...Jay Kempson Art 309 Professor Dietrich April 27, 2014 Prime Movers An artist is a person engaged in one or more spectrums of activities that give the viewer their interpretation of a creation. Creativity is of course the key to a successful artist and finding new ways to present a new concept or even an old one in a different way is a task in itself. The following artists; Tom Sachs, Andreas Slominski and Gabriel Orozco have captured my attention in their engineering of different pieces. Each has put their own unique if you will fingerprint in the art world. They each have cultivated their indulgence to produce eclectic pieces of their own fantasies and the real world. Each of these artists’ minds are filled with impulsiveness, silliness as well as focus. Finding a common ground among those can produce a masterpiece. My goal is to give insight to each artist and my opinion. After all each person’s interpretation of a piece is just as unique as the piece itself. Tom Sachs, born 1966 in New York is a sculptor best known for his recreation of modern icons such as Barbie dolls and McDonald’s pieces and work with the space industry. Sachs first worked in the furniture business before starting his art career. One of his first pieces was a couch he made from old phone books and duct tape. He is known to use foam core, legos and wood and screws to recreate his version of a piece. Sachs believes that an artist is one of the most self-motivated...
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...Abstract Neptune Gourmet Seafood is facing a problem with oversupply for existing demand. It can either decrease supply to match demand or increase demand to match supply. I recommend the latter. I further recommend the way to increase demand is for Neptune to increase its marketing efforts in its existing markets and to penetrate other markets it currently is not in. The Competitive Environment Neptune is a 40-year-old, $820,000,000 company, specializing in quality shell and non-shell seafood in a $20 million industry. It is North America¡¦s third-largest seafood producer, but that designation is misleading, because its revenues account for only 4.1% of the total market. As such it is but one of many firms operating in the seafood processing industry, one whose market structure could be termed monopolistic competition. The industry is not limited to North American firms such as Neptune, but also includes companies from China, Peru, Chile, and Japan, competition from which has pushed Neptune to upgrade its fishing fleet and which also has helped shrink the company¡¦s margins by 10%.. Neptune markets to the high end of the market, differentiating itself from the competition by its quality, selling its high-end brand at 25-30% above the rest of the market. Their years of ex perience coupled with the company¡¦s value development pose a threat to any new firm trying to enter the market. It is the only member company of the U.S. Association of Seafood Processors and Distributors...
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...Kudler Fine Foods By Desiray Kobel MKT 421 Marketing Kudler Fine Foods is a gourmet grocery store that was open to find the exotic ingredients for the fine dining in one place. Kudler has a bakery department, meat and seafood department, produce department, cheese and dairy department, and a vast wine selection. Kudler has been opened since 1998 and has three other locations with a possible fourth on the way. Kudler is a California based location in all three companies. Kudler is open on Monday- Saturday from 10am-6pm, and on Sunday from 11am-4pm. Kathy, the owner of Kudler thanks every customer for their patronage. Kudler is about to go on a marketing adventure to launch the possible fourth company opening. Kudler would like to expand the amount of customers that are currently shopping at the gourmet grocery store; to do this Kudler needs to do marketing research. In order for Kudler’s expansion proposition to take affect the appropriate marketing steps need to be executed. The importance of a well thought out marketing strategy is so when the new grocery store is opened the customers will want to shop there because of the marketing that has been set into place. The first step to be taken is a good marketing campaign that introduces the company to its new locations customers, let the new customers know the companies goals and the products that will be provided. The second step is to make sure that the company is still advertising the other locations so there...
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...Your name XMGT / 216 ORGANIZATIONAL ETHICS AND SOCIAL RESPONSIBILITY Week 6 Individual Current Ethical Issues Paper date Kudler Fine Foods is a gourmet grocery store that was open to find the exotic ingredients for the fine dining in one place. Kudler has a bakery department, meat and seafood department, produce department, cheese and dairy department, and a vast wine selection. Kudler has been opened since 1998 and has three other locations with a possible fourth on the way. Kudler is a California based location in all three companies. Kudler is open on Monday- Saturday from 10am-6pm, and on Sunday from 11am-4pm. Kathy, the owner of Kudler Fine Foods, thanks every customer for their patronage. Kudler is about to go on a marketing adventure to launch the possible fourth company opening. Kudler would like to expand the amount of customers that are currently shopping at the gourmet grocery store; to do this Kudler needs to do marketing research. In order for Kudler’s expansion proposition to take affect the appropriate marketing steps need to be executed. The importance of a well thought out marketing strategy is so when the new grocery store is opened the customers will want to shop there because of the marketing that has been set into place. The first step to be taken is a good marketing campaign that introduces the company to its new locations customers, let the new customers know the companies goals and...
