Grameenphone 3g Service

In: Business and Management

Submitted By abongshuddhota
Words 4438
Pages 18
ABSTARCT
In the below contents (tasks) Grameenphone’s marketing definition is explained. Grameenphone is a marketing oriented organization that has the various elements of marketing concepts. The marketing approach of he organization is explained. The micro and macro environmental factors of Grameenphone are explained in detail while Grameenphone is making a decision.
The 3G service segmentation is done. The factors that would influence the targeting strategy of Grameenphone are explained. The buyer’s behavior for Complex buying behavior and habitual are explain. A marketing mix for anew service-3G was developed for Grameenphone. The differences in marketing a product within the organization are also explained. At last the differences in marketing between Telenor and Grameenphone is discussed.
INRODUCTION
On November 28, 1996 Grameenphone got the licence to start its operations in Bangladesh given by the Ministry of post and Telecommunication. On the March 26, 1997 launched its services and started its activities.
Grameenphone had already invested BDT 15,260 crore to build the country’s best network since 1997. 98% of the country is under Grameenphone’s network reach. Grameenphone is one of the largest taxpayers and had contributed BDT 16,600 crore in direct and indirect tax through out its whole operation.
Grameenphone has the largest cellular network in the country supported by 12,000 base stations in more than 6000 locations.
Grameenphone was first operator to start up the pre-paid mobile service in September 1999. 24 hours call center to support its customers for information and resolving their problem with their service was introduced. Grameenphone also startes providing value-added services such as VMS, SMS, fax and data transmission services, international roaming service, WAP, SMS-based push-pull services, EDGE, personal ring back tone and many other…...

Similar Documents

3g Technology

...3G, short for third Generation, is a term used to represent the 3rd generation of mobile telecommunications technology. Also called Tri-Band 3G. This is a set of standards used for mobile devices and mobile telecommunication services and networks that comply with the International Mobile Telecommunications-2000 (IMT-2000) specifications by the International Telecommunication Union.[1] 3G finds application in wireless voice telephony, mobile Internet access, fixed wireless Internet access, video calls and mobile TV. Several telecommunications companies market wireless mobile Internet services as 3G, indicating that the advertised service is provided over a 3G wireless network. Services advertised as 3G are required to meet IMT-2000 technical standards, including standards for reliability and speed (data transfer rates). To meet the IMT-2000 standards, a system is required to provide peak data rates of at least 200 kbit/s (about 0.2 Mbit/s). However, many services advertised as 3G provide higher speed than the minimum technical requirements for a 3G service. Recent 3G releases, often denoted 3.5G and 3.75G, also provide mobile broadband access of several Mbit/s to smartphones and mobile modems in laptop computers. The following standards are typically branded 3G: the UMTS system, first offered in 2001, standardized by 3GPP, used primarily in Europe, Japan, China (however with a different radio interface) and other regions predominated by GSM 2G system infrastructure. The...

Words: 517 - Pages: 3

Grameenphone Market Policy

... mobile telephone affordable even to rural masses. The following graph will depict the current market scenario of the major operators in Bangladesh. Figure 1: Major operators and their market share It is quite clear that GrameenPhone is the market leader in this field with a subscriber base of more than ten million (10,000,000) which is around 58% of the total market share. The second highest market share belongs to AKTel, which captures 21% of the mobile telephone market and numbers for more than three million (3,000,000). Within a very short time, Banglalink has been managed to capture a 14% market share from the existing two cellular giant and currently celebrating their reaching two million (2,000,000) subscribers. With its unique CDMA technology in Bangladesh, Citycell, though operating for a long time, so far, has been able to capture a 5% market share, which is a more than half a million (800,000) in number. The recently launched Teletalk has gained only 300,000 subscribers in the mobile market, which is very small amount of the total market share. The cell phone service is now at a stage of maturity. Most of the affordable person has obtained a cell phone. In such stage of this service a new operator is not capable enough to capture a huge amount of subscriber. User of Grameen Phone: Here in the graph we see the increasing rate of mobile user.We see in 2006Gp’suser is 10million.Its shows the GP’s strength. Different user of Grameen Phone: Segmentation process......

