...Functional Guide Exigen Suite Release: 3.6 Dynamic Analytics Dashboard Administrator's Guide Document number: Platform_DynamicAnalyticsDasboard_FG_3.6 Revised: 10-11-2011 EXIGEN CONFIDENTIAL – FOR AUTHORIZED USERS ONLY Important Notice Information in this document, as well as the software products and programs described in it, is furnished by EIS Properties, Ltd. and/or affiliates (Exigen Insurance Solutions, Inc.) under license and may be used or copied only in accordance with the terms of such license. This document, the information contained in it, as well as the software products and programs desc ribed herein are considered confidential, proprietary, trade secrets of Exigen Insurance Solutions, Inc.). You may not copy, create derivatives, decipher, decompile, develop, or otherwise reverse engineer this document, the information contained in it, or the software products and programs described. Exigen Insurance Solutions, Inc. and its licensors retain all intellectual property and ownership rights to the information contained herein, as well as the software products and programs (including, but not limited to, software libraries, interfaces, source codes, documentation and training materials) described herein. The content of this document is furnished for informational use only, is subject to change without notice, may contain techni cal inaccuracies or typographical errors, and should not be construed as a representation, warranty or commitment by Exigen ...
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...AdWords Study Guide Chapter 1: Introduction to AdWords Chapter 2: Getting Started with AdWords Chapter 3: Targeting Chapter 4: Costs and Billing Chapter 5: Tracking Ad Performance Chapter 6: Optimizing Ad Performance Chapter 7: Account Performance Tools Chapter 8: Google Analytics Chapter 9: Managing Client Accounts 2 5 8 11 13 16 18 20 22 AdWords Study Guide © Naper Solutions, Inc 1 Chapter 1 Introduction to AdWords AdWords Basics Google and Google AdWords Google is a search engine Google uses keyword based advertising to target your ads to users searching for your product or service The text ad headline is limited to 25 characters (including spaces) Basic AdWords Features The CTR helps determine whether your ad is effective If you elect to show your ads on the Google content network, your ads will be eligible to show on websites that contain content related to your ad. Google ads can be targeted to any language or location available worldwide. Benefits of AdWords There is no minimum spending limit with Google AdWords AdWords allows an unlimited amount of changes to an account per month Google Ads appear primarily on the right hand side of the screen or above the search results and are titled “sponsored links” Your ads will appear when a user’s search query includes a keyword that is part of your ad campaign You control the budget for your advertising campaign. You can set a daily budget and Google will stop showing your ad when you reach the daily limit....
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...Bachelor of Business (BS701) Applied Communication (BSB5008) Level 5 Assessment 2: Report – Analysis of a communication problem Due Date: Weighting: Type: Length: Learning outcomes: 9 am 12 May, 2013 30% of final mark Individual write-up, video and a group component via Moodle forum. 1 minute video (mp4 format) (no video = no marks) 800 (+-10%) words report (not including bibliography or Moodle forum) Not respecting the word count will result in a reduction of 5 percent of the total value of this assessment. Not respecting the video file format will result in a zero grade for this assessment. 1, 2, 3, 4, 5 Task: Dr. Fons Trompenaars has developed a model that describes countries from a cultural perspective using 7 dimensions. Advertising agencies use these dimensions to understand their target audience better and tailor their advertisements based on these dimensions. Advertising agencies from abroad do not always understand the culture of this region. You, as an advertising consultant, have been asked by your manager to analyse the Gulf Arab audience using some of the dimensions of this model and develop a 1 min video to sell a product or service of your choice to the Gulf Arab audience based on its cultural make up. You need to write a report that justifies the communication you have used to sell the product or service to the Gulf Arab audience based on your research on the cultural make up of the Gulf Arab audience on the dimensions: Universalism vs. Particularism...
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...Bachelor of Business (BS701) Applied Communication (BSB5008) Level 5 Assessment 2: Report – Analysis of a communication problem Due Date: Weighting: Type: Length: Learning outcomes: 9 am 12 May, 2013 30% of final mark Individual write-up, video and a group component via Moodle forum. 1 minute video (mp4 format) (no video = no marks) 800 (+-10%) words report (not including bibliography or Moodle forum) Not respecting the word count will result in a reduction of 5 percent of the total value of this assessment. Not respecting the video file format will result in a zero grade for this assessment. 1, 2, 3, 4, 5 Task: Dr. Fons Trompenaars has developed a model that describes countries from a cultural perspective using 7 dimensions. Advertising agencies use these dimensions to understand their target audience better and tailor their advertisements based on these dimensions. Advertising agencies from abroad do not always understand the culture of this region. You, as an advertising consultant, have been asked by your manager to analyse the Gulf Arab audience using some of the dimensions of this model and develop a 1 min video to sell a product or service of your choice to the Gulf Arab audience based on its cultural make up. You need to write a report that justifies the communication you have used to sell the product or service to the Gulf Arab audience based on your research on the cultural make up of the Gulf Arab audience on the dimensions: Universalism vs. Particularism...
