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Green Basket Business Proposal

In: Business and Management

Submitted By EDUARDJOSEFF
Words 4205
Pages 17
University of the Philippines – Manila
Padre Faura Street, Ermita, Philippines

Management 201: Theory and Practice of Management
Business Plan Proposal

Submitted by
Eduard Joseff C. Alcantara
2006-38055

Submitted to
Professor Noly Torres

October 23, 2012

Introduction In our modern society, more and more people are becoming“health buffs”than ever before. From students, to young professionals, to those in late adulthood or the elderly, people are now more conscious with what they eat and put a premium or preference on food products that do not only taste good, but must at the same time, provide nutritional value or content. I would like to tap and take advantage of this opportunity that rests in this very potent and growing market. I would like to target a specific niche wherein the demand for the product I would be creating encompasses a wide range of demographics. For this business venture to succeed, my goal is to differentiate my products from others in a way that it would provide a value proposition whose intent is not only to satisfy an individual's taste palate, but also to provide high nutritional content. I want to position this product as a healthy snack alternative.
Business Overview
Value Proposition I would want to put up a specialty bakeshop which creates tasty, freshly-baked products – specifically cookies and cupcakes – that are healthy and have high nutritional value by incorporating green and leafy vegetables in it. Instead on just putting up an ordinary store that makes and sells products like the usual cookies and cupcakes that a large number of stores all throughout the Philippines are already doing, my value proposition for setting up this specialty bakeshop is to create a well-differentiate, healthier, and nutritious equivalent that does not alter much or compromise taste. The name of the store would be The Green

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