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Guillermo Recommendation

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Guillermo Recommendation
In every business’ life there are times where the market adjusts and the business must change to meet that adjustment. As technology advances, populations change, and the economy continually shifts, every business owner must know how to use accounting principles to analyze alternative options and work toward a better future of the company given market demands. Such a shift happened for Guillermo and analysis became necessary to decide on the best course of action. Using financial calculations and principles the best alternative can be decided upon and proven to lead to a positive future for the company.
Issues and Alternatives Sonora, Mexico’s high supply of timber assisted Guillermo and other furniture manufacturers to produce high-quality furniture at high prices and run a good business doing so (University of Phoenix, 2010). Two-years ago, two events happened that changed the business market for Guillermo. First, a competitor moved in with high-tech equipment that could mimic Guillermo’s high quality work at a lower cost. Additionally, the popularity of Sonora rose as did their population; this caused labor costs to sky rocket (University of Phoenix, 2010). With a large competitor and huge labor costs, Guillermo has to find a way to survive in this new environment. To remain in business in this new market Guillermo has to decide on new course of action; he has found three options. First, using the behavioral principle, he looked to his competitors (Emery, Finnerty, & Stowe, 2007). He discovered many competitors were acquired by larger companies allowing them to continue doing the same work and stay with their current course of action, but be under someone else’s control (University of Phoenix, 2010). Looking overseas, he found that many companies were using high-tech machinery (University of Phoenix, 2010). This costly solution

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