... and tactical strategies and objectives. The given paper is a descriptive analysis of mission and vision of Ace Gym, and how these statements help Ace to differentiate itself from its competitors. In addition to that, the paper also discusses about Ace’s values, which are governed by its mission and vision statements, and how these values inherently guides the company’s strategic directions, which in turn will help the company to satisfy its stakeholders, increase profitability, and differentiate itself from competitors. Analysis The business plan is to develop an online Gym, named as Ace Gym. This Internet business will provide value added services to its customers, by charging them one dollar a month to get daily fitness tips tailored to their needs. It will include a trainer who will interact with the customers, gather their health related data, and prepare a health schedule for them. The trainer will also monitor their diet and exercise schedule by using an automatic attendance system. Mission Statement · Industry: Online Service Industry --- Specialization: IT and Health · Product: None · Service: Health and exercise tips on weight training, diets, and supplements. · Customers: Health conscious customers who either are too busy to go regularly to an actual gym, and use internet search for finding health related tips. The mission statement of Ace Gym will guide the overall purpose of the company, in terms of what products and services it will offer, who will be...
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...The provided document gives a comprehensive research on the mission and vision statements of Ace Gym and how are these documents useful in developing the company unique and effective from its rivals. It will additionally spotlight key values through mission and vision declaration. These values assist in leading the strategies and therefore increase earnings, sustain edge against your competitors and satisfy stakeholders. Analysis The business plan entails establishing a web based Gym, called Ace Gym. This IT based company provide useful services at a cost of $ 1 a month for daily fitness regime personalized to customer requirements. The offer will also incorporate interactive classes with a teacher who will make a physical fitness and health program for you on information gathered from the customers. Then teacher will monitor the diet plan and exercise plan through an automatic attendance system. Mission Statement ❖ Industry: Online Service Industry with Expertise in IT as well as Health ❖ Product: None ❖ Service: Physical fitness and health guidance on weight exercise diet plans, as well as health supplements. ❖ Customers: Health conscious or fitness freaks people because of hectic schedules are not able to enroll in actual gymnasiums therefore by making use of internet they seek and get physical fitness and health guidelines. The mission statement of Ace Gym will steer in the direction of general aim of the organization, regarding what item they will deal...
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... Introduction …………………………………………………………………….... 3 V-Gym analysis…..………………………………………………………………. 3 V-Gym’s mission statement and vision ………………………………………….. 4 Values and guiding principles..,………………………………………….………. 5 Organization’s strategic direction and aims …………………………..…………. 6 Customers need satisfaction and Achievement of Competitive Advantage……… 6 Conclusion………...………………………………………………………………. 7 References………...………………………………………………………………. 9 Introduction A Strategic plan is fundamental to conceptualizing and building up new business that existed for success. Mission, vision, and value statements are crucial factors that take a place as guiding and controlling standards for a business's strategic initiatives. This paper is Part 1 of my strategic plan descriptive analysis of mission and vision of V-Gym, and how all these statements will help V-Gym to separate itself from its rivals. In addition to that, the paper likewise discuss V-Gym's values, which are represented by its vision and mission statements, and how these values guide the organization's strategic directions, which thus will help the organization to fulfill its stakeholders, expand productivity, and separate itself from its rivals. V-Gym Analysis My business plan is focusing on developing a virtual Gym, Known as V-Gym. Basically V-Gym, is a combination between internet Gym and Virtual reality imaging provided by the latest invention of the virtual...
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...Corporate Histories History of Under Armour Under Armour is currently an athletic apparel, footwear, and accessory brand with the mission “to make all athletes better through passion, science, and the relentless pursuit of innovation” (Under Armour website). The brand was founded in 1996 by University of Maryland football player Kevin Plank in the basement of his grandmother’s house in Baltimore, Maryland. Based on his own athletic experience, Plank was inspired to create a sweat-wicking undershirt that did not get moisture-laden with sweat during games and practice. The company gained initial success with grassroots marketing among the athletic community. Under Armour did not reach mainstream consumers until the company’s products appeared in the 1999 film Any Given Sunday. It has continued to appear in other movies and television shows, and it has gained many athletic stars as spokespeople of the brand. Under Armour launched its first television advertisement, featuring football player Eric Ogbogu, in 2003. These marketing efforts have done well to expand consumer recognition of the brand’s initial product. Sweat-wicking shirts are now commonly known as “Under Armour” similar to the way tissues are now often just called “Kleenex.” With its evolving brand image, Under Armour has been able to expand beyond the athletic performance apparel market, which it dominated at 75% of market share in 2005. Following its initial public offering in 2005, which raised over $100 million...
