Premium Essay

Guide to Case Analysis

In: Business and Management

Submitted By anjela
Words 4944
Pages 20
Guide to Case Analysis A case presents a situation involving a managerial problem or issue that requires a decision. Typically, cases describe a variety of conditions and circumstances facing an organization at a particular time. This description often includes information regarding the organization's goals and objectives, its financial condition, the attitudes and beliefs of managers and employees, market conditions, competitors' activities, and various environmental forces that may affect the organization's present or proposed marketing strategy. Your responsibility is to carefully sift through the information provided in order to identify the opportunity, problem, or decision facing the organization; to carefully identify and evaluate alternative courses of action; and to propose a solution or decision based on your analysis. This guide provides an overview of the case method. It begins with a discussion of the role that cases play in the teaching/learning process. This is followed by a series of guidelines for case analysis. After carefully reading this material, you should be prepared to tackle your first case analysis. Even if you have had previous experience with cases, this guide will provide a useful review. Why Cases?
• The case method differs substantially from other teaching/learning approaches such as lectures and discussion. Lecture- and discussion-oriented classes provide students with information about concepts, practices, and theories. In contrast, cases provide an opportunity to use concepts, practices, and theories. The primary objective of the case method is to give you a hands-on opportunity to apply what you have learned in your course work.

Consider this analogy: Suppose that you want to learn to play a musical instrument. Your instruction might begin with several classes and reading assignments about your particular...

Similar Documents

Premium Essay

Business Case

...1 Authority Signatures 2 Executive Summary 3 Phase 1: The Strategic Context 4 1 Business Needs and Desired Outcomes 4 1.1 Strategic Environment 4 1.1.1 Organizational Overview 4 1.1.2 Business Need 4 1.1.3 Drivers for Change 4 1.1.4 Business Outcomes 4 1.2 Strategic Fit 4 1.3 Detailed Description of the Business Need 5 1.3.1 Problem/Opportunity Statement 5 1.3.2 Prioritized Requirements (High Level) 5 1.3.3 Assumptions 5 1.3.4 Constraints 5 1.3.5 Dependencies 5 1.4 Scope 5 1.4.1 Boundaries 5 1.4.2 Stakeholder Analysis 5 Phase 2: Analysis and Recommendation 7 2 Preliminary Options Analysis 7 2.1 Evaluation Criteria 7 2.2 List the Possible Options 7 2.2.1 The Status Quo 7 2.2.2 Describing the Option 7 2.3 Screening of Options 7 2.4 Rationale for Discounted and Viable Options 7 3 Viable Options 9 3.1 Alignment 9 3.1.1 Strategic Alignment 9 3.1.2 Alignment with Desired Business Outcomes 9 3.2 Costs 9 3.3 Cost-Benefit Analysis 9 3.4 Implementation and Capacity Considerations of Viable Options 9 3.4.1 Contracting and Procurement 9 3.4.2 Schedule and Approach 9 3.4.3 Impact 10 3.4.4 Capacity 10 3.5 Risk 10 3.5.1 Option Risk Summary 10 3.5.2 Risk Register 10 3.6 Benchmark 10 3.7 Policy and Standard Considerations 10 3.8 Advantages and Disadvantages 11 4 Justification and Recommendation 12 4.1 Comparison Summary 12 4.2 The Preferred Option 12 4.2.1 Recommendation 12 4.2.2 Deciding Factors 12 4.2.3 Costs 12 4.2.4 Risks 12 4.2.5......

