Premium Essay

Green Cleaning

In: Other Topics

Submitted By courtfritz88
Words 830
Pages 4

The alarm buzzes, screaming at me that its 6am and I can no longer snuggle in my covers. I get up, toss up my hair and begin my day as a toddler wrestler, college student, full time taxi service and maid. My life may not sound glamorous to you, and majority of the time I don’t find it to be either but I make it work. I have mastered the art of shopping, cleaning, and caring for a family on only one income. This can be hard at times seeing as being a college student and parent can be finically depleting on its own. But what if I told you I have discovered some ways to keep my boyfriend’s hard earned money in my pocket; all by using some overlooked ingredients that you may have in your pantry? Now when it comes to cleaning your home I’m sure you have a product for everything. I know I use to, I had one for the bathroom, my kitchen, and one to clean everything in-between. The Bureau of Labor Statistics states “The average American family spent $639 on housekeeping supplies in 2009”, and that number has been steady rising. Many people believe that the fragrant products they are using to clean their homes are safe, but they can do more harm than good. Most cleaners contain bleach or ammonia; these chemicals can be so over powering and toxic that it is recommend you open windows before use. To my surprise there is a greener alternative to clean your home, and it only costs about 30 cents a bottle. All you need to make this great all-purpose cleaner is some water, vinegar, a few orange peels, and a spray bottle. It takes minutes to make and works just as well as Lysol or Mr. Clean products. This homemade solution is also non-toxic, which means if you spray yourself in the eye…it’s going to sting, but you won’t have to call poison control! My next go to money saving tip my seem a little strange but hear me out, use aluminum foil instead of dryer…...

Similar Documents

Free Essay

Using Green Cleaning Products

...Using Green Cleaning Products—Facts and Myths Why should I use green cleaning products? There are a variety of reasons families should consider using green cleaning products in their homes, from health to environmental impacts. Regular household chemicals used in cleaning supplies can be harmful to your health. Consider these statistics:  A 15 year study in Oregon, comparing women who didn't work outside the home with women who did, found a 54% higher death rate from cancer in the women who stayed at home. The study suggested that chronic exposure to cleaning products played a role. (The Seventh Generation Guide to a Toxin Free Home) EPA studies of human exposure to air pollutants indicate that indoor air levels of many pollutants may be 2-5 times, and occasionally, more than 100 times higher than outdoor levels. Cleaning products and other household products are among the culprits (Environmental Protection Agency-EPA). Approximately 85,000 chemicals are in use today. According to the Breast Cancer Fund, complete toxicological screening data is available for only 7% of these chemicals, and more than 90% have never been tested for their effects on human health. (Breast Cancer Fund) Household cleaning products rank among the most toxic everyday substances to which people are exposed. Most chemical brands are not safe. Some especially toxic household cleaners include ammonia, chlorine bleach, aerosol propellants, detergents, petroleum distillates and toluene. Many of these......

Words: 1433 - Pages: 6

Free Essay


...A. Attention Getter Why choose Non- Toxic Green Cleaning Products? Using Green Cleaning Methods and Products with environmentally- friendly ingredient is designed to preserve human health and environmental quality. Green cleaning techniques and products avoid the use of chemical reactive and toxic cleaning products which contain various toxic chemicals. (Wikipedia) Many of us are practically using cleaning products which contain too much amounts of toxins. Today, evidence shows that what we put in our home; and what we use to clean our home is just as important as what we put inside our bodies. In fact, the products that we use within our homes enter to our bodies through the air we breathe, through our skin, and through the water we drink. Our health and environment are much affected if we still continue using toxic products. Cleaning products are among the most hazardous substances we will find in our home. It’s almost impossible to be sure about the safety of store bought cleaning products because it is not required to have a pre- market safety testing by the manufacturer. The hazards of many products are only revealed after consumers have been affected or injured. To make things worse, manufacturers are not required to list the exact ingredients on label. So how can we be sure that the cleaning products we use in our home are safe? Quite simple, the answer is using green cleaning methods and products. Non-toxic green cleaning has become a priority in our homes today......

