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Submitted By Abayneh
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AN ASSESSMENT ON PACKAGING PRACTICE AND ITS IMPLICATION ON GREEN MARKETING ON SEBETA AGRO INDUSTRY (MAMA DAIRY) PLC

Abayneh Mulugeta,
ST. Mary’s University College, Business Faculty, Department of Marketing Management
Email: abi_mulu@yahoo.com or abaynehmulugeta@gmail.com
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Abstract
This paper is aimed at assessing the impact of packaging on green marketing practice. The data classification was more descriptive. Data collection was made through the use questionnaires, interview, and observation. The sampling technique employed for the customers was convenient sampling technique. A total of 250 copies of questionnaires were distributed and 202 were collected back, representing a response rate of 80.08%. The obtained data were analyzed using SPSS version 20. The results revealed that the packaging material of the products are not biodegradable, nor eco-friendly, nor reusable, nor refilled, nor recycled and cannot be reduced, but the company puts instructions on how to dispose the package on some of its products. Findings, implications and recommendations for managerial practices are discussed and put forward.
Keywords: Packaging and green marketing
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1. Introduction
According to P. Kotler(2006: 244) write on his book named principle of marketing, packaging involves designing and producing the container or wrapper for a product. Also it can and may include a product’s primary container, secondary package that is thrown away when the product is about to be used and a shipping package which...

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