...Strategies in Overcoming National or Industrial Marketing Barriers Table of Contents Introduction 3 1.1 Research context 3 1.2 Research aim & objectives 4 1.3 Research questions 4 1.4 Significance of the research 4 1.5 Structure of the dissertation 5 Literature review 6 2.1 Concept of marketing barrier 6 2.2 Concept and nature of green barriers 7 2.3 Influences of trade green barriers to international marketing 8 2.4 Reasons of encountering green marketing barriers 9 2.5 Strategies of overcoming national and industrial marketing & green barriers 10 Methodology 12 3.1 Justification of research method 12 3.2 Documentary analysis method 12 3.3 Case study analysis method 13 3.4 Ethical consideration in research methods 13 Conclusion 14 Introduction 1.1 Research context The sustainable development of social economy has become the world focus. With intensification of economic globalization and trade liberalization, the national and industrial barriers as the protection methods have been reduced. The major trade partners such as Europe, the US, Japan, Singapore have made stricter requirements and standards for market entry and imports. This has given rise to the product of marketing barriers or green barriers. In the meantime, the dependence on foreign trade and on the international market has strengthened the competition of different industries. Thus, the companies should construct the marketing strategies catering to its own features and...
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...Green-Leaf Restaurant Business Plan Student Name: Institutional Affiliation: Course: Date: GREEN LEAF RESTAURANT BUSINESS PLAN Contents Introduction 2 Executive Summary 2 Company Description 3 Window of Opportunity 3 Regulation 4 Products 6 Sustainable Competitive Advantage 6 Marketing Analysis 7 Market competitor analysis 7 Overall Market and Target Segment(s) 7 Competitive Positioning 8 Customers’ Decision Making Process 8 Marketing Mix 9 The 4 Cs of the marketing mix 10 Cost 10 Convenience 11 Communication 11 Customer Service 11 The 4 P’s in the marketing mix 12 Growth Strategy 13 Research and Development 14 Manufacturing/Operations 15 Organizational Structure 16 Risk recognition and risk reduction strategies 16 Financial summaries, assumptions and scenarios 17 Financial details 17 Sensitivity and Scenario Analysis 17 Pro-forma financial statements 18 The Deal – the Ask and the Offer 19 References 19 Introduction Executive Summary Green Leaf Restaurant is a charming modern day Chinese restaurant located in Chermside, north of Brisbane, Queensland, Australia. Chermside is a key destination on the Queensland proposed ‘Northern Busway’ and home to the largest shopping center in Queensland. It is also the third largest shopping center in Australia containing a 4 storey shopping mall and a 16 screen cinema complex. The Westfield shopping center also houses the only Apple store in Australia thus it attracts...
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...Ben & Jerry’s Market Research Table of Contents TABLE OF CONTENTS Opening Page ................................................................................................................................................... i Table of Contents............................................................................................................................................ 1 Introduction .................................................................................................................................................... 2 Background..................................................................................................................................................... 3 4.1 Market and Brand of Choice.................................................................................................................... 3 4.2 Ice Cream Market Issues ......................................................................................................................... 3 4.3 Important Issues about the Brand ............................................................................................................ 4 4.4 Pricing in Ben & Jerry's........................................................................................................................... 5 4.5 Market Segmentation............................................................................................................................... 6 4.6 Market Demand .....
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...Ben & Jerry’s Market Research Table of Contents TABLE OF CONTENTS Opening Page ................................................................................................................................................... i Table of Contents............................................................................................................................................ 1 Introduction .................................................................................................................................................... 2 Background..................................................................................................................................................... 3 4.1 Market and Brand of Choice.................................................................................................................... 3 4.2 Ice Cream Market Issues ......................................................................................................................... 3 4.3 Important Issues about the Brand ............................................................................................................ 4 4.4 Pricing in Ben & Jerry's........................................................................................................................... 5 4.5 Market Segmentation............................................................................................................................... 6 4.6 Market Demand .....