Words: 787 - Pages: 4

Free Essay

Savons Protav Case

...considering marketing options for its Bio-Vert products in Canada and U.S. External analysis & issues • 2007 Environment Quality Act (EQA) in Quebec province demanded low-phosphorus and phosphorus-free laundry and dishwashing • “EcoLogo” certification on green cleaning products and high certification cost • Blue-green algae crisis effects • Inevitable “spring cleaning” of industry consolidation in the eco-cleaning products • International brands held 95.3% of market share of household cleaning products; They have invaded into green products market Uncertainty in this industry; highly susceptible to new regulations; increased competition from multiple-size competitors External analysis & issues • Customers’ shifting preference towards green products for their minimal environment effects and less health concerns • Confusing information in the media surrounding green cleaning products impeded consumers’ abilities to make informed purchasing decision • Stereotype towards common green cleaning products regarding inferior effectiveness/performance • “ value-action gap” • Media advocated for green products • Environment products were “not yet in fashion” Customers’ perception decides the future of green cleaning products Internal analysis & issues • Products: Differentiated from competitors in the market for “EcoLogo” certification and superior product efficiency; recommended by Quebec-based consumer protection organization • Positioning: local small......

Words: 940 - Pages: 4

Premium Essay


...our products. The products that we will be selling are Clorox Green Works all natural cleaning products. Name of Customer Segments I decided to go with the Young Accumulators. The customer segments that are included are the following: • Upward Bound • Beltway Bloomers • Kids & Cul-de-sacs • Fast Track Families • American Dreams (Nielsen, 2013). There are many reasons why I decided to go with this target market. This target market have mid- sized homes and large families. They enjoy outdoor sports, kid friendly technology and adult toys such as campers, motorcycles and boats. They enjoy cable network that are targeted to children and teenagers. They are ethnically diverse and a young crowd. Their median household income is around 70,627 (Nielsen, 2013). The Product that we will be selling to our target market is Clorox Green Works all natural cleaning products. These products are natural and free of harsh chemical fumes or residue. It is a great product that will clean your worse messes while being safe and nontoxic. Why This Particular Customer Segment is interested in Our Products We believe that this target market will purchase and enjoy our Green Works all natural cleaning products for various reasons. This target market consists of large families with young kids. Parents are constantly worried about their children’s health and trying their best to maintain a healthy lifestyle. Green Works cleaning products are all natural and do not contain harsh......

Words: 818 - Pages: 4

Premium Essay

Marketing I took the Clorox Green Works cleaning supplies and marketed them by applying the different marketing strategies, pricing strategy, distribution channel taken and how I would promote this item to the consumers.   Marketing Strategies for Clorox Green Works Introduction This essay is about the steps taken in order to market the Clorox Green Works products and applying the different strategies to market the product. There are many steps to take to actually market the product successfully in terms of making a profit. Definition of Marketing Marketing is the process of creating communications and delivering the values to the customers, but also building and managing customer relationships that would be beneficial to the company. It is also the process of distributing goods, services, and informational and promotional benefits to the targeted consumers through communicating interactively and also executing the conception of pricing, promotion and distribution of ideas, goods and services. Introduction of Product/Service The product that was chose for the assignments throughout the past four weeks is about the eco-friendly Clorox Green Works products. This product was chosen because everywhere you read is about saving the environment and going green. Although, there are many different varieties and brands of household cleaning supplies that you can purchase, however, Clorox Green Works is actually the most inexpensive one out of them all. The Green Works product......

