...Increasing Profitability Erika Jean-Pierre Saint Leo University Abstract This review of literature will explore seven peer reviewed articles that report on results from research conducted on how companies use corporate advertising to increase awareness of corporate social responsibility thus increasing profitability. More specifically focusing on the advantages of corporate social responsibility and the positive benefits in profitability. This review of literature will incorporate various companies and industries from coffee, grocery, amusement parks, cars, oil production, alcohol, and casinos. It will analyze how corporate communication of corporate social responsibility enhances market share and drive increased profits. Companies use Corporate Advertising to increase awareness of Corporate Social Responsibility Therefore Increasing Profitability Numerous studies have been conducted on corporate advertising to increase awareness of corporate social responsibility and increased profitability for business. Companies use corporate advertising to strengthen their identities and create a favorable mental picture in consumer’s mindset. On average, companies spend millions of dollars each year in their marketing budgets toward corporate advertising. With corporate advertising, companies are not necessarily looking to sell a product or service, but rather the company itself and its reputation. They are seeking to gain a particular corporate image. This image aims...
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...Tourism Management Master of Business Administration Table of Contents Abstract 1 CHAPTER 1 – Research Study 2 1.1 Introduction 2 1.2 Research Problem 3 1.3 Research Objective 3 1.4 Research Question 3 CHAPTER 2 – Description of Changing Landscape & Challenging Market Space 3 2.1 Changing Landscape & Challenging Market Space 3 2.1.1 Economic and Industry Analysis 5 2.1.2 Challenges & Strategic Trends 8 2.2 Description and Analysis of Four Key Businesses 9 2.2.1 Marriott’s Aruba Ocean Club 9 2.2.2 La Cabana Beach Resort & Casino 9 2.2.3 Tropicana Aruba Resort & Casino 10 CHAPTER 3 – Research Design and Methodology 10 3.1 Research Design – Data Collection 10 3.2 Methodology – Data Analysis 11 3.3 Quality of the study 11 CHAPTER 4 – Results and Findings 11 4.1 Descriptive Analysis 11 CHAPTER 5 – Conclusion and Recommendations 22 References 24 APPENDIX A – Interviews 25 Abstract The timeshare industry whether large or small are competing on a variety of areas such as luxury, flexibility and service. It is also the least researched segments of the accommodation of tourists. This paper provides a analysis of the current situation of the timeshare industry focusing on innovation and sustainability of the mentioned industry based on the perspective of the key executives in the industry. Studies/analysis was conducted through questionnaires and secondary data that also analyzes the industry referring to its...
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...Singapore Casino Gambling Introduction Singapore is among the fastest growing economies in the world. The country has diversified its revenue sources in order to expand its economy. The country in 2010 launched Integrated Resorts that would serve as tourist destination and attraction sites. These two resorts that are equipped with several modern facilities are: Marina Bay Sands and Resorts World Sentosa (Shi, 2013; Mazza, 2013). Among the many facilities, the resorts have gaming and Casino Gambling facilities. The two Casinos at the two resorts have had positive contributions to Singapore’s economy since their launch. Casino Gambling however have impacted negatively on the society. Casino Gambling is considered to very addictive and some even argues that it destroys the social fabrics in a society (Kae and De, 2012). According to Ng (2011), casino gambling since the inception of two resort centers has taken shape in Singapore. Gambling is a legal activity that has economic value and pumps money through taxes into the economy (Tse, Hong and Ng, 2013; Case, 2011). Casinos also offer employment to many people making it even more beneficial in an economy. The government is blinded by everything for the simple reason that more addiction among gamblers drives more profits in terms of taxes for the government. It is the responsibility of businesses to be socially responsible and has activities that in anyway can degrade the moral values, beliefs and behaviors of people. Access to casino gambling...
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...be aware about ethical issues related to bribery. 4. From Frank’s point of view, there is a big advantage to him and to his company in providing bribes in form of entertainment to potential buyers. Acme Corporation is getting orders and in turn rewards Frank for his successful sales. There is also a big downside for such an unethical behavior. First of all, company is opening its self up to potential law suits, negative publicity and negative consumer reacton. Chapter 2. 1. In my opinion, there is an ethical issue with employer asking an employee to ignore personal or religious convictions. On the other hand, if the game with nude contents is properly labeled and marketed, there should not be any legal issues. In similar case in New York City, judge sided with taxi drivers who objected to display of adult entertainment advertisements on their cars. 2. Depending on the company policies, Karl should have an option to be moved to a different G rated project. If that is not possible and Karl’s convictions are strong enough, he can look for a new job. a....
