Google is a worldly recognized corporate conglomerate that was created in 1996 by two Stamford graduates, Sergey Brin and Larry Page. The transformation from just a student project to an internet tool that is used by billions is remarkable to say the least. In late 2013 it was reported that Google had 47,756 employees (www.google.com) quite a feat in itself since the starting foundation consisted of ten people. The technology world in this day and age is considered to be a dog eat dog world of competition by most. With fierce competition closing the gaps, Google did not only remain relevant but gave our world innovative products such as Google maps, Picasa, Google Earth and Gmail. After an extensive analysis within the focal area of behavior and process Google’s group environment engages in a pivotal role that has contributed to the company’s current status, and their amazing longevity.
Throughout Google’s existence since 1996, there have been some mergers, and changes of command. Despite these expansive changes, the company frivolously keeps to their solid principles of the companies originators. From the ground up with a mission statement “Google’s mission is to organize the world’s information and make it universally accessible and useful.” Google is one of the first search engines to place the customer or user first. It is no secret that advertising is what makes the web profitable; however there is a plethora of companies who place the almighty dollar first and foremost in ways that make many confused and upset customers. Common unethical practices such as false advertising, virus riddled pop ups, scare tactics to get users to buy a product, and unauthorized data retrieval from many internet users to have it analyzed as a possible sales demographic or pitch, and in turn regurgitated back. By using the underrated KISS (Keep It Simple Stupid) Google