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Grameenphone

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1.0 Micro and Macro Analysis
Micro Analysis:
Micro Analysis is individual study of the factors affecting firms in a specific sector or industry. Micro factors include competition, suppliers, customers, labor and competition. The effect of changes in these factors on the individual decision makers, how their choices are coordinated by markets, and how prices and demand are determined in individual
Macro Analysis:
Macro Analysis is the study of the behavior of the individual firms or markets. through the analysis of major economic factors that show predictable patterns and trends, and of their influence on one another.
Introduction to Grameenphone
Grameenphone, widely known as GP, is the leading telecommunications service provider in Bangladesh. With more than 37.7 million subscribers (as of April 2012), Grameenphone is the largest cellular operator in the country. It is a joint venture enterprise between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the internationally acclaimed microfinance organization and community development bank Grameen Bank. Telenor, the largest telecommunications company in Norway, owns 55.8% shares of Grameenphone, Grameen Telecom owns 34.2% and the remaining 10% is publicly held. Grameenphone was the first company to introduce GSM technology in Bangladesh.[5] It also established the first 24-hour Call Center to support its subscribers. With the slogan Stay Close, stated goal of Grameenphone is to provide affordable telephony to the entire population of Bangladesh. |

1.1 PESTLE Analysis

A PESTLE analysis, sometimes referred to as a PEST Analysis, is a useful tool for understanding the industry situation as a whole, and is often used in conjunction with a SWOT analysis to assess the situation of an individual business.

A PESTLE Analysis is one of the most important frameworks of...

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