfying to the Chinese users which is unacceptable to Google, Google decided to make a presence in china and initiate its search engine google.cn based in china to make the service faster and more reliable. However that would come at a cost whereby...
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...will discuss the benefits Google provides to its employees, how the company is able to provide said benefits, and the human resource policies and strategies implemented within the company. Furthermore, this piece will offer answers to several questions asked at the conclusion of the textbook article as well as provide facts and suggestions regarding Google’s corporate structure and policies by referencing primary sources and using personal feedback from the authors. Google Case Study In the textbook, Human Resource Management by Gary Dessler (2011), an article on the powerhouse corporation, Google, was written regarding the company’s benefits, human resource strategies and policies, and how the company is able to provide such a work environment. Research will show whether or not Google’s new job candidate screening process is effective, how Google affords to give out such elaborate benefits, how Google recruits its employees, and more. Google has implemented a new candidate screening process that correlates personal traits from current employee’s answers on a survey regarding employee performance (Dessler, 2011, pp. 712-715). Some believe that this strategy limits Google’s ability to find the right candidate, but others argue that it actually helps narrow down the candidate search process. One argument is that Google’s hiring process is way too rigorous. By narrowing down certain qualities so much, the company could be potentially missing out on some stellar candidates...
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...now tops $192 billion, the company is investing heavily in new innovative projects to diversify itself and enter new markets. One of the more recent ones is Google’s development of self-driving cars and even though CEO Larry Page tried to play down the company’s new project in Google’s Q2 earnings call in July, the team enjoys a staffing of 50 people. By way of comparison, the Android team had about 100 people working on it when the first Android phone was shipped in 2008. To determine an appropriate discount rate for the project, we will first define the project’s characteristics and will, based on those definitions, derive reasonable input factors for the CAPM. To show the sensitivity of the discount rate to those factors, we additionally provide sensitivity analyses. Product characteristics Google is a highly innovative company which has already gained a lot of experience to market new products. To make sure that the introduction of the self-driving car is consistent with Google’s overall business strategy, we decided that its characteristics should be similar to a related product: Android, the operating system for mobile devices. To provide a foundation for the further reasoning, we therefore quickly recapture the Android business model: After the acquisition of Android in 2005, Google opted for an open source strategy. In partnership with hardware manufacturers like HTC and network providers like Verizon Wireless, the company formed a consortium called the “Open Handset...
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...Analysing and Evaluating Google Inc. Business Strategy Introduction In today’s date, Google has become world’s famous and successful in internet search engine, as well as one of the most popular companies that people are highly desired to be employed. As a global technology leading company, Google is always improving their wed search engine and advertising. This report is aimed to evaluate and analysis how Google address the internal and external environment, by using SWOT analysis and Porters five forces to examination how Google viable and achieve within the environment. Moreover, in this report will be analysing how Google organising its resources and capabilities. Economic During the period of recession, many of companies had a significant impact on consumer demand. However, the company likes Google it seems to be no effect and still managing to make some profit. In fact, according to Schiffman (2008) says that company like Google focus on highly targeted looks particularly well-positioned to the recession. Compare with other businesses in same market, Google’s measurable advertising makes it more resistant during the recession. Grant (2010) add up, in order for Google to minimize the lost advertising revenue, Google should focus their strategy on a “clear recognition” from the recent recession. Political and Legal factors Over the years, Google holds mass amount of data from their internet, as lack of notification to both user and third party website owner...
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...media network. Google’s founders built the company around 10 core principles. The on that stands out the most number 6: “You can make money without doing evil” (Thompson, Peteraf, Gamble, & Strickland). Since its IPO in 2004, Google has been a stock market success, consistently performing above the S&P 500 Index, even during the financial crash in 2008. Overall, the company’s financials are solid, with consistent growth in revenues, net income, assets, and stockholders’ equity. However, Google may have grown too rapidly, and it will be difficult for the company to maintain its high stock price and revenues growth while abiding by principle number 6. It follows logically that straying from this principle will result in Google also straying from principle No. 1: “focusing on the user experience instead of the company’s bottom line” (Thompson, Peteraf, Gamble, & Strickland). Primary Issue The primary issue facing Google was that the company was not keeping up with its core principles, specifically, number. 1: “Focus on the user and all else will follow”, number 2: “It’s best to do one thing really, really well” and number 6: “You can make money without doing evil” (Thompson, Peteraf, Gamble, & Strickland). Google is branching off into areas far from its core competency of an internet search. While this is obviously violating their principle number 2, as the Internet grew and changed, it was necessary for Google to the same. However, not all of Google’s new products...
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...Business Partner Competencies in this Case Analysis 1.0 Background on your Company (Type the Company’s background in 3 paragraphs.). Tip: See the “about us” or company information portion of the company’s website or other source. Keep track of all your sources. They are to be included in Section 10 of this report. The creation of goggle’s company starts in 1996 between two smart students of Stanford University, Larry Page and Sergey Brin. They first try to understand the importance of web pages for people. Their aim was to find the best and faster way to connect people with all information. The company was founded in September 1998, they offer results from a huge amount of Web pages. The results are based on a proprietary algorithm. Google’s technology for ranking Web pages is called PageRank http://www.hoovers.com/company/Google_Inc/hsrfri-1-1njht4-1njfaq.html The company growth gradually because of the index of the Websites and other online content that they made it accessible through their search engine to everybody who has access to internet. The company offers different types of useful search. Today, Google operates the leading Internet search engine, by offering very precise search results from actually billions of Web pages. The company is generating its revenue by selling online advertising. The company primarily focuses on the areas which includes search, advertising, operating systems and platforms and enterprise. The earch area consists of a vast index...
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