...time claiming to be “green” through advertising and marketing than actually implementing business practices that minimizes environmental impacts ( Berkeley Media Studies Group, 2008). In recent decades, due to the increasing pressure from the government and public regarding the environmental issues, a growing number of companies are using “greenwashing” strategies to boost their sales (Berkeley Media Studies Group, 2008) and carmakers are no exception. With gas prices on everyone’s mind as well as individuals’ concern about environment, people are looking for clean and fuel-efficient cars to go easy on the environment and their wallets. As a result, some car manufacturers launched hybrid cars with biopower engines which gained popularity soon and labeled themselves as environmentally friendly companies. 2. Identification of problem Saab, one of world-renowned car manufactures, innovatively launched a new style of car, Saab 9-5 in 2007 which used biopower engine. This writer selects Saab for the essay. Saab’s environmental claims are that “The Saab 9-5 2.0t BioPower is not only kind to the environment; it also produces more power and performance than its gasoline equivalent” (Coman, 2006). 3. Thesis Statement This essay will explain why “greenwashing” has become a growing problem, examine two environmental claims made by Saab and demonstrate that the first claim is an example of “greenwashing” while the second one is a genuine commitment. Body Paragraph 1 Why “greenwashing”...
Words: 1297 - Pages: 6
...Instrumentation & Avionics (Nov 10-13, 2015) The following questions based on the knowledge of chapter 7 Pitot-static instruments Airspeed and airspeed indicator The altimeter and Altitudes Gyroscopic instruments Attitude indicator Turn Coordinator Heading indicator 1. When activated, an emergency locator transmitter (ELT) transmits on A. | 400 MHz (current models) and 121.5/243.0 MHz (older models) | B. | 406 MHz (current models) and 121.5/243.0 MHz (older models) | C. | 400 MHz (current models) and 121.5 MHz (older models) | | 1. Answer B is correct. An ELT is an Emergency Locator Transmitter. ELTs are designed to automatically activate in the event of a crash and send out a signal that can be heard by SAR (Search and Rescue) personnel. * Modern ELTs operate on 406 MHz. These encode your aircraft's identification into the signal they send, and also encode your exact location if the ELT is coupled to an appropriate GPS. 406 MHz ELTs are monitored by orbiting satellites (global coverage) which are designed to alert appropriate SAR (search and rescue) personnel. * Older generation ELTs operate on 121.5 MHz. These do not encode an aircraft identification and also for other reasons have traditionally had a high false-alarm rate. While 121.5 MHz are still installed in many GA aircraft, it is recommended that operators switch to current generation ELTs. In either case, the ELT is generally a brightly colored box (yellow, red, or orange, typically)...
Words: 4275 - Pages: 18
...1. Poe was a master "wordsmith." Through carefully chosen diction he is able to create a psychological effect on his reader. What effect did his description of "Red Death," in the very first paragraph of the story, have on you? Quote those details that provoke this response from you. I thought about some type of plaque. “Sharp pain…dizziness... Bleeding at the pores…” 2. Why does Poe rely heavily on imagery to provide a detailed description of Prospero's hall? To show how specific and how much great detail paid into decorating the place. 3. "He had come like a thief in the night." Where in literature is this allusion taken from? What is the significance of the allusion? You may need to put the expression into a search engine in order to find the source of the allusion. Both verses are from the bible and are referring to the coming of Jesus. 4. The most featured word throughout the story is blood, yet Poe has carefully chosen it to represent horror. Find two passages in the story, where the word blood is used to describe the color. Substitute a word of your choosing and write the passage. Is the passage as effective with your substitution? Why or why not? But in this chamber only, the color of the windows failed to go (correspond) with the decorations. The planes here were scarlet- a deep blood color. But within the western or black chamber the effect of the ire-light that streamed onto the dark hangings through the blood-tinted panes, was ghostly (ghastly) in...