Words: 1663 - Pages: 7

Premium Essay

ÀNlì FēNxī

...METHOD FOR SUCCESS: MARKETING BEYOND GREEN Submitted By: the DL's Submitted To: Prof. DA June 24, 2015 I. BACKGROUND OF THE PROBLEM This study focuses on Method, a US-based household product company, founded by former roommates Eric Ryan and Adam Lowry. They say they seek not only to clean our homes and bodies, but to remove harmful chemicals from our lives as well. Method has achieved significant success through its strategy of developing green products in chic packaging. They attracted customers with hip, eye-catching packaging and edgy marketing communications in an online and traditional media. The marketing strategies of Method has successfully built its brand up despite of the stagnant household cleaning sector, developing products that stand out from their blandly rivals like their visually appealing or stylish packaging that attracts buyers or customers. The success of method prompted the company to expand and taking interest in green issues abroad. People Against Dirty, highlights the company's position as a producer of cleaning products that do not contain 'dirty' toxic chemicals. The founders are dedicated to creating products that adhere to strict green standards; they agreed from the beginning that taking green slant would not be the best way to sell their products. With their rivals, the fight to notice on shelf is fierce. This is why packaging has always been a major marketing emphasis for Method. Via its packaging, the...

Words: 924 - Pages: 4

Premium Essay


...Greener is Cleaner Gregory J. Goba Integrated Perspectives on Business Saint Leo University March 27, 2016 Dr. Blanch CleanSpritz, a subsidiary of MJ Brenner is a manufacturer of cleaning supplies whose target market is threefold. The three industries are as follows: industrial products, home cleaning products, and auto cleaning products. Stateside revenue for their product line reached $53.76 million in 2011. However, since 2008, annual sales have been on the decline by an average of 7.5% annually (Gold, 2015). As a result of their declining sales, MJ Brenner VP of strategy gave CleanSpritz’ marketing team, led by Claire Beaton, six months to devise a plan to revive their sales strategy. Next, we will review a SWOT analysis of CleanSpritz. Strengths When considering the market for all-purpose cleaners, CleanSpritz had 14% of the market share, more than any other cleaner on the market. With such a large market share, Claire would have a sizeable population to conduct market analysis and obtain valuable product insight. This insight would undoubtedly be vital as she presented her strategic proposal to Brenner's Strategy team. CleanSpritz has already received positive feedback from several potential commercial customers regarding the 3:1 concentrate. Using the same data from table 4 (Gold, 2015), and presuming that the commercial business is as successful as the market for all-purpose cleaners, CleanSpritz would stand to gain a competitive advantage over its......

Words: 904 - Pages: 4

Premium Essay


...“Clorox Green Works line” November 23, 2015 By: Jonathan Simmers Dale F. Kehr Consumer Behavior MKTG 3012_001 “Clorox Green Works Line”, Case 3-4 ------------------------------------------------- ------------------------------------------------- It has been made clear that people’s households are becoming cleaner than ever. With the ongoing change in consumers living trends, demands for these certain cleaning products have skyrocketed. With the profit percentage being huge already, manufacturers only have to do the development process once, then just manufacture the same thing time after time. They can just keep doing this until a competitor presents a new improved product in the market. Clorox noticed this pattern going on, and decided to introduce five new products. Before launching these five new products, Clorox had to go through extensive critical thinking processes, this is because they wanted the product to fit perfectly, be easily advertised, and unique. What makes Clorox so different? Well, the new line of products are referred to as Nature Friendly. By doing this, Clorox appeals to a specific segment of today’s environment oriented consumers. They attract the consumers who would rather not be associated with companies that had negative effects on the environment. These products have been announced in the brand name "Green......

