...SCENARIO: Gene One COMPANY OVERVIEW In 1996, Gene One entered the biotech industry with groundbreaking gene technology that eradicated disease in tomatoes and potatoes. As a result, farmers no longer needed to use pesticides when growing these plants and consumers were pleased to buy homegrown products untainted by chemicals. The win-win situation helped Gene One grow to a $400 million company in just eight short years. Accordingly, sharply rising stock indices on Wall Street indicate a growing interest in biotechnology. And leadership changes at the Food and Drug Administration are further enhancing investor confidence in the industry. At Gene One, the CEO and his Board believe that in order to keep pace with demand and realize conservative annual growth targets of 40 percent, Gene One is going to have to go public within the next three years. The time seems right, but the company needs IPO capital for new development, advertisement, and marketing if it is to remain successful. Working toward a 36-month maximum deadline, the CEO and his Board have devised a clear strategy with the help of key members in the investment community. It is their hope that implementing it will help Gene One realize its growth targets, establish the company as a strong competitor and show Wall Street that Gene One has the leadership and organizational capabilities to succeed as a public entity. THE PLAYERS Don Ruiz, Chief Executive Officer: At age 37, Don became a young entrepreneur...
Words: 5226 - Pages: 21
...T.J. Franzese Global value chain Globalization has become an encouraged international free trade, creating jobs and resulting in economic growth. The worldwide network of exchanges between countries has also helped consumers as well. However, the United States has seen the outsourcing of manufacturing positions as a major problem in creating jobs. In the growing Smartphone and electronics industry, America’s most recognizable brand Apple is caught in the middle of the complex global dilemma. Apple contends the company’s responsibility is to produce the best quality product in a cost-effective way. American leadership claims that one of the worlds most innovative companies is contributing to Chinese workers outpacing Americans. Apple has developed double the amount of jobs overseas, but the higher paid jobs still remain within the U.S. Chinese factories with dorms, and full-time workers are put through significantly worse standards in the workplace. Apple has been receiving a lot criticism for it’s handling of occupational conditions that are observed in these overseas factories. Apple is seen as a major company exploiting foreign business practices. Apple and other tech companies have admitted that American plants cannot match Chinese workers producing upwards of 10,000 iPhones daily. In addition to this, the advantage of having capable engineers along with the 200,000 assembly workers is something that companies have realized is far too expensive in the U.S. Innovation...
Words: 826 - Pages: 4
...New Belgium Brewing: Ethical and Environmental Responsibility1 Although most of the companies frequently cited as examples of ethical and socially responsible firms are large corporations, it is the social responsibility initiatives of small businesses that often have the greatest impact on local communities and neighborhoods. These businesses create jobs and provide goods and services for customers in smaller markets that larger corporations often are not interested in serving. Moreover, they also contribute money, resources, and volunteer time to local causes. Their owners often serve as community and neighborhood leaders, and many choose to apply their skills and some of the fruits of their success to tackling local problems and issues that benefit everyone in the community. Managers and employees become role models for ethical and socially responsible actions. One such small business is the New Belgium Brewing Company, Inc., based in Fort Collins, Colorado. History of the New Belgium Brewing Company The idea for the New Belgium Brewing Company began with a bicycling trip through Belgium. Belgium is arguably the home of some of the world’s finest ales, some of which have been brewed for centuries in that country’s monasteries. As Jeff Lebesch, an American electrical engineer, cruised around that country on his fat-tired mountain bike, he wondered if he could produce such high-quality beers back home in Colorado. After acquiring the special strain of yeast used to brew Belgian-style...
Words: 3564 - Pages: 15
...Running Head: [Problem Analysis] Problem Analysis: Promoting Membership and Participation for Communities of Practice A Paper Presented To Allen Stout In partial fulfillment of the requirement of MGMT 300, Management Practicum University of La Verne College of Business and Public Management Samana U. Tinsley La Verne, California October 30, 2012 Introduction A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger, a group of people who share a craft and/or a profession. The community may evolve naturally because of the members' common interest or it can be created specifically with the goal of gaining knowledge related to their field. It is through the process of sharing information and experiences with the group that the members learn from each other, and have an opportunity to develop themselves personally and professionally (Lave & Wenger, 1991). CoPs can exist online, such as within discussion boards and newsgroups, or in real life through face to face meetings. Communities of practice are not new phenomena. This type of learning practice has existed for as long as people have been learning and sharing their experiences through storytelling. Jean Lave and Etienne Wenger coined the phrase in their 1991 book, 'Situated learning' (Lave & Wenger, 1991), and Wenger then significantly expanded on the concept in his 1998 book, 'Communities of Practice' (Wenger, Communities of Practice: Learning, Meaning,...
