Premium Essay

Guam Analysis

In: Business and Management

Submitted By hellostrangerjr
Words 541
Pages 3
MISSION
To grow and diversify visitor arrivals by creating the reasons to visit, attracting visitors from target markets, and providing a destination experience second to none.

To efficiently and effectively promote and develop Guam as a safe and satisfying destination for visitors and to derive maximum benefits for the people of Guam.

Main issues:
Over-reliance on Japanese markets

Lack of distinct identity, characteristics

Low visitor retention rate

Five porters:
Supplier: High, heavily dependent on few airlines & hotels, possibility of withdrawal and cancel of flights

Buyers: High, buyers can easily switch to competing suppliers, several other Asia-Pacific countries in which to enjoy a tropical vacation.

New Entrants: Low, high capital requirements, difficult to enter market and high cost to create a new tropical island/country/city

Substitutes: Switching cost are low, 193 other countries to visit for vacation

Intra-Industry Rivalry: High

Guam’s main source of income is from the tourism industry, which they built from scratch.

Position the target markets, countries with the BCG model

An amalgamation of American, Chamorro, Japanese and Filipino cultures in one.

Case Abstract: The general manager of the Guam Visitors' Bureau, a destination marketing organization, faces the challenge of running the island's tourism industry. There are strong interest groups, who have structured the competitive field in Guam, and the island's mature industry faces ever-increasing competition from rival destinations. The general manager must formulate a realistic strategy that acknowledges the internal and external constraints his organization faces and safeguards the competitive position of Guam.

Instructors will find this case useful in strategy, marketing strategy, tourism industry, hotel management or service industry courses. The

Similar Documents

Free Essay

Noli Investment Option

...context when deciding to enter a foreign market. However, they must be evaluated keeping long term business strategy in mind. Evaluating this decision culturally; the US, especially California, has one of the most diverse cultures as far as food and population. This is partially evident by the menu appealing to Americans in Guam. Moreover, Jollibee’s analysis of California indicates a high Filipino expatriate concentration and low level of competitors; two things relatively easy to quantify. The Hong Kong location is expected to have far less Filipinos than the Central location which struggled to attract locals, but did an excellent job with expatriates. This company understands expatriates. Moreover, the ongoing issues in China, for example, mangers quitting, reflects some cultural differences that Jollibee is still struggling with in this region of the world. The lack of solid and positive information of New Guinea is indicative that this market, as this point, is not yet ready to have “flag-planted.” Moving to geographic distance; certainly the California is the furthest from the parent country in comparison to the other two options. Success in Guam demonstrates that geographic obstacles (distance and size) can be overcome assuming the correct business infrastructure is in place. For comparison sake, Brunei and Taiwan are both relatively close in terms of physical distance, and their ventures started around the same time, yet both performed quite differently. Economically...

Words: 639 - Pages: 3

Free Essay

Flying

...enormously The sad thing was, I had to face the fact of leaving my family and my island which I would represent. But it was for a better cause. The day I received my ticket brought the feeling of confirmation to my head as other mixed emotions came to be. Must most of all, I just knew that I had to give Guahan, I tano’ gi mafanagu hu, the best reputation. I had to bring some material things that reminded me of home or I would go crazy. As I stuffed my possessions in my bag, I glanced over at my Guam flag as it was just hanging there alone on my pale-colored wall. I figured the flag was probably the best thing I should bring with me so I took it down, folded it with care and placed it in my luggage. Finally, its our departure day and we’re all anxious to leave. We all spent our last hours with our families with a delicious early breakfast at the airport before we had to go through TSA. The goodbyes were sad, but our adventure was a destined one. Now its time to go. Its time to represent Guam in our journey halfway around the world. We waited for about 30 minutes before the Continental Workers called for the business class. Then it was our turn. We gave them our passports and our tickets and now we’re finally on the plane that would...

