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Growth- Jetblue

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Proposed vision
At Jet Blue our vision is to be the best regional air carrier by providing low-fare, low-cost, enjoyable and safe flight experiences to our passenger.
Proposed mission statement Jet Blue’s mission is to be the leading low-fare, low-cost passenger airline offering high quality customer service to underserved markets and customer who are looking for the best value in their flight. We have the newest most advanced planes that are reliable, safe, fuel efficient, utilizing advanced technologies, and unique in multimedia entertainments. Our philosophy is to give customers the best price value for their ticket and maintaining distinctive jet blue we hire highly motivated employees and train them to reach a high level of competency to provide better experiences to customers. We believe that our high-value, high-quality service philosophy will lead the way to becoming the number one in the industry.
The company is headquartered at the long island New York.
Its main base is john F. Kennedy international airport.
The airline mainly serves destination in the United States, along with flights to the Caribbean, the Bahamas, Bermuda, Barbados, Colombia, Costarica, the Dominican Republic, Mexico and Puerto Rico.
“To bring humanity back to air travel and to make flying more enjoyable”
JetBlue history
1998 jet blue was founded by David Neeleman “To bring humanity back to air travel and to making the experience of flying happier and easier for everyone”
1999 :Offer low-cost, high quality service to &from NY city “ NY’s hometown airline” Amenities reserved for pricier carriers, wider seat, more legroom & storage space,24 channels of inflight T, touch screen check-in.
2000:Non-stop service between NY& Fort Lauderdale, Florida
2001: the travelling public responded favorably to Neel’s offer of excellent customer service, upscale amenities & low fares.
2002: JetBlue go public (IPO)
2003: JetBlue adds two inches more legroom for most customers on all aircraft
2004: Flying high. The revenues had quadrupted.11 st place in revenue passenger miles.
4-mar-2005: JetBlue receives FAA’s highly coveted Diamond certificate of excellence award.
6-jun-2005: JetBlue opens state-of-the art training and support campus at Orlando international airport.
2006: Second lowest rate of customer complaints among 10 largest US airlines Conde Nast Travel+ Travel + Leisure: the best domestic airline. OAG: the best low cost/no frills airline.
2007: JetBlue celebrates the arrival of its 100th airbus A320 aircraft.
11-december-2007: Complimentary in-flight e-mail and instant messaging services are introduced on aircraft BetaBlue, a first among U.S. domestic airline.
28-january-2008: Refundable fares are introduced
8-april-2008: goodbye fling….hello jetting!
20-may-2008: Jetting to green introduces carbon off setting and an alternative fuel partnership
8-september-2008: Flights and vacation packages are successfully auctioned on eBay-an airline first.

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