Words: 461 - Pages: 2
...Problem Set 1: What is marketing? 1.) Lifetime value of a customer. Nowadays, most successful companies heavily focus on building strong customer relationships with their customers in order to get their satisfaction and customer delight. This becomes one of the main strategies of companies because it has a huge impact on the whole success and future well-being of the company. Satisfied customers will be loyal toward the company’s products and services and they will promote them to others. That’s why companies strive to satisfy every customer that gets in their stores. According to the chapter 1 of the reading “Principles of Marketing” losing a customer means losing more than a single sale. Here comes a term customer lifetime value, which means losing one customer can bring negative impact on the entire stream of purchases that the customer would make over a lifetime of patronage. By other words, it is expected profit from customer over time. The usual customer goes to stores during his/ her whole life cycle in order to satisfy his/ her needs and wants and that’s why it is very important to get the customer’s satisfaction and delight. Example. Let’s say you satisfy needs and wants of one single customer that gets in your store. The company can be sure that customer will come back again to shop in their store. He will be coming back again and again and the company will enjoy customer satisfaction and loyalty during the life cycle of that customer. So, company will be...
Words: 1376 - Pages: 6
...As the pump handle pushes the piston to the right a positive pressure will be created in right part which closes check valve since oil is trapped it escapes to left side when pressure is great enough to open main check valve Now that the oil is side left the pressure on that side is still great enough to open check valve left. Power-driven pumps Power pumps are generally driven by the aircraft engine and may also be electric-motor drive and Power pumps are classified according to the type of pumping action used and may be either the gear type or piston type. Power pumps can be further classified as constant displacement or variable displacement. Types of pumps Gear-Type Power...
Words: 1788 - Pages: 8
...1) What is storage media? Write the names of a few commonly used storage media. 2) How will you use AutoFormat feature of MS Excel. 3) Define hyper linking. Write the steps of it. 4) Mention any two feature of good word document. 5) Define custom Path with an example. 6) Discuss the use of Max () function? Give the Syntax and explain with the help of suitable example. 7) Write the steps required to perform a mail merge. Explain with the help of an example. 8) Answer the following questions 9) Distinguish between Array sum and Auto sum. 10) List any three features of Web browser. 11) Mention any three formatting features of Ms Word. 12) Name the major types of customs animation. How to apply it on a text present in a slide. 13) How will you change the case of characters from lowercase to uppercase in Msword? 14) Differentiate between Web page and Website. 15) How will you use AutoSum feature of MS Excel. 16) What are the uses of Header and Footer in MS Word? 17) Mention any two uses of bullets and numbering? 18) Define custom Path with an example. 19) Discuss the use of Min () function? Give the Syntax and explain with the help of suitable example. 20) List all the steps required to perform a mail merge. Explain with the help of an example. 21) Answer the following questions from the given table below: | A | B | C | D | E | F | G | 1 | Sl.no | Name | English | Math | Computers | Total |...
Words: 1466 - Pages: 6
...Differences between AQL and OLAP Auteur Peter den Heijer Adres Veldhofstraat 16 Postcode 7213 AM Plaatsnaam Gorssel Emailadres pdheijer@gmail.com Telefoonnummer 0575-490719 Datum 26 mei 2012 Opleidingsinstituut CAI Opleiding Business Intelligence Opleidingscode BUSI1201UTRx Docent Emiel Caron Versie 3.0 Pagina 1 van 19 Inhoud 1. Introduction ..................................................................................................................................... 3 2. Business Case................................................................................................................................... 3 3. Central Research Question .............................................................................................................. 3 4. Purpose............................................................................................................................................ 3 5. Sub Questions.................................................................................................................................. 4 6. Research Methodology and Scope .................................................................................................. 4 7. Introduction Qlikview ...................................................................................................................... 4 8. Definition of OLAP...