Words: 779 - Pages: 4

Free Essay

Culture

...There are some differences and similarities among the Filipino and Puerto Rican cultures. One of the more readily known is the similarity in namesake and this is due to the Spaniard influence on both cultures. While Puerto Ricans are very open and are quick to disclose personal information, the Filipinos are not. The Filipino are very private people and unlikely to disclose personal information to just anyone. They also are not open I talking about sex to children, which in my culture we openly talk to our teens about it and protection. Filipino men and women are on an equal plane when it comes to the household and education. The predominant religion amongst both groups is Roman Catholic. We also share similarity in the foods we eat such as rice, meat and fried foods. This could be the culprit of the history of hypertension in both cultures. Gatherings in both cultures involve large amounts of foods. The language spoken among Puerto Ricans are Spanish and English, Filipinos vary in the language they speak, dependent on the region the person is from examples are: Tagalog, Bikolano, Waray and Bisaya. These variants could impede the communication, especially in healthcare as the specific language must be known to the translator. Cleanliness is important to both, one way Filipinos display cleanliness is through removing shoes to maintain cleanliness of the home and this carries a message of respect as well. Both also respect their elders, Filipinos show it by raising the back...

Words: 273 - Pages: 2

Free Essay

Race and Your Community

...Race and your Community Michelle Atoigue ETH125 Sunday Michelle Watson Race and your Community Dededo is the village located in the island of Guam. Guam is a beautiful place for vacation spot. I live in the village of Dededo. It is estimated according to the latest U.S. Census to be populated at 45,000 people which makes Dededo the largest population in the island. Where I currently live there are Filipinos, White, Chamorro Guamanians, and Micronesians, because there is difference race within the community. In the past our village has suffered different types of racism and fights (KUAM). In today’s society parents and students are getting educated about the other different types of cultures. The Mayor of the village has put together different types of activities in the community center to help understand the differences with race, culture and different lifestyle, despite what has happened in the past the people of the community are working together to make the village a safer place for our island. Before I moved to Dededo and learned about all the discrimination that this village had, the one thing that I appreciated was the respect that the village mayor had for each and every individual. I admired her way of putting things together to understand one another, However although we have some understanding of each other’s lifestyle and cultures there always would be some discrimination about one ways of living. The people in my village are mostly Filipinos. They are...

Words: 1143 - Pages: 5

Free Essay

Family

...National Council Licensure Examination 05 Jun 2012 AUTHORIZATION TO TEST (ATT) YOU ARE REQUIRED TO PRESENT THIS ATT AT THE TEST CENTER. NCLEX EXAMINATION CONFIDENTIALITY Candidates should be aware and understand that the disclosure of any examination materials including the nature or content of examination items, before, during, or after the examination is a violation of law. Candidates must follow the NCLEX Examination Candidate Rules which are listed in the NCLEX® Candidate Bulletin. Violations of confidentiality and/or candidate rules can result in criminal prosecution or civil liability and/or disciplinary actions by the licensing agency including the denial of licensure. ADMISSIONS REQUIREMENTS Authorization to Test (ATT) You must present this ATT at the test center on the day of your appointment to be admitted to the examination. You will not be admitted to the examination without this ATT and will be required to re-register and re-pay to take the examination. You must test within the validity dates printed on this ATT. These validity dates cannot be extended for any reason. Your Name The printed first and last names on your identification must match exactly the printed first and last names on this ATT. If your name on this ATT is different from the name on your identification, you must bring legal name change documentation with you to the test center on the day of your test. The only acceptable forms of legal documentation are: marriage license, divorce...

Words: 1099 - Pages: 5

Free Essay

Comtemplative

...April 2, 1672) was a young Roman Catholic Filipino sacristan and missionary catechist, who along with Spanish Jesuit missionary Blessed Diego Luis de San Vitores, suffered religious persecution and martyrdom on Guam for their missionary work in 1672. Calungsod was beatified on March 5, 2000 by Blessed Pope John Paul II. On February 18, 2012, Pope Benedict XVI officially announced at Saint Peter’s Basilica that Calungsod will be canonised on October 21, 2012. Pedro was just one of the boy catechists who went with San Vitores from the Philippines to the Ladrones Islands in the western North Pacific Ocean in 1668 to evangelize the Chamorros. In that century, the Jesuits in the Philippines used to train and employ young boys as competent catechists and versatile assistants in their missions. The Ladrones at that time was part of the old Diocese of Cebu. Life in the Ladrones was hard. The provisions for the Mission did not arrive regularly; the jungles were too thick to cross; the cliffs were very stiff to climb, and the islands were frequently visited by devastating typhoons. Despite the hardships, the missionaries persevered, and the Mission was blessed with many conversions. The first mission residence and church were built in the town of Hagåtña in the island of Guam. At this time, Spanish missionaries were actively converting Chamorros to Roman Catholicism. Very soon, a Chinese quack, named Choco, envious of the prestige that the missionaries were gaining among the Chamorros...

