...MARKET SEGMENTATION Market Segmentation is known as the process of defining and subdividing a large homogenous market into clear segments where each segment has clear wants, needs and demands. The objective is to create a marketing mix that matches the expectations of consumers in that particular segment. Four factors that affect market segmentation are : 1. Clear identification of the sector 2. Measurability of its effective size 3. How accessible it is through promotional efforts 4. Its accuracy regarding company policies The four basic market segmentation strategies are based on : 1. Geographical 2. Demographic 3. Psychographic 4. Geographical differences (BusinessDictionary.com, 2016) GEOGRAPHIC 1. CLIMATE 2. LOCATION 3. CULTURE 4. RELIGION 5. POPULATION Grand Union has several locations all over London, they have a branch in Camden and in Brixton as well to name a few. The Paddington branch is the one our assignment is focusing on. It is centrally located and is situated on the ground floor of a high rise building containing numerous offices. It is also a few steps away from Edgware road, thus their location is extremely good. Through a survey that we conducted with the customers at the venue we learned that, the primary reason for their visit was the location and many people that visited the place were either students or people who worked near by. Currently these are Grand Union’s primary targets...
Words: 1200 - Pages: 5
...Strategic Plan STR581 March 23, 2013 TABLE OF CONTENTS EXECUTIVE SUMMARY …………pg. 3 COMPANY PROFILE……………………………………………………………….PG. 3 CORE VALUES pg. 4 INTERNAL AND EXTERNAL ANALYSIS………………………………..............PG. 4 SWOT ANALYSIS PG. 5 BEST VALUE DISCIPLINE……………………………………………………...…PG. 8 GRAND STRATEGY………………………………………………………………..PG. 8 RECOMMENDATION………………………………………………………………PG. 9 IMPLEMENTATION………………………………………………………………...PG. 10 OBJECTIVES………………………………………………………………………...PG. 10 FUNCTIONAL TACTICS…………………………………………………….……..PG. 10 ACTION ITEMS…………………………………...…………………………………PG. 11 MILES STONES AND DEADLINES……………………………………………….PG. 11 TASKS AND OWNERSHIP………………………………………………….……...PG. 12 KEY SUCCESS FACTORS……………………………………………………….…PG. 13 BUDGET AND FORECAST………………………………...…………………….…PG. 14 CONTINGENCY PLAN…………………………………………………………..…PG. 15 CONCLUSION.………..………………………………………………………….…PG. 16 REFERENCES.………………………………………………………………………PG. 17 Executive Summary Following this summary is the proposed strategic plan for Wawa as the organization expands to the Florida market. Wawa’s core values demonstrate the organization’s desire to please the customer, build lasting relationships, and providing quality service. Wawa designs the culture and environment of the stores to be a warm, friendly, and comfortable environment, enticing customers to return frequently. Leadership at Wawa strongly believe that once a customer enters a Wawa store, the employees, quality, and prices will entice him or her...
Words: 3552 - Pages: 15
...January 2009 INTRODUCTION The quality and expertise of the faculty and staff is crucial to the continuing success and excellence of Grand Valley State University. Grand Valley is often recognized for its overall excellence. As with any institution of higher education, this standard of excellence directly relates to the faculty members, whose efforts support the Grand Valley mission of “educating students to shape their lives, their professions and their societies,” and to the senior management and staff of the university, who lead and support these efforts. A key part of success is the stability of the workforce and the implementation of the transference of leadership and the community culture to those who will be members of the faculty and staff in 2010 and beyond. Compounding the need for planning is the widespread concern that the imminent retirement of the “baby boomers” will cause an exodus of talent in a very short timeframe. Without a firm plan, such turnover of talent could make it difficult to sustain the quality of the faculty, leadership and staff of Grand Valley. To assure university leadership, our community, and stakeholders that Grand Valley is prepared for its workforce of the future, President Haas charged the Human Resource Planning Task Force to study this important issue and report to the campus community. The task force studied Grand Valley data, considering projections of retirements, faculty growth, and programmatic needs of the university. Additionally, we...
Words: 7717 - Pages: 31
...Grand Escape Travel and tours A Feasibility Study Submitted to the Faculty of the Cavite State University Bacoor, Cavite In partial fulfillment of the requirements of the degree of Bachelor of Science in Business Management Major in Marketing Arcillas, Jaycel H. Atienza, Edwelyn G. Baccol, Jasmin C. Cabillo, Judy Ann D. Dinlasan, Sarah Joy P. Dugang, Philippe Madeleine Flores, Mary Rose D. Morcelos, Karl Ramon A. Tanglao, Marilie P. October 2012 Chapter 1 Introductory Page (Sarah Joy P. Dinlasan) Name and Address of Business Grand Escape Travel and Tours #11 Biak na Bato Street, Barangay Sto. Domingo, Quezon City Names and Addresses of the Principals * Mr. Karl Ramon A. Morcelos B2 L8 Anahaw St., Garden City II Village Queens Row West Bacoor City * Ms. Philippe Madeleine Dugang B16 L17 Charity St. Queens Row Central Bacoor City * Ms. Jaycel H. Arcillas B3 A Bagong Silang Queens Row East Bacoor City Nature of Business The Grand Escape Travel and Tours aims to provide affordable and reasonable tours to their clients. The business offers services regarding the need for travel and tour packages. The business started with the principal shareholders, sharing a common goal which is to provide quality service to the customers and to give extraordinary experiences. This travel agency was created to have a deeper understanding of what can cater most to the interest...