Words: 6109 - Pages: 25

3g Historically

...Historically, The cell phone evolution has occured, since 1945, in technical leaps which we call generations. 0G was the invention of the mobile telephone without networks, where callers had to connect to a base station and operator. In 1979 and 80, 1G came out, where the cellular radios (as we engineers called them) were first connected to networks of stations (called cells). The 2G networks were the first ones where consumers became aware of new capabilities and started buying the technology heavily. This was during the late 90s and into the early 2000s. These were the first phones with the PHS, CDMA, GSM, mail, Cameras, and other options. 3G is the network expansion which allowed direct internet connections, Wideband data access, simultaneous voice, data, music, and telephone, plus network based apps all rolled into one. 3G is the network which allows you to use the cell phone as a credit card. 4G is a network in the planning stages, although some companies say they are implementing parts of the 4G net now. 4G includes a network specification (engineer talk for basic requirement), for 100 megabit to 1 gigabit data transfer rates while highly mobile worldwide. It also includes high quality of service requirements for multimedia support (real time audio, high speed data, HDTV video content, mobile TV, etc). 4G is coming, but is not here yet, because the specs are still being worked over at the ITU (Intenational Telecom Union) in Geneva.  A 3G/4G network is...

Words: 5324 - Pages: 22

3g News

... based on monthly data collected from different sources. In addition, the paper analyzes not only the whole market but also the three major carriers. Technology development related to services which have been developing rigorously involving music, electronic payment, digital TV, high speed Internet service, pricing strategy, taking all these services into consideration, this paper has conducted an empirical analysis to produce authentic results for the diffusion of 3G mobile phones which may serve as a model to upgrade services to 4G (fourth generation) mobile phones in near future. 2. Mobile telecommunication market The mobile phone market in Japan, which is characterized by rapid technological development in different phases of changing market demand, induces carriers to harmonize their businesses according to needs of subscribers. As the sector is highly services-intensive, technological innovations and new business models can play an increasingly important role. Operators under these circumstances are confronted with fierce competition due to short product life cycle and the pressure to differentiate their services. 2.1. Overview of the market Three major carriers, DOCOMO, au, and SoftBank, have been dominating the market since the advent of the Internet in mobile phones in 1999. As of December 2008, the total number of subscribers amounted to 105.83 million, of which DOCOMO alone holds 51.17% market share. In contrast, au and SoftBank holds 28.87 and 18.90% market share...

Words: 9837 - Pages: 40

Grameenphone

...Comparative analysis of service quality of GP with other private Telco service providers in Bangladesh A COMPARATIVE ANALYSIS OF SERVICE QUALITY OF GRAMEENPHONE WITH OTHER PRIVATE TELECOMMUNICATION SERVICE PROVIDERS IN BANGLADESH by Md. Fuad Al Hassan ID: 0720053 An Internship Report Presented in Partial Fulfillment Of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH April 2012 Comparative analysis of service quality of GP with other private Telco service providers in Bangladesh A COMPARATIVE ANALYSIS OF SERVICE QUALITY OF GRAMEENPHONE WITH OTHER PRIVATE TELECOMMUNICATION SERVICE PROVIDERS IN BANGLADESH by Md. Fuad Al Hassan ID: 0720053 Has been approved April, 2012 Mr. Md Sohel Islam Senior Lecturer School of Business Independent University, Bangladesh Comparative analysis of service quality of GP with other private Telco service providers in Bangladesh April 28, 2012 Mr. MD. Sohel Islam Senior Lecturer, School of Business Independent University, Bangladesh. Dear Sir, It is a great pleasure and honor for me to submit my internship report “A comparative analysis of perceived service quality of Grameenphone with other private telecommunication service providers in Bangladesh. I am submitting this report as a part of my internship in Grameenphone. This report will help the organization to find out the customers perception of the service quality comparing to the other...