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...ethical behavior of their employees. The company has both tangible and intangible resources. Their capabilities include excellent management of operations and human resources, specifically tailored offerings to the Asian market, the MICE business and Eco 360 cost savings initiative. We have identified their core competencies to be in MICE, the Eco 360 program, its Paiza Club which targets high end Asian clientele and the Venetian theme which is seen prominently in their establishments. We have also analyzed the company’s external environment based on Porter’s 5 forces. Most of the forces are identified to be moderate, with the exception of threat of substitutes being high. For this paper, we have defined their core business to be in the casino business. Their resort...
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...Cory Weaver Native American Studies Survival and Sovereignty: The Seminole Tribes The Nation - The Seminole tribe is the product of an ethno-cultural blending of the Creek peoples from the lower-central Southeast with indigenous Floridian tribes such as the Choctaw, Timuquan and Apalachicolas, some of whom were part of the Muschogean culture. The meaning of the word “Seminole” has been interpreted, loosely, as “runaway” or “broken off” (McReynolds 1957, 12). This refers to the separation of the Lower Creek peoples from the larger tribe, as described by an 18th-century observer. “Runaway,” reported historian Wiley Thompson, was “applicable to all the Indians in the Territory of Florida as all of them ran away…from the Creek…” (McReynolds 1957, 12). Runaway African-American slaves added to this conglomeration of native peoples, making the Seminoles a truly renegade people in every sense. The Seminoles saw themselves as having waged a long struggle for freedom. “The Indians who constituted the nucleus of (the) Florida group thought of themselves as yat;siminoli or ‘free people…’” (Seminole Tribe of Florida, 2013). The Seminoles spread throughout Florida during the second half of the 18th century. A diverse group, they brought with them a broad range of skills and means of subsistence, including farming, hunting, fishing and a form of animal husbandry. From their North Florida homeland, the tribe expanded south, establishing settlements as far as the Everglades by...
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...Executive Summary Las Vegas Sands Corporation (“LVS”) is arguably the world’s premier casino resort operator. With its operations in Las Vegas, Macau, Pennsylvania, and its new development in Singapore and Europe LVS, is now well-positioned to capture a large slice of what is becoming an increasingly huge pie. They are the biggest company in its industry with a USD market cap of 35.1 billion as of 2011. The casino operator has been a pioneer in opening new markets in Asia, and will continue to aggressively focus on a variety of other development opportunities where it’s needed. However, LVS has faced significant financial challenges since the economic recession began in the fourth quarter of 2008. Among the significant ones is its large amount of long term debt currently at 9.58 billion. Las Vegas Sands Corporation has strategically sold some of their “non-core” assets such as the Venetian retail mall, and its Shoppes at the Palazzo in order to remain compliance with its credit covenants. With this said, there are now in the position to return to profitable operations with its Asian pipeline and its new development project in Europe with the assumption that upon completing these projects it will generate enough revenue to get rid of all their debts. In addition, to their debt issues are the ongoing lawsuits that have brought a threat from government officials questioning how the company conducts its domestic and foreign operations. This is an issue of growing importance especially...
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...Developing Cafe Alfresco into a Green Restaurant A proposed study by Chrysoberyl H. Morales Masters of Science in Culinary Arts Philippine Women’s University September 2012 Chapter 1 INTRODUCTION “Green Restaurants” are restaurants that practice their food businesses operations without contributing to the harming of our environment. Basically, these restaurants must not support the use of harmful chemicals for their supplies, does not use equipment that use excessive energy, and must be waste efficient. The history of “Green Restaurants” started in New York, in the 1990’s era. When the scientific facts that indicate that the world needs new “Green” ways, some restaurateurs in New York started building their restaurants patterned with eco-friendly procedures. Some restaurants nowadays follow this trend, like Sonya’s Garden in Tagaytay and some restaurants in Manila. Global Warming changes the Earth’s chemical atmosphere. It creates a chemical imbalance that threatens the average temperature of the world. It may not sound too serious but a slight change in the temperature may create an ecosystem imbalance. A slight change in the temperature may cause rise in our sea levels because of the melting of the ice caps in Antarctica. With the progressing support to the new environmentalism and sustainability, the hospitality and tourism sector has joined the campaign. There is a trend in the Tourism industry called, Eco-Tourism which is getting economically stronger...
