Grafton College is a well reputed organization delivering and assuring quality education in different countries. It is globally organized.
History:
It opened its first campus in Dublin, Ireland in 2003, second campus in London, UK in 2004 to meet an ever increasing demand for further and higher education worldwide and opened its third campus in Islamabad, Pakistan.
Courses:
The different courses offered by Grafton College in Islamabad are:
• HND
• ACCA
• CIMA
• FIA
• BULATS
Dedication:
Grafton College’s aim is to enhance the skills of the students and provide them with such a quality education so that they can compete in this challenging world. Grafton College is very dedicated to provide students with the technical education so that they …show more content…
So product differentiation that is unique product is another core competence for Grafton College.
Task 2:
Issues when planning business strategy:
Issues faced by Grafton College while planning business strategy can be studied through Porter’s five forces model Figure 01: Porter’s five forces model. Adapted from: http://notesdesk.com/notes/strategy/porters-five-forces-model-porters-model Last Accessed on: 11 August 2012.
1. Threat of Substitute Products:
Threat of substitutes is a big issue when planning strategy. Threat is high when there are other products available as substitutes. Customers switching cost is low so it is a threat for the company.
Example of Grafton College:
The substitute products/services for Grafton College will be:
• Books
• Videotapes
• Training Institutes
• Computer Based Training
2. Threat of New Entrants:
Entrance of new entrant into the market is always a threat for any company. Threat of new entry is high when barrier to entry is low and there is lack of product differentiation.
Example of Grafton …show more content…
Bargaining Power of Buyers:
“Buyers are the people / organisations who create demand in an industry. The bargaining power of buyers is greater when there are few dominant buyers and many sellers in the industry, products are standardised, and buyers threaten to integrate backward into the industry, suppliers do not threaten to integrate forward into the buyer's industry and the industry is not a key supplying group for buyers.”(Tutor2u website, 2012)
Example of Grafton College:

The buyers for Grafton College will be:
• Students
• Parents
• Employers
Other than Porter’s Five Forces there can be other issues as well. For example financial issues. If some organization wants to strengthen its marketing strategy and they don’t generate enough profit which means that they don’t have enough finance then it will be an issue for them that how to implement when they are going through financial crisis.
All these issues are important before strategies are made. If they are brought into consideration then the organizations can utilize their resources in a right way. Porter’s five forces will help in understanding the strategic position of the organization and also it provides useful input for performing SWOT