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...| Airpork case study report | Analysis of marketing strategy and recommendations of future growth | | Kartic Kapur | 11/1/2012 | | Executive Summary This report was commissioned to examine the factors that influenced growth of Australian pork limited’s export to Singapore from 1999 to 2001 and to analyse the effectiveness of the marketing campaign launched in May 2001. The report also intends to recommends ways to fuel further growth in future. The research draws attention to the fact that Australian pork’s product image was built by its success in Japan prior to the time period identified for analysis. This, along with its presence due to investment in pilot cold chain process led to Australia emerging as natural choice for pork imports when Nipah virus outbreak in Malaysia and Indonesia lead to the imports being banned from those countries. The advertising campaign launched in 2001 was successful in launching the Airpork brand as brand of choice for young consumers who preferred shopping in supermarkets. This campaign was also successful in dispelling the belief that frozen meat is not fresh and is unhealthier compared to fresh meat. It is recommended: * That Airpork conducts thorough analysis of potential competitors to position itself as brand of choice. * That Airpork creates strategies and advertising to target different market segments. * That CAPE conducts and audit of processes for cold chain system. Table of Contents * 1...
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...The Abstract. Green Washing is “an environmental claim which is unsubstantiated (a fib) or irrelevant (a distraction). Found in advertising, PR or on packaging, and made about people, organizations and products. to preserve and expand their markets by posing as friends of the environment and leaders in the struggle to eradicate poverty the purpose of green washing is to preserve and expand their markets by posing as friends of the environment and leaders in the struggle to eradicate poverty. The history of green washing begins with research of environmentalist Jay Westerveld in 1986, in an essay regarding the hotel industry’s practice of placing green placards in each room, promoting reuse of guest-towels, ostensibly to “save the environment. Energy sector represents “biomass, coal, electricity, geothermal energy, hydrogen, hydropower, natural gas, nuclear power, petroleum, solar power, and power wind”, companies involved in generating energy. In this research paper, main focus is analyzing major energy industry components such as Petroleum industry, Nuclear power industry and Coal power industry, in order to explore the related Green Washing phenomenon. As an example for green washing, “Australian Federal Government’s Green Washing Campaign of nuclear power as a “clean” energy source and as the primary solution to reduce Australia’s green house emissions”, analyzed in this research. As an example in coal industry “ the clean coal” campaign recognized and analyzed as...
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...distributed through the same distribution channels. The size and packaging of Graves Floor Care Products are also similar to its competitors. Its primary competitors are rented carpet steam cleaners, Kleen Floor, Spray ‘n” Vac, and Kleen Floor Spot Cleaner. The company products are currently being sold in grocery stores and mass merchandisers such as Walmart. This paper will examine the analysis of consumer behavior and purchase patterns as it relates to their respective markets. An analysis of the company target markets, primary competitors, pricing position, and a distribution strategy will be examined. The company’s objective is to double sales in both the consumer and commercial market within the next year. Analysis of Consumer Products Proposal Consumer behavior is defined as the study of how individuals, groups, and organization select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants (Kotler 2009). It is essential for marketers to understand both the theory and reality of consumer behavior. Consumer behavior is influenced by cultural, social and personal factors. Culture is the fundamental source of a person’s wants and behavior (Kotler 2009). Social factors such as reference groups, family and social roles, and status, influence consumer behavior. Kotler also identifies personal factors influencing consumer purchasing patterns. Personal factors consist of You Decide 4 age and stage in the life cycle; occupation and economic...