Words: 3021 - Pages: 13

Free Essay

Spss Guid for Student

...Demoversion) BASIC ANALYSIS: A GUIDE FOR STUDENTS AND RESEARCHERS ASSOCIATE PROFESSOR DR ERNEST CYRIL DE RUN DR LO MAY CHIUN HERIYADI KUSNARYADI BASIC ANALYSIS: A GUIDE FOR STUDENTS AND RESEARCHERS 1 (CIB pdf formfields Demoversion) PREAMBLE This book was originally written as notes for my students of EBQ2053 Research Methodology at Universiti Malaysia Sarawak. Nevertheless, as we looked through it and with the various courses and seminars that we have given, we began to realize that what was being said was universal for all researchers, either those just starting out at 2nd year university of seasoned well published researchers. We all need to know the basics. Nevertheless, at the same time, even seasoned researchers tend to forget some methods that they do not always use. Therefore the idea for this book, as a handout for students yet at the same time a quick guide and reference for the seasoned researcher. Please note that we are using SPSS v15 and AMOS v4. May it be of help to all who strive to better themselves. This book is dedicated to or my darling wife, Doren, and my dearest son, Walter. Associate Professor Dr Ernest Cyril de Run 16 November 2007 BASIC ANALYSIS: A GUIDE FOR STUDENTS AND RESEARCHERS 2 (CIB pdf formfields Demoversion) 1. What is SPSS? SPSS refers to computer software named Statistical Program for Social Sciences and it comes in various versions and adds on. It is software and not a method of analysis. Therefore please do......

Words: 11336 - Pages: 46

Premium Essay

Demoo

...Licensed to Gustavo Simues A Guide to the Business Analysis Body of Knowledge® (BABOK® Guide) Version 2.0 www.theiiba.org Order ID: IIBA-200911231134-455082 Licensed to Gustavo Simues International Institute of Business Analysis, Toronto, Ontario, Canada. ©2005, 2006, 2008, 2009, International Institute of Business Analysis. All rights reserved. Portions of Appendix A: Glossary are from The Software Requirements Memory Jogger, by Ellen Gottesdiener, ©2005 GOAL/QPC and are used with permission. Cover Image ©2006 iStockphoto.com/Damkier Media Group. Version 1.0 and 1.4 published 2005. Version 1.6 Draft published 2006. Version 1.6 Final published 2008. Version 2.0 published 2009. Second Printing. ISBN-13: 978-0-9811292-1-1 (print) ISBN-13: 978-0-9811292-2-8 (PDF and EBook) Permisson is granted to reproduce this document for your own personal, professional, or educational use. If you have purchased a license to use this document from IIBA®, you may transfer ownership to a third party. IIBA® Members may not transfer ownership of their complimentary copy. This document is provided to the business analysis community for educational purposes. IIBA® does not warrant that it is suitable for any other purpose and makes no expressed or implied warranty of any kind and assumes no responsibility for errors or omissions. No liability is assumed for incidental or consequential damages in connection with or arising out of the use of the information contained herein. IIBA®, the...

Words: 96708 - Pages: 387

Premium Essay

Project Risk Cost

...Preparing Project Budgets for Business Cases Technical guide The Secretary Department of Treasury and Finance 1 Treasury Place Melbourne Victoria 3002 Australia Telephone: +61 3 9651 5111 Facsimile: +61 3 9651 5298 www.dtf.vic.gov.au Authorised by the Victorian Government 1 Treasury Place, Melbourne, 3002 © Copyright State of Victoria 2012 This book is copyright. No part may be reproduced by any process except in accordance with the provisions of the Copyright Act 1968. ISBN 978-1-922045-92-8 Published August 2012. If you would like to receive this publication in an accessible format please telephone 9651 0909 or email mailto:information@dtf.vic.gov.au Contents 1. Background 1 1.1 Context 1 1.2 Purpose – developing and managing project budgets 2 1.3 Scope of application 2 1.4 Structure of this guide 3 1.5 Related guides and frameworks 3 1.6 The need for an accurate project budget 4 2. Elements of a project budget 5 2.1 The headline elements of a project budget 5 2.2 Successful financial planning 9 2.3 The need for a whole-of-life approach 10 2.4 ‘Poor project planning’ risks are not project risks! 10 2.5 Delivering to budget 11 3. Foundations for good project budgets 12 3.1 Better business cases and better project......