Words: 4943 - Pages: 20
...Limited (HK) National Arts Films Production Limited (HK) National Arts Advertising and Promotions Limited (HK) Head Return Limited (Theme Park Management) Expand Pacific Limited (Hotel Management) 2 Company Information Mainly focus on Hong Kong and China market We started our Film Production and Artist Management business since 2008 and got successful results. In the future, we shall continue developing international and diversified cultural, film and tourism industries. Our company has begun the development of scenic spots and hotel projects in recent years. 3 Company Information – Film Production Our Chairman, Mr. Checkley Sin Kwok Lam, is the producer of Ip Man movie series. His recent production ‘The legend is born – Ip Man’ received world recognition, several awards and nominations: In the 30th Hong Kong Film Award in 2011 • The nomination to compete for the Best New Artist (Mr. Dennis To) In the 13th Shanghai International Film Festival in 2010 • The nomination to compete for the Best Movie • The nomination to compete for the Best New Artist (Mr. Dennis To Yu Hang, Our Artist) • The award of the Best Supporting Actor (Sifu Ip Chun, the son of Grand Master Ip Man) 4 Company Information – Artist The nominations to Mr. Dennis To by his first two movies The legend is born - Ip man and Ip Man 2 are the recognition from the movie industry. It brought Dennis’s job schedule full in the last year, including: ...
Words: 3687 - Pages: 15
...examine and make comparison of the communication strategy between two leading and established fashion brands, Zara & H&M. Through close study of each of their communication strategy we can understand the reasons behind their success in the current dynamic and competitive market. In the Hong Kong market where competition thrives and those that don’t adapt to the ever changing environment gets abandoned, we can understand how Zara & H&M has established as a ‘fast fashion’ boutique chain in this densely populated city. A communication strategy helps to develop brand awareness and product information dissemination [1]. The communication strategy can also help to retain the brand’s current customer base and more effectively reach out to a broader target audience. Introduction & History of Zara Zara is a spanish brand of clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortefa and Rosalia Mera. It is the flagship chain store of the Inditex group. Inditex group is the world's largest apparel retailer, the fashion group also owns brand such as Massimo Dutti, Pull and Bear, Uterque, Stradivarius and Bershka. The first store of Zara opened in 1975 at central street of downtown La Coruna, Galicia, Spain. Ortega wanted to name it Zorba because of the classic film Zorba the Greek, but the name has already been used and registered by another business which was two blocks away, so Ortega named her store Zara. The first store...
Words: 2235 - Pages: 9
...Beau 3339 Central Avenue NE Albuquerque, NM 87106 (505) 339.7773 Jason Keinigs, (Owner) 200 Walter Street. SE #3 Albuquerque, NM 87102 October, 2011 Prepared by Jason Keinigs Table of Contents 1.0 Executive Summary 2.1 Objectives 2.2 Mission 2.3 Keys to Success 2.4 Start –up – Summary 2.0 The Business 3.5 Legal Structure 3.6 Location and Facilities 3.7 Products 3.8 Management 3.9 Personnel 3.10 Methods of Record Keeping 3.11 Insurance 3.12 Security 3.0 Marketing 4.13 Competitive Edge 4.14 Marketing Strategy 4.15 Pricing Strategy 4.16 Strategy Promotion 4.17 Distribution Strategy 1.0 Executive Summary Beau is new clothing store that will cater to the gay male population in Albuquerque, New Mexico. Beau’s focus is to provide casual wear apparel, face and body products, as well as male accessories, and position ourselves as the top retail store servicing this particular market. Beau’s intentions are to obtain 80% market share and will position ourselves to become a central hub of shopping activity for the local gay population as well as others included in the GLBT community. Beau will be located at 3339 Central Avenue NE, Albuquerque, NM. Beau has centralized itself in position to the residential location and social activities of our target market. Beau believes that this location is crucial to our initial success and long-term...
