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Grameenphone Market Policy

In: Business and Management

Submitted By RafiqulIslam
Words 6109
Pages 25
GP’s Management
G
P’s management and distribution system is quite similar to the other players in the industry. The following list is the management section of GP, but the functions of the managers are not explained in detail. Since this report focuses on the Sales and Distribution of GP, the functions of those managers are explained later in the report.
Figure: Organogram of GP
Overview of the Telecom Market
Telecommunication is both an industry and an infrastructure, which helps other infrastructures to grow. Absence of good telecommunication facilities deters investments in other sectors of the economy. In order to enhance the investment in the telecommunication sector, the government has been pursuing the policy of raising the public sector allocation and attracting private sector investment by privatizing certain services e.g. rural telecommunication, cellular mobile service, paging and radio trunking services etc.
Current Scenario
The most prospective and booming mobile telephone has brought about many positive changes in the country's economy and socio-economic sectors and has been successful by attracting a huge some of Foreign Direct Investment (FDI) by big telecom giants like Telenor, Telekom Malaysia (TM), Orascom and SingTel in rural network expansion in Bangladesh. The foreign operators in collaboration with their local partners is working on with the infrastructure to widen the very base of mobile subscribers by removing the entry barrier and make the mobile telephone affordable even to rural masses.
The following graph will depict the current market scenario of the major operators in Bangladesh.
Figure 1: Major operators and their market share
It is quite clear that GrameenPhone is the market leader in this field with a subscriber base of more than ten million (10,000,000) which is around 58% of the total market share. The second highest...

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