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...Fitness was a major leader in the $14.1 billion health club industry. With over 400 million facilities worldwide, Bally was the “largest publicly traded health club operator in the United States in 2003” (Wells, John R., 1-7). Bally’s success was fueled by many components including membership revenue, various products and programs, and their recognizable, worldwide image; however, in 2004, Bally faced a major shock to its reputation. Fraudulent accounting practices were discovered and examined, resulting in an uproar from shareholders, complaining of financial misrepresentation. As a result, Bally Total Fitness faced a drop in their stock price, lawsuits from current shareholders, and a damaged repute. The following analysis will evaluate how the general external environment affects Bally Total Fitness, examine Bally Total Fitness’s current standing in the health club industry, options on how to rebuild its status in this industry, and solutions to implement for eliminating any skepticism among shareholders and increasing membership numbers. Macro–Environment Analysis Gym and exercise equipment manufacturers are constantly upgrading current models of exercise machines as well as developing innovative designs for new machinery. The new machinery supplies health clubs with the opportunity to introduce new ways to “get fit” and “get healthy”, a sociocultural trend that will soon be addressed. Aside from the cultural health trend, gym and exercise equipment manufacturers are provided...
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...“The many advantages of joining a Health Club or Gym” Introduction I. Do you want to gain more energy naturally or just blow off some steam after a rough day at work? Want to prevent many life threating diseases or maybe drop a few pounds for summer, then a good workout at your local gym of health club is the answer.(Attention getter) II. By joining a gym or health club and starting a daily workout routine you will accomplish all these things and countless other positive benefits. (Thesis) III. Today, I will discuss some of those benefits and reason why joining a local gym or health club is a great decision that has positive life changing implications.(Preview) (Transition: So what are some of the positive benefits you get from joining a gym of health club.) Body I. Joining a local gym or health club is a great decision for anyone looking to improve their overall health. 1-Regular physical activity can help you prevent and manage a number of diseases. (MayoClinic.com) a.) Such as lowering high blood pressure b.) Heart disease c.) Strokes d.) depression 2-Regular exercise is also very effective for weight loss or even managing your current weight. (MayoClinic.com) 3-Daily exercise can also improve your mood and increase your energy naturally. (Transition: Now, I will explain some of the exercise classes and tools offer at your local gym or health club) II. When you join a local join you will have...
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...Final Business Model and Strategic Plan BUS/475 March 2nd, 2015 Table of Contents Executive summary…………………………………………………………………………4 Introduction…………………………………………………………………………………5 V-Gym analysis……………………………………………………………………………..6 V-Gym’s mission statement and vision…………………………………………………….6 Values and guiding principles..,……………………………..…………………….………. 8 Organization’s strategic direction and aims ………………………..…………..…………. 8 Customers need satisfaction and Achievement of Competitive Advantage……….…….… 9 SWOTT: ………………………………………………..…………………….…..………...10 External Forces ………………………………………………………………….………….11 a). Economic Factors ………………………………………………….……..……...11 b). Legal and Regulatory Factors ……………...…………………………………….11 c). Technological Factors …………………..…………………………….…...……..12 d). Innovation Factors ……………………………………………………….……….12 e). Socio-cultural Factors …………………………………..…………………...........12 Internal Forces ……………………………………………….……………………….……. 13 a). Structure …………………………………………………………….…………… 13 b). Strategic capabilities ……………………………….…………………….……… 13 c). Systems and processes ………………………………………………….………...14 d). Strategies ……………………………………………………….………………....14 Economic and Legal/Regulatory Trends ………………………………..…………….……. 15 Adapting to Change ………………………………………………………………………… 16 Supply Chain Operation ……………………………………………………………….….... 16 Issues and/or...