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...on chocolate treats and sip hot chocolate in luxurious surroundings and in upscale boutiques. Ethel’s founded in 1911 in honor of the matriarch of the Mars family who made chocolate treats in their home becomes Ethel’s Chocolate Lounge in Chicago, IL in April 2005. Ethel’s idea of being the “Approachable Gourmet Chocolate” gives its customers gourmet chocolates with reasonable prices. Consumers buying decisions usually fall into three categories: routine responses behavior, limited decision making and extensive decision making and five factors: involvement, time, cost, information search, and number of alternatives. (Lambi, Hair & McDaniel, 2011) Each factor determines a low to high activity or action for each consumer buying decision category. Ethel’s customers may experience limited decision making because most people have purchased some brand of chocolate but more thought may be involved when purchasing gourmet chocolates as this is usually not a routine purchase. Cultural, social, individual, and psychological also affect the consumer buying decisions. Ethel’s claim for affordable gourmet chocolates plays on the cultural side of social class of those who will purchase gourmet chocolates. Socially they state chocolate as the new coffee encouraging...
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...Gourmet Blends of the Nation BUS335 Staffing Organizations Strayer University May 23, 2013 1. Identify the type of employment relationship you would establish between the coffee shop and employees from a legal perspective. Explain your reasoning. At Gourmet Blends we will establish an Employer-Employee relationship. The Employer-Employee is the most prevalent form of the employment relationship. (Heneman III, Judge, & Kammeyer-Mueller, 2012, p.48) One aspect of an employer-employee relationship allows the management of Gourmet Blends to have all employees sign a written contract with all details related to the employment relationship basically set in stone. Thus, allowing no room for adaptability as clientele changes, economy changes, and/or the workforce changes. On the other hand, Gourmet Blends management can establish a relationship under the common-law principle of employment-at-will. Thereby, allowing each party to end the relationship at any time without notification. The first type of relationship mentioned is not feasible for job types as most college students working part-time are not going to sign a contract; however, a contract between management and a store manager is beneficial to both parties. The store manager would work with upper management of Gourmet Blends to ensure he/she were provided ample compensation, benefits, and rewards for maintaining employment for a certain amount of time and Gourmet Blends upper management would know that for...
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...Organization. The company I will be using for my term paper is Gate Gourmet an international catering company servicing the airline industry. I will focus my paper in the establishment located in New York City. The company used to provide employees with high benefits, pensions and a health insurance plan that was decent. Like many other companies Gate Gourmet have cut benefits, reduced salaries and provides an expensive insurance plan with hi deductibles. All these changes have caused employees to leave the company because their salary is not enough to what is needed for daily subsistence. They live the company with resentment and wishing they wouldn’t be back. I am an operation supervisor for Gate Gourmet. I started with them on August 2011, most of the changes had already happened. Nevertheless, I have daily contact with employees in different departments and have dealt with many complains and criticisms about the company strategies and decisions on these matters. Employees are frustrated and feel resentment towards the company and it affects their motivation, efficiency and productivity. There is a lot of misunderstanding and confusion in this matter because employees do not know what to expect. Manual/production workers feel that they are been exploited since they are the ones been sacrificed for the well been of the company while administrative and executives still enjoy their benefits and salaries. Gate gourmet has had very productive years but because of the economy crisis...