Words: 928 - Pages: 4

Premium Essay

Green Technology

...Material selection is full of trade-off decisions, and effective strategies vary widely based on your goals and situation.  Sustainable materials can mean many things, and this page explains some considerations besides the materials’ energy performance. Lifecycle Assessment is the most thorough way to determine the environmental impacts of your building materials. However, LCA can be very costly, varies project-to-project, and is not yet extremely prevalent. Instead, the building and building products industries have a host of measures and “certifications” for green building products. BuildingGreen’s Green Building Product Certification Guide is a fantastic resource for understanding this (sometimes intentionally) complex world.   The following is a quick rundown of factors about how the material is produced and disposed of that can be important to consider.   Materials using recycled content not only require less virgin resources, they also use less energy and chemicals to process.   For instance, recycled ("secondary") aluminum has 90% less embodied energy than virgin ("primary") aluminum.  It is beneficial to both use recycled material, and design your constructions to be recycled as well. Using Recycled Materials To use recycled content in your building, call suppliers to source recycled materials.  Be sure to verify the physical properties (strength, stiffness, etc.) of the material with recycled content.  If they are lower-performance, you may need to......

Words: 1433 - Pages: 6

Premium Essay

Method Case Analysis

...I. Background of the Problem • The cleaning industry is so much the same, uninteresting and uninspiring. • There are a lot of cleaning brands that don’t make much of a difference from one another in terms of colour, scent, effectiveness, ingredients, and packaging. • Still, there are cleaning brands that have become a household favourite over the years. II. Statement of the Problem • How should Method compete with the leading cleaning brands not just in the short-run but also in the long-term? III. Objectives • Seek not only to clean people’s homes and bodies but also to remove harmful chemicals from our lives as well. • To create efficient and effective cleaning products. • To expand the product market nationally and internationally. IV. SWOT Analysis A. Strengths • Innovative package design. • Ingredients are natural and safe. • Edgy marketing communications in online and traditional media. • Low price for quality good. B. Weaknesses • Lack of bundled or bulk goods. • Not all products are viewed as equally effective. • Still not widely recognized. C. Opportunities • There is a huge market for cleaning products. • Only a few of the cleaning products are “green” or use natural ingredients. • High demand for product in current distribution channels. D. Threats • Leading competitors’ popularity. • Price of product cannot be raised higher than competitors. • Growing number of competitors for cleaning products market. V. Alternative Courses of Action ...

Words: 619 - Pages: 3

Free Essay

Colgate Palmolive Analysis is working on is the cleaning products industry. In specific I am talking about Colgate-Palmolive which is a globally diverse corporation that is involved in many different aspects of business including a personal care division, an oral care division and a home care division. I will be analyzing a product that is included under the home care division, Ajax, a multi-purpose cleaner used in many different cleaning processes both residential and industrial. The main competitor to Ajax is a product called comet that is very similar to Ajax in that it is available in many different forms and scents and the company that produces it is called prestige Brands and they purchased the product in 2005 from the main competitor of Colgate-Palmolive, Proctor and gamble. Both Colgate-Palmolive and Proctor and gamble are members of an association called the American cleaning institute which oversees the representing producers of household, industrial, and institutional cleaning products, their ingredients and finished packaging; chemical producers; and chemical distributors to the cleaning product industry. Summaries Article 1 The first article that I have found for this assignment is called “The filth element: Why we're getting dirtier; we’re buying fewer cleaning products and finally getting our hands dirty. Bring on the squalor, says Rhiannon Harries.” The first part of this article really stood out to me because it had some interesting trends in the cleaning products industry......

Words: 7719 - Pages: 31

Premium Essay


... Branding, Pricing, and Distribution Branding, Pricing, and Distribution In continuing with Green Clean’s marketing plan, the following paper will elaborate and various issues. Branding strategy will examine domestic and global STRATEGIES along with an optimal pricing strategy. Green Clean will develop and implement various distribution channels this includes an e-commerce website. It will also explain its rational on its combination push and pull marketing strategy. Last, it will attempt to explain how its distribution strategy fits the products and services it provides. Branding In recent years there has been an eruption of new brands entering the market every day. It seems obvious that branding is a critical part of marketing. Companies must compete to secure a fragment of their consumers mind before another competitor does. Brands convey information to their customers, in particular, quality, company production, and owner ship. For example, when Acer places its name on a laptop, monitor, or tablet it is expressing its ownership of the product and its pride in developing it (Iacobucci, 2012). For the company, brands develop fidelity, assist in segmentation, positioning, and targeting. Green Clean Incorporated (GCI) has developed a logo that they hope will become familiar to everyone around the world in time. It both serves to identify itself but also conveys the purpose of its mission and its products. The logo and color will engage the customers both verbally and......

