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Green Marketing Strategy

In: Business and Management

Submitted By batterist1
Words 1421
Pages 6
GREEN MARKETING STRATEGY
GOING GREEN
As a company we think we can maintain a comparative advantage by becoming associated with and involved in green product marketing through the innovative 'Farmhouse' environmentally friendly product-line.
The green marketing strategy would involve donating to sustaining an NGO program “FRIENDS OF THE EARTH” whose aim is to fix the food chain. This initiative is relevant to the 'Farmhouse' brand for making our breakfast line (which includes cereals and cookies) healthier than our competition and more environmental friendly.
The product would reflect the values of the “FRIENDS OF THE EARTH” NGO such as finding natural alternatives in order to eliminate animal feeds composed of high protein soy products for farm animals. This is an issue which captures our attention as farm produce and animal by-products are used in our food products and end up on the tables of customers.
The 'Farmhouse' products would use all natural, locally sourced ingredients, without preservatives and additives. This conveys the message of supporting local neighborhood farmers to boost consumer awareness regarding where their food comes from. By collaborating with neighborhood farmers, it is possible to reduce pollution (CO2 emissions) and ensure the highest quality when it comes to the ingredients and raw materials used.
Packaging of our boxes (external) will be produced from recycled material with our program “ we give life to old boxes” and we use water based ink to minimize the impact on the ecosystem, to further meet customer expectations of our green product-line the internal packaging will be constructed out of cellulose to be 100% biodegradable, more convenient as it is microwavable, as well as eliminating the health risks arising from the use of plastics with food products.
Strengths
Green product, environmental friendly, supports community and…...

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