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...polBachelor of Business (BS701) Applied Communication (BSB5008) Level 5 Assessment 2: Report – Analysis of a communication problem Due Date: Weighting: Type: Length: Learning outcomes: 9 am 18 November. 2012 30% of final mark Individual write-up and video with a group component via Moodle forum. 1 minute video (avi or mp4 format) (no video = no marks) 800 (+-10%) words report (not including bibliography or Moodle forum) Not respecting the word count will result in a reduction of 5 percent of the total value of this assessment. 1, 2, 3, 4, 5 Task: Dr. Fons Trompenaars has developed a model that describes countries from a cultural perspective using 7 dimensions. Advertising agencies use these dimensions to understand their target audience better and tailor their advertisements based on these dimensions. Advertising agencies from abroad do not always understand the culture of this region. You, as an advertising consultant, have been asked by your manager to analyse the Gulf Arab audience using some of the dimensions of this model and develop a 1 min video to sell a product or service of your choice to the Gulf Arab audience based on its cultural make up. You need to write a report that justifies the communication you have used to sell the product or service to the Gulf Arab audience based on your research on the cultural make up of the Gulf Arab audience on the dimensions: Universalism vs. Particularism, Neutral vs. Affective, Achievement vs. Ascription and Individualism...
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...opportunity to build and complete this report successfully with good health and mind. In this report we required to prepare a marketing plan for a new product, so as per our instructor’s (Afreen choudhury) recommendation we decide to prepare a plan on “Bashundhara satellite”. It has been a pleasure and honor to show our heartiest respect to our instructor for giving us the opportunity. Her enriched and powerful structured discussion has been a great help in each step of writing this plan During the work of this plan would not have been realize without the support and encouragement of many people. We would like to thank the authority of TATA Sky and Dish TV for their available information in different web side. We would like to thank our classmates who help us to make this report Executive summery The plan is about Bashundhara satellite. It is prepared by collecting information from different website. Our main focus on the marketing plan. We also discuss distribution process, sowt analysis , sales plan and BCG growth share metrics, positioning. In this plan our strong sides are good picture quality, 24 hour customer service, channels and program guide and we have some other sided that we can developed we can do niche markets with Better service and Product offering, can expand our sales by opening ...
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...SECTION I PROMOTION CAMPAIGN GUIDELINES Objectives of the Project The general objectives of the project focus on providing an opportunity to design a comprehensive integrated marketing communications (IMC) plan, enabling you to achieve a keen awareness and understanding of the decisions, issues, and activities involved in developing such a plan. Specifically, the project is designed so you will: (1) achieve an understanding of the major elements comprising the marketing communications mix; (2) fully comprehend the meaning and relevance of integrated marketing communications; (3) appreciate the complexity of designing a complete IMC plan; (4) achieve a high proficiency in locating, understanding, and using information sources for marketing communications program design, execution, and measurement; and (5) enhance your ability to communicate logically and persuasively in spoken, written, and visual language. In short, the fundamental objective of the project is to learn how to create a first-rate integrated marketing communications plan. The IMC Plan An IMC plan is a blueprint of the complete marketing communications program for a brand. It is a formal document that evaluates the background of the brand and presents a set of guidelines and an action program for the advertising and promotions campaign. The planning model is shown in Chapter 1 in the text. The IMC plan for this project will be for the market specified by your instructor and will cover one calendar year. Formation...
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...!1 | P a g e Semester 2, 2015 MKT10007 Fundamentals of Marketing Assignment 3: Guide to accompany Marketing Strategy PART 1 - Template Section 1: The marketplace and influencing factors What industry are we in? Before any analysis, some sort of scope should be provided at the beginning of any business report. A tree diagram is useful because:➢ A tree-diagram defines the scope and product-category structure of the “industry” of concern. ➢ Depicts aspects of an industry that are close together ➢ Showing which parts belong together ➢ Displaying both broad and narrow options ➢ Identifying the scope for the current report. The following could be used by a company such as Coca-Cola:Beverages Alcoholic Non-Alcoholic Hot Juice Milks ! Colas Cold Softdrink Energy Lemonade Water Other Flavours This diagram shows that the “industry” could be defined as: • Beverages (the broadest definition) • Non-Alcoholic beverages • Cold non-alcoholic beverages. At this stage Coca-Cola defines their industry here. However over time companies can change their industry definition:o In the past Coca-Cola has defined their industry as:▪ Softdrinks, and at an earlier time as:• Cola MKT10007 Assignment 3 Guide to accompany template S2,15.docx !2 | P a g e o For the future Coca Cola has indicated that they intend widening their industry definition; in Australia they own Grinder’s Coffee and have introduced “Barista Brothers” cold coffee-flavoured...