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...This report analysis the feasibility analysis of Gourmet Gadgets for producing and marketing a new invention, pasta server. Gourmet Gadget Inc. is a startup that seeks a venture capitalist for additional funding to start its operations. We have constructed a complete master budgeting system for the company, starting from sales budget to projected balance sheet. We have found that the company will need $85,000 for smooth functioning including expansion of production facility. Based on the above mentioned figures and an analysis of the master budget, we suggest that the company should go for 50% ownership stake and receive $75,000 from Mr. Cohen. By the tenth month i.e. May 1990, however, they will need cash of $8,663 to fund the purchase of two-cavity production mould. Nevertheless, the decrease in production costs due to the new mould increases the profitability as well as cash position of the company. Case Introduction: Jointly owned by Ken and Mary Lanzetta, Gourmet Gadgets Inc. was founded in May 1989 to design, develop, manufacture and market the unique household utensil. The Lanzettas have already patented their invention in Canada and United States. They have also applied for patent registration in Europe. Initially, Gourmet Gadgets plans to market its products in Canada, with expansion plans for US, and Europe after the registration of patent. The Lanzettas have already financed long term assets and patent through personal loans, however, they need additional funding...
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...Managing Operations, Information, and Knowledge of Gate Gourmet Words 3,000 TABLE OF CONTENTS Page Abstract 4 1.0 Introduction 5 2.0 About Gate Gourmet 5 3.0 Systems that enable efficient use of input resources and their impact on output of goods and services supplied by Gate Gourmet 6 3.1 Transformation Process 6 3.2 Production Techniques 6 1. Cuisine Sous-Vides 6 2. Hot Filling 6 3. Modified Atmosphere Packing 6 4. Food Safety Checks and Assurance Systems 7 5. Gate Serve Provisioning services 7 6. Post Flight Aircraft Stripping 7 2. Existence of Trade-offs within Gate Gourmet and challenges faced by following this approach 8 4.0 Supply Chain Management issues and supplier selection 9 4.1 Supply Chain 9 2. Supply Chain Management 9 3. Impact of integrated system in the management of suppliers and supplier selection 9 1. Alpha Flight Group 9 2. Pourshins 10 3. Supplair 10 4. DeSter 10 5. Potmstudios...
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...International Journal of Academic Research and Reflection Vol. 2, No. 2, 2014 INTEGRATING STRATEGIES OF ENTREPRENEURSHIP-GOURMET PAKISTAN: CASE STUDY FROM PAKISTAN Dr. Fareeha Zafar University of derby, England & GCU, Lahore, Pakistan Email: dr.f.zafar@gcu.edu.pk Shakeel Ahmad, Muhammad Ali Zafar & Sara Sheikh Ms- Management, Institute of Business & Management, UET, Lahore, Pakistan Corresponding Author Email: alizafar123@hotmail.com ABSTRACT This paper aims to get to know how integrating strategies boost up entrepreneurship. The study has shown that the dynamics of prevailing market structure, Applying creativity to develop innovation, culture, entrepreneurial leadership, economic transition, networking structures its stages and management resources are key integrating strategies for entrepreneurship. Moreover, capital and tax polices play a vital role in boosting up entrepreneurship. Study of Gourmet Pakistan gives strong support that mentioned strategies boost up the entrepreneurial process. The research methodology used in this paper is face to face interview, financial reports & official website of Gourmet Pakistan. Keywords: Innovation, Entrepreneurial Leadership, Networking, Technology. INTRODUCTION The term entrepreneurship cover a broad range of activities and processes, including innovation and creation of an organization, creation of new visions exploration of opportunities and risk taking asserts the essence of entrepreneurship is innovation...
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...Sarah McDowell April 14, 2016 MKTG 3010-004 Pasqualina MMP Pasqualina Frozen Food Company provides families with children ages 8-14 with quick and easy meals for the household who are on the go. We do this by delivering excellent expectations, making gourmet food the way you like it, and providing happiness during dinner time. Identified Target Market for Il Pizzaiolo’s Calzones Pasqua’s frozen calzones are made for married or single working parents who have younger children ages 8-14 who are always on the go. The parents of families that work long hours of the day and do not have enough time to prepare dinner, may be interested in our gourmet foods. If the children in the household are always busy with extra-curricular actives such as sports and/or after school programs, they may need a fast and easy meal to prepare. The gourmet stuffed pizza is a perfect example of a delicious, easily prepared meal for the family who lives an actively busy lifestyle. Introducing the Il Pizzaiolo’s Calzones product Our products provide customers with quick and easy meals that taste as though they were freshly made right inside of their kitchen. Pasqualina’s new product Il Pizzaiolo’s Calzone will be packaged inside of a parsley green box, white writing, and of course our very own calzone centered directly in the middle to make you feel as though you are right in Italy. Il Pizzaiolo’s Calzones are made in a variety of different flavors such as, goat cheese and portabella mushrooms...