Words: 4959 - Pages: 20
...Designing an Effective Website When it comes to marketing your company or yourself online, it’s all about creating an effective online presence. This includes just about everything you do online, from the keywords you target to the blog posts you make, but centers around one essential element—your website. Nothing else matters if you don’t create an exceptional website experience; all the advertising and promotion you do is wasted if there isn’t an effective home to drive customers to. Developing your online home, then, is where web marketing starts. But what makes for a great website? It’s all about giving customers what they want,and in most cases, simpler is better. Your website is the nexus of all your online activities. Your advertising and promotions point customers to your website, and your blog, Twitter feed, and Facebook page are all offshoots of your website. It is the hub from which all your other activities connect. Creating an effective website, then, is imperative. And for your website to be effective, it most provide an exceptional experience to your customers. They must find what they’re looking for—and a little bit more. If you already have a website, good for you—you can skip this section and move ahead a few pages. If you don’t yet have a website, however, you need to get down to business. And there are a number of ways to do just that. When it comes to creating a website, you can spend a little money or a lot. Let’s start with the low-cost options...
Words: 3011 - Pages: 13
...32557 Enabling Enterprise Information Systems Assignment 1 Information Systems Review and Report Revitalise Company Website Project 4 April 2013 Author David Green - Student number 11486331 Collaborator Essendran Naidoo - Student number 11486331 Tutor Bee Bee Chua Lecturer Grant Mooney Table of contents 1 Executive Summary 3 2 Methodology and Assumptions 6 2.1 The Rating System 7 3 Website Reviews 11 3.1 Apple Australia Website 11 3.1.1 Objective 11 3.1.2 Description 11 3.1.3 Scope 11 3.1.4 System Process 12 3.1.5 Website Review and Rating System 18 3.1.6 Website Strengths and Weaknesses 20 3.2 Skinomi Website 21 3.2.1 Objective 21 3.2.2 Description 21 3.2.3 Scope 21 3.2.4 System Process 23 3.2.5 Website Review and Rating System 29 3.2.6 Website Strengths and Weaknesses 31 3.3 UTS Supersearch 32 3.3.1 Objective 32 3.3.2 Description 32 3.3.3 Scope 32 3.3.4 System Process 32 3.3.5 Website Review and Rating System 37 3.3.6 Strengths and Weaknesses 39 4 Selected website and overall summary 40 4.1 The Comparisons 41 4.2 Conclusions 42 Executive Summary It doesn’t matter if you are designing a new information system or evaluating an old system, it is useful to be able to compare the functionality of one system with another in some valid way. One way to evaluate and compare information systems by applying a set of criteria, encompassing factors considered important. For such...
Words: 7439 - Pages: 30
...Para Jumbles (CAT Questions) DIRECTIONS for Questions 1 to 7: Sentences given in each question, when properly sequenced, form a coherent paragraph. Each sentence is labelled with a letter. Choose the most logical order of the sentences from among the four given choices to construct a coherent paragraph. 1. A. By reasoning we mean the mental process of drawing an inference from two or more statements or going from the inference to the statements, which yield that inference. B. So logical reasoning covers those types of questions, which imply drawing an inference from the problems. C. Logic means, if we take its original meaning, the science of valid reasoning. D. Clearly, for understanding arguments and for drawing the inference correctly, it is necessary that we should understand the statements first. (a) ACBD (b) CABD (c) ABCD (d) DBCA CAT - 1998 A. In rejecting the functionalism in positivist organization theory, either wholly or partially, there is often a move towards a political model of organization theory. B. Thus, the analysis would shift to the power resources possessed by different groups in the organization and the way they use these resources in actual power plays to shape the organizational structure. C. At the extreme, in one set of writings, the growth of administrators in the organization is held to be completely unrelated to the work to be done and to be caused totally by the political pursuit of self-interest. D. The political model holds that individual interests...