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...2.3 Business Mode 2.4 Vision 2. Products 3.5 Product Range 3.6 Research & Development 3.7 Patents & Licensing 3. Business Environment - Sweden 4.8 The Marketing Environment 4.9 Economic environment 4.10 Political & legal environment 4.11 Cultural Environment 4.12 Technological Environment 4. Conclusion 5. Källförteckning 6. Bilagor 1. Business Concept 1.1 Idea behind the business Roos Technologies (RT/ RT:s) idea behind the business is to revolutionize the printing industry by providing the markets most efficient printers in . The efficiency will help businesses save time, which will save them money. 1.2 Goal RT:s short term goals are to increase sales. That will occur though various marketing activities in order to create customer brand awareness for RT:s products and create new customer leads. Long term goals are to become market leaders by retaining a good customer base. Through extensive research and development (R&D) RT will strive to stay ahead of competitors in the marketplace. Hence, RT is now reaching out to new venture capitalist to raise new capital to support this expansion. 1.3 Business Model RT will create revenue by selling printers and associated consumables. I order to reach the market and be as visible as possible; RT will put in a lot of efforts on marketing, increased service support and hiring new sales personnel since...
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...| |To apply an understanding of marketing strategies such as understanding terms, concepts, and principles relevant to planning and formulating | | |marketing strategies for appropriate product or services | | |To gain experiences in making effective marketing decisions via using the case learning approach | | |Transferable Skills: | | |Through lecture in classroom and presentation. | | |Teaching-learning and assessment strategy | | | | | |Knowledge of Discipline Area | | |Practical Skills | | |Problem solving and scientific skills ...
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...of Contents 1. Introduction- 2 2. Project Definition 2 3. Project Objective 2-5 a. Operational b. Financial c. Marketing d. CSR 4. Stakeholders and Analysis 6 5. Legal and ethical Considerations 6-7 6. Project Schedule 7-9 7. Resources 10-11 8. Budget 11-15 9. Risk Management 15-16 10. References 16-17 1. Introduction Woolworths is one of the largest retailing companies in Australia. It deals with food and staples. Mr Grant O’Brien is the Managing Director of this company. It holds 190,000 employees across Australia and New Zealand. As it is one of the largest companies in Australia although it’s not a manufacturing industry, it’s indirectly impacting on the environment by producing CO2 through its operation by consumption of electricity and wastage product produced through its day to day operation. By taking this in mind, we decided to work under Woolworths and help it to reduce its carbon emission that is affecting the environment and community as a whole. Therefore, our project will be focused on reducing the impact of carbon emission that is emitted from the day to day operation of Woolworths. 2. Project definition Project “Hello Green” will be fully committed towards the green. Therefore this project will be taking substantial steps to address to today’s emission by reducing the energy uses, focusing on recycling and reducing its carbon...
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...Stateside revenue for their product line reached $53.76 million in 2011. However, since 2008, annual sales have been on the decline by an average of 7.5% annually (Gold, 2015). As a result of their declining sales, MJ Brenner VP of strategy gave CleanSpritz’ marketing team, led by Claire Beaton, six months to devise a plan to revive their sales strategy. Next, we will review a SWOT analysis of CleanSpritz. Strengths When considering the market for all-purpose cleaners, CleanSpritz had 14% of the market share, more than any other cleaner on the market. With such a large market share, Claire would have a sizeable population to conduct market analysis and obtain valuable product insight. This insight would undoubtedly be vital as she presented her strategic proposal to Brenner's Strategy team. CleanSpritz has already received positive feedback from several potential commercial customers regarding the 3:1 concentrate. Using the same data from table 4 (Gold, 2015), and presuming that the commercial business is as successful as the market for all-purpose cleaners, CleanSpritz would stand to gain a competitive advantage over its competitors. Following the presumption that CleanSpritz invests 7% of its sales revenue to research and development (as does MJ Brenner), its customers can be assured that they are using a top notch product when they use CleanSpritz. Weaknesses Cleanspritz has not made any considerable modifications in packaging their product in 20 years. This information...