Words: 21569 - Pages: 87

Free Essay

Telephone Records Guide

...Investigators Guide: Telephone Records Requesting, Obtaining and Analyzing in Support of Criminal Investigations The purpose of this guide is to provide investigators with a quick guide to assist them in the process of requesting, obtaining and analyzing telephone records Investigators are faced with increasingly complex investigations every day. Many of those investigations require the use of telephone, particularly wireless telephone, records and information. Whether its incoming & outgoing calls, text messages, cell tower registrations or anything else that a cell phone can do, you may find that your investigation may benefit from that informa6 STEP tion. If you have a lot of experience requesting, obtaining and analyzing telephone records then you surely know it is a time consuming and complex process. If you are just starting out you will quickly learn a few things right away. The process of requesting and obtaining the records you need can take weeks to several months and in some instances you may never get the records for various reasons. very important information that will avoid unnecessary delays, return requests for legal authority or worse, loss of information. The concepts in this Quick Guide also pertain to Internet investigations in many ways. Below are the six proven steps to requesting and obtaining telephone records in support of criminal investigations. PROCESS— STEP 1 Determine what information you need 1. Determine what information you......

Words: 3845 - Pages: 16

Free Essay

Recruitment

...student of Post Graduate Degree in _____________________, Amity International Business School, Noida has worked in the ____________________, under the able guidance and supervision of Mr./Ms._________________________, designation______________, Company___________________________. The period for which he/ she was on training was for ______weeks, starting from ___________to _____________. This Summer Internship report has the requisite standard for the partial fulfillment the Post Graduate Degree in International Business. To the best of our knowledge no part of this report has been reproduced from any other report and the contents are based on original research. Signature Signature (Faculty Guide) (Student) ACKNOWLEDGEMENT I express my sincere gratitude to my industry guide Mr./Ms.________________,...

Words: 619 - Pages: 3

Premium Essay

Gffg

...in financial accounting that you studied in the last quarter. Finally, it guides you through the calculation of NPV and other investment criteria we discuss in class. Although the case is from a privately-owned company in the US, it serves as an illustrative example on how we compute NPV, IRR, payback period, and profitability index in practice. This procedure could be applied (with appropriate adjustments) to other investment decision making by other forms of organizations, including households, publicly-traded companies, not-for-profit organizations, or governments, both in the US and elsewhere. Instruction 1. Read “New Heritage Doll Company: Capital Budgeting” case. The case can be purchased from Harvard Business School Press at https://cb.hbsp.harvard.edu/cbmp/access/19276442 You need to register on the site to create a user name if you do not already have one. After you register, you can get to the coursepack at any time by doing the following: 1. Visit hbsp.harvard.edu and log in. 2. Click “My Coursepacks”, and then click “Finance B”. 2. Excel file consisting of spreadsheets for Exhibits from the case is also available for download. 3. You should try to think about how to get the answer for each question below before diving to the hints provided in the study guide. 4. The study guide is mainly numerical financial analysis and do not contain all of the analysis you need in order to solve the case. In other words, going through...

Words: 1522 - Pages: 7

Premium Essay

Meaning of Life

...topics include problem framing, data collection, data analysis, and data presentation. Week 1 - Topic 1: Recognizing the Situation Objectives Recognize a situation, problem, issue, or opportunity that needs addressing. Determine the significance, scope, magnitude and feasibility of finding a solution to the situation, problem, issue, or opportunity. Identify ethical issues involved in business research. Describe the business research process. Materials Week One Student Guide Sample Examination to prepare for Final Examination EBOOK COLLECTION: Business Research Methods, Ch. 1 EBOOK COLLECTION: Business Research Methods, Ch. 2 EBOOK COLLECTION: Business Research Methods, Ch. 3 EBOOK COLLECTION: Business Research Methods, Ch. 4 ARTICLE: Week One Topic Searches Assessment Individual Assigment: Current Events in Business Research Write a 300-word summary of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library. Format your paper consistent with APA guidelines. Please see the instructor's syllabus for this week's assignments. Week 2 - Topic 1: The Purpose of Business Research Objectives State the purpose of the business research. Develop appropriate research questions and hypotheses. Identify dependent and independent variables in business research. Materials Week Two Student Guide EBOOK COLLECTION: Business Research Methods, Ch.......