Words: 1552 - Pages: 7
...MGM Advertising & Communications Services, Inc. Address: Ste. 1203 Galleria Corporate Center EDSA cor Ortigas Ave. Quezon City Manila Contact: Tere de Jesus - Garcia Email: Company description: MGM is a full service communications company that provides advertising, public relations, event planning & management, market research and other communications services to broad range of clients. Clients include Honda, Cathay Land, National Bookstore, Seaoil, JVC, Heinz, Lea & Perrins, Bridgestone. Dean Owen has been changing his business cards to say “President” for years now, so we thought we might as well make it official. MGM attempted to establish a new life for itself from the mid-1990s as a "mini-major" studio, operating more or less independently, but latterly with the financial and operational support of part-owners Sony Pictures and Comcast. That followed a long period of steady decline. In its golden age, MGM was the undisputed giant of the movie industry, with such hits as Gone With The Wind and Wizard of Oz. But the studio fell from grace in the 1950s before being gradually carved up by corporate raiders. In 1996, MGM bought back its independence and restored some of its lost glory. But it remained the smallest of the movie majors, heavily reliant on its back-catalogue and the periodic resurrection of its James Bond franchise. The company went into play in 2004, and was eventually acquired by a consortium of investors. However, this strategy also...
Words: 1225 - Pages: 5
...1. Compliance regime based on self certification – To reduce regulatory burden, startups shall be allowed to self-certify compliance with labour and environment laws. In case of labour laws, no inspection will be conducted for three years. In case of environment laws, startups under ‘white’ category would be able to self certify compliance. 2. Startup India hub – Will be single-point of contact and hand-holding. 3. Simplifying the startup process – A startup will be to able to set up by just filling up a short form through a mobile app and online portal that will be launched in April. 4. Patent protection – PM Modi said patent protection and IP rights are a major concern for Indian startups. The government will make IPR procedure transparent for stratups. Fast track mechanisms of startup patent applications – in order to allow startups to realise the value of their IPRs at the earliest possible. Patent applications of the startups shall be fast tracked for examination and disposal. 5. Panel of facilitators to provide legal support and assist in filing of patent application– Facilitators shall provide assistance for startups in filing and disposal of patent applications related to patents, trademarks and design under relevant Acts. Government shall bear the entire fees of the facilitators for any number of patents, trademarks or designs that a startup may file. 6. 80% rebate on filing patent applications by startups – To enable startups to reduce costs in their...
Words: 910 - Pages: 4
...Business Plan Orchid Boutique Shop…………. 1.0 Executive Summary Orchid Boutique Shop is a new apparel store that caters to the Bangladeshi people. As our name suggests our focus is to provide customized wear apparel and accessories, and position ourselves as the top retail store servicing this particular market. Our intentions are to obtain market share and become a central hub of shopping activity for the local population as well as Nonresident Bangladeshis (NRBs) who enjoy wearing fashionable apparel. Orchid Boutique Shop will be located at Terri Bazar. Orchid Boutique Shop has centralized itself directly in position to the residential location and social activities of our target market. We believe that this is critical to our initial success and long-term growth. Orchid Boutique Shop is organized as a partnership among the four partners of Pintu Das, Rupen Chowdhury, Saikat Dhar and Priyam Biswas. We will be located at Terri Bazar, Chittagong being the epic-center of the Chittagonian community. The hours of operation will be Saturday - Thursday 9 a.m. - 9 p.m. and Friday 10 a.m. - 12 p.m. There will be extended special hours designated during The Festivals like Eid-Ul-Fitr and Eid-Ul-Azha, Durga Puja and Bengali New Year. All merchandise will be purchased according to the company's mission and customer focus of out fitting all sizes. 1.1 Objectives 1. To create a shopping environment that caters to the apparel needs of the local people as well as NRBs. 2. To...
Words: 2566 - Pages: 11
...effective, economic and efficient collection and utilization of public resources. Scope Article 2- This Law covers the financial management and control of public administrations within the scope of general government, encompassing public administrations within the scope of central government, social security institutions, and local administrations. Without prejudice to the provisions of international agreements, the utilization and control of European Union funds and domestic and foreign resources allocated to public administrations shall be subject to the provisions of this Law. (Amendment: 22.12.2005 - 5436/10-b art.) Regulatory and supervisory agencies are subject only to the Articles 3, 7, 8, 12, 15, 17, 18, 19, 25, 42, 43, 44, 47, 48, 49, 50, 51, 52, 53, 54, 68 and 76, 78 of this Law. Definitions Article 3- Particularly, in the enforcement of this Law; a) Public administrations within the scope of general government: refer to public administrations within the scope of central government, social security institutions and local administrations, which are determined according to international standards. b) Public administrations within the scope of central government: refer to public administrations in charts I, II and III of this Law. c) Regulatory and supervisory...