Words: 1286 - Pages: 6

Premium Essay

Clorox, the Way Forward

...THE WAY FORWARD Recommendations for Leveraging Sustainability and Optimizing Existing Green Lines Instructor: Kim Bates Course: Integrative Weekend – W2012 Date: March 4, 2012 Consultants: Deborah Sue Chee Eva von Biehler Mehdi Tahuri Serhiy Rudak S.Mehmood Ul-Hasan Vern Puchoon Executive Summary In the face of consumer changes and current economic conditions, Clorox must make several key decisions regarding resource allocation and strategic focus across its product divisions. Specifically, there has been a strong focus since 2006 on product sustainability and green initiatives. As such, Clorox needs to determine if this is the right strategy to pursue for the long-term and if it needs to be green organization-wide, not just toward a few products. In recent years, many changes have been made to start shifting public perception of Clorox toward being an eco-friendly supporter. Due to this strategy and consumer trends, Clorox should stay the path of being an eco-friendly, green organization. Current consumer preferences support the notion that green sustainability is a megatrend, not a passing fad. To achieve the Centennial Strategy goal of double-digit profit growth in 2013 and to implement green initiatives and best practices across all Clorox product divisions, small changes in strategy and an increase of approximately $18 million in marketing and advertising needs to happen in the short run. The tweak in strategy will open new growth opportunities in other consumer......

Words: 5015 - Pages: 21

Premium Essay

Mmmmmmmmmmmmmmm Earlier the sustainability was not an important issue like today. But thinking of society has been changing toward the sustainability issues. by the change in its conventional product to environment friendly products Clorox showed a good example of a successful business by “Green works”. Understand the scope of the business For a business, it is very important to understand the scope of the business & need of customers. The first change in Clorox strategies was to change its product for domestic purpose bleach. the product accessed to households because of its cleaning features. At that time for bleach making company like Clorox the only concern was, how well it cleans. Understand the social changes to grab new opportunities Clorox committed itself to growth and diversification When green cleaners were introduced by companies such as Seventh Generation in 1987, many consumers were leery. “It created a stigma with consumers that the products were inferior and overpriced … there still are shoppers who believe harsh chemicals are necessary for proper cleaning,” campaigns aimed at influencing consumer preferences by increasing awareness of the effects of household cleaning products, linking the use of these products to such health concerns as asthma and reproductive harm With increasing consumer awareness and uncertainty regarding the safety of these products, some companies saw a new market segment that demanded more transparency, values, and......

Words: 354 - Pages: 2

Premium Essay

Market Segmentation

...Victoria L. AIU Unit 2 Individual Project MKTG 205 6/17/2012 Abstract In this assignment, I will be discussing the importance of market segmentation as it relates to a particular product or service. I will conduct research on “GREEN” products, in order to develop an effective marketing strategy for the product I have chosen, and how I can differentiate this product through marketing in comparison to competitor products.   Market Segmentation Introduction One of the most important factors for companies to consider when choosing the best method to market a product or service is market segmentation. This includes identifying who to direct their advertising towards. Companies must figure out who is most likely to purchase their product or service in comparison to competitors’ who have similar products/services. (Vermillion & Peart, 2010) Definition of the Segmentation Bases Market segmentation is used by companies of products or services to ultimately identify their target market, in order to strategize how to advertise their product or service effectively. A company’s target market is those who are more than likely to purchase a companies’ product or service. Typically, they are recognized by the similarities in consumer purchasing behavior. Companies can also identify their target market by identifying specific age groups that will be most interested in their product or service, by male or female purchasers, etc. After a company has determined their target......

Words: 1007 - Pages: 5