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...Game Demystified Disclaimer The authors of this e-book took part in the Glo-Bus Business Strategy Game during the year 2009. They are not involved in developing the systems for the strategy game or connected in any other way to the publishers and developers of the Glo-Bus Business Strategy Game. This is a peer to peer knowledge transfer effort to share the experience we had while participating in the game. We do not claim any ownership of brand names mentioned herein. 2 Glo-Bus Business Strategy Game Demystified Table of Contents Introduction ……………………………………………………. 04 What Will this Guide Book Give You? …………………………. 05 First Things First – 7 Essential Requirements to Perform Well in the BSG ……………………………………………….... 06 How to Start Your Game? ……………………………………… 09 Importance of Practice Decisions ………………………………. 12 User Guide to the Participant’s Guide …………………………... 13 Using the Reports ………………………………………………. 14 Tracking Your Competitors – On the Game and Off the Game ... 18 It’s Just a Game! (Know the Rules and You Can Win) ………….. 18 How to Get Quick Results ……………………………………… 19 Avoid the Common Blind Spots (Many Will Fall. You’ll Survive) .. 21 Three Year Strategic Plan – Quick Tips ………………….……… 25 A Winning Formula – Tested for Results! ………………………. 27 3 Glo-Bus Business Strategy Game Demystified Introduction Now that you’ve downloaded the participant’s manual and registered yourself with a company...
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...Manage Quality Customer Service National Unit of Competency BSBCUS501B Learner Guide BSB107 Version 4 Learner Guide BSBCUS501B Manage Quality Customer Service 1. Learner Guide 22 November 2011 Learner Guide BSBCUS501B Manage Quality Customer Service Table of Contents 1. 2. 3. Learner Guide ...................................................... 3 1.1 Conditions of use .......................................................................3 Introduction to the Learner Guide ........................ 5 2.1 Icon Legends .............................................................................6 Unit of Competency Information........................... 7 3.1 Unit Descriptor ..........................................................................7 3.2 Elements of Competency and Performance Criteria........................7 4. 5. Unit content .......................................................... 9 How to approach study in this Unit ..................... 56 5.1 Useful references and texts ........................................................56 5.2 Assessment..............................................................................57 22 November 2011 Learner Guide BSBCUS501B Manage Quality Customer Service 2. Introduction to the Learner Guide Welcome to the Learner Guide for Manage Quality Customer Service. This Learner Guide has been designed to assist the development of the underpinning knowledge and skills...
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...to develop a marketing plan for a product or service of one of the icon Australian brands. It will be a specific product or service rather than a company, as the company may have several products each requiring individual plans. It is product or service that is easy to research, one that has been written about regularly in marketing magazines or one that students have access to the information via a personal contact. No direct contact is allowed with organisations unless students have a prior personal or professional relationship. All research should otherwise be desk research, observation and educated guesses. Students will be developing the marketing plan in three separate stages: in the stage one students will conduct a research, make an analysis, and prepare a detailed presentation of their findings. In the stage two students will develop a specific marketing strategy and marketing mix and present them in the class. In the stage three, students will write a report. If any of the group members leave the group, the remaining group members must complete the work without any concession and compensation. - Stage 1 Market research and analysis – tutorial presentation and discussion - Stage 2 Marketing strategies and marketing mix – tutorial presentation and discussion - Stage 3 Summary report of stages 1 & 2 Stage 1 The stage 1 concentrates on: 1. Defining the firm’s mission and overall objectives. Any individual product or service must be developed in line...
