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Grameen Phone

In: Business and Management

Submitted By zerinhaq
Words 4458
Pages 18
BUS203
“SWOT and PEST Analysis of Grameenphone Limited”

Submitted to:
Asheka Mahboob

Submitted by:
Zerin Tasnim Haq (12304009)
Rifat Tasfiha (12303039)
Syeda Tamanna Nawar Neha(12204062)
Farhana Ahmed- 12104016
Section : 02
Submission date: 11.08.2014
Table of contents: WHAT IS PEST ANALYSIS | 3-4 | ANOVERVIEW OF THE
TELECOMMUNICATION INDUSTRY | 4-5 | THE STORY OF GRAMEENPHONE | 6 | PESTLE ANALYSIS-POLITICAL | 7 | PESTLE ANALYSIS-ECONOMICAL | 8 | PESTLE ANALYSIS-SOCIAL | 8-9 | PESTLE ANALYSIS-TECHNOLOGICAL | 9-10 | PESTLE ANALYSIS-LEGAL | 11 | PESTLE ANALYSIS-ETICAL | 11-12 | Swot analysis of grameenphone-strengths | 13-14 | Swot analysis-weakness | 14-15 | Swot analysis-opportunities | 15-16 | Swot analysis-threats | 16-18 | Recommendation | 18-19 | Conclusion | 20 | REFERENCE | 21 |

PESTLE analysis, which is sometimes referred as PEST analysis, is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc.
PESTLE is a mnemonic which in its expanded form denotes P for Political, E for Economic, S for Social, T for Technological, L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many different angles that one wants to check and keep a track of while contemplating on a certain idea/plan.
The framework has undergone certain alterations, as gurus of Marketing have added certain things like an E for Ethics to instill the element of demographics while utilizing the framework while researching the market.
There are certain questions that one needs to ask while conducting this analysis, which give them an idea of what things to keep in mind. They are: * What is the political situation of the country and how can it affect the industry?...

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