...Allstar Brands Over-The-Counter Cold Medicine Group May 15, 2014 PHARMASIM Simulation Initial Strategy Report Allstar Brands Over-The-Counter Cold Medicine Group May 15, 2014 PHARMASIM Simulation Initial Strategy Report PHARMASIM Simulation Initial Strategy Report Presented by Group D This report is Part 1 of assignment for Marketing MBA 565-MBOL1 to Dr. Stephen Baglione Table of Content Executive Summary...………………………………………………………………………..2 Project Objectives………………………………………….…………….…………..2 1.0 Vision………………………………………………………………………….…………..3 1.2 Objectives…………………………………………………………………….……….…..3 1.3 Key Success Factors………………………………………………………………….…..3 2.0 Target Markets…………………………………………………………….….…….……4 2.1 Market Definition and Segmentation……………………………….….……………….4 2.2 Target Market Segment Strategy……………………………………….………………4 2.3 Distribution Channels……………………………………………….…………………...4 2.3.1 Pricing and Promotional Allowances…………………………………………………4 2.4 Competitive Forces……………………………………………………………………….4 2.5 Advertising………………………………………………………………………………..4 2.6 Product Development…………………………………………………………………….5 2.7 Expense Budget Summary…………………………………………………….…………5 2.8 Sales Forecast………………………………………………………………….………….5 2.9 Progress Measurement and Monitoring…………………………………….….……….5 3.0 Key Marketing Metrics……………………………………………………….………….5 3.1 Other Success Metrics……………………………………………………………………5 3.2 Marketing Organization…………………………………………………………………5 ...
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...Cola Wars Continue: Coke and Pepsi in 2010 Analysis of Case: HBS Case 9 – 711 – 462, May 26, 2011 Coke and Pepsi are part of an oligopoly market. They are and have been the two largest producers of CSDs since the 50’s and have been competing since the early 1900’s. Coke created a barrier to entry into the market in the early days by trademarking its secret formula and going to “battle” with several imitators which they won; including Pepsi in 1938, which they lost. Coke, as the larger of the two producers (47% market share in 1950) seemed to have the dominant market strategy and Pepsi, as the smaller entity (10% market share), followed suit with the moves of Coke. For example, when Coke switched from sugar to high-fructose corn syrup in order to lower costs, Pepsi did too; when Coke began purchasing bottling plants, Pepsi did too. The scales of Coke and Pepsi have allowed them continued growth and market dominance over the years, taking advantage of economies of scale. Coke used its size and wealthy franchisees, to compete in price against Pepsi’s independent bottling plants in the 1950’s. This behavior carried forward until the 80’s when Coke began purchasing bottlers as part of Coca-Cola Enterprises, allowing them to be the “anchor bottler” for their own company. In the late 1980’s, Pepsi followed Coke’s lead again, adopting their “anchor bottler” strategy. This was a strategic barrier which became problematic for smaller concentrate producers who either...
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...however, they are additionally applicable to the imperative parts of the occupation. Furthermore, organized meetings ought not to reflect expertise and information that a worker can learn once enlisted and at work. The two sorts of inquiries created here are Behavioral and situational. Behavioral Interview Questions: These inquiries are intended for the possibility to clarify past encounters in connection to the KSAO's. 1. Tell me about a period when you needed to pick between your occupation obligations and individual qualities? 2. Tell me about a period when you got a protest around a representative and how could you approach the worker with the grumbling? How did the worker react? 3. Give me two cases of a period when you felt you gave great client benefit. 4. Tell me about a period when you surpassed desires as to security in the work...
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...Introduction: For those of us that have ever worked a summer job part time or full time, or currently work, there is nothing like the feeling we get on the morning of payday. Payday mornings are never hard to get out of bed, the sun seems to shine brighter, our morning coffee tastes better, our mood is just pleasant. This is a great feeling because we are ready to be rewarded for the hard work we put in the past week and we deserve this. For me as much as I look forward to payday it also brings a sick feeling to my gut. I know when I open that paystub envelope I will get sick when I look at the amount withheld from my pay for those pesky little things referred to as FICA, Social Security, and IL state withholding. I work hard for my money as im sure most of you do and thought of our government sticking their dirty hands into our pockets and taking anywhere from 30-40% of our hard earned money really rubs me the wrong way. There is a very common sense solution to this serious problem that is being very seriously discussed and considered in our Congress. It is a plan called the Fair Tax. Legislative Status: The FairTax has been reintroduced for the 111th Congress. It is H.R. 25 in the House and S. 296 in the Senate. Benefits of the FairTax: The FairTax plan brings fairness, transparency, and efficiency to our unfair, complex, and confusing Tax Code. The FairTax rewards job creation, hard work, and individual responsibility. By doing away with payroll taxes, companies...