Words: 825 - Pages: 4

Free Essay

Mktg Syllabus

...  on  the  Learn  menu  bar   (left  side  of  the  Learn  window).  E-­‐mail  traffic  initiated  via  Blackboard  Learn  is  specifically   flagged  to  get  my  attention.      By  the  way,  do  not  expect  me  to  respond  to  e-­‐mail  on   weekends  or  after  5:00  p.m.  on  weeknights.    I  am  often  online  during  these  times,  but  there   are  no  guarantees  with  my  extensive  travel  schedule  this  Summer.       Roger  Kerin  and  Robert  Peterson  (2010),  Strategic  Marketing  Problems:  Cases  and   Comments,  12th  Ed.  (Upper  Saddle  River,  NJ:    Pearson  Prentice  Hall)  ISBN-­‐13:  978-­‐0-­‐13-­‐ 610706-­‐4       Philip  Kotler  and  Kevin  Keller  (2012),  A  Framework  for  Marketing  Management,  5th  Ed.   (Upper  Saddle  River,  NJ:    Pearson  Prentice  Hall)  ISBN  978-­‐0-­‐13-­‐253930-­‐2.         Both  books  are  available  new  and  used  from...

Words: 6865 - Pages: 28

Premium Essay

Papl

...topics include problem framing, data collection, data analysis, and data presentation. Week 1 - Topic 1: Recognizing the Situation Objectives Recognize a situation, problem, issue, or opportunity that needs addressing. Determine the significance, scope, magnitude and feasibility of finding a solution to the situation, problem, issue, or opportunity. Identify ethical issues involved in business research. Describe the business research process. Materials Week One Student Guide Sample Examination to prepare for Final Examination EBOOK COLLECTION: Business Research Methods, Ch. 1 EBOOK COLLECTION: Business Research Methods, Ch. 2 EBOOK COLLECTION: Business Research Methods, Ch. 3 EBOOK COLLECTION: Business Research Methods, Ch. 4 ARTICLE: Week One Topic Searches Assessment Individual Assigment: Current Events in Business Research Write a 300-word summary of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library. Format your paper consistent with APA guidelines. Please see the instructor's syllabus for this week's assignments. Week 2 - Topic 1: The Purpose of Business Research Objectives State the purpose of the business research. Develop appropriate research questions and hypotheses. Identify dependent and independent variables in business research. Materials Week Two Student Guide EBOOK COLLECTION: Business Research Methods, Ch.......

Words: 669 - Pages: 3

Premium Essay

Student

...Analyzing Cases (the following material was derived, in part, from The Case Study Handbook by William Ellet) A case, at its simplest level, is a real-world situation in which you, the marketing professional, are expected to use your critical thinking skills to figure out what to do. As in most real-world situations, you have neither enough information or time to really address the problem, and you also have a million other things going on at the same time. So rather than thrashing about aimlessly, this mini-guide is intended to give you a skeleton of an approach that may be useful in analyzing these cases. The first step in any case analysis is to actively read the case. That means going through it carefully and making notes in the margins, highlighting, or whatever other methods you typically use to understand what is really going on in the case. Treat the case like a mystery novel – try to unravel the complex web of information (and sometimes disinformation) that is presented. Typically the cases will be tied to the chapter of the text we are currently reading, but that is not always the case. If appropriate, think about the principles we are discussing for that chapter and see if they apply to that particular case or not. The instructor (me) is not always good about fitting the cases and the chapters together, and these are general purpose cases not necessarily oriented to a Product Management course, so there may not be the perfect overlap that would happen in a...

Words: 1199 - Pages: 5

Premium Essay

The Regency Grand Hotel Case Study

...MGMT 20124: Preparing a Report for a Case Study In addition to the correct format of your report there are content issues you need to consider. It is useful to read through the case a couple of times and get a feel as to what you will need to find before you go searching for articles. This is always problematic, but you do need to summarise the articles for support in your report, using the content, findings and conclusions. Therefore it is important that the articles are used in the detailed analysis, and argument in development of alternatives. The ‘knowledge & understanding, as well as “research skills” can be satisfied by finding arguments (through the literature) for and against, the issues that are raised within the facts of the case. That is, how well you critically analyze the facts and refer to theories, models and concepts. It will also have a bearing on how well the recommendation/s put forward will have the predictive likelihood of success. To get to that point means that you will have to put forward a range of options and on balanced argument make your decision as to what you recommend and why.  Essentially it falls under what can be termed as, triangulation. (see the diagram below.) Your “Guide for Students” also gives good advice re this format.   There  is no “right or wrong” answer here. The marks to be gained will rise or fall based on the decision (recommendation) you make, as in the real world, and the quality of your ‘reasoned’ argument.......