Words: 1701 - Pages: 7
...1. To what extent is H&M marketing orientated? What evidence is there in the case to support your view? [40%] As defined by (Narver.J.C. & Slater, 1990) market orientation is an organisational culture that most effective and efficient in creating necessary behaviours for superior value offering it has for buyers and, thus, resulting in continuous superior performance for business. Market orientation is when a company organizes its activities, products and services around the wants and needs of its customers. From the case study, there are evidence that H&M follows marketing orientation strategies and embodies the market oriented characteristics of a company. In the case of H&M it can be seen that the organization follows the market orientation philosophy as it focuses on the needs and wants of the customers before making its products. A market oriented company such as H&M prides itself with high fashion at cheaper prices. This as seen in H&M to changing its strategies from being “all about price” in 1972 to “adding quality fashion to the equation…” Stefan Persson, Chairman of Hennes & Maurite (Jobber, 2010). To support this strategy, H&M has also channelled 4% of its revenues to marketing and branding to suit the changing tastes and maintain interest of its young consumers and maintain market share. Recognising lowered levels of disposable income on its consumers in the backdrop of the economic slump leaving consumers look for cheaper alternatives...
Words: 4444 - Pages: 18
...of warmth, friendliness, individual pride and company spirit (Southwest.com). With the idea of good customer service will make you money, Southwest Airlines is by far the most profitable airline even in this trying time. Southwest’s Culture Happy Employees=Happy Customers At Southwest, they believe that a happy employee equal happy customers. They strive to make every customer experience a great one and by doing this they know the employees play a huge role in customer satisfaction. The core of their being consists of having a warrior spirit, leading with a servant’s heart and having a fun-luving attitude. These three components are what Southwest Airlines work hard daily to keep alive. In an interview, Southwest chief executive Greg Kelly stated that” From our earliest days there was an understanding that people were the most important, and we needed to work really hard to get the best people we could and get people who had a passion to serve others” (Helsing, 2006). They have a committee set up just for culture events. Employees are given...
Words: 1147 - Pages: 5
...223 Innovation and Job Creation in a Global Economy: The Case of Apple’s iPod Greg Linden1, University of California, Berkeley Jason Dedrick, School of Information Studies, Syracuse University Kenneth L. Kraemer, University of California, Irvine Abstract Globalization skeptics argue that the benefits of globalization, such as lower consumer prices, are outweighed by job losses, lower earnings for U.S. workers, and a potential loss of technology to foreign rivals. To shed light on the jobs issue, we analyze the iPod, which is manufactured offshore using mostly foreign-made components. In terms of headcount, we estimate that, in 2006, the iPod supported nearly twice as many jobs offshore as in the United States. Yet the total wages paid in the United States amounted to more than twice as much as those paid overseas. Driving this result is the fact that Apple keeps most of its research and development (R&D) and corporate support functions in the United States, providing thousands of high-paid professional and engineering jobs that can be attributed to the success of the iPod. This case provides evidence that innovation by a U.S. company at the head of a global value chain can benefit both the company and U.S. workers. 1 This article represents solely the views of the authors and not the views of the U.S. International Trade Commission or any of its individual Commissioners. This paper should be cited as the work of the authors only, and not as an official...
Words: 4893 - Pages: 20
...Managing a Global Team: Greg James at Sun Microsystems, Inc. (A) Greg James, a global manager at Sun Microsystems, Inc. (Sun), slumped on the edge of his bed in the company’s corporate flat in Paris. He struggled to even move after only three hours of sleep. James had embarked on this unexpected trip from Sun’s Santa Clara, California, headquarters six days earlier. With only a few hours’ notice, he had set out to meet with his entire 45-member customer implementation team spread across India, France, the United Arab Emirates (UAE), and the United States (US). He had already met with his team members in the US, India, and the UAE. France was his final stop before heading home. For the second time, the team had failed to respond promptly to a customer system outage as required by a service contract agreement. James had begun this trip assuming he would find a swift resolution to the rapidly escalating customer situation that had motivated it. Unfortunately, that had not been the case. James knew that if he could just make it to the gym, exercise would invigorate him and clear his head: “Five more minutes and then I’ll go.” Twenty minutes later, still in his room, he grabbed his laptop and launched his e-mail. Re: HS Holdings James scanned his inbox, reliving the events that had plunged him into this predicament. Six days earlier, he had received a string of e-mails, forwarded to him by his team. Rahul Ashok, service manager for the Mumbai team, was in touch with Praveen Devilal...
