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Gsk Merger Too Far

In: Business and Management

Submitted By cloch38
Words 321
Pages 2
STRATEGY CASE PREPARATION GLAXO WELLCOME SMITHKLINE BEECHAM

easeyourlife herealso
External analysis

industry & market
Drug wholesalers independant retailers retail chains government agencies hospitals patients

GSK is diversified in areas such as vaccines, generics, biologics, consumer health and nutrition.
Pharmaceutical industry
€665 bn value, world largest industry
R&D champion
Major employer
Influential lobby

10-15 years to develop a drug
€1,17 bn cost of research & development, €105.00bn spent on R&D in 2012 in industry
1 to 2 of 10,000 substances pass all stages and become marketable

macro analysis steeplec
Society

Technology

Economy

Environment

Politics

Legislation

Ethic

Competition fast growing aging & wealthier population rising urbanisation increase in unhealthy lifestyles & obesity

opportunities opened up by scientific advances

strong growth in emerging markets

/

Heavy political focus on healthcare as core state responsibility

intellectual property protection

/

3D printed drugs cyborgs rise new diseases category increased patient awareness & interest in natural medicines growing acceptance of generics shrinking working population

falling R&D productivity increasing R&D expenses

debt crisis in Europe reduction in individual disposable income volatility in emerging markets weak prospects in mature market

increased regulation of drug manufacturing

healthcare systems in debt efforts to cut back healthcare spending strong support for generics

patent expiring growing regulatory hurdles global inconsistencies in regulations

drug pusher persuasive sales representatives (not trained in medicine) driven by strong financial motivation
OBAMACARE, Physicians Payment Sunshine, transparency required…...

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