Words: 19492 - Pages: 78
...The Grand Strategy of the United States by R.D. Hooker, Jr. INSS Strategic Monograph Institute for National Strategic Studies National Defense University The Grand Strategy of the United States R.D. Hooker, Jr. INSS Strategic Monograph National Defense University Press Washington, D.C. October 2014 Opinions, conclusions, and recommendations expressed or implied within are solely those of the contributors and do not necessarily represent the views of the Defense Department or any other agency of the Federal Government. Cleared for public release; distribution unlimited. Portions of this work may be quoted or reprinted without permission, provided that a standard source credit line is included. NDU Press would appreciate a courtesy copy of reprints or reviews. Cover: President Barack Obama and Vice President Joe Biden meet with members of the National Security Council in the Situation Room of the White House hours before his national address, September 10, 2014 (The White House/Pete Souza) First printing, October 2014 Contents The Roots of American Grand Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 A Century Like No Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 The Ends of Grand Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 The Means of Grand Strategy. . . . . . . . . . . . . . . . . . . . . . . . . ...
Words: 14241 - Pages: 57
...Modifying Products for Overseas Markets ------------------------------------------------- Case Study 12 McDonald’s Menu Caroline Pienczak, Jackie Prazmowski, Nick Marsman, Steve Smith Table of Contents Target market 2 Competitors 2 Corporation 2 Possible Solutions 6 Possible Solutions for Central Issue 1 6 Explanations for the Solutions 6 Selected Course of Action 8 Situation Analysis Target market McDonald's aims to offer a friendly, fun environment for everyone to enjoy. McDonald’s seeks to appeal to a wide range of people, from families who love their Happy Meal, to workers grabbing breakfast on-the-go or eating in to enjoy their freshly ground coffee and free Wi-Fi. The majority of the campaigns are communicated to everyone, often through TV advertising to ensure they have a broad reach. Competitors North America: * Burger King * Wendy’s * A&W * Harveys Australia: * Hungry Jacks * Red Rooster * KFC * Cafes Corporation * Started in 1940 * Dick and Mac McDonald * San Bernardo California * 15 cent hamburgers, cheeseburger, potato chips, pie, soft drinks, coffee, milk and milkshake * 1954 Ray croc became the nation wide franchising agent * Opened the first franchise in 1955 in Illinois * 1965 over 700 McDonalds restaurants in the US * 1967 went international: Canada and Puerto Rico New items over the years: * Filet-o-fish 1963 * Big Mac 1968 (Pittsburg) * Quarter...
Words: 1566 - Pages: 7
...The Business environment The Business Environment 1. Role of Business in the economy The economy favors the existence of businesses, without one the other cannot exist. As they cover all sectors of industry and all walks of society, businesses have come to define the way modern free market or capitalistic economies are setup. The framework and design of various businesses transcends different settings and purposes. The common denominator is for the achievement of set goals, whether it is for profit or not for profit. These settings may be in many industries, such as agriculture, banking, healthcare and manufacturing as well as in the grand scheme of things the national economy itself can be viewed as a business. In earlier in the history of mankind certain activities have been born due to the necessity of running businesses, banking for the funds raised by profits, manufacturing for products to be sold and consumed to complete the retail chain; humanity and business have become synonymous. Throughout history times have been changing meanwhile, business has been changing with them. Economic specialists describe resources manpower, capital, land and entrepreneurship put into the mix to result in the basic business model. As a result civilizations have made commercial activities that come with business their mainstay and this is a prominent role that business plays the modern economy. It drives production, with the trade of the goods and services for value. This...
Words: 1241 - Pages: 5
...Coffee Annual 2013 Approved By: Michael Ward Prepared By: Huong Nguyen Report Highlights: Post revises its coffee production estimate in marketing year (MY) 2012/13 up to about 25 million 60 kg-bags (bags), or 1.49 million metric tons (MMT) of green coffee, about a 4 percent drop from MY2011/12 due to pre-seasonal rains during the coffee flower blossoming period in main coffee growing areas. Post also revises its total export estimate in MY 2012/13 up to 23.8 million bags, or 1.42 MMT green coffee bean equivalent (GBE), due to the pace of green bean exports MY-to-date. Post’s initial coffee production forecast for MY2013/14 is 22.9 million bags, or 1.37 MMT of green coffee, about an 8 percent drop from the previous MY due to drought in the central highlands early in the growing season. Post’s initial total export estimate for MY2013/14 is 21.3 million bags, or 1.28 MMT GBE, as drought impacted production will lead to reduced exportable supplies in MY2013/14. 1 Executive Summary: Vietnam’s coffee growing areas continue to expand despite of GOV’s goal to maintain area at 500,000 ha. Coffee prices remain high and provide a strong incentive for farmers to plant additional area. According to the Ministry of Agriculture and Rural Development (MARD) and statistics from Provincial Departments of Agriculture and Rural Development, coffee area increased by 8 percent to 616,000 ha in 2012 from 571,000 ha in 2011. Actual coffee area likely exceeds GOV official estimates. Post revises its...
Words: 6115 - Pages: 25
