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Guillermo Furniture Store Concepts

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GUILLERMO FURNITURE STORE CONCEPTS
Marithza Jorqueras
University of Phoenix Corporate Finance
FIN/571
Glenn Alan
October 17, 2012

Finance as many other business filed is ruled by fundamental principles and laws that help understand the investment world which might be chaotic and sometimes confusing, to help clarify the field, this individual will go through the concepts that have been developed and briefly explain how they are related to the given scenario of Guillermo Furniture Store. These concepts are divided into three sections. The economic environment and competition conforms the first group, followed by the ways of creating values and economic efficiency and the last group correspond to the principles of observing financial transactions.
First Group of Concepts The Principle of Self-Interested Behavior. In order to make good decisions in business the human behavior needs to be understood. According to Emery, Finnerty, and Stowe (2007), “this principle says that when all else is equal, all parties to a financial transaction will choose the course of action most financially advantageous to themselves”. In other words, since finance is governed by the human behavior, generally people act by the own self-interest to obtain their financial goals. The principle of Two-sided Transactions. In theory, the Principle of Two-Sided Transactions seems quite simple; certainly investors understand that for every seller there is a buyer. However, when transactions are not conducted face-to-face, it is easy to forget about parties on the other side of table. The Principle of Two-Sided Transactions helps to remind investors to avoid self-centeredness when making financial decisions ("Bright Hub", 2012). The Signaling Principle, this principle is an extension of the principle of self-interested

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