Words: 1362 - Pages: 6

Premium Essay

Political Emotions

...get together and decide to purchase land, to try and create a mirror image of their society in that new colony, and instill their culture? Surely, there have been numerous others. In this paper, the attempt is to provide nominal (as an extensive and exhaustive one goes beyond the parameters of this work’s purpose) insight into the inner workings of American reign in the Philippines from the late nineteenth century to the present, with an emphasis on those policies’ ramifications on the lives of the affected. The story with the Americans really begins with the purchase of the Philippines for twenty million dollars accounted for in the Treaty of Paris of 1898 that “secured Cuban independence, the ceding of the Philippines, Puerto Rico and Guam to the U.S. [from Spain]” (McDuffie, Piggrem, and Woodsworth, AP Exam: US History 123). During that time, according to Lena Mendoza Strobel, professor at Sonoma State University, the Americans belief that the masses (in the Philippines) would only be content under a firm patriarchy “helped shape a western policy that asserted political and socioeconomic dominance” (Coming Full Circle 41). What that meant and means for the natives of the country are Americanized processes of schooling, American military outposts, American-owned businesses, and an instilling of American norms and values that were and are detrimental to the preservation and development of the existing-prior-to-unwanted-influences, indigenous Filipino one. Because of such ludicrously...

Words: 422 - Pages: 2

Free Essay

Language Community

...The Guam Humanities Council Upon interviewing Troy McVey, I gained insight on his personal perspective on the language community of The Guam Humanities Council. Being the Counselors treasurer he manages the organizations money. He is also the Associate Dean, Associate Professor of Theatre College of Liberal Arts and Social Sciences at the University of Guam. Troy McVey shared interesting knowledge of the Guam Humanities Council, such as its purpose and goals to help the different cultures and language communities in Guam as told by him. The Guam Humanities Council’s purpose is a nonprofit organization that fosters and advocates for humanities. The humanities meaning studying and talking about other people and groups. They receive a lot of their funding from a National Endowment Grant, which specifically pay for the activities and programs involved in the Council. They are located at the Reflection Center in Hagatna, Guam. The two most language based projects that occurred several years ago where the Micronesian Question Project and the 7000 Community Conversations. The Micronesian Question Project provided community engagement workshops that targeted Micronesian youth to express their cultural experience through poetry, reading, and writing on Guam. Several workshop projects were led by University of Guam faculty members such as Ms. Carol Simpson-Warner and Dr. Sharlene Santos Bamba. The 7000 Community Conversation project was a series of conversations of groups regarding the...

Words: 734 - Pages: 3

Free Essay

Observation Essays

...SI103L Introduction to Marine Biology LAB Syllabus Guam Community College School of Technology and Student Services Science Department Fall 2015 Instructor : Ronaldo M. Paulino, Instructor, M.Sc., Dr.PH Contacts: email: ronaldo.paulino@guamcc.edu Location and time: Section 03 Rm. 3111 and Section 04 Rm. 3115 (Allied Health Building) Section 03 Friday from 0900am-1200pm; Section 04 Saturday from 0900am -1200pm, OR, field trips as scheduled. Office hours: MW 1230pm-0200pm; TTH 0130pm-0230pm or by appointment. Allied Health Bldg. Rm. 3130 Phone#: (671) 735-5600 Course Description This course is the laboratory co-requisite for SI103 Introduction to Marine Biology. Laboratory sessions and field trips reinforce and extend basic marine biology concepts, identification of marine organisms, and anthropogenic effects on the marine environment. Student Learning Outcomes – Course Level Upon successful completion of this course, students will be able to: 1. Describe key chemical, biological, geological, and ecological processes. 2. Identify and classify common marine organisms. 3. Explain anthropogenic factors that affect the marine environment and organisms therein. Teaching Methodologies Guided by the instructor, Inquiry-based labs and field trips will reinforce lecture material. Course Requirements * You are required to access the course website. Here, you will receive study guides, assignments and announcements. It is...

