GOOGLE MANAGEMENT 1. The model of GOOGLE’S management
The 70/20/10 Model is a business resource management model created by Eric E. Shimit and articulated about Google
This model dictates that, to cultivate innovation, employees should utilize their time in the following ratio: * 70% of time should be dedicated to core business tasks. * 20% of time should be dedicated to projects related to the core business.(as part of another team) * 10% of time on projects unrelated to the core business.(something blue sky)
Unlike most companies, Google Encourage employees workers to cultivate 20% innovation relate to the project & 10% research out of it, which leads to * The employees output more strategy all the time by considering the consumers first
&produce new products up to date * Also, it help the company to keep& stay the talenteted 2. Small Group--sg
For some companies, the top-down model results in
However, GC operates all products by “small teams”, which is benefit to the improvement efficiently * GC creates the working environment that the employees feel that they are equal and respected to provide ideas
They ask Qs directly and answer them patiently.
Keeping this environment of working is significant as part of competition in management * in order to get the creative thinking &ideas in different areas, GC hires and choose the workers-high-interests eg: welcome all ideas from parkng system to next applications. That’s why the rate of success-higher-others.
They try new things as many as they can. * because all the products are produced by “small groups”, all the teams have to communicate to each other. Actrualy, workers share 1 room---convenient. No phone no email for waiting
Eg: They can find each other, when engeneer negotiate with other colleague * 花费 the small group decrease the cost of internal coordination. G believes that the sg’s decision-making leads to developing more products in a short time.
Comparing to a big group in IT enterprise with hundreds of people, they develop a system for several years.
It’s difficult to find out the mistakes & errors during the process.
Therefore, the work style of sg is more efficient 3. The risk of innovation
Some companies don’t like the risk. They tend to think of it as dangerous./ Risk—cost money—leads to failure
However, GC—risk is part of eveyday work. The emplyees need to realize very eairly that something won’t work.
Then----fix it by exploring, talking, brainstorming & sharing ideas. This process is essential to G’s innovation & success.
Indeed, G sees failure as a positive part of the process, because the workers leaned from the errors earlier
Perhaps u doubt that when G are encouraging to come up with the crazy ideas, is the C waste dollars of the workers’ output? The answer is that the profits from investing in ideas are much more than the cost. 4. Google feedback
Shimit said “the high speed innovation require a near addiction to a rapid flow of data that everyone can agree on with
A good feedback loop to test ideas.”
G’s ideal market is consumer driven. They need an unregulated market and a common platform. People can active feedback to test the ideas of G by posting comments on the webside.
So G can get the best feedback without friction.
Then G itrates quickly to modify & refine the products, develop innovation up to date, and cast off the ones that don’t work.