Words: 7106 - Pages: 29
...文勇的新托福精选阅读（原黄金29篇）真题[2010年4月3日 5.8版本] 俺常常收到同学们的邮件，要我推荐各种各样阅读材料,问我iBT的复习资料中 Barron, Longman, Delta等等哪个更好。我其实很无奈---因为尽管这些机构很大牌,但大牌丝毫都不意味着文章“质量高”(比如你可以想想三鹿奶粉)---说这些机构的文章质量不高,并不是说文字写得不好,而是说这些文章的句子结构, 论述方式, 出题思路与ETS的并不一致(有时候甚至大相径庭)：用这样的材料训练，实在是 事倍功半。 于是，我们实在应该去找找由ETS出的iBT文章来做：（我们能够找到的|由ETS编纂的标准iBT文章有） 1. OG[1]之中的13篇文章[2]；（其中3篇为第三版OG之中的文章） 2. 13次（套）TPO[3]之中的3*13=39篇文章[4]； 3. 早期[5]报名之时ETS赠送的3篇在线测试题 4. ETS官方给出的模考软件之中抽出的1篇文章； 于是这个文档在我的一时兴起之下，出现了： OG拿在手上，可以一个个字的敲成电子版；TPO的所有考试都是在自己的计算机进行，于是可以一边花钱参加考试,一边截图与录像---再利用截下来的图片，逐个的敲下来；早期的ETS赠送的3篇在线测试题，我也恰好有电子版本；官方的模考软件稍微用点功夫，就能将文章提取并复制出来。虽然工作有些繁杂，但总算完成了所有文章的敲打工作。再花了些时间，把这53篇文章都做了答案，附在文章的后面。（由于TPO之中有3篇文章与OG中完全重复,于是减去3篇,只剩下53篇。）同时我还更正了OG上几个明显的错误（详见文后附录）当然，我还做出了方便大家理解文章的参考译文，附在文章的后面。 在这53篇由ETS出的文章没有做完之前，我们实在不应该花时间在任何其他的题目之上。我有时候甚至会对着我的弟兄们高呼：“没有把这53篇做３遍，你好意思上考场么？你好意思花钱在任何一本垃圾书上面么？[6]” 另外，如果你正在准备iBT-SAT-GRE的作文部分或者写留学文书，也应该仔细的琢磨一下这些文章：经过ETS打磨的文章，无一不是精妙绝伦，极具模仿价值。常常有同学拜托我帮她（他）写PS，也说起自己的句子怎么看都像是小学生写的（尽管用上了GRE里面的单词），于是会随口问我“勇哥，您的写作能力是怎么训练出来的。”我说，“看呗，看呗：托福文章看多了，写作能力自然就提高了。” “这ETS的这些文章真的那么好？”。每当听到这个问题，我都会装做赵本山的样子来一句“谁用谁知道～～” 文勇 欢迎进行未删节的转载|且不必告诉我你转载到哪里去|都是一个战壕里面的弟兄啊… 告诉大家一个好消息，本文档中的TPO1-TPO9，以及在线测试题和官方模考题目的解析已经在市面上可以买到了！（好吧，我承认以下显然是广告部分）： 这本《托福真题详解-阅读分卷-第一册》是给弟兄们现在市面上可以获得的TPO1-TPO9阅读部分的文章解析，题目解析，中文翻译和每篇文章的必备词汇：文章解析是为了让大家养成从整体抓文章结构的感觉，题目解析是为了使大家能够在做完题之后知道正确选项为什么对，错误选项为什么错——并且因此来培养良好的做题思路，中文翻译是为了帮助大家扫除那些自以为理解对但实际理解有误的句子，在每篇文章后面配上必备词汇无非是为了节省大家的一些查单词而已。 另外，这本书还包含了一张CD（我想你可能第一次听说阅读书...
Words: 138860 - Pages: 556
...ole of youth in oil conservation ”Under your shoulders. Dear young people of the entire world, weigh the responsibility to transform tomorrow's world into a society where peace, harmony and fraternity reign. “ - Bishop Carlos Belo Youth constitute about 40 percent of the total population of India. The youth of every country is its valuable human resource. The responsibility for change, progress and innovation lies on their shoulders. Youth can make or mar society. There has always been misunderstood by the elders. The elders feel that, being immature and inexperienced, the youth usually indulge in thoughtless activities. However, the youth have the zeal to initiate revolutions. Mao Tse Tung of China realized this latent power and dedication of youth of his country. He entrusted them with the responsibility of bringing about Cultural Revolution, a change in the attitude of the society. The youth of our country also played a significant role in the freedom struggle. Today the youth needs to play an important role in promoting oil conservation. India is country of rich cultural heritage as well as it is rich in resources essential for a comfortable living. Such resources also include the oil resources such as petroleum and diesel which are essential resources for transportation but these resources are exploited today to extreme. Conservation of these resources is necessary so as to enjoy and live life comfortably. As Mahatma Gandhi said “the earth has enough to fulfill the...