Words: 12535 - Pages: 51

Grameenphone

...A WORKING REPORT ON CUSTOMER SERVICE (EDGE AND BLACKBERRY SERVICES) OF COMMERCIAL DIVISION, GRAMEENPHONE LTD. by Safat Al Mamun Rono ID: 0820580 An Internship Report Presented in Partial Fulfillment of the Requirements for the Degree of Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH December, 2011 A working report on customer service (EDGE and Black Berry services) of commercial division, Grameenphone Ltd. A WORKING REPORT ON CUSTOMER SERVICE (EDGE AND BLACKBERRY SERVICES) OF COMMERCIAL DIVISION, GRAMEENPHONE LTD. by Safat Al Mamun Rono ID: 0820580 has been approved December, 2011 Mr. Chowdhury Rajkin Mohsin Senior Lecturer School of Business Independent University, Bangladesh December 07, 2011 Mr. Chowdhury Rajkin Mohsin Senior Lecturer School of Business Independent University, Bangladesh Subject: Submission of the internship working report. Dear Sir, I am hereby submitting my internship report. The last 3 months has been the most fabulous learning experience for me. Without your guidance and help this learning experience would not have been the way it has been. I have tried my level best to come up with as well written and informative report as possible. However, because of the confidentiality policy of Grameenphone Limited it has not been possible to put as many data and information as I would have liked to. So, I, therefore hope that, you will find it in order and if you have any query related to my intern...

Words: 611 - Pages: 3

Grameenphone 3g Service

...ABSTARCT In the below contents (tasks) Grameenphone’s marketing definition is explained. Grameenphone is a marketing oriented organization that has the various elements of marketing concepts. The marketing approach of he organization is explained. The micro and macro environmental factors of Grameenphone are explained in detail while Grameenphone is making a decision. The 3G service segmentation is done. The factors that would influence the targeting strategy of Grameenphone are explained. The buyer’s behavior for Complex buying behavior and habitual are explain. A marketing mix for anew service-3G was developed for Grameenphone. The differences in marketing a product within the organization are also explained. At last the differences in marketing between Telenor and Grameenphone is discussed. INRODUCTION On November 28, 1996 Grameenphone got the licence to start its operations in Bangladesh given by the Ministry of post and Telecommunication. On the March 26, 1997 launched its services and started its activities. Grameenphone had already invested BDT 15,260 crore to build the country’s best network since 1997. 98% of the country is under Grameenphone’s network reach. Grameenphone is one of the largest taxpayers and had contributed BDT 16,600 crore in direct and indirect tax through out its whole operation. Grameenphone has the largest cellular network in the country supported by 12,000 base stations in more than 6000 locations. Grameenphone was first operator to...

Words: 4438 - Pages: 18

3g 4g

...3G And 4G Advancements in the mobile communication industry are changing the way we live our daily lives. “Researchers and technology leaders envision a future immersed in wireless communication that will play a pivotal role in realizing this Network Utopia — a world of smart, intercommunicating everything.”[1][2] 3G, 4G and beyond networks are already taking the first steps toward achieving this goal. 3G systems allow the use of speech and data services together and have higher data rates compared to 1G and 2G, with speeds of up to 14Mbit/s. 4G systems will be an all IP based solution seeing data rates of up to 100Mbit/s – 1Gbit/s for mobility. Even though at the moment 4G systems have not been implemented, the race to develop a 5G mobile communication system has begun. 5G systems will have flatter architecture than 4G and be completely wireless with no limitations. The paper will focus on how the limitations of 1G and 2G networks has led to the development of 3G and 4G, and looks at existing and proposed mobile systems architectures. The review will show that wireless technology is moving towards allowing a user to communicate with anyone, at anytime anywhere. High Data Transfer Rates: Stationary devices will have data rates of up to 2.05Mbits/s, for devices moving slowly data rates of 384Kbits/s will be available and for devices that are being moved fast will have data transfer rates of 128 Kbits/s.Broader bandwidth: Allow the use of speech and data services...