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...Forward The document relates to the methods which organizations use in creating as well as executing methods. Specifically this document would discuss the method of balanced scorecard or BSC method which is extensively getting used by big as well as small companies. To elaborate the concept papers would cope with the use of the idea to the business design of an organization known as Ace Gym. As soon as the organizations’ importance, objective, perception and profits are evaluated after that the strategic plan of balanced scorecard can be developed considering them. The document would also concentrate on the contingency planning, danger elimination and moral dimensions of the developed plans. The Balance scorecard The BSC method can be shown as a method which evaluates the efficiency of the company through four main areas i.e. economical, client, inner business procedures and research and development (Bergen & Benco, 2007). These four areas can be described keeping in consideration the organization’s (Ace Gym) objective, perception and value declaration as: 1) Financial Gym Ace would have to concentrate on developing a competitive edge for itself through allocation of correct adequate sources as well as through keeping a client database so as to decrease the element of danger by a mechanized process. Some of the main goals of the company are: (Grayson, 2004) 1.a) The organization would concentrate on boosting its share of the market through diverse methods...
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...1119 Nelson Street, Vancouver, BC T6E 3H3 Phone: xxx-xxx-1024 Email: xxxxxx_k@hotmail.com January 27, 2013 Mr. James Weaver, Chief Executive Officer Gold's Gym International 125 E. John Carpenter FWY, Suite 1300 Irving, TX 75062, United States Dear Mr. James Weaver: BUSINESS INNOVATION PLAN FOR GOLD’S GYM Gold’s Gym International has been credited as one of the best performing companies in the fitness industry. The company has been able to cope well with changing trends, while remaining competitive. However, due to an increase in the number of fitness clubs, it is currently faced with a lot of competition. In response to this competition, Gold’s Gym International has opened new facilities in various locations, and has also renovated existing gyms to provide its members with cutting-edge equipment and a better environment. I believe that this is a critical time for you and for the company in order to continue to enjoy long-lasting success well into the future. On behalf of Sage Consultants, I have done some research and found various ways that the company can improve its performance through innovation and adapt to the changing market. Thank you in advance for taking the time to read this report. Sincerely, xxxxxxxxxxxxx Lead Consultant Current Situation Gold’s Gym International (Gold’s) is an international fitness company that was established by Joe Gold in 1965, and has evolved to become one of the largest in its industry. The company focuses...
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...Play Gyms: and the benefits for a community Lorel Grad Langara College Benefits of Parent and Tot play gyms in Mount pleasant Community I chose to explore the benefits of “Parent and Tot” play gyms in my community. Acting as a social network for parents and children, play gyms offer a positive social environment to play, learn, and converse with peers. Play gyms are a fun space for children to play and be physically active. Lastly with the ever increasing housing costs, children have limited space to play as larger places become more expensive. Therefore, play gyms have an overall positive affect on toddlers and adults alike promoting physical, emotional, and social well-being while keeping costs to a minimum. Healthy child development is an essential determinant of health because of the longterm effects on the rest of a child's life. Having a healthy upbringing can influence choices later on in life to prevent obesity, increase activity, and create a foundation for social skills. Parent-Tot programs deal with many of the determinants of health that are outside the scope of the health care system. A child's social support networks are just as important as maintaining their physical exercise. These play gyms are great for learning social skills, for instance children learn how to take turns, and exercise patients. Play gyms also allow other adults to interact with each other...
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...Health and Exercise Introduction Health is a big and many-sided area of human life as well as exercising is very important to a person’s health. I think that among all questions related to the human's body, the health must overcome all other aspects and become the main reference point for finding the answers. Exercising also gently improves your health, improve your quality of life, and reducing the feelings of depression and anxiety. Although impossible to have a clear awareness and good impact in your academic life without being healthy. This research was important to us because we are students at Georgetown university, and health and exercise has influence in our academic performance. In addition, The questions covered topics such as exercising, having breakfast before class, taking vitamins, drinking coffee, and methods used to balance their daily diet in the exam periods. The open-ended question was designed to bring out responses in greater detail about their diet balance in the exam periods. Our team had generated a number of hypotheses before conducting the interviews and the surveys. We predicted different answers from both genders, and also expected certain answers from people who are under and above 21. We thought that asking people at the gym would give us different perspectives than those who were not at the gym. Regarding time, we did not expect any highlighted differences in the responses that we accumulated in the morning and those which were accumulated in...