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...Breaking Down the Chain: A Guide to the soft drink industry aCknowleDgments this report was developed to provide a detailed understanding of how the soft drink industry works, outlining the steps involved in producing, distributing, and marketing soft drinks and exploring how the industry has responded to recent efforts to impose taxes on sugar-sweetened beverages in particular. the report was prepared by sierra services, inc., in collaboration with the supply Chain Management Center (sCMC) at rutgers university – newark and new Brunswick. the authors wish to thank kristen Condrat for her outstanding support in all phases of preparing this report, including literature review and identifying source documents, writing, data analysis, editing, and final review. special thanks also goes to susanne Viscarra, who provided copyediting services. Christine fry, Carrie spector, kim Arroyo Williamson, and Ayela Mujeeb of ChangeLab solutions prepared the report for publication. ChangeLab solutions would like to thank roberta friedman of the yale rudd Center for food Policy and obesity for expert review. for questions or comments regarding this report, please contact the supervising professors: Jerome D. Williams, PhD Prudential Chair in Business and research director – the Center for urban entrepreneurship & economic development (Cueed), rutgers Business school – newark and new Brunswick, Management and Global Business department 1 Washington Park – room 1040 newark, nJ 07102 Phone: 973-353-3682...
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...(BSDS1DBAM2) Class Home Week1 Week2 Week3 Week4 Week5 Full Syllabus Week2. Strategic Planning and Positioning. Jul 22 - Jul 28Week2 Strategic Planning and Positioning Jul 22 - Jul 28 / 13 points Tasks Complete the Learning Team Charter. Objectives/Competencies 2.1Identify the components of an effective marketing plan. 2.2Conduct a SWOT and competitive analysis. 2.3Apply the market research process in discovering and answering business questions. 2.4Apply a segmentation model to create a target market and develop a positioning statement. Learning Activities Required Reading Basic Marketing, Ch. 2 43 Reading Basic Marketing, Ch. 3 14 Reading Basic Marketing, Ch. 4 11 Reading Basic Marketing, Ch. 7 10 Reading Basic Marketing, Ch. 18 7 Discussion Favorite Brand Discussion 24 Discussion Product and Organization Selection and Approval 6 Discussion Research and Discussion 3 Video The Five Competitive Forces That Shape Strategy 1 Video Target: Inside the Bullseye 2 Video Positioning 11 Video Marketing Research and Segmentation 4 ERR Week 2 Electronic Reserve Readings Assignments ASSIGNMENT STATUS FRIENDLY NAME TITLE DUE DATE POINTS UNREAD COMMENTS Participation Week 2 Participation Due Jul 28, 11:59 PM /3 Presentation Marketing Mix Presentation Submitted /5 5 Paper Personal Branding Plan Paper Due Jul 28, 11:59 PM /5 Total Points /13 Course Progress 4.7 / 8 (58.75%) of points so far 100 points total ...
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...A Report on the Product/Services/Promotional Strategies Offered by Subway In reviewing Subway’s website for products and services Subway has several products, their menu offers breakfast, lunch/dinner and a kids menu. The menu consists of Submarine (Sub) sandwiches on a variety of Subway bread; Honey Oat, Parmesan, Oregano, Italian Herbs and Flat bread, they also offer salads, personal size pizza, cookies, muffins, a choice of beverages from sodas, juice and milk. Subway services offer Sub-Sandwiches to custom order and a Nutritional Guide. The website offers franchise opportunities, a menu/nutrition guide, information on careers with Subway, information about Subway in general, Subway around the world, a restaurant locator and Subway merchandise. The website also promotes a monthly feature (special of the month), ability to order online, contests – “Win a Footlong”, and opportunity for a Subway Card that works on a point system. Promotional Strategies The target market for Subway appears to focus on three markets; one would be seeking fast food with a healthier menu such as parent’s seeking a healthier option for their kid’s instead of the typical franchise fast-foods like hamburgers, hot dogs, nuggets and fried french fries. The second target market seems to be consumers on a budget seeking fast food that offers quantity and quality, which would include consumers that want to feel they are getting a lot for their dollar – a heartier selection, for example, a family...
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...Segmentation. Students can use the segmentation characteristics to identify and describe market segments 2. Target Market. Students can identify a usable market segment to be a target market 3. Target-market strategy. Students can determine an appropriate target-market strategy. 4. Positioning. Students can develop and interpret a perceptual map. Directions • Thus far you have only been considering the customers of your product or service as one big group, or a mass market. More astute marketing breaks down this large group into smaller market segments of consumers who have like characteristics. For any given product or service there could be numerous market segments. However, company resources may only allow a company to pursue one or two or these market segments, which then become target market(s). Your job here is to break down the mass market for your product or service into at least two market segments and then pick one target market you think would have the most potential for future growth. This target market does not have to be the one the company would have actually picked, or is currently pursuing, there is no way for you or your faculty to know based on public information. So, once again the literature will not give you the ‘right’ answer. Your brain will help you reason your way through. • Think outside your own box. Chances are good you picked a product with which you are familiar....
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