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Group Colaboration

In: Social Issues

Submitted By hshah986
Words 581
Pages 3
1. What makes cultural creative a unique segment in the U.S. marketplace? What specific marketing techniques should TTV use to appeal to the cultural creative segment?
a. The American population has grown increasingly diverse with people from various cultures, backgrounds and values is the number one reason makes U.S. marketplace a unique segment. Customers in different cultures have different values, experiences, expectations, and ways of interacting. Even within a culture, such differences will be apparent between different subgroups—not just ethnicity, but also age, gender, profession, religion, family size, physical environment, and more. The “American Dream” a notion that the American social, economic, and political system makes success possible for every individual. As the author mentioned in the article, people in the U.S. are motivated to purchase high-quality products with social value and sought to make a difference in the world.
b. With the growth of the internet and mobile platforms, relationship marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with a customer that goes beyond simple demographic and customer service data.

2. What should Karen do to prepare for year two and beyond? Does it make sense for TTV to focus on its current customers in year two? Why or why not?
a. To being with, Karen should focus on advertising and marketing to reach out to the entire cultural creative segment in Cincinnati, as well as other (non-cultural creative) segments in the area who might be interested in the TTV mission or products. In addition, also focus on having variety and mix of products similar to other competitors, think about new possible location to move in order to expand variety and adequate space. May also need to have an expert on...

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