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...ROCHEM LIMITED: Introduction: John Rhodes is the founder of Rochem ltd, he was a young research chemist when he joined the company. The company’s first real success came in early 60’s when they launched their first meat based preserver. Other products such as food colours and coating forms about 25% of the total sales of the company. 1. THE DECISION: John forms a committee of four members to make a simple decision regarding the purchase of new machinery. The committee comprises of following members: The Marketing Manager The Production Manager The chief Chemist The Accountant The members present their personal point of view as regards to which machine they should purchase. As par the market survey there are two machines available namely: chemex and UFA. Both the machines have their pros and cons. The committee comes to no conclusion and John has to interfere and make a decision. Each member presents his point of view to John who has to make a quick decision. 2. CLASSIFICATION AND CONTEXT OF DECISION: The decision to purchase new machinery is operational decision in context. As it involves decision which focuses on smooth functioning of the company and does not involves goal setting or creating the vision. However, it is also and unstructured decision. As the four members have their own interest at the heart and gives out their own valued opinion it is of no use as no decision has been made as yet. 3. Which machine the company should buy and why...
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...MKTG522 Integrated Marketing Communications (IMC) Campaign Plan Topic Proposal Form: Due Week 1 Complete this form and submit it to the Week 1 Course Project: Topic Proposal Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. Begin by brainstorming and generating a list—you have several options when choosing a product or service for your IMC plan. Consider choosing a brand that you have a passion for or creating a new brand for a new company or a new brand for an existing company. Perhaps you would want to select a product extension of an existing product. You might consider a different approach to marketing an existing service—you may select a product or a service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving? Your name: BACHU LAXMI KIRTI Identify and describe the selected brand: Well,I have identified the most popular network marketing gaint,’AMWAY’. Which is an American company using multi-level marketing techniques to sell a variety of products, primarily...
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... PA 19111 OBJECTIVE To obtain a summer internship in the field of civil engineering that will utilize my problem solving and leadership skills. EDUCATION Carnegie Mellon University Pittsburgh, PA Bachelor of Science in Civil Engineering, May 2013 Overall GPA: 3.20/4.0 Best High School Philadelphia, PA High School Diploma, June 2009 GPA 3.82/4.0 PROJECTS Cardboard Structure, Fall 2009 • Designed and constructed a cardboard bridge meant to support the average adult male. • Prepared scale models for analysis of alternatives, prior to final test. Brick Wall Scheduling, Fall 2009 • Developed a bid proposal for building a brick wall. • Conducted time studies and generated Gantt charts to investigate most economical method of using resources. Traffic Light Timing, Fall 2009 • Conducted studies on the flow of traffic through three intersections on Forbes Avenue. • Designed more efficient traffic light cycles based on collected data. WORK Pennsylvania Governor’s School for the Sciences Pittsburgh, PA EXPERIENCE Teaching Assistant, Summer 2010 • Graded papers, fielded questions and held review sessions for Organic Chemistry. • Led a group of students in the area of Spectroscopic Analysis. • Acted as a Residential...
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...communication, new management structure, new technology, or new marketing techniques). Select 2 of the 5 identified factors and explain in detail the factor that was chosen and provide an example. New marketing techniques Green marketing is very important as the problems of environmental protection are essential for all countries all over the world nowadays. The recent researches give us evidences that anxiety concerning nature pollution is increasing. The ecological security became primary for consumers. Thus, it is high time to reconsider the understanding the nature as our habitat as well as the source of raw materials and provisions which are necessary for our living. The ecological needs, based on necessity to keep safe the habitat and human health, are leading in nowadays society. Marketing directs business attention toward satisfying the requirements of people and at the same time our society becomes more demanding in having a new kind of service. Human health is the most desirable thing among other usual needs. Many customers are aware of the fact that they should pay attention to the label of the products and check if good they are going to but satisfy the ecological requirements. We observe the evident changing in the way of thinking and people take their right to buy products secure from ecological point of view and to support those brands and corporations which and promoting the assistance of green policy. One more factor which should be taken into consideration...
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