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Grameenphone 3g Service

In: Business and Management

Submitted By abongshuddhota
Words 4438
Pages 18
ABSTARCT
In the below contents (tasks) Grameenphone’s marketing definition is explained. Grameenphone is a marketing oriented organization that has the various elements of marketing concepts. The marketing approach of he organization is explained. The micro and macro environmental factors of Grameenphone are explained in detail while Grameenphone is making a decision.
The 3G service segmentation is done. The factors that would influence the targeting strategy of Grameenphone are explained. The buyer’s behavior for Complex buying behavior and habitual are explain. A marketing mix for anew service-3G was developed for Grameenphone. The differences in marketing a product within the organization are also explained. At last the differences in marketing between Telenor and Grameenphone is discussed.
INRODUCTION
On November 28, 1996 Grameenphone got the licence to start its operations in Bangladesh given by the Ministry of post and Telecommunication. On the March 26, 1997 launched its services and started its activities.
Grameenphone had already invested BDT 15,260 crore to build the country’s best network since 1997. 98% of the country is under Grameenphone’s network reach. Grameenphone is one of the largest taxpayers and had contributed BDT 16,600 crore in direct and indirect tax through out its whole operation.
Grameenphone has the largest cellular network in the country supported by 12,000 base stations in more than 6000 locations.
Grameenphone was first operator to start up the pre-paid mobile service in September 1999. 24 hours call center to support its customers for information and resolving their problem with their service was introduced. Grameenphone also startes providing value-added services such as VMS, SMS, fax and data transmission services, international roaming service, WAP, SMS-based push-pull services, EDGE, personal ring back tone and many other...

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