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...Business Model and Strategic Plan Part III: Balanced Scorecard BUS/475 February 23rd, 2015 Table of Content I . Introduction……………………………………………………………………………3 II. The balanced scorecard………………………………………………………………..3 III. Financial perspective…………………………………………………………………3 a) Market share……………………………………………………………………...4 b) Revenues and costs……………………………………………………………….4 c) Profitability……………………………………………………………………….4 IV. Customer value perspective…………………………………………………………..5 a) Customer retention or turnover…………………………………………………...5 b) Customer satisfaction……………………………………………………………..5 c) Customer value…………………………………………………………………...5 V. Internal operations perspective………………………………………………………..6 a) Measure of process performance…………………………………………………..6 b) Productivity or productivity improvement………………………………………...6 c) Operations metrics…………………………………………………………………6 VI. Research and development perspective………………………………………………6 a) Employee turnover or retention…………………………………………………..6 b) Nature of organizational culture or climate………………………………………6 c) Level of organizational capability………………………………………………..7 VII. Conclusion…………………………………………………………………………..7 Appendix A: Financial perspective………………………………………………………8 Appendix B: Customer value perspective………………………………………………..9 Appendix C: Internal operations perspective……………………………………………10 Appendix D: Research and development perspective…………………………………...11 References………………………………………………………………………………...
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...long day at the office, no one feels like lugging yourself to the gym, but you can't neglect your health! Don't fret! You’re not alone… Studies show that 60% of American adults don't get the recommended amount of physical activity, and over 25% of adults are not active at all. These statistics affect our health, motivation and every day stress. We want to minimize these statistics in our community and build a new gym facility is right next door to our office! It will be available to all of our employees and other surrounding company employees for an affordable rate. White Plains is a city on the move. The population has grown by 10% each year for the past three years. The current population of White Plains is over 58,000. Most importantly, the growth has been fueled by the increased employment in the city's high-tech companies. This will attract a professional that is the target customer for our company’s new gym facility. This new facility will create profit and more productivity from our employees. Our office is 50,000 square feet and we are looking to open a 12,000 square feet gym next door located at 327 Central Avenue in White Plains. The focus of our gym is to keep the whole company involved by exposing everyone to the variety of activities and services we offer. In addition to our facility, there will be a daycare center that will keep members' children entertained while they take part in our gyms activities and personal training services. This new facility will...
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...Sushil Nagar Market research and image Analysis Student No. 28044 Project on Fitness Studios Table of Contents 1. MARKET RESEARCH ON FITNESS STUDIOS page(4,5) 2. A)Introduction Page(5,6) B) After World War 2 page(6,7,8) 3. The Birth of American Health page(9,10) 4. Marketing (page 10,11,) (a) Television Viewing (b)Observation 5. Interviews (Page 11, 12, 13) (A)Face to Face Interviews (B)Household Interviews 6. Final Survey (Page 14) 7. Results of the Survey (Page 15, 16, 17, 18) 8. Negative Feedback (Page 19) 9. Customer Satisfaction (Page 20) 10. Unique Fitness Clubs (page 21) 11. Challenges and Opportunities (Page 22, 23) 12. Conclusion (Page 24) 13. Appendices (page 24) 14. References (Page 25) MARKET RESEARCH ON FITNESS STUDIOS Taking a practical action-oriented approach, and focusing on established, need to know subjects. This seminar paper of mine will reflect market research on Fitness Studios in International Business Environment. This series will concentrate on developing practical texts. I made best efforts I could to ensure that each title that this research remains international in both content and research and gives a clear picture. Overall this paper will produce a body of work that will enhance international awareness about marketing research on fitness studios. Note:- I made every possible effort to ensure...
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...According to Entrepreneur.com (2017) “When Michael Grondahl acquired a struggling gym. He reduced membership prices to compete against better-known brands and focused on serving occasional or first-time gym users. Every Planet Fitness location holds a pizza night for members once a month, as well as a bagel morning, and Tootsie Rolls are available always. Each gym also has a "Lunk Alarm" to discourage behaviors such as grunting and dropping weights.” The Gym prides its on being a “Judgment Free zone” which can help people who want to get into better shape and for those when started their fitness journey but fell off because life happened....
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