Words: 9262 - Pages: 38
...Environmental effects of Aviation Environmental effects of Aviation Jaydeep Abhyankar MBA-1037 Jaydeep Abhyankar MBA-1037 Table of Contents No. | Content | Page No. | 1 | Introduction | 3 | 2 | Aviation and the Environment | 4 | 3 | Noise | 5 | 4 | Air Quality | 10 | 5 | Climate Change | 13 | 6 | Economic Implications on Dubai | 15 | 7 | Recommendations | 16 | 8 | References | 18 | Introduction Aviation is an integral part of our lives and our local economies. Aviation is one of the fastest growing industries with an expected passenger growth of 5.1% annually by 2030(Boeing). Looking at the strong demand and growth the industry is helping our economies to grow but at the same time it has an increasing effect on the environment. Over the years the fuel efficiency has increased dramatically by improved aircraft design and cleaner fuel. In spite of the more efficient burning of fuel and taking measures to reduce the emissions it is very important to minimize them. Because the aircraft flies at higher altitudes the emissions affect on the higher and lower stratosphere. The governments and the aviation authorities are imposing strict norms and regulations to mitigate the damage. This will have an adverse effect on the businesses. Especially schemes like ETS, it’s going to cost a lot of money to the airline operators to fly to and from EU. Hence as aviation professionals we need to look at this issue as a 2 way campaign which will save money and the...
Words: 3658 - Pages: 15
...How To Create Your First Web Page This HTML Tutorial is about how to create your first Web page by coding HTML using a text editor (such as NotePad) and then viewing the document using your Web browser.To begin a Web page you will open a simple text editor like Windows NotePad for the Windows operating system or SimpleText for the Macintosh. Once you have this simple text editor open to a new blank document you will begin your web document by typing a few items I shall discuss in a moment. When you reach the closing part of this file I will ask you to save it to a floppy disk with a filename of firstpage.html. This is discussed below, in the section titled Saving the File. The method of opening the file using your Web browser is discussed in the section titled Open and View the File. Let's begin. The first thing you are to type in the text editor work area is a left angle bracket, < the letters HTML, and the right angle bracket, >. The symbols and letters should look like this: <HTML><HTML> is the opening for any HTML Web Page. HTML stands for HyperText Markup Language. By having coded the <HTML> the browser will know which language it is to handle. What is HTML? is an article containing additional information about HTML. A lot of information of your own preference is placed into a coded document. The term document refers to what is being coded and typed in the text editor. The term page refers to what the browser displays for the viewer or what you...
Words: 5471 - Pages: 22
...DSC 340 Study Guide Mick McQuaid Spring 2014 Following is a study guide for DSC 340. It’s a living document to be updated by the instructor every week during the term based on readings, contributions from students, and updates in the rapidly changing world of business information systems. 1. PERSONAL INFORMATION SYSTEMS Extensive research over the past twenty years, some of it by Tom Malone at MIT and Susan Dumais at Microsoft Research, has explored how people organize personal information. One example that helps people understand the problem of personal information is the knife analogy, described below. One important finding about personal information management has been that people are prone to do one or some combination of these two things: filing and piling. After reviewing the following topics, conclude the study of personal information systems by doing the share best practices exercise. 1.1 Knives In the Home Suppose you have just won a complete set of knives for your home. Where should you put them? You could have a single cabinet to store all knives, but it is more likely that you will distribute the knives to different rooms, placing them near where they will be used: steak knives in a buffet in the dining room, cooking knives in the kitchen, handyman knives in a garage workshop. When you need a particular knife, it will be in the context of a current task, such as preparing food, setting a table, or cutting a length of rope for a clothesline. In each...
Words: 8643 - Pages: 35
