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Google's Ethical Values and Competitive Advantage

In: Business and Management

Submitted By sazid316
Words 359
Pages 2
Ethical Values:
Google is known as one of the best company with strong ethical value. It has created strong work ethics among the employees and business operation. Google made outstanding working environment by outstanding facilities like gym, massage parlors, cafeteria with variety of foods for different types of people, sleeping room and so on they also provide health care service, academic scholarship, childcare facility and many other meaningful facility. These facilities made the employees life joyous which tends to create integrated ethical value.
Google as a company run almost each and every function considering the social and environmental impact. For example, companies green credentials includes cooling their power hungry data center, running free bus for employees and encouraging then to drive electric cars. Google also invest heavily in solar and wind power. Their ambition is to become world's first carbon neutral company in future. That’s why Google maintains strong ethical value to run their operation.
Competitive Advantage:
Google is the most dominant search engine with 65% of total search market. Google has its competitive advantages in different ways by creating the infrastructure that ensures a fast and efficient search engine .it has built its own infrastructure of storage system, server, bandwidth and hardware that are fastest search on web. Rapid speed of Google makes user coming back which is a competitive advantage over competitors. This company also employs such tools and services like Google toolbar, Google maps, Google Earth and Google news. All those tools are too user friendly that people likes to use it again and again. By expanding to mobile phones with android operating system, Google is delivering Google services and features as mobile application. This is one of the biggest competitive advantage now a days.
Works Cited
Pateman, Nick. "Google: The World’s Most Ethical Company?" Inbound. N.p., 4 Feb. 2014. Web. 15 Apr. 2016. <https://inbound.co.uk/blog/google-worlds-ethical-company/>.
"How Google Maintains Its Competitive Advantage - Smart Advantage." Smart Advantage - Sales Marketing and Competitive Advantage Value Proposition. N.p., 31 Mar. 2010. Web. 15 Apr. 2016. <https://www.smartadvantage.com/blog/how-google-maintains-its-competitive-advantage/>.

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