Google Google is a massive corporation that deals with various internet services such as software, search engines, advertising, and much more. Google was founded in 1998. Google headquarters is located in Menlo Park, California. Over the years, Google continues to grow, become more successful, and battle there rivals; such as Yahoo! and Microsoft. There many reasons as to why Google is such a success and the following paragraphs will show just how successful Google really is. Google is not only a web browser but also sells various products and software. Also Google continues to expand to other countries. Google makes more than 50 percent of their profits from outside the US. Info from 2011 shows that Google made 4 billion dollars from just from finance and insurance alone. Google also owns some of the world’s largest companies such as Android, YouTube, Picasa, and Sparrow. In 2014, Google made a record setting 66 billion dollars’ of revenues. In 2013, Google made 59.8 billion dollars’ worth of revenue. This increase seems to be due to Google continuous changing their strategies. In 2014 Google purchased Nest Labs and Skybox. Skybox is a satellite imaging company and Nest Labs deals with home devices like smoke alarms. The addition of Skybox should help the accuracy of Google Earth and Google Maps. Google also bought the mapping service Waze so that the competition could not have it. Also with the purchase of Android, which is in fierce competition with the company Apple, has really made a lot of head way in recent years. Google’s net income reached 14.4 billion which has increased by 12 percent of 2013’s 12.9 billion. In 2012 the net income was only 10.7 billion. Google’s cash flow has rose from 18.7 billion (2013) to 22.4 billion (2014). Googles total assets for 2014 were 131.13 billion. Sales have increased by over 10 percent. From what it looks like, Google every year continues to out due itself. Google is not only beating their competition in several intances but crushing them. Time Warner Inc. is the closest behind Google with a net income of almost 4 billion and revenues adding up to just over 27 billion dollars. Google nearly triples Time Warner’s revenue as of 2014. Another interesting factor is that Google’s total liabilities adds up to only to about 26 billion where Time Warner’s is more with over 38 billion dollars. It appears that everything is on the upside for Google but Google’s 2014 Ratio Analysis reports some decreases. Google’s use of average total assets that are being used to produce profit has went down slightly from 12.87% in 2012, 12.62% in 2013, and 11.93% in 2014. If this percent continues to drop could it have an effect on Google’s growth going forward? Google’s stockholder’s equity has also decreased from 16.49% in 2012, 16.25% in 2013 and is now in 2014 at 15.06%. Google’s tax rate was raised drastically from 2013 of 15.74% to 19.3% in 2014. Google’s Accounts Receivable turnover has went up to 6.86% from 2013’s 6.81% and 2012’s 6.78%. Google’s efficiency of managing inventory or Inventory turnover is only reported at 55. 55 in 2013. There is no other info to compare in to according to Mergent Online. As for Google’s employees, the average revenue per employee is 1,231,362 dollars, which is found by total revenue divided by number of employees. Google’s total employees as of 2014 was 53,600. Which is a huge increase from 2013 where Google had 47,756 employees. Although this has not surpassed 2012’s employee count of 53,861. According to my analysis, I believe that Google is going to continue to be successful and continue to grow. The problem with a corporation and running a business the market and demand of the people is not so easily predicted, but I do believe by the way Google always seems to come up with a new strategy; they should do well for many years to come.