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Guillermo's Furniture Store Concepts Paper

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Guillermo’s Furniture Store Concepts Paper
Kavita Purav
Corporate Finance/FIN 571
April 29, 2013
John Kushner

Guillermo’s Furniture Store Concepts
Guillermo Navallez is the owner of a large manufacturing furniture store located in Sonora, Mexico. Guillermo’s store was doing good business with the locals by providing them handcrafted products. The store was making good profits due to low labor costs, and charging premiums for handcrafted products. Currently Guillermo is facing issues with making profits due to a new overseas competitor. Guillermo needs to figure out a way to understand and make changes if necessary to his store, in order to stand up to the competitor.
To make the right decisions, it is important to understand the principles of finance and the different concepts of finance.
Concepts of Finance
The Behavioral Principle: When All Else Fails, Look at What Others Are Doing for Guidance
Guillermo is losing business to his competitors who use high technology equipment, make furniture to the exact specifications and with really low prices. The store owner wants to understand how the competitor operates, and why are they more successful. Guillermo spends some time into researching the high tech solution that the foreign competitor provides. He will try to figure out the cost of the technology, the low labor costs and whether he can cut his costs by converting into the high tech model. Basically he wants to research if he can imitate his competitor to better his business. Guillermo finds out that converting his model into the high tech model would be expensive but he can cut down his productions costs. This form of behavior, where the “choices made by other firms in the same industry can provide useful guidance, is called the Behavioral Principle of Finance: When all else fails, look at what others are doing for guidance”. (Corporate Financial

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