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Green Application of Parade

In:

Submitted By ShannaLeung
Words 765
Pages 4
Green Application for Event Marketing & Promotion
MKT4402S

By

Leung Oi Shan Shanna
111146870
21917S

Mr. Chiu

19TH December 2012

Table of Contents

Introduction

Hong Kong is ready to celebrate the Year of the Dragon in spectacular style with the 17th International Chinese New Year Night Parade. As usual, Hong Kong keep paying much effort on the boosting the tourism, especially when it comes to a celebration. Of the endless excuses to party year-round in the city, the biggest of all is Chinese New Year. Organized by the Hong Kong Tourism Board (HKTB), the 2013 Cathy Pacific International Chinese New Year Night Parade will live out its theme "World City. World’s Happiest Party", offering spectators a fun-filled, memorable and unique carnival in the first evening of the Chinese New Year.

Then, just follow our guide to the festival’s customs and events to make this Hong Kong experience as memorable as can be.
Hong Kong enjoys a reputation for its vibrant Chinese New Year celebrations and had been ranked by Forbes magazine as one of the world's 10 best events. The Parade, being one of the highlights, features a total of 35 floats and performing groups from 12 countries and regions.
This year's international performing units include the Saga Karatsu Kunchi Sea Bream Float from Japan, which has a history of more than 160 years; the world-acclaimed Guangzhou Acrobatic Troupe of China that assimilate modern dance and artistic gymnastics. Adding more to this world party are cross-over performances by local and international groups for the first time in the Parade, and 12 ornamented and dazzling floats.
To facilitate coverage of the event, the HKTB has arranged satellite feeds (free to air) for use by television broadcasters worldwide.

Executive Summary
The party kicks off with the International Chinese New Year Night Parade on the first

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