Words: 2134 - Pages: 9

Premium Essay

Maxxedout

...<Stericycle> notes Stericycle, Inc. is in the business of managing regulated waste and providing an array of related and complementary services. The Company operates in the United States, Argentina, Brazil, Canada, Chile, Ireland, Japan, Mexico, Portugal, Romania, Spain, and the United Kingdom. The regulated waste services the Company provides include medical waste disposal, its Steri-Safe medical waste and compliance program, its Clinical Services program, its Bio Systems reusable sharps disposal management services, pharmaceutical waste disposal, and hazardous waste disposal. In addition to the Company's regulated waste services, the Company offers regulated recall and returns management services, patient communication services, and medical safety products. In August 2013, Stericycle Inc. acquired Eclipse Marketing. HIPPA The Health Insurance Portability and Accountability Act of 1996 (HIPAA; Pub.L. 104–191, 110 Stat. 1936, enacted August 21, 1996) was enacted by the United States Congress and signed by President Bill Clinton in 1996. It has been known as the Kennedy-Kassebaum Act after two of its leading sponsors.[1] Title I of HIPAA protects health insurance coverage for workers and their families when they change or lose their jobs. Title II of HIPAA, known as the Administrative Simplification (AS) provisions, requires the establishment of national standards for electronic health care transactions and national identifiers for providers, health insurance plans, and...

Words: 463 - Pages: 2

Free Essay

Country Codes

...City Code | City | Country | Airport | Airport Code | F | FUK | FUKUOKA | JAPAN | FUKUOKA | FUK | H | HIJ | HIROSHIMA | JAPAN | NEW HIROSHIMA | HIJ | K | KIJ | NIIGATA | JAPAN | NIIGATA | KIJ | KMQ | KOMATSU | JAPAN | KOMATSU | KMQ | N | NGO | NAGOYA | JAPAN | CHUBU INTERNATIONAL | NGO | O | OKA | OKINAWA | JAPAN | NAHA | OKA | OSA | OSAKA | JAPAN | KANSAI | KIX | OSA | OSAKA | JAPAN | ITAMI | ITM | S | SDJ | SENDAI | JAPAN | SEANDAI | SDJ | SPK | SAPPORO | JAPAN | NEW CHITOSE | CTS | T | TYO | TOKYO | JAPAN | NARITA | NRT | TYO | TOKYO | JAPAN | HANEDA | HND | A | ADL | ADELAIDE | AUSTRALIA | ADELAIDE INT'L | ADL | AKL | AUCKLAND | NEW ZEALAND | AUCKLAND INT'L | AKL | AMS | AMSTERDAM | NETHERLANDS | AMSTERDAM-SCHIPHOL | AMS | ATH | ATHENS | GREECE | ATHINAI | ATH | ATL | ATLANTA | U.S.A. | HARTSFIELD ATLANTAINT'L | ATL | AUH | ABU DHABI | U.A.E. | ABU DHABI INT'L | >AUH | B | BAH | BAHRAIN | BAHRAIN | BAHRAIN INT'L | BAH | BCN | BARCELONA | SPAIN | BARCELONA | BCN | BER | BERLIN | GERMANY | TEGEL | TXL | BER | BERLIN | GERMANY | SCHONEFELD | >SXF | BER | BERLIN | GERMANY | TEMPELHOF | THF | BEY | BEIRUT | LEBANON | BEIRUT INT'L | BEY | BHX | BIRMINGHAM | U.K. | BIRMINGHAM INT'L | BHX | BKK | BANGKOK | THAILAND | BANGKOK INT'L | BKK | BNE | BRISBANE | AUSTRALIA | BRISBANE INT'L | BNE | BOS | BOSTON | U.S.A. | LOGAN INT'L | BOS | BRE | BREMEN | GERMANY | BREMEN | BRE | BRU | BRUSSELS | BELGIUM |...

