Premium Essay

Gourmet to Go

In: Business and Management

Submitted By joannc
Words 1381
Pages 6
Case Analysis:
GOURMET TO GO

Introduction

In an era of the changing face of the family’structure, Gourmet To Go (GTG) is a response to a demanding and time restricted schedule of a working mother. Gone are the days when the family is not with a “stay at home mother” who cooks nutritionally rich foods for the family’s good health. The current scenario is a working father and mother and father with kids in school. This is the foundation and the start up business GTG, responding to the ever changing times.

Indeed, the above idea is a gold label for a start-up business. Necessity is the mother of invention in the science world. And with the changing face of the times, there is a necessity to respond to the needs of these families. True enough the idea of nutritious foods prepared carefully by people, with a consultant nutritionist and delivered right into one’s doorstep is a good strategy to answer this demand.

Ms. Jones has this new concept of grocery marketing and plans to pioneer in this novelty business- delivering to the household doorsteps of young professionals of high disposable income and willing to pay for services packages of groceries for a menu of pre-planned recipes for a weekly meal. The nutritional requirements of the packages are considered, premium quality ingredients and the most efficient method for preparing the over-all meal included.

Like all new businesses on birth, niche in the business and its future growth studied; operational aspects planned – organization, capital equipments, sales projection, required financial capital- the projected operations for the first 3 years – escalations of requirements in every operational aspect matching the projected growth considered.

Go-To Market:
• Menu Planning and Grocery Delivery
• A complete package of groceries and recipes for a week’s meals delivered to customers

Target...

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