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Gap Inc. In 2010 1. The five forces of analysis about the strengths of competition presents what you should be prepared for. If you are in the clothing industry then you have you have to look out for new people who are coming into the industry. You have to see how much your competition is selling their clothes for. Also how much your customers are able to buy the clothes for. 2. The main factor is having the latest fashion trends and then to be able to quickly bring that into the market. They also need to make sure their clothing store isn’t like all the ones within the customers shopping range. Another factor is being able to create brand loyalty so that the customer will stick with the product. Many rivals dedicate a considerable amount of resources for brand building and advertising. 3. The strongest overall competitive position would be TJX, they had the leading off-price retailer of clothing in the United States in 2010. They would be the strongest competitors because they sell their products at 20-60 percent below department store’s prices. The lowest competitor would be AEO, they don’t have as many stores as the other three competitors do. They aren’t bringing in as many customers as GAP is bringing in, so they don’t pose as much as a threat as the others would. 4. Their strategy in 2007 was to improve the appeal of the company’s product lines and expand its business internationally. The strategy that they are using is the best-cost provider strategy, they are using clothes that are trendy, and also can be bought at a low price. Their trying to undercut their competition because they sell their products at a lower price than what their competitors are selling their products. 5. The SWOT analysis would show that their strength is their low prices. Weaknesses is keeping their brand loyalty and keeping up with the latest fashions of what

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