Words: 1408 - Pages: 6

Premium Essay

Cp Proj

...project report. However, considering the significance of the research topic or indispensability of the institute, in exceptional case the institute may allow one student or a group of three students for one project. 2 Is it mandatory to be associated / work with any organization / company for CP? Ans Since the Comprehensive Project is a part of Research, it can be a part of any specific organisation / company / Industry. But it is not necessary to work in the company/organisation. But, the student is excepted to visit the company/organisation for data collection purpose. 3 As per the guidelines mentioned in the MBA Syllabus, is it mandatory to identify the problem of the company / industry and try to solve it as a part of CP like in engineering courses? Ans In MBA course, problems identification is not mandatory. But the students have to find out the general / specific problems of company / organisation / industry and give practical suggestions to overcome these problems. 4 Whether obtaining the Formal Certificate from the Industry to attach with the CP is necessary? Ans NO. It is not mandatory for CP however, it is mandatory for SIP. 5 Upto what level or part of the CP work they are supposed to complete within Sem- III? Ans The students have to select topic, industry/company/ organisation and submit research proposal to allotted guide by the Institute and get it approved. Student have to prepare the plan of action...

Words: 2037 - Pages: 9

Free Essay

Hp Merced

...MSIS604/OMIS378 Information Systems Policy & Strategy Spring Quarter, 2013—2 April/13 June Instructor: Dr. Darrel A. (Del) Mank dmank@scu.edu Cell Phone: 408-605-3983 Office Hours: By appointment Office: Room 321W Lucas Hall Class Days: TTh Class Period: 5:45pm—7:00pm Class Room: 310 Lucas Hall Text: Schilling, Melissa A.; STRATEGIC MANAGEMENT of TECHNOLOGICAL INNOVATION, McGraw-Hill/Irwin, 4th Edition, 2013 ISBN 978-0-07-802923-3 Cases* Hewlett-Packard Merced Division SAP America VMware Inc., 2008 IBM and Eclipse (A) Oracle vs. salesforce.com Enterprise IT at Cisco (2004) Google Inc. *All Cases are from the Harvard Business Review and are available at the SCU Bookstore Course Objectives: • To develop an awareness of the range, scope, and complexity of the issues and problems related to the strategic management of ISTs. • To develop an understanding of the “state of the art” of the strategic management of IST and IST innovation. • To develop a conceptual framework for assessing IST capabilities. • To develop insight concerning the skills necessary to be effective as an IST manager. • To offer some practice in defining and working out strategic management problems related IST innovation and implementation. Course Description/Perspective: The course focuses on the strategic management and deployment of information systems and technologies (ISTs) to improve business competitiveness.......

Words: 3892 - Pages: 16

Premium Essay

International Marketing Opportunities

...6. Assessment Tasks Assessment Task 1: Assessment Task Case Study: IKEA: A Long March to the Far East Schedule Week 4 Performance Criteria: Outcomes Assessed 1.1,2.1,2.2, 4.1 Also addresses some elements of required skills and knowledge as shown in the Assessment Matrix Description: From its humble beginning as a small general retail store in a village situated in the south of Sweden, IKEA has grown into the world's largest furniture retailer with 279 stores in 36 countries today. Specialising in furniture and home decoration, IKEA has an annual turnover of 19.8 billion euros (source: IKEA, www.ikea.com, accessed 25/03/2012). The IKEA catalogue is printed in 52 editions with 25 languages, with a global distribution in excess of 160 million copies. IKEA sees the Far Asia as an emerging market still in its infant stage. Its number of retail outlets in Malaysia, Singapore, Taiwan, Beijing, Shanghai and Hong Kong are very small and comprises a mere 3% of the company's total sales. These stores were expected to be more successful in the near future. IKEA's imminent strategic expansion into this region exemplified its ambitions to dominate this emerging market. This Case Study illustrates how IKEA's ventures into China and Japan are laden with unique marketing challenges which it had not encountered before in other international markets. Read the attached case (Case Study: "IKEA: A Long March to the Far East" - Source: Oxford University Press)......

Words: 2881 - Pages: 12