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...discount retail competition, differentiation is critical to long term success and survival. Walmart was founded on the differentiating factor of the lowest prices for the highest quality products. While this has served Walmart well and will continue to do so with global sourcing and supply chain management to secure the best products at the best prices, an expansion of the services provided to the customer and the ability to obtain demographic spending information and trends will prove invaluable to Walmart’s continued success and rapid global expansion. Additionally, programs that help retain customers once the customer has entered the store will increase market share more rapidly and increase the volume of purchasing made by the customer. “Great companies don’t just win new customers, they bring them back for more”. [Entrepreneur]. A review of 10 loyalty programs, with Safeway, Target, and Fred Meyer providing industry specific comparisons, revealed features, benefits, and drawbacks in program creation. Our efforts were to take the best and most readily achievable...
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...In 2009, daily deals firms sprouted up on the digital landscape like eager-to-bloom crocus flowers often seen at this time of year. But more recently a late winter freeze has buzz sawed through one flowery bulb after another, as hundreds of daily deals upstarts have fallen by the wayside because they couldn’t develop in the harshly competitive climate. Could a big one—LivingSocial—actually be the next to wither away? Sources familiar with the company say they wouldn’t be surprised if the industry’s No. 2 player, trailing only Groupon, was sold to a larger company or liquidated piece by piece by spring 2014. They say LivingSocial has lacked the speed to adjust to a space that’s increasingly becoming more complex. Even worse for this nascent field, the marketplace has gotten a lot more crowded. Dozens of outfits from Yelp to marketing giants such as American Express and Bank of America—to even companies that enable retailers to set up their own offers—now provide innovative ways to link customers with local merchants. Forrester Research analyst Sucharita Mulpuru-Kodali says neither LivingSocial nor Groupon are too big to fail—even if the latter still has cash reserves in the billions from its 2011 initial public offering. “The daily deals space is saturated,” she says, “and it never provided tremendous value to merchants. And that was the fundamental flaw in the business model. They’ve survived over the last few years even when these truths were obvious because they’ve reduced...
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...Lit Motors: C-1 Group #1 Executive Summary Today’s consumers seek quicker ways of travel at more affordable prices allowing them to reduce up to 50% off their commute time and giving them more time to spend with their families. The C1 motorcycle was designed for efficient high-speed travel, enabling you to slip through traffic easily. Once you arrive at your destination, you can park in the smallest spaces–even motorcycle-specific parking.Team 1 was selected to research, analyze, and re-position through a unique media plan and creative campaign. This campaign make every effort to not only promote the brand image of the C1 motorcycle, but it also aims to make new potential consumers aware of the brand and what is offered. Campaign Objectives Daniel Kim, an engineer, had the idea to design and manufacture an efficient electric 2-wheeled vehicle, and founded Lit Motors in 2003. By 2012, Lit Motors had designed and engineered prototypes, and also conducted initial customer tests on less than the original investment of $750,000. Lit Motors had polished the plans and had the development worked out along with anoperational prototype, and a list of components essential to build the ‘C-1’. The company had completed their customer tests and consumers reaction to pricing levels to get a better idea about the market place for the idea of this project. Management fixed their goals on raising additional cash of $15M to be closer to the costs of manufacturing the prototypes...
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...In preparation for Spring, consumers begin to think about yard work and making their lawn as beautiful as possible. This entails making sure that all lawn equipment is ready to cut grass and making it as easy as possible. Briggs in Stratton is a power engine company that has been around for 100 years. Briggs continues to strive for innovation and is dedicated to increasing success. To maintain the growth and profitability of the Briggs and Stratton Corporation, two products that I would like to add to the line of engines that the company produces is a lawnmower engine that can be interchanged into a generator and Gas Off, a new product that removes the gas smell from hands and clothes. Briggs and Stratton is the world’s largest producer of gasoline engines. Therefore, introducing a mower engine that can be converted into a generator would add on to their innovative ideas. Consumers would be able to have one have a mower to cut grass as well as a generator when electricity is loss due to weather or for outdoor use. This product would also do well globally. The second product, Gas off, also would do well globally because almost everyone has spilled gas on themselves or clothes. To have a product that will erase the smell would be beneficial as well. The other benefit of Gas-off is that it will be available in wipes and liquid as well. The consumer will also be able to purchase the product in many different store chains. Whenever a new product is being introduced...
