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Google Inc. is a global technology leader focused on improving the way people connect with information. They were incorporated in California in 1998 and reincorporated in Delaware in 2003. They maintain the largest, most comprehensive index of websites and other content all of which is free with any Internet connection. The corporation’s mission is as follows: “Our mission is to organize the world’s information and make it universally accessible and useful (Google, 1).” The mission can be broken down into two parts. First, the purpose of the company is to “organize the world’s information.” This objective is made possible through Google’s vast indexing over the Internet. Second, and perhaps most importantly, the company makes the information universally accessible and useful. Google’s technologies sort through a vast and growing amount of information to deliver relevant and useful search results in response to user queries. When the company started in 1998, the index contained 30 million documents, whereas today the index includes billions of web pages.
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Google operates in the Internet Information Provider industry within the Technology sector. Its focus is on “building products and services that benefit [their] users and enable them to find information quickly and easily (Google 2005 Annual Report, 5).” In order to do so, the company follows a development philosophy which differs from other industries. Google initially makes products available early in the development stages by posting them on Google Labs, located on Google’s website. Based on user’s reaction to the product, the company will then promote the product to “beta” status for further testing by users. After about a year or so, Google will decide if the product is of high quality and utility. If the company is satisfied with it, the beta label is removed and it is made a

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