Words: 441 - Pages: 2

Grameenphone

...Organizational Part 1. A. Introduction: Grameenphone is the largest mobile telecommunications operator in Bangladesh in terms of revenue, coverage and subscriber base. The company was incorporated on October 10, 1996 as a private limited company. Grameenphone converted to a public limited company on June 25, 2007. Trading of the company‘s shares started at Dhaka and Chittagong Stock Exchanges from 16 Nov. 2009. The shareholding structure comprises of mainly two sponsor Shareholders namely Telenor Mobile Communications AS (55.80%) and Grameen Telecom (34.20%). The rest 10.00% shareholding includes General public & other Institutions. Since its inception in March 1997, Grameenphone has built the largest cellular network in the country with over 12,000 base stations in more than 6000 locations. Presently, nearly 98 percent of the country's population is within the coverage area of the Grameenphone network. The company has so far invested more than BDT 15,260 crore to build the network infrastructure since its inception in 1997. Grameenphone is also one the largest taxpayers in the country, having contributed more than BDT 16,600 crore in direct and indirect taxes to the Government Exchequer over the years. Grameenphone was also the first operator to introduce the pre-paid service in September 1999. It established the first 24-hour Call Center, introduced value-added services such as VMS, SMS, fax and data transmission services, international roaming service...

Words: 23134 - Pages: 93

Grameenphone

... her future development. The training program is expected to enhance job-related knowledge as well as develop technical and/or managerial skills. In addition to training program, employees are encouraged to search and utilize personal developmental opportunities for his/her career progression. Career planning/development identify a sequence of development activities, formal and informal, short-term or long term that helps make an individual capable of assuming a higher position in future. Divisions are responsible for selection employees to enhance their performance to take higher responsibility in future. Management is responsible for providing leadership and ensures effective training programs by investing in training. HR will pay facilitator’s role in career development. 6 Compensation is what an employee receives in exchange for his/her physical and mental works, and contribution to the company. Compensation does not represent only salary but a wide range of benefits and service are part of the total compensation package. Grameenphone wishes to pay rewarding and competitive salaries to attract, retain and motivate competent and skilled employees at all levels of the Company. Grameenphone wishes to design a compensation system that has strong positive impact on employees and ultimately on the Company's performance. Grameenphone still has a positive image in the Mobile market. Due to its various innovative products and wide market coverage, strong...

Words: 17128 - Pages: 69

Grameenphone

... Method Most of the cases it is seen that the above analysis are done to support the result of S.W.O.T . in this chapter we are going to discuss the difference between the other analysis and S.W.O.T as much as possible. 3.2 PESTLE and S.W.O.T PESTLE analysis is used as a tool by companies the world over to track the environment they’re operating in or are planning to launch a new project/product/service etc. [6] Similar to SWOT analysis, there are certain questions used for conducting this analysis, which give them an idea of what things to keep in mind. Questions include mostly about:  Political: The political situation of the country and its effect in the industry  Economy: The prevalent economic factors  Social: How much importance does culture has in the market and its determinants  Technology: Technological innovations and their effect in the market structure  Legal: Legislations that regulate the industry or any change in the legislations for the industry  Environment: The environmental concerns for the industry It may be so, that the importance of each of the factors may be different to different kinds of industries, but it is imperative to any strategy a company wants to develop that they conduct the PESTLE analysis as it forms a much more comprehensive version of the SWOT analysis.[6] 7 S.W.O.T Analysis in Project Management Md. Mashreki Islam Sami 3.3 Benchmarking and S.W.O.T Benchmarking is used to measure performance using a specific indicator...

Words: 5224 - Pages: 21

Grameenphone 3g Service

...IAS 2 International Accounting Standard 2 Inventories This version includes amendments resulting from IFRSs issued up to 17 January 2008. IAS 2 Inventories was issued by the International Accounting Standards Committee in December 1993. It replaced IAS 2 Valuation and Presentation of Inventories in the Context of the Historical Cost System (originally issued in October 1975). The Standing Interpretations Committee developed SIC-1 Consistency—Different Cost Formulas for Inventories, which was issued in December 1997. Limited amendments to IAS 2 were made in 1999 and 2000. In April 2001 the International Accounting Standards Board (IASB) resolved that all Standards and Interpretations issued under previous Constitutions continued to be applicable unless and until they were amended or withdrawn. In December 2003 the IASB issued a revised IAS 2, which also replaced SIC-1. IAS 2 was amended by IFRS 8 Operating Segments (issued November 2006). The following Interpretation refers to IAS 2: • SIC-32 Intangible Assets—Web Site Costs (issued March 2002 and subsequently amended). © IASCF 961 IAS 2 CONTENTS paragraphs INTRODUCTION IN1–IN17 INTERNATIONAL ACCOUNTING STANDARD 2 INVENTORIES OBJECTIVE SCOPE DEFINITIONS MEASUREMENT OF INVENTORIES Cost of inventories Costs of purchase Costs of conversion Other costs Cost of inventories of a service provider Cost of agricultural produce harvested from biological assets Techniques for the measurement of cost Cost...

