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A – Participation:
Participation is worth 100 points in this class. A large part of this is your participation in case study discussions, Q & A sessions and simulations, but some homework is also included into the grade.
Specifically – 1st Assignment. Due 4/12
Your completion of the 1st assignment is worth 30 points of your participation grade in the Market Research class.
B – Case Work:
Case studies provide an excellent opportunity to apply the marketing principles and concepts studies throughout the cluster. Each case is different, presents different problems, challenges and learning opportunities. Cases are designed to measure the student's ability to identify and analyze the most salient facts and apply the appropriate marketing principles and concepts. The cases provided in the textbook include all the information necessary to properly prepare a case analysis and at the instructors discretion outside research may be required. All written case reports should be well written, organized, coherent, offer logical and analytical thinking, and always consist of professional business language. Whatever style to be used, it must be consistent throughout.
Outside research is required. Each case should be 4-5 pages not including a Works Cited. Font size should be 10 to 12, Times New Roman, Arial or Calibri. Spacing and margins are not dictated. Headings for sections are recommended.
You are to provide alternatives and a recommended solution in the case utilizing: 1. Define the problem or objective.
2. Consider relevant information.
3. Enumerate the decision factors. 4. Consider alternate options
5. Identify the best alternative for the solution. 6. Develop a plan for implementation.
Be sure to address any specific questions on the case within the case. Research stated on the Works Cited page and applied to the case is required. Cases will be run through Turnitin by instructor.

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