Words: 5842 - Pages: 24
...Why has Nucor performed so well? - Nucor used plant location and growth tot its advantage - Unique organizational structure - Always acknowledged the importance for employee relations and satisfaction in the work place - Competetive advantage and a unique stratetegy What are the most important aspects of Nucor’s overalle approach to organization and control that help explain why this company is so successful? - Recyclng steel in efficient mini-mills is the secret of Nucor’s success - Location has also played a part in Nucor’s success - Strategy has been one of the biggest factors of success of Nucor Would you like to work for Nucor? Yes, because it not only take care of employees but also take care of employees family. Nucor provides various benefits plan of employees. Nucor provides performance based compensation. Why have competitors not been to imitate Nucor’s performance so far? Adopted the technological advancement. Manufacturing facilities economically and operating them productively. Nucor has effective HR policies. 1. Why has Nucor performed so well?a. Is Nucor's industry the answer? Is it the "mini-mill" effect?c. Is it market power )scale economies)?d. Is it a distribution channel advantage?c. Is it a raw material advantage?f Is it a technology advantage?g. Is it a location advantage?h. Is it the result of an entrenched brand name?i. Is it Nucor's choice of a unique strategy...
Words: 1567 - Pages: 7
...BRANDING STRATEGY IN BANKING SECTOR IN INDIA A REVISED SYNOPSIS SUBMITTED FOR Ph.D. IN MANAGEMENT Table of Contents 1. TITLE OF THE THESIS 3 2. INTRODUCTION 3 3. A BRIEF REVIEW OF THE WORK ALREADY DONE IN THE FIELD 4 Branding 4 Branding Strategies 4 Branding strategies in banking sector 5 4. NOTEWORTHY CONTRIBUTIONS IN THE FIELD OF PROPOSED WORK 6 Rationale of the research 6 Objectives of the study 7 5. PROPOSED RESEARCH METHODOLOGY 7 Research Design 7 Sampling Frame 8 Sample size 8 Sampling technique 8 Data collection 8 Data analysis techniques 8 6. EXPECTED OUTCOME 8 7. BIBLIOGRAPHY 9 8. LIST OF PUBLISHED PAPER 10 1. TITLE OF THE THESIS BRANDING STRATEGY IN BANKING SECTOR IN INDIA 2. INTRODUCTION Brands have been considered as the second most important assets for a firm after customers (Ambler, 2000 Doyle, 2001 Jones, 2005). Due to rapid changes in global banking sector and increased competition experienced between banks, ‘Brand Management’ has become more important. Good brand management brings about clear differentiation between products and services, ensures customer loyalty and preferences and may lead to a grater market share which ultimately increased Brand Equity. Brand Equity is the final desire or value added, which is created by product using brand. Brand equity is like a property for the company, which can enhance cash flow of business (Simon and Sullivan, 1993). It can support cost of resources in order to enhance market share...
Words: 2363 - Pages: 10
...of Contents Executive Summary 2 About TimoTel 2 TimoTel & Supplier Diversity 3 Criteria and Methods 3 The Business Case for Diversity, its Challenges & Awareness 4 Diversity Challenges 5 Recommendations 5 References 7 Executive Summary A diverse workforce is more common today than it was decades ago, and is a challenge more companies are faced with today. Multi-generations are working side by side, learning from one another’s experiences. Immigration has increased from 979,000 to 1,120,000 in 2011 [census.gov], and the proportion of fforeign workers has grown as a result. Same sex unions are legal in some areas, women are working, etc. all leading to a more diverse work environment. TimoTel presently does not appear to have diversity as a focal area in long term business objectives, as you will find in the visions and values illustrated later, but it does place responsibility and accountability for the success of the company on its people. Diversity and diversity management are hardly taken into consideration and have to be developed yet. The TimoTel Officers is comprised of ten males (no females), eight of which are Caucasian; the Board of Directors also has ten members, of which eight are Caucasian males, and two females. About TimoTel TimoTel, a company whose beginning started in 1965, manufactures and designs telecommunications equipment for service providers (customers include wireline, wireless, cable TV companies and government agencies)...