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...Bulacan State University The Price One of the most important and complex decisions a firm has to make relates to pricing its products or services. If consumers or organizational buyers perceive a price to be too high, they may purchase competitive brands or substitute products, leading to a loss of sales and profits for the firm. If the price is too low, sales might increase, but profitability may suffer. Thus, pricing decisions must be given careful consideration when a firm is introducing a new product or planning a short or long- term price change. Price and Pricing defined Price is the money, good or service exchanged for the ownership or use of a good or service. Examples of various names of price are tuition for education, rent for use of asset, interest for use of money and fare for use of taxi or a bus ride. Pricing may be defined as those activities involved in the determination of the price at which products that will be offered for sale considering the various objectives of the firm. Demand Influences on Pricing Decisions Demand influences on pricing decisions concern primarily the nature of the target market and expected reactions of consumers to a given price or change in price. Three primary considerations are demographic factors, psychological factors and price elasticity. 1. Demographic Factors In the initial selection of the target market that a firm intends to serve, a number of demographic factors are usually considered. Demographic...
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...Executive Summary Focusing on the bottle design, Absolut Vodka launched their world famous advertising campaign, using the distinct differences combined with humor to reach out to their clients. Through joint direct sales activities in targeted bars and restaurants (strongly focussed on the “hot spots” within a city) Absolut quickly became renowned as hip brand in this community. Their sales force used high rotation in their sales visits with attractive promotional concepts and incentives, in order to tie in the bartender community into their image statement. Through time Absolut Vodka achieved the status of a lifestyle product, to the extent that it became a brand statement as such, with people ordering “Absolut and Tonic”. Originality combined with consistency in marketing were key elements in the achieved success, leading to repeated two-digit increases in sales, year after year and positioning Absolut as the 5th largest selling spirit brand in the world. In the past few years V&S Absolut Spirits has experienced a strong increase in demand from, among other places, the quickly growing Global Travel Retail market, which, combined, is the second biggest market for ABSOLUT VODKA. Background --: The name "Absolut" was introduced in 1879 by the entrepreneur Lars Olsson Smith. Smith introduced fractional distillation that produces liquor without fusel alcohol in Sweden. In 1917 the Swedish government monopolized the alcohol industry in Sweden. Vodka was then sold...
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...KAPIL SHARMA AND ASHUTOSH MUTSADDI Configuring SAP ERP Sales and Distribution ® SERIOUS SKILLS. Configuring SAP ERP Sales and Distribution ® Kapil Sharma Ashutosh Mutsaddi Acquisitions Editor: Agatha Kim Development Editor: Laurene Sorensen Technical Editor: Dheeraj Oswal Production Editor: Liz Britten Copy Editor: Kim Wimpsett Editorial Manager: Pete Gaughan Production Manager: Tim Tate Vice President and Executive Group Publisher: Richard Swadley Vice President and Publisher: Neil Edde Book Designer: Franz Baumhackl Compositor: Craig Johnson, Happenstance Type-O-Rama Proofreader: Word One, New York Indexer: Ted Laux Project Coordinator, Cover: Lynsey Stanford Cover Designer: Ryan Sneed Copyright © 2010 by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada ISBN: 978-0-470-40473-7 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken,...