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...Urban Destinations Ontario Ministry of Tourism and Recreation Canadian Tourism Commission Canadian Heritage Parks Canada PREPARED BY: PREPARED FOR: Global Insight, Inc. June 2004 Table of Contents I. EXECUTIVE SUMMARY .................................................................................................. 1 Highlights................................................................................................................................ 1 Study Summary........................................................................................................................ 1 Recommendations ................................................................................................................... 2 Next Steps................................................................................................................................ 3 II. III. IV. A. INTRODUCTION............................................................................................................. 4 STUDY OBJECTIVE....................................................................................................... 4 METHODOLOGY ........................................................................................................... 5 LITERATURE REVIEW ........................................................................................................... 6 Introduction..............................................................................................
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...How Representation of James Bond characters has changed since October 5th 1962 ‘007 licenced to kill, HM Secret Service agent’ ‘The description or portrayal of someone or something in a particular way.’ (Wikipedia descriptions) The above description defines the word ‘representation’ in a way in which can be understood by anyone. The term has a whole new level of meanings that would take more than twelve words to describe and that which I plan to go into in-depth detail about. This case study will map out why the term ‘representation’ is so prominent in the ongoing fifty-year old thriller sequel, James Bond, how influential it can be on a persons opinion, and the way in which it shapes a whole film. Representation may or may not have shaped not only the way we see the characters but the way in which we look at features after the film has been made, for example, do we view stockbrokers on Wall Street the same now as we did before the Oscar winning film ‘Wolf of Wall Street’ was produced? Or do we assume that every secret agent is just like James Bond? Michael Wilson, producer of Skyfall and screenwriter of many of the 007 films, says: ‘the film character of James Bond is always dependent on the actor who plays him and the time at which the film is made because Bond always lives in the contemporary time the films are made.’ The representation of characters in films is vital to how we view a film and whether we take an instant like or dislike to the character....
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...RED, WHITE, BLUE AND YOU Or, The Color of Politics An Essay by Charles Ebeling Presented at the Chicago Literary Club Election Eve, November 5, 2012 Copyright 2012 Charles Ebeling Dedicated to the memory of my good friend and neighbor Marshall J. Goldsmith Who was my guest at the Literary Club, October 24, 2011 Some us recall a great 1986 film called “The Color of Money,” and no, cynics, it wasn’t about politics. That film earned Paul Newman the Oscar for Best Actor as a pool hustler and stakehorse, who enjoyed a glass or two of J.T.S. Brown Kentucky bourbon, my favorite beverage from college days. But, unless I’ve missed a documentary or foreign film along these lines, I haven’t yet seen a dramatization called “The Color of Politics.” Yes, there is such a thing as “The Politics of Color,” but as social commentary, not as a film title. “The Color of Politics” is equally real though, and has a long history. I first dabbled in the palette of politics on election eve, 2008, when I presented before the club on that occasion an essay I’d titled “One Collage Too Many,” painting...
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...False | Correct Answer: | b. False | Answer Feedback: | While it IS true that when used, a placebo is given to the CONTROL group, it is NOT true that it can ALWAYS be used. If any part of a true/false question is false, the answer is FALSE. There is an example of a experiment in the textbook where a placebo could not have been used. It is on page 7 of Ch. 2. It is talking about "The Portacaval Shunt". Here, we see that a placebo cannot be used, as we cannot trick someone into thinking that they have had surgery performed on them. With surgery, the researcher cannot, for example, give someone something like a sugar pill for a placebo. | | | | | * Question 2 20 out of 20 points | | | In an Observational Study,Answer | | | | | Selected Answer: | b. the subjects put themselves into treatment or control | Correct Answer: | b. the subjects put themselves into treatment or control | | | | | * Question 3 20 out of 20 points | | | If the control group is comparable to the treatment group, apart from the treatment, then a difference in the responses of the two groups is likely to be due to:Answer | | | | | Selected Answer: | c. to the effect of the treatment | Correct Answer: | c. to the effect of the treatment | | | | | * Question 4 20 out of 20 points | | | Choose the most effective study:Answer | | | | | Selected Answer: | a. contemporaneous...