Words: 1435 - Pages: 6
...LG Electronics’ Strategic Plan Analysis Greg McMillan TM583 Strategic Management of Technology Professor Woody Wu August 18, 2011 Introduction LG Electronics Inc. founded in 1958 and headquartered in Seoul, South Korea. The company is a major producer of consumer electronics and has over 70 subsidiaries that manufacture TVs, video and audio products, appliances, refrigerators, wireless phone handsets, air-conditioners, and communications devices. LG Electronics has annual revenue of about 23.8 trillion and employs about 66,600 people. LG Electronics’ mission is to be among the top five electronics brands in the Africa and the Middle East. This vision is simple and clear: venture into new markets and win the consumers by giving what they want. Capturing new markets and providing a strategic direction for all LG Electronics activities in the Middle East and Africa is the main target (Times of Oman, 2006). On the other side, many promising markets like Algeria, Sudan, Angola and some others whose economic power is growing strong are being neglected. LG Electronics is focusing again to regain those markets. The company will use a new marketing strategy such as using power retailers instead of using traditional channels of marketing like using dealers. Traditional dealers are losing their power whereas the power retailers are gaining market share like Carrefour (Times of Oman, 2006). The company is looking to achieve a turnover of $6 billion, to increase...
Words: 3961 - Pages: 16
...role of alliances and linkages with customers, suppliers, and other third parties. Course Structure: This course introduces the latest and most relevant thinking, research and best practices, with an emphasis on learning based on the experiences of actual firms around the world. Individual and team-based project work is an important part of this course. We will be discussing a number of research papers, case studies and relevant reading material during this course. Class interaction is vital to understanding many of the central themes and issues in the area of global innovation. Textbooks: Reverse Innovation, Govindarajan and Trimble, 2012 ISBN-10: 1422157644 ISBN-13: 978-1422157640 The Innovator’s Dilemma, Christensen, 2011 ISBN-10: 0062060244 ISBN-13: 978-0062060242 Case and Readings (HBS): Coursepack: https://cb.hbsp.harvard.edu/cbmp/access/28805771 Course requirements: There will be different types of readings and assignments in this course. First, there is the standard pre-class preparation of all the session readings and cases, which is expected of all participants. Second, there will be discussant-led...
Words: 1966 - Pages: 8
...http://msdn.microsoft.com/en-us/library/bb466232.aspx#eacompar_topic4 Home Library Learn Downloads Support Community Sign in | United States - English | Preferences Expand MSDN A Comparison of the Top Four Enterprise-Architecture Methodologies Roger Sessions ObjectWatch, Inc. May 2007 Applies to: Enterprise Architecture Summary: Twenty years ago, a new field was born that soon came to be known as enterprise architecture. This paper covers a broad introduction to the field of enterprise architecture. Although the history of the field goes back 20 years, the field is still evolving—and rapidly so. (36 printed pages) Contents Executive Summary Introduction A Brief History of Enterprise Architecture Case Study The Zachman Framework for Enterprise Architectures The Open Group Architecture Framework (TOGAF) Federal Enterprise Architecture (FEA) Gartner Comparison Conclusion Glossary References Executive Summary Twenty years ago, a new field was born that soon came to be known as enterprise architecture. The field initially began to address two problems: System complexity—Organizations were spending more and more money building IT systems; and Poor business alignment—Organizations were finding it more and more difficult to keep those increasingly expensive IT systems aligned with business need. The bottom line: more cost, less value. These problems, first recognized 20 years ago, have today reached a crisis point. The cost...
Words: 14988 - Pages: 60
...ready)9781118547861 (E-text) | COURSE DESCRIPTION Information technology has changed how small to medium size businesses, large corporations, banks, government agencies, healthcare institutions, and other organizations operate and succeed in today’s global economy. Organizations can use IT to transform themselves, improve the efficiency and effectiveness of their operations, and achieve a tremendous competitive advantage. This course will examine the issues surrounding the design, application, and effective use of information systems. It will show how critical information systems have become for all organizations and take an in depth look at IT best practices. The course will have a real world orientation and focus on the role of IT in finding practical solutions to business problems. It will provide a comprehensive overview of IT applications, current trends, and cutting edge technologies, as well as timely and insightful perspectives. Course highlights will include innovative ways that actual enterprises are using IT in their operations and the impact IT has on these enterprises, their users, customers, society, and the environment. CIOs, CTOs, directors, and other key professionals from the IT community throughout Northeast Ohio will bring course concepts to life by providing...
Words: 3702 - Pages: 15