Words: 5989 - Pages: 24

Grameenphone

...1.0 Micro and Macro Analysis Micro Analysis: Micro Analysis is individual study of the factors affecting firms in a specific sector or industry. Micro factors include competition, suppliers, customers, labor and competition. The effect of changes in these factors on the individual decision makers, how their choices are coordinated by markets, and how prices and demand are determined in individual Macro Analysis: Macro Analysis is the study of the behavior of the individual firms or markets. through the analysis of major economic factors that show predictable patterns and trends, and of their influence on one another. Introduction to Grameenphone Grameenphone, widely known as GP, is the leading telecommunications service provider in Bangladesh. With more than 37.7 million subscribers (as of April 2012), Grameenphone is the largest cellular operator in the country. It is a joint venture enterprise between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the internationally acclaimed microfinance organization and community development bank Grameen Bank. Telenor, the largest telecommunications company in Norway, owns 55.8% shares of Grameenphone, Grameen Telecom owns 34.2% and the remaining 10% is publicly held. Grameenphone was the first company to introduce GSM technology in Bangladesh.[5] It also established the first 24-hour Call Center to support its subscribers. With the slogan Stay Close, stated goal of Grameenphone is to provide affordable...

Words: 1995 - Pages: 8

Grameenphone

... complex than this one. The main computing that is performed by Grameen phone MIS involves accumulating totals for reporting at different levels of decision making. Totals of groups of data may be computed for one level, and totals of all data may be produce for a higher level. Network Planning in Grameen Phone All the computer in the domain area of Grameenphone are connected with each other. For instance all the main offices, branchs, and sub branches in each district have a pc which is connected through a special domain from which an employee can access to any database any time he wants. They have designed a cost effective, efficient and strong way to maintain and utilize this domain. The maintenance of this whole domain was previously left for Grameenphone IT division which is currently a separate entity of Grameenphone and now Grameenphone IT Ltd. Acts independently and maintains the whole operations even more efficiently than before. Like an ideal organization they do check the following criteria to see if the operations are running smoothly. * Bandwidth and traffic shaping ( WAN & LAN ) * Network, system ( IP ) and application/service monitoring * Problem history and event logging. * Alerts and notifications via email * Brower interface * System management * Less resource utilization Even after regular checking if they get any specific information/complaints regarding any problem they resolve it......

Words: 985 - Pages: 4

Grameenphone Report

... telecommunication giant, Telenor, and a non-profit sister concern of Grameen Bank, the Grameen Telecom Corporation. It is the leading telecommunications service provider in Bangladesh, with over 28.7 million subscribers. Grameenphone’s mission statement is “Grameenphone Ltd. aims at providing reliable, widespread, convenient mobile and cost effective telephone services to the people in Bangladesh irrespective of where they live.” Its vision is “To be leading provider of telecommunication services all over Bangladesh with satisfied customers and shareholders, and enthusiastic employees.” One of the company’s most praiseworthy endeavors is its commitment to being socially responsible, i.e. the Corporate Social Responsibility (CSR) of the company. CSR is seen as a “a ‘complementary' combination of ethical and responsible corporate behavior, as well as a commitment towards generating greater good for the society by addressing the development needs of the country.” Grameenphone has so far invested more than BDT 15,260 crore to build the network infrastructure since its inception in 1997. Grameenphone is also one the largest taxpayers in the country, having contributed more than BDT 16,600 crore in direct and indirect taxes to the Government Exchequer over the years. Since its inception in March 1997, Grameenphone has built the largest cellular network in the country with over 12,000 base stations in more than 6000 locations. Grameenphone has generated direct and indirect......

Words: 2146 - Pages: 9