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...Wednesday, April 9, 2014 PSY/460 - WEEK ONE SHORT ANSWER Environmental psychology is likely to be a new field for you, although many of the concepts are probably familiar. Provide your own definition of the discipline. Discuss an important milestone or influence in the development of environmental psychology and provide reasoning as to why you chose this one. Environmental psychology is a branch of psychology that studies how the environment affects individuals, and vice-verse. There is a reciprocal relationship between people and the environment they live in, as they both affect each other. The relationship between nature and the human species has been an object of study for many decades, and understanding this relationship can help individuals learn about the importance of conserving and maintaining the world that supports them (Steg, 2013). The environment provides humans with food, water, air, and all the other necessities individuals need to survive, even if, in a world dominated by technology and progress, it is easy to forget that one way or another, everything we need to survive comes from the earth. Environmental psychology focuses not only on the physical influences humans and environment have on each other, but also in which ways nature affects individuals’ behaviors. One important aspect of this discipline is the belief that people’s behaviors are not determined solely by the environment (Steg, 2013). Most psychologists in this area believe in free will...
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...3 Industry Analysis: The Fundamentals When a management with a reputation for brilliance tackles a business with a reputation for poor fundamental economics, it is the reputation of the business that remains intact. —Warren Buffett, Chairman, Berkshire Hathaway The reinsurance business has the defect of being too attractive-looking to new entrants for its own good and will therefore always tend to be the opposite of, say, the old business of gathering and rendering dead horses that always tended to contain few and prosperous participants. —Charles T. Munger, Chairman, Wesco Financial Corp. OUTLINE n n n n n INTRODUCTION AND OBJECTIVES FROM ENVIRONMENTAL ANALYSIS TO INDUSTRY ANALYSIS THE DETERMINANTS OF INDUSTRY PROFIT: DEMAND AND COMPETITION ANALYZING INDUSTRY ATTRACTIVENESS Porter’s Five Forces of Competition Framework Competition from Substitutes Threat of Entry Rivalry Between Established Competitors Bargaining Power of Buyers Bargaining Power of Suppliers APPLYING INDUSTRY ANALYSIS Describing Industry Structure Forecasting Industry Profitability Strategies to Alter Industry Structure 66 INTRODUCTION AND OBJECTIVES 67 n n n n DEFINING INDUSTRIES: WHERE TO DRAW THE BOUNDARIES Industries and Markets Defining Markets: Substitution in Demand and Supply FROM INDUSTRY ATTRACTIVENESS TO COMPETITIVE ADVANTAGE: IDENTIFYING KEY SUCCESS FACTORS SUMMARY NOTES INTRODUCTION AND OBJECTIVES In this chapter and the next we explore the external environment of...
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...3 Industry Analysis: The Fundamentals When a management with a reputation for brilliance tackles a business with a reputation for poor fundamental economics, it is the reputation of the business that remains intact. —Warren Buffett, Chairman, Berkshire Hathaway The reinsurance business has the defect of being too attractive-looking to new entrants for its own good and will therefore always tend to be the opposite of, say, the old business of gathering and rendering dead horses that always tended to contain few and prosperous participants. —Charles T. Munger, Chairman, Wesco Financial Corp. OUTLINE n n n n n INTRODUCTION AND OBJECTIVES FROM ENVIRONMENTAL ANALYSIS TO INDUSTRY ANALYSIS THE DETERMINANTS OF INDUSTRY PROFIT: DEMAND AND COMPETITION ANALYZING INDUSTRY ATTRACTIVENESS Porter’s Five Forces of Competition Framework Competition from Substitutes Threat of Entry Rivalry Between Established Competitors Bargaining Power of Buyers Bargaining Power of Suppliers APPLYING INDUSTRY ANALYSIS Describing Industry Structure Forecasting Industry Profitability Strategies to Alter Industry Structure 66 INTRODUCTION AND OBJECTIVES 67 n n n n DEFINING INDUSTRIES: WHERE TO DRAW THE BOUNDARIES Industries and Markets Defining Markets: Substitution in Demand and Supply FROM INDUSTRY ATTRACTIVENESS TO COMPETITIVE ADVANTAGE: IDENTIFYING KEY SUCCESS FACTORS SUMMARY NOTES INTRODUCTION AND OBJECTIVES In this chapter and the next we explore the external environment of...
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