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...Semester II Examination Papers IIBM Institute of Business Management Semester-II Examination Paper Strategic Management Section A: Objective Type (30 marks) • • • This section consists of Multiple choice questions & Short Notes type questions. Answer all the questions. Part one questions carry 1 mark each & Part two questions carry 5 marks each. MM.100 Part one: Multiple choices: 1. These are the plans formulated to achieve strategic goals. a. Tactical plans b. Strategic plans c. Operational plans d. Standing plans 2. This strategy facilities specialization by establishing a position of overall cost leadership, differentiation, or both, but only within a particular segment, in an entire market. a. Specific b. Focus c. Directive d. Differentiation 3. This plan basically defines the actions of major departments and other sub-units that are required in the execution of a strategic plan. a. Tactical plan b. Operational plan c. Single-use plan d. Long-term plan 4. This is a distinctive business or collection of related business, that can be managed relatively independent of other businesses within the organization a. Functional unit b. Department unit c. Organizational unit d. Strategic business unit 5. These strategic plans of the organization have a time-frame exceeding five years. a. Short-terms plans b. Single-use plans c. Long-term plans d. Intermediate plans IIBM Institute of Business Management Semester II Examination Papers 6. Operational plans are mainly oriented...
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...Quiz 1 Which one of the following is not a factor in determining a company's unit sales and market share of branded footwear in a particular geographic region? | | | The number of retailers stocking the company's footwear brand and delivery times to retailers ( 1, 2, 3, or 4 weeks) | | | Internet and wholesale prices | | | The number of annual sales promotions | | | The appeal of the celebrities signed to endorse the company's footwear | | | Expenditures for retailer support | Which of the following best describes the materials the company uses to make its footwear? | | | | Normal-wear and long-wear materials | | | Durable and non-durable materials | | | Natural and man-made materials | | | Synthetic fibers, waterproof polyesters, microfibers, rubber, and metal eyelets | | | Standard and superior materials | The interest rate a company pays on loans outstanding depends on | | | its current ratio, the amount of cash on hand to make interest payments, and the average annual amount of free cash flow for the past five years. | | | its current ratio, free cash flow, and prior-year interest-coverage ratio. | | | its market share and how many consecutive years the company has been profitable. | | | how many times it has borrowed money in the past five years and whether any amounts borrowed have been repaid. | | | Its credit rating. | Which of the following are the 5 measures on which...
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...Semester II Examination Papers IIBM Institute of Business Management Semester-II Examination Paper Strategic Management Section A: Objective Type (30 marks) • • • This section consists of Multiple choice questions & Short Notes type questions. Answer all the questions. Part one questions carry 1 mark each & Part two questions carry 5 marks each. MM.100 Part one: Multiple choices: 1. These are the plans formulated to achieve strategic goals. a. Tactical plans b. Strategic plans c. Operational plans d. Standing plans 2. This strategy facilities specialization by establishing a position of overall cost leadership, differentiation, or both, but only within a particular segment, in an entire market. a. Specific b. Focus c. Directive d. Differentiation 3. This plan basically defines the actions of major departments and other sub-units that are required in the execution of a strategic plan. a. Tactical plan b. Operational plan c. Single-use plan d. Long-term plan 4. This is a distinctive business or collection of related business, that can be managed relatively independent of other businesses within the organization a. Functional unit b. Department unit c. Organizational unit d. Strategic business unit 5. These strategic plans of the organization have a time-frame exceeding five years. a. Short-terms plans b. Single-use plans c. Long-term plans d. Intermediate plans IIBM Institute of Business Management Semester II Examination Papers 6. Operational plans are mainly oriented...
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...Gracie King Dr. Morgan Advanced Readings in Energy 15 August 2015 The Prize: Epic Quest for Oil, Money, and Power The history of the petroleum industry is a long and enduring journey. It was not started by one single individual, but by the actions of a long list of entrepreneurial figures whom all play a part in this oil journey. Oil was first used as a sort of home remedy by the Indians. They called it “Seneca Oil” and it was used to cure headaches, upset stomachs, burns, to heal wounds and the list goes on. George Bissell was a very important individual in the creation of the oil industry. He spotted a bottle of this Pennsylvania rock oil in one of his professor’s classrooms. He became very curious with the rock oil and believed that it could be used as an illuminant because it was flammable. If this rock oil could become the new illuminating oil, Bissell would become an extremely wealthy man and that became his motivation. In 1854, Bissell gathered investors and hired a professor from Yale, Benjamin Silliman, to analyze all the properties of this oil to determine if it could indeed be used as an illuminant and lubricant. Sure enough, the research proved that rock oil was the next big illuminant and Pennsylvania Rock Oil Company was created in 1854. However it was not a breeze to get this oil. Edwin Drake, a retired railway conductor, was tasked to use his salt techniques to find oil. In spring of 1859, Drake’s driller who was called “Uncle Billy” spotted oil...
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