Words: 2189 - Pages: 9

Free Essay

Manglona Water Law - Traditional and Customary Use

...Topics in Native Hawaiian Law – Fall 2013, Prof. Sproat Final Paper – December 20, 2013 Oliver Manglona Affording the Commonwealth of the Northern Mariana Island’s Groundwater Constitutional Protection: A Contextual Review of Groundwater Use and Management I. Introduction Chamorro elders often speak about the abundance of freshwater when they were growing up. They established personal relationships with these waters and gave them Chamorro names. Uncle Ben from Songsong Village, Rota recalled one particular spring, which he called “Agaton.” According to Uncle Ben, “Agaton” came from Bobo Mames. Bobo in Chamorro means, “spring” and Mames means, “sweet.” Thus, Agaton refers to the “Sweet Spring.” Uncle Ben recalled that Agaton would flow directly behind his house, which fed the marshland in his parent’s backyard. He reminisced about how he and his younger brothers would often go to the marshland at night to pick Ayuyu (Coconut Crab). He then lamented, “Oh, how I miss those days.” Uncle Ben also shared that in the early 1940s almost everyone dug wells. He noted that his father and mother would walk several miles to Songsong Village to fetch pails of water from a dug-up well that had supplied the entire village before European contact, as well as during the Spanish, German, and Japanese occupations. He described it as “fresh,” “cold,” and “sweet.” He again lamented, “Oh, how I miss those days.” Uncle Ben’s recollections raise concerns regarding the future...

Words: 7887 - Pages: 32

Free Essay

Pedro Calungsod

...The Story of Pedro Calungsod Roben Yu Literature 1 M-W-F 3:00-4:00 I. Summary Pedro Calungsod, a young Filipino man, leaves his Visayan native roots to join the Spanish Jesuit priest Fr. Diego de San Vitores in his mission to the Marianas Islands (Guam) in 1668. The San Diego Mission arrives in the Marianas where the young Pedro, a trained catechist and mission assistant, begins work for Fr. Diego de San Vitores in baptizing the Chamorro natives, preaching the holy gospel and spreading the good news of salvation through the Christian faith amidst paganism, doubt and disbelief. Despite the longing for his father and the threats to their lives, even at the peril of death, Pedro and Fr. Diego continued their missionary work. They roamed the dangerous islands and baptized many more natives and continued to enlighten them about Christianity. Guam is now a devoutly Catholic state and this is the story of how the young Filipino saint, between wars and persecutions, played his part in this divine mission. II. Personal Reaction A short introduction to the movie, A movie on the life of Filipino saint Pedro Calungsod, Church groups said the film is "an effective tool of new evangelization." Although there were no figures given, organizers of the Metro Manila Film Festival said...

Words: 523 - Pages: 3

Premium Essay

A Temporary Matter

...The most interesting in my life is coming to America and learning English at the first time because my country Somalia has war going on and there is no peace. But in America there is no war and but peace. Also coming to this new place where you don’t understand the culture and the language is hard because this new place is not your home but you have to use to it and work hard to achieve your goal and make yourself educate so in the future you can find work and people who understand what you are saying.             When I first came to United States I did not know anything in this place called Syracuse even the weather so different because where I came from don’t have changing weather. But Syracuse was beautiful place and my family did not know people who speak our language. The houses were different just like I imagine. What I mean “different” is the place I came from was refugee camp and Syracuse is the big city where your dreams come true if you never saw big house, apartment, or white person I am not being races but I always see dark people not white people. It was interesting seeing these new things that I never saw in my whole life. Also I still love my country and now that I am use it in Syracuse it is my second home.             When I first start going to school I struggled a lot because I did not had a pervious knowledge of English language. Somehow I give a lot of time and try to learn English but some people make fun of me because the way I speak and some of the words...

Words: 471 - Pages: 2

Premium Essay

Marketing

...QA Concept Introducing LoadRunner  • Why should you automate performance testing?  • What are the LoadRunner components?  • Understanding LoadRunner Terminology  • What is the load testing process?  • Getting Familiar with HP Web Tours  • Application Requirements  The Power of LoadRunner  • Creating the Load Test  • Running the Load Test  • Monitoring the Load Test  • Analyzing Results  Building Scripts  • Introducing the Virtual User Generator (VuGen)  • How do I start recording user activities?  • Using VuGen’s Wizard mode  • How do I record a business process to create a script?  • How do I view the script?  Playing Back Your Script  • How do I set the run-time behavior?  • How do I watch my script running in real time?  • Where can I view information about the replay?  • How do I know if my test passed?  • How do I search or filter the results?  Solving Common Playback Problems  • Preparing HP Web tours for playback errors  • How do I work with unique server values?  Preparing a Script for Load Testing  • How do I measure business processes?  • How do I emulate multiple users?  • How do I verify Web page content?  • How can I produce debugging information?  • Did my test succeed?  Creating a Load Testing Scenario  • Introducing the LoadRunner Controller  • How do I start the Controller?  • The Controller window at a glance  • How do I modify the script details?  • How do I generate a heavy load?  • How do I emulate real load...

Words: 468 - Pages: 2