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...Specialty foods, whether gourmet, organic or all natural are the rage these days. Formerly available only through farmers’ markets or specialty foods stores, premium fares have gained far-reaching acceptance. Consumers only have to go to the local chain grocery and drug store to find their daily fix. The market for gourmet foods and beverages is currently valued at over $42 billion and is expected to exceed $62 billion by 2009.1 Americans might not need premium treats, but we surely want them and want them daily. Concerned with the high saturated fat and sugar content for decades, consumers have set aside premium chocolates for the most special occasions. Recent research has revealed the potential health benefits of chocolate to the public. More and more people are embracing chocolates, some are even incorporating higher-quality treats into their daily routines. As a result, the premium chocolate market grew at an annual rate of 10.5% during the period between 2001 and 2005 compared to a paltry 1.8% of the overall chocolate candy sales.2 Premium chocolate is far and away the most exciting category in the confectionery segment. 1Steuer, Joan. ”Confectioner: The Chocolate Report”. Chocolatemarketing.com. 2007 2Moran, Michelle. “Category Analysis: Chocolate: Quality Satisfies American Sweet Tooth. AllBusiness.com. June 2006 Links of Interest FAQs, recipes, and a link directory with links to schools, shops, and suppliers. http://www.completechocolate.com/HobbyistConsumer...
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...brand awareness among our target audience by 30 percent this year through an advertising campaign in magazines and online. • Increase new customers from month to month. • Maintain a high standard of coffee and customer service. • After six months, continue to increase new customers and sales while maintaining or decreasing marketing expenses. • Maintain a positive and steady growth each quarter. • Increase our market share by 10% this year. • Enter into the overseas market, Finland specifically, 12 months. 2.0 Identify the marketing segment for the product and explain why this segment was selected. There are four marketing segments for my product, the one cup coffee maker. The main segment group is home coffee drinkers. Gourmet coffee drinkers is the second group with regular coffee drinkers making up the third group. Finally, non-coffee drinkers make up the final segment. The...
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...Perrault and the author. The author believes that following the five steps of market research, utilizing competitive intelligence and analysis, and determining consumers’ needs and desires through research, conversation, and a survey will allow continued success for Kudler Fine Foods. An expansion is inevitable as is success when following the allowed guidelines of marketing research and analysis. Introduction Kathy Kudler, the founder of Kudler Fine Foods, loved to cook gourmet foods as a way of relieving the stress from her position with a defense contractor. When shopping for ingredients to prepare her gourmet fare, she realized a business opportunity for which she had been searching (Apollo Group, 2011). Kathy went to work developing a business plan and obtaining financing. The first Kudler Fine Food Store opened in La Jolla on June 18, 1998. The store caught on quickly, and a second store was opened in Del Mar in 2000 and still another in Encinitas, in 2003. Kudler Fine Foods offers quality gourmet foods like bakery products, meat, seafood, produce, cheese, dairy, and fine wines (Apollo Group, 2011). With the proven success of the opening of three locations in just five short years, Kudler Fine Foods is destined to continue to grow. With the mission statement, “Our selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing,” (Apollo Group,...
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...guaranteeing that the business wandering into new items is conceivably going to be fruitful. The four components of marketing mix, price, product, place and promotion structure the foundation of any great statistical surveying. Using these components will direct the organization's examination and center the address that required to be asked. Whether you need to blend the quintessential martini or discover the ideal wine to compliment your next supper party, Kudler is the spot for it. They convey a wide mixture of wine and gourmet food. Kudler Fine Foods is a gourmet market, placed in the San Diego metropolitan area with three areas to serve their clients. They have the best domestic and imported products and materials at each area and demonstrated from late studies that they have enhanced and kept on exceeding all desires in client fulfillment. The organization is focused on providing its clients with the finest selection of the very best gourmet meals and wines so that their vision and objective can be accomplished. To be...
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